ANTS

What ANTS does

ANTS (legal entity: ANTS ONLINE ADVERTISING SOLUTION JOINT STOCK COMPANY) is a Vietnam-founded, privately-held programmatic advertising technology company operating across Southeast Asia with headquarters in Ho Chi Minh City and additional offices in Singapore (regional HQ) and Jakarta. Founded in 2014 by four co-founders, ANTS positions itself as the leading independent programmatic agency in the region, building and operating an integrated adtech stack that combines a Demand-Side Platform (ANTS ADX), a proprietary Data Management Platform (ANTS Insight), a unified programmatic solution (ANTS Programmatic One / P1) that layers in Customer 360 and CRM, and ANTS VPAX, described as Vietnam's first independent premium digital advertising exchange and private marketplace reaching 40M+ Vietnamese consumers through 100+ top comScore publishers.

The company serves three core customer constituencies — advertisers and agencies executing cross-channel programmatic campaigns, publishers monetizing inventory via programmatic channels, and vertical-specific buyers in Consumer Electronics, Ecommerce, Banking & Finance, Automotive, Real Estate, and Health/Beauty/Spa. Its product surface spans display, mobile, video, social, email, and SMS buying with pricing formats including vCPM, CPC, and Video CPM, and the Insight DMP aggregates 5,000+ custom data segments (1st-party, 3rd-party, and proprietary) enhanced by integrations with BlueKai, Lotame, and Eyeota for audience targeting and look-a-like modeling.

Commercially, ANTS monetizes through a mix of programmatic media buying/management fees and platform/SaaS-style access to its DSP/DMP/AdExchange technology, with enterprise-grade commercial terms — custom quotations, multi-year contracts, and 100% prepayment — distributed via direct enterprise sales, an agency partner channel anchored by dentsu-X, and technology integrations with global platforms including Google (Premier Partner), Meta (Business Partner), and Criteo. As of Q1/H1 2017 the company reported 1,000+ customers, 1,500 publishers, 20B monthly impressions, and FY 2016 revenue of USD 25M; current scale and revenue are not disclosed in the source material.

Name

ANTS

Legal name

ANTS ONLINE ADVERTISING SOLUTION JOINT STOCK COMPANY

Website

https://antsprogrammatic.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

ANTS is a Vietnam-founded independent programmatic advertising agency and adtech platform operating across Southeast Asia, offering DSP, DMP, ad exchange, and a Vietnam-focused premium audience exchange to advertisers, agencies, and publishers.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Paid Social Advertising (BPAFACAB)

Keywords

• Programmatic advertising
• Demand-side platform
• Data management platform
• Digital ad exchange
• Audience targeting

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Programmatic Media Buying/Management Fees: ANTS charges fees for programmatic advertising services including media buying across display, video, and mobile inventory. The platform processes 20 billion impressions monthly.
2. Platform/SaaS Subscription: Revenue from providing access to ANTS programmatic platform including DSP, DMP, and ad exchange technology solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ANTS provides a programmatic advertising platform that combines DSP (Demand-Side Platform), DMP (Data Management Platform), and AdExchange capabilities for automated real-time media buying across display, mobile, video, social, email, and SMS channels. The company sells managed programmatic media buying services and SaaS platform access to enterprise advertisers, agencies, and publishers across Southeast Asia, anchored on its proprietary ANTS Programmatic One (P1), ANTS ADX, ANTS VPAX, and ANTS Insight platforms.

Product overview

ANTS is a programmatic advertising platform and managed service provider operating across Southeast Asia. The portfolio consists of a unified core platform with multiple integrated products: ANTS P1 (Programmatic One) serves as the primary unified solution combining DSP, AdExchange, DMP, Customer 360, and CRM capabilities; ANTS ADX (Ad Exchange) functions as the demand-side platform for programmatic media buying; ANTS VPAX provides Vietnam-specific premium audience access; ANTS Insight DMP handles proprietary data management; and supplementary products cover display and video advertising formats (vCPM, CPC, Video CPM). The platform is designed for advertisers seeking automated real-time media buying across display, mobile, video, social, email, and SMS channels.

