ASB Custom Home

What ASB Custom Home does

ASB Custom Home Builders, LLC is a privately-held, second-generation family-owned custom home builder founded in 1990 by Allen Schuler and headquartered at 720 Rolling Creek Drive, Suite 106, New Albany, Indiana. The company designs, constructs, and sells custom-built single-family homes to individual retail buyers throughout the Greater Louisville and Southern Indiana region, operating nine residential communities across Floyd, Clark, Scott, and surrounding counties and positioning itself as the largest homebuilder in Southern Indiana. The team of approximately 13 named professionals spans sales, design, construction supervision, legal, finance, and customer support.

The company's product portfolio comprises 16 distinct floor plans spanning single-story ranch designs, 1.5-story layouts, and two-story homes with 2-5 bedrooms and 2-4 bathrooms, priced from $229,900 (entry-level at Moonglo Estates) to $400,000+ (premium at Poplar Woods). Each home is sold with customization options that include material and finish selections through an in-house Design Studio, an ENERGY SMART energy-efficiency rating, and RWC warranty coverage with structured 1-month and 11-month post-sale follow-up service. ASB operates as a vertically integrated builder-developer, controlling land development through its communities (e.g., Woodstone Creek with ~200 sites, Poplar Woods with 84 premium lots) and managing construction in-house with dedicated superintendents, a full-time designer, and a customer support coordinator.

ASB generates revenue on a per-home, one-time basis from individual buyers, with no enterprise clients, recurring contracts, or external investors disclosed. The go-to-market motion is sales-led: customers enter through the company website, phone inquiries, or model-home walkthroughs, then proceed through in-person consultations at the New Albany office. The company has no app or software products, no disclosed financing or mortgage operations, and operates without significant technology differentiators beyond conventional residential construction practices and energy-efficiency standards. Brand reputation, multi-community land bank, and family-led continuity are the primary operational assets.

Name

ASB Custom Home

Legal name

ASB Custom Home Builders, LLC

Website

https://asbcustomhomes.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

ASB Custom Home Builders is a second-generation, family-owned custom home builder founded in 1990 in New Albany, Indiana, designing and constructing single-family homes across nine residential communities in the Greater Louisville and Southern Indiana region.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro industry

PRIMARYIMAFABAC

Custom Home Building

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Residential Building Construction

Keywords

• Custom home building
• Residential construction
• New home construction
• Home design services
• Community development

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Sales: ASB Custom Homes generates revenue through the construction and sale of custom-built homes. They work with customers from initial concept through final construction, offering customizable floor plans and finishes. Revenue is generated on a per-home basis with pricing varying based on floor plan, customization options, and community location.
2. Land Development: The company develops residential communities and sells home sites within those communities to prospective buyers who then contract with ASB for home construction.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ASB Custom Homes designs and builds single-family custom homes for individual buyers throughout the Greater Louisville and Southern Indiana market, offering 16+ floor plans across 9 developed residential communities with starting prices from $229,900 to $400,000+. The company supports buyers with an in-house Design Studio for material and finish selections, ENERGY SMART energy-efficient construction standards, an RWC Warranty program, and dedicated post-sale Customer Care. Revenue is generated primarily through one-time sales of completed homes and the sale of home sites within ASB-developed communities.

Product overview

ASB Custom Home is a custom homebuilder operating in Southern Indiana since 1990, offering a portfolio of 16 distinct floor plans ranging from entry-level to luxury designs, and developing 9 residential communities across the Greater Louisville and Southern Indiana area. The company provides custom home building services including a Design Studio for material and finish selections, with every home including RWC Warranty and post-sale customer care support. Floor plans include single-story and 1.5-story layouts with 2-5 bedrooms, 2-4 bathrooms, and options for slab or basement foundations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Willow
• The Solara
• The Camila
• The Millie Kate
• The Jude
• The Hayden
• The Geneva
• The Emerson
• The Dalton
• The Clairemont
• The Carmen
• Fairview Farm Community
• Hawthorn Glen Community
• Deerfield Crossing Community
• Moonglo Estates Community
• Poplar Woods Community
• The Estates of Danbury Oaks Community
• The Springs of Old Georgetown Community
• Woodstone Creek Community
• Design Studio Service
• RWC Warranty with Post-Sale Follow-Up Service
• Customer Care Representative Service

Quantifiable outcome

• 30+ years building custom homes in Southern Indiana
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Taylor Morrison: Taylor Morrison (NYSE: TMHC) is a national homebuilder operating across the Sunbelt and Midwest, with overlapping presence in Indiana/Kentucky markets. Broad incumbent peer in the for-sale new construction category.
• Beazer Homes: Beazer Homes (NYSE: BZH) is a US homebuilder operating in the Southeast and Midwest, including markets adjacent to Southern Indiana. Broad incumbent comparable for new construction single-family offerings.
• M/I Homes: M/I Homes is a publicly traded homebuilder (NYSE: MHO) headquartered in Columbus, Ohio, operating across the Midwest, Mid-Atlantic, and Southeast, including Indiana. Comparable to ASB as a broader incumbent offering single-family new construction in overlapping Indiana markets.
• PulteGroup: PulteGroup (NYSE: PHM) is one of the largest US homebuilders, operating Centex, Pulte, Del Webb, and John Wieland brands across Indiana and Kentucky. Comparable as a broad incumbent that overlaps ASB's move-up buyer segment in Southern Indiana.
• D.R. Horton: D.R. Horton (NYSE: DHI) is the largest US homebuilder by volume, operating across Indiana through its D.R. Horton, Emerald, and Express brands. Broad incumbent peer competing at entry-level price points that overlap ASB's Moonglo Estates tier.
• Lennar Corporation: Lennar (NYSE: LEN) is the second-largest US homebuilder, operating across Indiana/Kentucky and nationally. Broad incumbent peer that competes for similar entry-level and move-up buyers in the Louisville-Southern Indiana market.

Direct peers

• Estridge Homes: Estridge Homes is an Indianapolis-based custom homebuilder serving Central Indiana for decades with community-based developments and personalized floor plans. Directly comparable to ASB's model of multi-community, custom-built single-family homes in Indiana.
• Drees Homes: Drees Homes is a Cincinnati-based, family-owned custom homebuilder operating across Kentucky, Indiana, Ohio, Tennessee, and the Carolinas. Comparable to ASB as a family-run custom builder with multiple communities in the Indiana/Kentucky region.
• Fischer Homes: Fischer Homes is a large private homebuilder headquartered in Erlanger, Kentucky (Greater Cincinnati), building custom and semi-custom homes across Indiana, Kentucky, Ohio, and Tennessee. It is the closest scale-comparable custom builder competing in the same Southern Indiana / Greater Louisville corridor as ASB.
• Arbor Homes: Arbor Homes is an Indiana-based homebuilder developing single-family homes and communities throughout the Indianapolis metro and surrounding Indiana counties. Comparable regional peer with similar community-development model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/asbhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB Custom Home