Zeemac

What Zeemac does

Zeemac Vehicle Acquisition & Fleet Services is a privately held Canadian commercial fleet leasing and management company founded in 1957 in Burnaby, British Columbia, and operating as an affiliated member of the Somerville Auto Group. The company provides closed-end fleet leasing (typically 24-60 month terms with fixed monthly payments), short- and long-term commercial rentals, custom vehicle upfitting (shelving, refrigeration units, racks, safety equipment, branding), an on-site service center for maintenance and repairs, certified used vehicle sales, and fleet remarketing/assessment services. It serves businesses of all sizes across Canadian industries including construction, HVAC, landscaping, telecommunications, courier and delivery, security, craft breweries, and aviation ground support, with named long-tenure customers such as Jones Refrigeration (40+ year relationship), Yellow Dog Brewing, Highland Helicopters, and Rokstad Power.

The company's technology core is the EVOLVE Fleet Management Portal, a web dashboard built around Geotab telematics (Zeemac is an authorized Geotab reseller) that ingests OEM embedded data from Ford (2019+) and GM vehicles, provides real-time vehicle location, driver behavior monitoring, geofencing, engine diagnostics, idle and fuel reporting, and EV battery health metrics. The EVOLVE product is delivered in three monthly subscription tiers — EVOLVE ($22), EVOLVE+ ($30) and EVOLVE+ Safety ($58) — that progressively add Telematics Pro hardware, lifecycle and collision reporting, and a dual-facing AI dash camera for distracted driving detection with cloud video backup. Through a ChargePoint partnership, Zeemac also delivers EV charging infrastructure (planning, installation, operations, maintenance) integrated into the EVOLVE+ bundle, positioning itself as one of Western Canada's leading zero-emission commercial vehicle lessors.

Zeemac operates a sales-led, direct distribution model with offices in Burnaby (HQ), Calgary and Toronto, supported by the national Somerville Auto Group dealer network for inventory and lender access across Canada. Revenue is generated through multi-year recurring lease payments, monthly telematics and fuel-card subscriptions, upfitting services (which can be capitalized into the lease), maintenance fees, and one-time used vehicle sales and remarketing. Andrew McFarlane, Vice President of Leasing, represents second-generation McFarlane family ownership.

Name

Zeemac

Legal name

Zeemac Vehicle Acquisition & Fleet Services

Website

https://zeemac.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Zeemac is a 60-plus-year-old Canadian commercial fleet leasing and management company offering closed-end leasing, vehicle upfitting, EV fleet electrification, telematics and charging infrastructure to businesses across HVAC, construction, telecom, landscaping, courier, security and other industries.

Ownership category

akta.pro rank

Product category

Commercial Fleet Leasing

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

EV Fleet Leasing & Subscription (EVs, Charging Bundles, Battery-as-a-Service) (TLABAHAH)

akta.pro secondary industries

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Last-Mile & Delivery Fleet Rental/Leasing (Vans, Box Trucks, Cargo Bikes) (TLABAHAG), EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)

Keywords

• Commercial fleet leasing
• Fleet management services
• Vehicle upfitting
• Fleet telematics solutions
• Electric vehicle leasing

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Fleet Leasing: Zeemac provides closed-end fleet leasing for commercial vehicles including trucks, cargo vans, pickup trucks, and electric vehicles. Lease terms typically range from 24 to 60 months with fixed monthly payments. The company structures leases to expire at maximum residual value to minimize total cost of ownership.
2. Commercial Vehicle Rentals: Short-term and long-term vehicle rental options for businesses with seasonal or project-based fleet needs. Zeemac maintains inventory of both long-box pickups and medium-duty dump trucks during peak periods.
3. Vehicle Upfitting Services: Custom upfitting services including shelving, partitions, racks, refrigeration units, safety equipment, ladder racks, back-up cameras, telematics devices, and vehicle branding/decals. All upfitting can be capitalized into lease agreements.
4. Fleet Maintenance and Service: In-house automotive mechanical services covering repairs and maintenance for commercial vehicles, including an on-site Service Center at the Burnaby location.
5. Used Vehicle Sales: Sale of certified used commercial vehicles including cars, trucks, vans, and pickup trucks. Includes financing options, 30-day guarantee, 7-day satisfaction guarantee, and trade-in programs.
6. Fleet Telematics Subscriptions: Subscription-based telematics services under the EVOLVE brand: EVOLVE ($22/month), EVOLVE+ ($30/month), and EVOLVE+ Safety ($58/month), each with associated setup and per-unit fees.
7. Fleet Management Programs: End-to-end fleet lifecycle management including vehicle acquisition, disposal, remarketing, and fleet assessment services with Canadian Black Book and Adesa/Manheim valuations.
8. EV Charging Solutions: Partnership with ChargePoint to provide EV charging station planning, installation, operations, maintenance, and driver support for commercial EV fleets.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Zeemac provides closed-end commercial fleet leasing, short- and long-term rentals, and electric vehicle leasing for businesses across Canada. Its offering bundles vehicle acquisition, custom upfitting, Geotab-powered telematics, fuel card programs (Esso/Husky), in-house maintenance, EV suitability assessments, and ChargePoint-integrated EV charging infrastructure under the EVOLVE umbrella, supported by offices in Burnaby, Calgary, and Toronto and access to the Somerville Auto Group dealer network.

