Mike Keith Insurance

What Mike Keith Insurance does

Mike Keith Insurance is a privately held, 100% independent insurance agency headquartered in Clinton, Missouri, originally founded in 1950 as Kresse Insurance and renamed in 1978 when Mike Keith became sole owner. The agency operates three Missouri branch offices (Clinton, Warrensburg, and Higginsville) with over 65 permanent employees holding professional designations including CPCU, CIC, CWCA, and CISR. It serves individual consumers, small-to-mid-size businesses, public entities (cities, counties, fire/ambulance/water districts), K-12 school districts, and trade associations across Missouri and, through national program partnerships, across the broader United States.

The company generates revenue through insurance brokerage commissions earned from multiple carrier partners, operating as an independent broker that shops the market on behalf of clients rather than representing a single carrier. Its product portfolio spans Personal Insurance (auto, homeowners, condo, renters, life, umbrella, boat/watercraft), Commercial/Business Insurance (general liability, BOP, commercial auto, workers comp, professional liability, cyber liability, contractor programs), Group Benefits (health, dental, disability, HSA/HRA, Medicare supplements, Section 125 plans), and Public Entity Insurance, plus a dedicated Towing & Transportation sub-brand (mkiwheels.com). The technology stack is described as standard independent-agency infrastructure — website quote forms, CRM, and carrier integration systems for multi-carrier rate comparison — with no disclosed AI or proprietary platform features. The agency maintains a strategic affiliation with Keystone Insurers Group, described as the 4th largest privately held agency in the United States, providing access to national carrier relationships and preferred pricing while preserving independent agency autonomy.

Customer acquisition is consultative and sales-led, leveraging website quote forms, phone and email contact, three physical offices, customer referrals, and association endorsements (Missouri Ambulance Association, NRWA Wellness Works, Auto Care Alliance, Landus Health, Capstone Insurers/OSBA). Pricing is individualized and quote-based across all product lines, with annual billing cadences tied to policy renewals.

Name

Mike Keith Insurance

Legal name

Mike Keith Insurance, Inc.

Website

https://mkeithins.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Mike Keith Insurance is a privately held, independent insurance agency founded in 1950, operating three Missouri offices with 65+ employees to broker personal, commercial, group benefits, and public entity coverage through multiple carrier partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Clinton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: The agency earns commissions from insurance carriers for placing policies. As an independent agency, they represent multiple carriers and receive compensation based on policies sold and renewed. Revenue is commission-based, not fee-for-service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mike Keith Insurance is a 100% independent insurance agency that operates as a broker, shopping multiple insurance carriers to provide personal insurance (auto, home, life, umbrella, boat, etc.), commercial insurance (general liability, commercial property, commercial auto, workers comp, cyber liability), group benefits (group health, dental, disability, HSA, Section 125 plans), and public entity insurance to consumers and businesses, primarily in Missouri with national reach via Keystone Insurers Group.

Product overview

Mike Keith Insurance is a 100% independent insurance agency that operates as a single unified service offering rather than a platform-with-modules architecture. The company serves as an insurance broker/shopper, leveraging multiple carrier relationships to provide personalized coverage recommendations. Their portfolio spans four main product lines: Personal Insurance (auto, homeowners, condo, renters, life, umbrella, boat/watercraft, motorcycle), Commercial/Business Insurance (general liability, BOP, commercial property, commercial auto, workers comp, professional liability, cyber liability, contractors programs), Group Benefits (health, dental, disability, HSA/HRA, Medicare supplements, Section 125 plans), and Public Entity Insurance (cities, counties, fire/ambulance/water districts, non-profits). The agency differentiates through independent carrier access, technology-enabled quoting tools, and specialized expertise in Missouri public sector entities and contractor trades.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance

Quantifiable outcome

• Premium savings averaging 5-15% through NRWA Wellness Works program

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Keystone Insurers GroupcoreStrategic or Co-development PartnerMike Keith Insurance is an independent agency of Keystone Insurers Group, the 4th largest privately held agency in the United States. This partnership provides national carrier relationships, preferred pricing, and greater purchasing power while maintaining independent agency autonomy.
• Capstone InsurerscoreStrategic or Co-development PartnerPartnership through which Mike Keith Insurance offers benefits through Ozarks Schools Benefits Association (OSBA), a multi-employer self-funded trust for school districts with under 100 employees.
• Missouri Ambulance Association (MAA)coreGTM or Marketing PartnerMissouri Ambulance Association proudly endorses MKi as the agency of choice for employee benefits for ambulance districts with 1-99 employees. MKi offers group benefits for ambulance districts through this partnership.
• National Rural Water Association (NRWA)coreGTM or Marketing PartnerAs the endorsed program by NRWA, Mike Keith Insurance provides employee benefits for public water districts and cities in all 50 states through the Wellness Works program. Major Medical Plan designed for 1-99 employees with premium savings averaging 5-15%.
• Auto Care AllianceminorGTM or Marketing PartnerMike Keith Insurance specializes in providing comprehensive benefit solutions for auto service professionals through Auto Care Alliance, providing customized solutions that support workforce and ensure long-term success.
• Landus HealthminorGTM or Marketing PartnerMike Keith Insurance provides tailored benefit solutions for farmers and their families through Landus Health, designed to meet unique agricultural industry needs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Shelter Insurance: Missouri-based mutual insurance company offering personal, commercial, and life insurance across the central U.S. Comparable in Missouri regional roots and product mix, though Shelter is a carrier rather than an independent agency.

Broad incumbents

• Lockton Companies: Largest privately held insurance broker in the U.S., providing commercial, benefits, and personal lines. Comparable independent-ownership model and benefits expertise, but at multi-thousand-employee scale.
• Acrisure: Rapidly growing insurance brokerage and financial services platform with personal, commercial, and benefits offerings. Comparable in independent multi-line brokerage positioning with a much larger and tech-forward footprint.
• Brown & Brown: National insurance broker and risk management firm with retail and wholesale brokerage plus employee benefits. Comparable product set to MKI but significantly larger and publicly traded.
• HUB International: Large global insurance brokerage offering commercial, personal, and employee benefits across North America. Overlaps with MKI on multi-line brokerage and benefits, but operates at vastly greater scale and breadth.
• Arthur J. Gallagher: Global insurance brokerage and risk management services firm with strong employee benefits and middle-market commercial practices. Overlaps with MKI on benefits and commercial lines at vastly larger scale.

Direct peers

• The IMA Group: Independent insurance and risk-management agency providing commercial, personal, and benefits coverage. Comparable in independent agency structure and focus on mid-market commercial clients with consultative service.
• Hilb Group: Middle-market insurance broker offering commercial, personal, and employee benefits products across multiple U.S. regions. Closely comparable to MKI in multi-line, multi-carrier independent agency positioning with strong benefits vertical.
• AssurePartners: Fast-growing independent insurance agency platform backed by private equity, providing personal, commercial, and employee benefits solutions. Comparable in independent agency model and benefits expertise, with a similar roll-up growth thesis.
• Cross Insurance: Regional, multi-line independent insurance agency headquartered in Maine with personal, commercial, and benefits brokerage capabilities. Highly comparable to MKI in independent-broker model, multi-state carrier access, and employee benefits focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Keith Insurance