What SoilWise does

SoilWise (legal entity Thatchtec B.V., founded 2006 in Wageningen, Netherlands) develops and commercializes biobased, fermentation-based soil health and invasive-plant control products for agriculture, horticulture, and the public sector. Its core technology relies on classical anaerobic fermentation: proprietary plant-based granulates (Herbie for Bodem Resetten, CleaRoot for Roots Reset) are applied to soil and then covered with an oxygen-tight barrier, enabling naturally occurring soil microbes to consume available oxygen and produce fatty acids that kill soil-borne pathogens, nematodes, and invasive plant root systems while preserving beneficial microorganisms such as Mycorrhizae, Actinomycetes, and Saprophytes. The portfolio comprises three commercial product lines: Bodem Resetten (Soil Resetting) for natural soil disinfection against fungi, nematodes, and weed seeds in vegetables, fruit, flowers, and tree nurseries; Roots Reset for the natural elimination of invasive plants, principally Japanese knotweed, without excavation; and MossKade, a biobased aqueous coating for moss, algae, liverwort, and lichen control. A Biostimulants line is in the development pipeline.

The company makes money primarily through per-treatment sales of granulate and technical services, delivered either directly to growers (with SoilWise advising on intake, soil analysis, and treatment completion) or via channel partners, including CBC BIOGARD as exclusive Bodem Resetten distributor in Italy and Hortipro as MossKade distributor. Roots Reset is delivered as a project-based service in cooperation with trained green-space contractors such as RANOX and AH Vrij, sold to municipalities, provinces, water boards, ports, and land banks. The customer base spans individual growers (e.g., Agrofleur Select, Lubexflor, Boomkwekerij Fleuren, Wouter Greens, Monetti's Organic Farm), research institutes (Wageningen University, CeRSAA, INRAE, Laimburg, Adesva, Inagro), and public-sector buyers (Gemeente Den Haag, NS Stations), with documented deployments in the Netherlands, Italy, Spain, Belgium, France, the United States, East Africa, South America, and the Philippines. SoilWise is privately held and backed by BOX, Brightlands Venture Partners, and Future Food Fund.

Name

SoilWise

Legal name

Thatchtec B.V.

Website

https://soilwise.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

SoilWise (Thatchtec B.V.) is a Dutch biobased biotechnology company that sells fermentation-based soil disinfection (Bodem Resetten), invasive-plant control (Roots Reset), and moss/algae coating (MossKade) products to growers, municipalities, and infrastructure operators across Europe, the Americas, Africa, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Agricultural Biotechnology & Soil Health Services

NAICS

Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700), Agricultural Chemicals (2870)

akta.pro primary industry

Microbial/Enzymatic Soil Conditioners (Decomposer & Soil Health Consortia) (AFABADAK)

akta.pro secondary industries

Soil Health & Regenerative Agronomy Consulting (AFACABAA), Soil Testing, pH Adjustment & Soil Amendments (Lime/Gypsum/Organic Matter) (HSAIAGAC), Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH)

Keywords

• Soil disinfection solutions
• Invasive plant control
• Biobased crop protection
• Sustainable agriculture products
• Biotechnology soil treatment

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Bodem Resetten (Soil Resetting) product and service: Revenue generated from the sale of the Herbie granulate and associated technical services for natural soil disinfection. Customers (growers of vegetables, fruits, flowers, tree nurseries, flower bulbs, bananas) purchase treatment protocols, granulate, and support services either directly from SoilWise or through distributors such as CBC BIOGARD in Italy. The treatment can be self-applied, done with a contractor, or outsourced to SoilWise.
2. Roots Reset project services: Roots Reset is delivered as a project-based service in close cooperation with green space contractors. SoilWise provides technical guidance, CleaRoot granulate, and on-site support for landowners (municipalities, provinces, water boards, ports, land banks). Revenue is earned per project based on site-specific treatment protocols.
3. MossKade product: MossKade is distributed through Hortipro as a branded product. Growers, municipalities, and property owners purchase the liquid biobased coating for control of moss, algae, liverworts, and lichens on terraces, pavements, lawns, nurseries, and greenhouses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

SoilWise develops and delivers biobased soil health solutions for agricultural and horticultural growers, landowners, and public-sector clients. Its core offerings are Bodem Resetten (natural soil disinfection), Roots Reset (invasive plant control, especially Japanese knotweed), and MossKade (algae and moss control), all built on proprietary anaerobic fermentation biotechnology using plant-based granulates (Herbie, CleaRoot). The company sells granulate inputs, treatment protocols, and technical/project services either directly or through regional distributors and trained contractors.

Product overview

SoilWise offers a portfolio of three core biobased soil health products: Bodem Resetten (Soil Resetting) for natural soil disinfection, Roots Reset for invasive plant control (particularly Japanese knotweed), and MossKade for algae and moss elimination. The products work through natural biotechnology processes—primarily anaerobic fermentation using proprietary plant-based granulates (Herbie for soil reset, CleaRoot for invasive control)—that eliminate pathogens and invasive plants while restoring soil biodiversity. The company also has new biostimulant products in development. Distribution is handled through partners including CBC BIOGARD (Italy) for soil solutions and Hortipro (Netherlands) for moss control. Applications span greenhouse and outdoor cultivation for vegetables, fruits, flowers, tree nurseries, and banana plantations globally.

Differentiator

Problem solved

Functional benefit

Brands

• Bodem Resetten (Soil Resetting): Natural soil disinfection method using patented biobased fermentation process
• Roots Reset
• MossKade
• Herbie Granulate
• CleaRoot Granulate

Products and services

• Bodem Resetten (Soil Resetting) Natural soil disinfection method that eliminates soil-borne diseases and pests (fungi such as Fusarium, Verticillium, Sclerotinia, Rhizoctonia; nematodes; bacteria; insect larvae; weed seeds) through anaerobic fermentation while stimulating beneficial soil microorganisms. Uses Herbie plant-based granulate and oxygen-tight covering; applicable in greenhouses and open fields for vegetables, fruits, flowers, flower bulbs, tree nurseries, and banana plantations.
• Roots Reset Patented project-based service for complete natural control of invasive plants, particularly Japanese knotweed, using CleaRoot granulate and oxygen-tight covering to create anaerobic fermentation that destroys invasive root systems while restoring soil biodiversity. Deployed at 400+ sites in Northwestern Europe for municipalities, provinces, ports, water boards, railway operators, and land banks.
• MossKade Biobased aqueous coating product composed entirely of plant-based ingredients that forms a thin physical layer on mosses, algae, liverworts, and lichens, blocking gas exchange and causing them to die. Diluted 1:10 with water and applied with a coarse nozzle (Teejet 8005) on active moss in morning conditions; used on terraces, pavements, lawns, nurseries, and greenhouses. Distributed via Hortipro.
• Herbie Granulate Proprietary plant-based granulate supplied to customers as the active input for the Bodem Resetten process; nourishes specific beneficial soil microbes that consume oxygen and trigger anaerobic fermentation to eliminate pathogens. Available in multiple varieties, including a version approved for European organic production and registered with FIBL. Free of contaminants, pathogens, and GMOs; produced using standardized biotechnological processes.
• CleaRoot Granulate Proprietary plant-based granulate supplied as the active input for the Roots Reset process; feeds specific soil microbes that rapidly deplete oxygen and create anaerobic conditions to destroy invasive plant roots. Applied to soil before oxygen-tight covering.

Quantifiable outcome

• 100% elimination of Japanese knotweed in one growing season without soil removal across 400+ sites in Northwestern Europe
• +5 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CBC BIOGARD Division (CBC Europe S.r.l.)coreChannel Partner/ Reseller/ Distributor · 1 January 2020CBC BIOGARD is SoilWise's exclusive distributor for Bodem Resetten (Soil Resetting) in Italy. CBC Biogard is a leading developer and supplier of biological crop protection products in Europe. They conducted extensive multi-year testing before launching Soil Resetting on the Italian market in 2020. Their Marketing Director, Vincenzo Cavicchi, provides testimonials endorsing the product's efficacy.
• Wageningen UniversitycoreStrategic or Co-development PartnerWageningen University (Netherlands) is SoilWise's primary academic research partner. The company was founded from Wageningen agricultural science community and maintains close ongoing collaboration for product development, field trials, and scientific validation. WUR researchers, including Prof. Gert Kema, have conducted lab-scale and field pilot studies on Soil Resetting efficacy against Fusarium wilt in bananas (TR4) in the Philippines. The university is a key element of the company's credibility and innovation ecosystem.
• CeRSAA (Centre for Research and Agricultural Assistance)coreStrategic or Co-development PartnerCeRSAA (Centre for Agricultural Experimentation and Assistance) is a Special Agency of the Chamber of Commerce in the Liguria Rivieras, Italy. Conducted extensive multi-year field trials (2016-2019) testing Bodem Resetten on tomato, melon, lettuce, babyleaf, and basil across multiple Italian regions against a broad spectrum of soil-borne pathogens and nematodes, providing independent scientific validation of the product's efficacy.
• AdesvaminorStrategic or Co-development PartnerAdesva is an international research institute in Spain that is part of the SoilWise Ecosystem for Research & Development, collaborating on trials and development of biobased soil health solutions.
• Laimburg Research CentreminorStrategic or Co-development PartnerLaimburg (Italy) is an international research institute in the SoilWise Ecosystem for R&D, contributing to field trials and scientific research on soil health technology.
• INRAE (Institut national de recherche pour l'agriculture, la alimentation et l'environnement)minorStrategic or Co-development PartnerINRAE (France) is an international research institute in the SoilWise Ecosystem for Research & Development, collaborating on soil health and biobased agriculture research.
• InagrominorStrategic or Co-development PartnerInagro (Belgium) is an international research institute in the SoilWise Ecosystem for R&D, collaborating on soil health and biobased agriculture research.
• HortiprocoreChannel Partner/ Reseller/ DistributorHortipro is SoilWise's distributor for MossKade, the biobased algae and moss control product. Hortipro handles distribution and sales support for MossKade to horticulture, nurseries, municipalities, and property management customers. Hortipro is also the registered trademark holder of MossKade.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Koppert Biological Systems: Koppert is the largest biological crop protection company globally, offering microbial and macrobial solutions that compete directly with SoilWise's Bodem Resetten and biobased soil-health approach for the same horticulture grower segments. Its global distribution footprint and biologicals R&D also mirror SoilWise's go-to-market motion.
• Biobest Group: Biobest is a leading biological crop protection and pollination company serving greenhouse and outdoor horticulture — directly overlapping with SoilWise's flower, vegetable, and fruit-grower customer base. Both companies commercialize natural microbial and fermentation-based technologies through technical field-sales models.
• Lallemand Plant Care: Lallemand Plant Care develops and markets microbial inoculants, biostimulants, and biocontrol products that improve soil health and suppress soil-borne pathogens — a near-direct overlap with SoilWise's anaerobic-fermentation approach to soil disinfection. Both companies leverage fermentation biotechnology platforms.
• Symborg: Symborg is a Spanish biological-agriculture specialist offering fungal and bacterial inoculants and biostimulants that complement SoilWise's product family, including in fruit-tree replant scenarios (ARD) similar to SoilWise's work at Boomkwekerij Fleuren. Both companies target the high-value specialty-crop grower segment.

Broad incumbents

• Certis Biologicals: Certis is a broad incumbent biological crop protection manufacturer owned by Mitsui, with a portfolio that includes biofungicides, bionematicides, and soil-treatment products targeting soil-borne pathogens — directly substitutable with SoilWise's Bodem Resetten in the same specialty-crop markets.

Emerging players

• Sound Agriculture: Sound Agriculture develops microbial (Pseudomonas) and on-demand crop trait solutions that address soil productivity and nutrient use efficiency, addressing similar pain points to SoilWise around yield uplift without chemical inputs. It is an emerging venture-backed player in the soil-microbiome space.
• Indigo Ag: Indigo Ag commercializes microbial seed coatings and soil-microbiome technologies that improve crop performance, addressing the same downstream market of growers seeking non-chemical yield enhancement that SoilWise serves through Bodem Resetten.
• AgBiome: AgBiome discovers and commercializes microbiome-derived biologicals (e.g., Howler biofungicide, insect/nematode controls) targeting soil-borne pathogens and crop protection — directly competing with SoilWise's fermentation-based soil disinfection concept in biological-crop-protection channels.
• Biotalys: Biotalys develops protein-based biocontrols (e.g., Evoca) for crop diseases including fungal pathogens — addressing the same soil- and leaf-borne fungal disease pressure (Fusarium, Botrytis) that drives demand for SoilWise's Bodem Resetten in the same grower segments.
• Pheronym: Pheronym is an emerging ag-biotech using pheromone and nematode-based biocontrol against soil pests — an emerging alternative to chemical soil fumigation in segments where SoilWise's anaerobic-fermentation approach is currently adopted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoilWise