West Cost Beauty

Name

West Cost Beauty

Legal name

West Coast Beauty

Website

https://west-coast-beauty.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Beauty Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Professional beauty distribution
• Salon supply wholesale
• Hair care products
• Spa and esthetics supplies
• Beauty trade retail

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution Sales: Revenue generated through distribution and sale of professional beauty products to licensed salon and spa professionals. Products include hair care, styling tools, nails, spa care, cosmetics, and salon supplies from multiple branded partners. Sales occur through both physical store locations and e-commerce platform.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

West Coast Beauty is a multi-line professional beauty supply distributor serving licensed salon and spa professionals across British Columbia and the Yukon. The company sources and distributes premium hair care, styling tools, nail products, spa care, men's grooming, salon supplies, and cosmetics from 90+ international brands through 10 physical retail locations and an online trade-only platform. It supplements product distribution with hands-on education, brand certification, and professional training programs.

Product overview

West Coast Beauty is a professional beauty supply distributor operating as a multi-line, full-service distribution company that sources premium, ethical beauty brands from around the world. The company offers a comprehensive portfolio of hair care products (including accessories, color, conditioner, extensions, hair loss treatments, highlights, shampoo, smoothing treatments, styling, texture, and treatment products), styling tools (brushes, clippers, dryers, heated tools, shears), nail products (gel systems, lacquer, manicure/pedicure supplies), spa care (body, foot, hair removal, skin care, tanning), men's grooming, salon supplies (apparel, furniture, essentials), and cosmetics. The company serves licensed hairstylists, salon owners, medi-spas, estheticians, and barbers across British Columbia and the Yukon through 10 store locations plus online ordering. West Coast Beauty also provides industry-leading education and training programs including classes on hair coloring, cutting workshops, and professional certification courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Care Products Comprehensive professional hair care product line distributed to licensed salon professionals, including color, conditioner, extensions, hair loss treatments, highlights, shampoo, smoothing treatments, styling products, texture products, treatment solutions, and accessories.
• Styling Tools Professional styling equipment for salon use, including brushes and combs, clippers and trimmers, hair dryers, heated tools, shears and thinners, and small tools.
• Nail Products Full professional nail care range including gel systems, lacquer, manicure and pedicure supplies, nail care products, soak-off gel systems, accessories, and tools and implements.
• Spa Care Products Professional spa and wellness products including body care, foot care, hair removal solutions, skin care, spa equipment, spa treatments, tanning products, and tools for spa and medi-spa professionals.
• Men's Grooming Products Professional men's grooming products for licensed barbers and stylists, including clippers and trimmers, color, conditioner, shampoo, shaving supplies, skin care, styling products, tattoo care, and treatment solutions.
• Salon Supplies General salon operational supplies including apparel, color accessories, foils, mannequins, salon essentials, salon furniture, and spa essentials.
• Cosmetics Professional cosmetic products for brows, brushes, eyes, face, lashes, lips, and other cosmetic applications used by beauty professionals.
• Education & Training Services Industry-leading education programs for licensed beauty professionals including hands-on classes, live demonstrations, in-person workshops at store locations, and online Zoom-based sessions covering hair coloring, cutting workshops, keratin smoothing treatments, extension certification, and brand-specific training (Davines, Kevin Murphy, Bellami, Cezanne).
• Trade Account Services Online professional account system enabling faster shopping, order tracking, order history viewing, wish lists, and education enrollment for licensed beauty trade customers. Account creation requires proof of professional license (hairstylist, salon owner, medi-spa, esthetician, barber) with restricted accounts available for apprentices and cosmetology students.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• DavinescoreChannel Partner/ Reseller/ DistributorDavines is a premium Italian hair care brand distributed exclusively through West Coast Beauty in BC and Yukon. West Coast Beauty provides Davines education programs including online learning and in-store workshops.
• Kevin MurphycoreChannel Partner/ Reseller/ DistributorKevin Murphy is an Australian professional hair care brand distributed through West Coast Beauty. Partnership includes COLOR.ME color line and extensive education programming.
• MoroccanoilcoreChannel Partner/ Reseller/ DistributorMoroccanoil is a premium argan oil-based hair care and styling brand distributed through West Coast Beauty network.
• L'Oréal ProfessionnelcoreChannel Partner/ Reseller/ DistributorL'Oréal Professionnel is a major professional hair color and care brand distributed through West Coast Beauty.
• PureologycoreChannel Partner/ Reseller/ DistributorPureology is a professional color care brand distributed through West Coast Beauty locations.
• JoicocoreChannel Partner/ Reseller/ DistributorJoico is a professional hair care and color brand distributed through West Coast Beauty.
• BellamicoreChannel Partner/ Reseller/ DistributorBellami is a professional hair extensions brand with extensive product line including tape-ins, K-tips, I-tips, and wefts. West Coast Beauty offers Bellami Master Class training for stylists.
• Framar InternationalcoreChannel Partner/ Reseller/ DistributorFramar International is a leading manufacturer of hair coloring accessories, sectioning clips, and styling tools distributed through West Coast Beauty.
• CezannecoreChannel Partner/ Reseller/ DistributorCezanne is a keratin smoothing treatment brand. West Coast Beauty provides Cezanne education including application training and certification.
• Malibu CcoreChannel Partner/ Reseller/ DistributorMalibu C is a wellness-focused hair treatment brand specializing in color correction, hard water treatment, and hair remedies.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SalonCentric: L'Oréal-owned largest professional beauty distributor in North America, operating hundreds of stores serving licensed salon professionals with premium haircare, color, and styling brands. Most direct comparable to WCB in business model and customer base, but at significantly greater national scale.
• Salon Service Group: US professional beauty distribution company serving salons and spas with premium product lines and education. Comparable B2B professional beauty distribution model.
• Armstrong McCall: US professional beauty distributor (now part of L'Oréal/SalonCentric) operating in Texas and surrounding states. Comparable multi-line distribution model targeting licensed beauty professionals with similar brand portfolio.
• Malys Canada: Canadian beauty supply distributor serving licensed professionals with multi-brand premium portfolio. Direct Canadian competitor with similar trade-only professional focus.
• CosmoProf: L'Oréal-owned professional beauty distributor operating alongside SalonCentric in North America. Directly comparable multi-line professional beauty supply distribution targeting licensed stylists and salons with similar exclusive brand partnerships.
• Salon Services: Canadian professional beauty distributor serving licensed salon professionals with premium haircare, color, and styling brands. Direct Canadian competitor with comparable multi-line distribution model.
• State Beauty Supply: US professional beauty distributor with multiple locations serving licensed salon professionals. Comparable in multi-brand distribution and trade-only model, though operating at smaller regional scale.
• Modern Beauty Supply: Canada's largest professional beauty supply retailer with 50+ stores across multiple provinces. Closest Canadian comparable to WCB in B2B trade-only model, multi-brand premium portfolio, and retail + education footprint.

Broad incumbents

• Dannyco: Canadian-based beauty supply distributor and manufacturer with broad product range serving both professional and consumer channels. Listed as a brand partner on WCB's site, indicating overlap as both distributor and supplier in the Canadian market.
• Ulta Beauty: Large US beauty retailer that has expanded into professional channel offerings. Comparable as broader beauty retail competitor overlapping with professional beauty product categories, though not trade-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/westcoastbeauty
• Facebookfacebook.com/WestCoastBeautyCompany
• LinkedInlinkedin.com/company/west-coast-beauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Cost Beauty