Differentiator

Problem solved

Functional benefit

Brands

• ANTS Programmatic One (P1): Unifies DSP, AdExchanges, DMP, Customer 360 & CRM in a simple, open and intelligent solution for automated real-time audience & media buying.
• ANTS ADX (Ad Exchange)
• ANTS VPAX (Vietnam Premium Audience Exchange)
• ANTS Insight

Products and services

• ANTS Programmatic One (P1) Unified solution combining DSP, AdExchanges, DMP, Customer 360, and CRM capabilities for automated real-time audience and media buying across display, mobile, video, social, email, and SMS channels. Designed for enterprise advertisers and agencies seeking a single integrated programmatic platform.
• ANTS AD Exchange (ADX) Demand-Side Platform (DSP) enabling buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Provides real-time bidding for display, video, and mobile advertising with access to global AdExchanges and SSPs.
• ANTS Vietnam Premium Audience Exchange (VPAX) Vietnam's first independent premium digital advertising exchange and Trusted Marketplace (PMP) delivering programmatic access to 40+ million Vietnamese audiences through hundreds of premium publishers including 100+ top Vietnam comScore publishers.
• ANTS Insight DMP Proprietary Data Management Platform that aggregates online, offline, and mobile data sources to provide enterprise business intelligence for programmatic buying decisions. Includes 1st party, 3rd party, and exclusive proprietary data with predictive and look-a-like audience capabilities.
• Display vCPM Viewable cost-per-thousand impressions pricing model for display advertising, measuring ads that appear at least 50% on screen for more than one second per IAB standards. ANTS is the first and only agency in Vietnam to supply viewable impressions display media buying.
• Display CPC Cost-per-click pricing model for display advertising that bills based on visitor clicks, with optimized ad placement across the ANTS publisher network.
• Video CPM Cost-per-thousand impressions pricing model for video advertising formats, supporting MP4 and HTML5 video content distribution for programmatic video campaigns.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Partner agency status with access to Google advertising technologies and platforms. ANTS maintains presence in Google Partner directory.
• Facebook/MetacoreTechnology or IntegrationFacebook Business Partner directory listing providing programmatic advertising capabilities and social platform integration.
• CriteocoreTechnology or IntegrationCriteo partner status for retargeting and digital advertising technology integration.
• dentsu-XcoreChannel Partner/ Reseller/ DistributorAgency partner representing dentsu-X, part of Dentsu group, for programmatic advertising services across Southeast Asia.
• Global SSPs & AdExchangescoreTechnology or IntegrationPartnerships with global supply-side platforms and ad exchanges for accessing premium publisher inventory programmatically.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yahoo Advertising (formerly Verizon Media): Global DSP and SSP for display, video, native, and search advertising. Competes with ANTS on inventory access and omnichannel programmatic buying in Asia-Pacific.
• Google Display & Video 360 (DV360): Google's enterprise DSP within Google Ads. The dominant global DSP that ANTS competes against for advertiser budgets; also a partner (ANTS holds Google Partner status).
• Adobe Advertising Cloud: Adobe's programmatic DSP and ad-tech offering within the broader Adobe Experience Cloud. Comparable as an enterprise DSP, though part of a much larger martech portfolio.

Direct peers

• Amobee: Omnichannel programmatic advertising platform with strong Asia-Pacific presence. Comparable as a cross-channel DSP/advertising platform serving agencies and advertisers in SEA.
• The Trade Desk: Global independent DSP for omnichannel programmatic media buying. Directly comparable as an independent DSP serving advertisers and agencies, including in Asia-Pacific markets.
• Criteo: Global programmatic retargeting and commerce media platform. ANTS lists Criteo as a partner, but Criteo also competes in SEA programmatic retargeting — making it both collaborator and competitor.
• Appier: Asia-based AI-driven marketing and programmatic platform with DSP and audience-data capabilities. Closest Asian peer given geography, AI-driven audience targeting, and cross-channel programmatic focus.
• MediaMath: Independent enterprise DSP offering programmatic media buying across display, video, mobile, and social. Directly comparable as a DSP with DMP and supply-side integrations.
• dentsu-X: Dentsu group's digital media and programmatic agency. ANTS lists dentsu-X as a channel partner for SEA programmatic delivery — it competes in the same advertiser/publisher buying space.

Emerging players

• Affle: India-listed mobile programmatic and consumer intelligence platform. Comparable as an Asia-based programmatic player targeting mobile audiences, though more mobile-focused than ANTS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ANTSCorporation
• Xx.com/antscorporation
• LinkedInlinkedin.com/company/ants-jsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANTS