Schuler Bauer

Name

Schuler Bauer

Legal name

Schuler-Bauer Real Estate Services, Inc.

Website

https://schulerbauer.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property search platform
• New construction representation
• Corporate relocation services

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Residential Real Estate Commissions: Traditional real estate commission-based revenue from residential home sales. Agents represent buyers and sellers in transactions with commission splits between agent and brokerage.
2. Commercial Real Estate Commissions: Revenue from commercial property transactions including industrial, office, retail, and land sales.
3. New Construction Representation: Fees from representing buyers in new construction transactions with builder partners.
4. Relocation Services: Services provided to corporations and individuals relocating, often through corporate relocation programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Schuler Bauer is a full-service residential and commercial real estate brokerage serving Southern Indiana, Louisville, and the Heart of Kentucky through seven offices and a 250+ agent network. The firm delivers buyer and seller representation, new construction representation with partner builders, commercial property sales and leasing, and dedicated relocation services for corporate transferees. Revenue is generated primarily through transaction-based commissions on real estate sales closed by its agents.

Product overview

Schuler Bauer Real Estate Services is a full-service residential and commercial real estate brokerage operating across Southern Indiana, Louisville, and Heart of Kentucky (Elizabethtown and surrounding areas). The company's core product offering centers on its Property Search platform integrated with multiple MLS systems, complemented by Property Tracker for saved searches and alerts, Free Market Analysis for sellers, New Construction services with builder partnerships, Commercial Real Estate Services, Relocation Services, and the UofL Real Estate Rewards program. Additional supporting tools include Electronic Earnest Money Deposit via Payload Keybox and a Mortgage Calculator. The company primarily operates as a residential brokerage with commercial capabilities, ranking as the largest independent real estate firm in the Louisville metro area and dominating Southern Indiana with 20-25% market share.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services

Quantifiable outcome

• Over $945 million in closed sales volume in 2022
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ERA PoweredcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Schuler Bauer became a Powered By ERA franchise in 2013, gaining access to ERA brand, technology platform, training resources, and enhanced Realtor.com placement for their listings.
• ASB Custom HomesminorStrategic or Co-development PartnerBuilder partner representing home buyers in new construction transactions in Southern Indiana.
• Schuler Built HomesminorStrategic or Co-development PartnerAffiliated builder partner for new construction homes represented by the company.
• Discovery BuildersminorStrategic or Co-development PartnerBuilder partner providing new construction opportunities for buyers in the Southern Indiana market.
• InterLinc MortgageminorGTM or Marketing PartnerPreferred lending partner providing mortgage services to Schuler Bauer clients.
• Kochert InsuranceminorGTM or Marketing PartnerPreferred insurance partner for homeowners insurance services.
• 2-10 Home Buyers WarrantyminorGTM or Marketing PartnerHome warranty provider offered to sellers as added value (agents like Hannah Keown offer complimentary 2-10 Home Warranty to sellers).
• Cinch Home ServicesminorGTM or Marketing PartnerHome warranty service provider recommended to clients.
• American Home ShieldminorGTM or Marketing PartnerHome warranty service provider for home sellers and buyers.
• University of LouisvilleminorGTM or Marketing PartnerUofL Real Estate Rewards Program partnership offering alumni, students, staff, faculty, and season ticket holders up to $5,400 in rewards on real estate services.
• The Home InspectorsminorGTM or Marketing PartnerHome inspection partner serving Southern Indiana and Louisville areas.
• Wright Choice InspectionminorGTM or Marketing PartnerHome inspection, radon inspection, and wood destroying insect inspection services.
• Home Team Inspection ServiceminorGTM or Marketing PartnerHome inspection services partner for the Louisville market.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• RE/MAX: RE/MAX is a global residential and commercial real estate franchise network with a large agent-based model similar to Schuler Bauer's. Both operate transaction-based commission models with independent contractor agents serving local markets.
• Keller Williams Realty: Keller Williams is the largest real estate franchise by agent count with a similar agent-centric, commission-split model. Both compete for residential agents and serve buyers and sellers in overlapping regional markets.
• Coldwell Banker: Coldwell Banker is a global residential brokerage franchise serving similar buyer and seller customers with commission-based transactions and agent-driven service. Comparable in offering full-service residential brokerage with relocation and new construction adjacencies.
• Century 21: Century 21 is a major residential and commercial real estate franchise system. Schuler Bauer acquired a Century 21 affiliate (Joe Guy Hagan) in 2013, demonstrating direct franchise-level comparability in service offerings and target customers.

Emerging players

• eXp Realty: eXp Realty is a cloud-based, agent-centric brokerage model with a rapidly growing national agent network. It overlaps with Schuler Bauer in targeting independent contractor agents but competes via a lower-overhead, virtual operating model.
• Compass: Compass is a technology-forward residential brokerage emphasizing agent productivity tools and a modern consumer platform. It competes for the same agent and consumer segments as Schuler Bauer but with substantially more proprietary technology investment.
• Redfin: Redfin is a technology-enabled residential brokerage offering salaried-agent and traditional models with consumer-facing digital tools. It represents a discount and tech-led competitive alternative that pressures traditional commission-based brokerages like Schuler Bauer.

Broad incumbents

• ERA Real Estate: ERA Real Estate is the franchisor of which Schuler Bauer is a Powered By ERA franchisee. ERA operates a global residential brokerage network, providing the technology platform, brand, and lead-generation resources Schuler Bauer leverages, making it a directly comparable franchise incumbent.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage franchise network operating under a globally recognized parent brand. Comparable in offering full-service residential brokerage and is a broader incumbent serving many of the same customer profiles as Schuler Bauer.

Regional players

• Howard Hanna Real Estate Services: Howard Hanna is a large independent regional brokerage dominant in the Mid-Atlantic and Midwest U.S. Both companies are family-rooted, independently owned brokerages that have scaled through regional roll-ups and emphasize local market expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/schulerbauerera
• Facebookfacebook.com/schulerbauer
• LinkedInlinkedin.com/company/schuler-bauer

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schuler Bauer