MyBodyTutor

What MyBodyTutor does

MyBodyTutor is a privately-held, bootstrapped subscription coaching company founded in 2007 by Adam Gilbert and headquartered in Merrick, New York. The company sells 1:1 human coaching programs — priced from approximately $99 to $399 per month — targeting individual consumers struggling with weight loss, yo-yo dieting, and inconsistent healthy habits. Coaching is delivered through a proprietary mobile and web application (BodyTutor / mydailyfeedback.com) where clients submit daily food logs and receive personalized feedback from assigned human coaches, supplemented by video conferencing on Zoom, Skype, and WhatsApp. The company's core methodology is the MPH (Mindset, Psychology, Habits) framework, which emphasizes behavior change and accountability over diet-and-exercise prescriptions.

The business model is recurring subscription revenue with sales-led acquisition, centered on free consultation calls (often with founder Adam Gilbert directly), a free 7-day email course funnel, organic content marketing, and customer testimonials. The company offers a lifetime maintenance plan upon goal completion and has expanded into productivity coaching under the DoneDaily sub-brand and into coach training via an Accountability Coach Certification program. Customers span multiple geographies including the US, Canada, Japan, UK, and New Zealand.

The company competes in the crowded direct-to-consumer weight loss and wellness coaching market by deliberately positioning against AI-driven alternatives, emphasizing 100% human coaching as its core differentiator. With 51-100 employees, no disclosed external funding, and no institutional investors, MyBodyTutor operates as a founder-controlled lifestyle business with limited but stable scale.

Name

MyBodyTutor

Legal name

MyBodyTutor, Inc.

Website

https://mybodytutor.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

MyBodyTutor is a bootstrapped subscription coaching service founded in 2007 that delivers 1:1 daily human coaching for weight loss via a proprietary mobile and web app, serving individual consumers globally with its MPH behavior-change methodology.

Ownership category

akta.pro rank

Product category

Weight Loss Coaching Services

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industries

Lifestyle & Habit Change Coaching (HSADAGAB), Wellness Program Design & Accountability Coaching (HSADAGAC), General Nutrition Coaching (HSADAFAA), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Weight loss coaching
• Personal health coaching
• Behavior change coaching
• Accountability coaching services
• Nutrition coaching programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Coaching Services: Monthly and annual subscription plans providing 1:1 human coaching with daily accountability, personalized meal plans, and exercise guidance. Premium human coaching at approximately $399/month. The company also offers semi-annual and annual prepaid memberships with automatic conversion to monthly rates upon completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MyBodyTutor sells a subscription-based 1:1 human coaching program for weight loss and sustainable behavior change, delivered through a proprietary mobile and web app. Each client is paired with a personal accountability coach who provides daily feedback on food and exercise logs, fully personalized meal and exercise plans tailored to individual preferences, and behavior-change guidance built on the proprietary MPH (Mindset, Psychology, Habits) framework until goals are reached, followed by lifetime access to a maintenance plan.

Product overview

MyBodyTutor offers a unified 1:1 human coaching platform for weight loss and behavior transformation. The core offering is the MyBodyTutor coaching program, delivered via a proprietary mobile and web application (BodyTutor), providing daily human accountability, personalized meal plans, exercise planning, and MPH (Mindset, Psychology, Habits) coaching. The product portfolio also includes a free 7-Day Weight Loss Email Course with bonus eBook. The service differentiates through 100% human coaches (no AI), daily check-ins, personalized plans based on individual food preferences, and a lifetime maintenance plan upon goal completion.

Differentiator

Problem solved

Functional benefit

Brands

• DoneDaily: A productivity coaching platform offered by MyBodyTutor, separate from the weight loss coaching services.

Products and services

• MyBodyTutor 1:1 Human Coaching Flagship subscription-based coaching program providing each client with a personal human accountability coach who delivers daily feedback on food and exercise logs, personalized meal plans, exercise planning, and MPH (Mindset, Psychology, Habits) behavior-change guidance until goals are reached, with lifetime maintenance plan access upon completion.
• DoneDaily Productivity Coaching Separate productivity coaching service operated as a MyBodyTutor sub-brand, extending the company's daily accountability and MPH-based coaching approach beyond weight loss into personal productivity.
• Accountability Coach Certification (MPH Certification) Paid (non-refundable) certification program teaching MyBodyTutor's MPH accountability coaching methodology to individuals seeking to become professional accountability coaches; promoted via the 'Join the Team' pathway on the main website.

Quantifiable outcome

• Clients typically lose 15-50+ pounds with documented success stories ranging from 8 to 97 pounds lost
• +1 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calibrate: Doctor-supervised metabolic health program pairing clinician coaching with accountability around weight loss, including increasingly integration with GLP-1 medications. Closely comparable in combining 1:1 coaching, daily accountability, and mobile app delivery for weight management.
• Stronger U: Nutrition coaching service providing 1:1 human coaching, personalized meal plans, and daily accountability via mobile app. Mirrors MyBodyTutor's core offering of human-coach-driven habit change with subscription pricing and recurring feedback loop.
• Noom: Subscription-based weight loss coaching program using daily lessons, food logging, and human coaching elements delivered via mobile app. Direct competitor to MyBodyTutor in consumer weight loss coaching with similar accountability framing but at a lower price point and heavier tech/AI emphasis.
• Simple (simplelife.com): App-based weight loss program featuring daily lessons, food tracking, and human coaching support. Direct comparable on the digital-first coaching and accountability model, with similar target customer seeking sustainable behavioral change.

Broad incumbents

• WW (Weight Watchers): Long-established incumbent weight loss program combining food tracking, group support, and 1:1 coaching via digital and in-person channels. Operates at much larger scale than MyBodyTutor and competes for the same consumer weight loss budget but with a fundamentally different points-based methodology.

Emerging players

• PlateJoy: Personalized meal planning service delivering custom meal plans and grocery lists based on health goals and preferences. Adjacent comparable on the personalized meal plan positioning that is a core MyBodyTutor sub-product.
• Lifesum: Subscription nutrition and health tracking app with meal plans, food logging, and diet guidance. Partial overlap on weight-loss content but lacks the daily 1:1 human accountability that defines MyBodyTutor's offering.
• BetterMe: Health and wellness app ecosystem offering personalized weight loss, fitness, and coaching plans via mobile. Adjacent competitor with broader lifestyle scope (fitness, fasting, mindset) and primarily app/self-serve delivery rather than daily human coaching.
• MacroFactor: Nutrition tracking app focused on macro counting, food logging, and adaptive coaching algorithms. Comparable on the personalized nutrition/data-driven coaching axis but without the human-coach accountability layer.
• Eat This Much: Automated meal planning platform that generates personalized meal plans based on dietary preferences and goals. Adjacent in the personalized nutrition space but fully automated rather than human-coach delivered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MyBodyTutor
• Facebookfacebook.com/MyBodyTutor
• Pinterestpinterest.com/mybodtutor
• LinkedInlinkedin.com/company/mybodytutor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyBodyTutor