POURWALL
- Company typePrivate
- Founded2014
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
POURWALL firmographics
Firmographics- Name
- POURWALL
- Legal name
- Beta Acid, Inc.
- Website
- https://pourwall.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
POURWALL industry classification
Industry- Product category
- Digital Menu / Restaurant Technology Software
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Snack and Nonalcoholic Beverage Bars (722515), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Non-Alcoholic Craft Beverage Bars (Mocktail/Zero-Proof Bars) (THAFAKAF), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF), Taprooms & Brewpubs (CRANACAF)
Keywords
Where POURWALL is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
POURWALL business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Free Basic Plan: Free forever plan providing one TV screen with unlimited taps and full beverage support (beer, wine, cocktails, NA, flights). No credit card required. Generates user acquisition and word-of-mouth growth.
- Premium Subscription (Monthly): $30 per month per location. Unlocks unlimited screens, QR code menus, printed menus, website embeds, multi-location management, team member access, and removal of Pourwall branding from screens. Billed monthly with automatic renewal.
- Premium Subscription (Annual): $290 per year per location (equivalent to ~$24/month). Same features as monthly Premium plan with a 20% discount for annual prepayment. Billed annually with automatic renewal.
- World Cup Promotion — 60-Day Free Premium Trial: Time-limited promotional offer giving new Premium subscribers 60 days of Premium features free, then converting to paid Premium at $30/month or $290/year unless cancelled. One trial per customer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Plan — 1 screen, unlimited taps |
| Subscription | Monthly | Premium Monthly — Unlimited screens and features |
| Subscription | Annual | Premium Annual — 20% savings vs monthly |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
POURWALL product offering
Product offeringCore offering
POURWALL (operated by Beta Acid, Inc.) is a cloud-hosted SaaS digital beverage menu platform that enables bars, breweries, and restaurants to create, manage, and display their beverage menus in real time across TV screens, QR code menus, website embeds, and printed menus. The platform supports beer, wine, cocktails, non-alcoholic beverages, flights, and specials on every plan, casts to consumer TV hardware (Fire TV Stick, Chromecast, Android TV, Google TV), and includes a 400,000+ beer catalog for rapid menu population.
Product overview
Pourwall is a free digital beverage menu platform for bars, breweries, and restaurants, consisting of a core SaaS application and premium add-on features. The Basic (Free) Plan provides a live digital tap list on one TV screen with unlimited beverages and real-time updates. Premium add-ons ($30/month per location) unlock unlimited TV screens, QR code menus, printable menus, website embeds, multi-location management, and team member access. The platform is powered by Beta Acid, Inc. and runs on TV hardware via Android TV/Google TV, Fire TV Stick, or Chromecast.
Differentiator
Problem solved
Functional benefit
Products and services
- Pourwall Digital Beverage Menu Platform
Quantifiable outcome
- Setup in under 10 minutes from signup to live menu
- +1 more outcomes
Companies that use POURWALL
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
POURWALL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
POURWALL partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
POURWALL competitors and assessment
Company assessmentDirect peers
- Untappd for Business: Untappd for Business (owned by Next Glass) provides digital beer menus and tap list management to bars, breweries, and restaurants; Pourwall publishes a dedicated alternatives comparison page against it.
- BeerMenus: BeerMenus is the most direct competitor named by Pourwall, offering digital beer menus and TV menu boards to bars and restaurants, with a public $99/month pricing tier that Pourwall explicitly compares against.
- DigitalPour: DigitalPour offers hosted digital tap list and menu management for bars and breweries, and is listed by Pourwall as a direct alternative targeting the same SMB taproom customer.
- Evergreen (TapHunter): Evergreen by TapHunter provides digital tap list and beverage menu tools to bars and breweries, listed by Pourwall as a named competitor with a dedicated comparison page.
- RaspberryPints: RaspberryPints is a self-hosted open-source tap list project that Pourwall directly compares against as its hosted, no-install alternative, serving the same brewery and home-brewer use cases.
Broad incumbents
- TouchBistro: TouchBistro is a restaurant POS platform with menu management, online ordering, and reservation features that overlaps with Pourwall's menu display use case as part of a broader restaurant tech suite.
- Olo: Olo is a digital ordering and restaurant technology platform used by large restaurant brands, providing digital menu and ordering infrastructure that overlaps with Pourwall's menu-sync use case for chain venues.
- Toast: Toast is a large restaurant POS platform that bundles digital ordering, KDS, and menu display features, competing with Pourwall indirectly by absorbing digital menu functionality into a full-stack restaurant OS.
- Square for Restaurants: Square for Restaurants offers POS, online ordering, and digital menu management for hospitality SMBs, representing a broad incumbent that can ship competing menu display features at no incremental price.
Emerging players
- Bbot: Bbot provides online ordering, digital menus, and contactless ordering tools for restaurants and bars, representing an emerging player with partial overlap in digital menu display for hospitality venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
POURWALL social profiles
Digital presencePOURWALL financial estimates
Financial estimateRevenue estimate
Valuation estimate
POURWALL leadership team
Management profileNumber of profiles
Profiles1 record
POURWALL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POURWALL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POURWALL
What does POURWALL do?
POURWALL (operated by Beta Acid, Inc.) is a cloud-hosted SaaS digital beverage menu platform that enables bars, breweries, and restaurants to create, manage, and display their beverage menus in real time across TV screens, QR code menus, website embeds, and printed menus. The platform supports beer, wine, cocktails, non-alcoholic beverages, flights, and specials on every plan, casts to consumer TV hardware (Fire TV Stick, Chromecast, Android TV, Google TV), and includes a 400,000+ beer catalog for rapid menu population.
Is POURWALL a public or private company?
POURWALL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POURWALL founded?
POURWALL was founded in 2014. It employs 1 to 10 people.
Where is POURWALL based?
POURWALL is headquartered in Seattle, United States, in the North America region.
How does POURWALL make money?
Four revenue lines are on record. Free Basic Plan is the primary driver. The others are premium Subscription (Monthly), premium Subscription (Annual) and world Cup Promotion — 60-Day Free Premium Trial.
Who are POURWALL's main competitors?
Direct peers on record are Untappd for Business, BeerMenus, DigitalPour, Evergreen (TapHunter) and RaspberryPints. Broad incumbents are TouchBistro, Olo, Toast and Square for Restaurants. Bbot is listed as an emerging player.
Does POURWALL have an API?
No public API is recorded for POURWALL.
What industry is POURWALL in?
POURWALL's product category is Digital Menu / Restaurant Technology Software. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAKAF, Non-Alcoholic Craft Beverage Bars (Mocktail/Zero-Proof Bars). Its NAICS code is 7224 and its SIC code is 7372.