Product overview

Zeemac is a commercial fleet leasing and management company offering a comprehensive portfolio of fleet services across Canada. The core offering consists of fleet leasing (closed-end commercial leasing with fixed terms), commercial rentals (short and long-term), and EV leasing. Supporting services include vehicle upfitting, fleet telematics (via Geotab), fuel management (Esso & Husky cards), and service center maintenance. The EVOLVE Fleet division provides electric vehicle solutions including EV suitability assessments, charging infrastructure (via ChargePoint), and fleet electrification planning. Three subscription bundles are offered: EVOLVE ($22/month), EVOLVE+ ($30/month), and EVOLVE+ Safety ($58/month), which progressively add telematics, hardware, AI-powered dash cameras, and fleet management features. The EVOLVE Portal provides the online dashboard interface for fleet management.

Differentiator

Problem solved

Functional benefit

Brands

• Evolve Fleet: Electric vehicle fleet services division providing turnkey solutions for businesses transitioning to electric vehicles, including EV roadmap planning, suitability assessments, charging station solutions, and fleet management portal.
• EVOLVE
• EVOLVE+

Products and services

• Fleet Leasing Closed-end commercial fleet leasing for trucks, vans, pickup trucks, and other commercial vehicles with fixed monthly payments and 24- to 60-month terms. Vehicles can be returned at lease end with no residual value risk. Designed for Canadian businesses across construction, HVAC, landscaping, telecom, security, courier, and other industries.
• Commercial Rentals Short-term and long-term vehicle rental solutions for businesses with seasonal or project-based fleet needs, with inventory maintained for long-box pickups and medium-duty cab & chassis dump trucks during peak periods.
• Used Vehicle Sales Sale of certified used commercial vehicles including cars, trucks, vans, and pickup trucks across British Columbia and Ontario locations, including financing options, a 30-day guarantee, a 7-day satisfaction guarantee, and trade-in programs.
• EV Leasing Electric vehicle fleet leasing for commercial fleets across the Greater Vancouver Area, offering popular EV makes and models including Ford F-150 Lightning, Ford E-Transit, Hyundai Ioniq 5, and Tesla Model 3.
• Zero Emission Fleet Rentals Electric vehicle rental options allowing businesses to test EVs in their operations before committing to full fleet electrification.
• Vehicle Upfitting Custom vehicle outfitting services including shelving, partitions, racks, refrigeration units, safety equipment, ladder racks, back-up cameras, telematics devices, and vehicle branding/decals. All upfitting can be capitalized into lease agreements.
• Service Center Full-service automotive mechanical maintenance and repair services for commercial fleet vehicles, operated from the on-site Service Center at the Burnaby, BC headquarters location.
• Fuel & Maintenance Management Fleet fuel card program through Esso and Husky partnerships providing fuel savings, expense tracking, and consolidated fleet fueling management.
• Fleet Telematics (Geotab) GPS and diagnostic telematics system for fleet vehicle monitoring including real-time tracking, driver safety, vehicle location, driving behavior analysis, and OEM data integration for Ford (2019+) and GM vehicles. Zeemac is an authorized Geotab reseller.
• EVOLVE Fleet Services Turnkey electric vehicle fleet solutions division providing EV roadmap planning, EV suitability assessments, charging infrastructure, and fleet electrification support for Canadian businesses. Operates as a dedicated greening division of Zeemac with its own branding and website.
• EV Charging Solutions (ChargePoint) Complete EV charging infrastructure services delivered via ChargePoint partnership, including AC and DC fast-charging stations, planning, installation, operations, maintenance support, driver support, online reporting, and integration with the EVOLVE+ fleet management system.
• EVOLVE Portal Online fleet management dashboard providing real-time EV fleet operations data, cost tracking, customizable reporting, operational transparency, and actionable performance insights.
• Fleet Assessments and Remarketing Vehicle remarketing and fleet valuation services using Canadian Black Book, Adesa, and Manheim data to assess vehicle condition, options, customization, book value, and current market value, supporting end-of-lease decisions and acquisition strategy.

Quantifiable outcome

• 20% reduction in overall fleet expenditures for customers
• +5 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Somerville Auto GroupcoreStrategic or Co-development PartnerZeemac is a member of Somerville Auto Group, providing access to the national Somerville dealer network of dealerships and other companies specializing in commercial fleets. This membership enables Zeemac to source vehicles nationally and provides inventory access across Canada including Ontario dealerships.
• Evolve FleetcoreStrategic or Co-development PartnerEvolve Fleet is Zeemac's dedicated greening division providing turnkey electric vehicle fleet solutions. From zero-emission vehicle planning to tailored operations programs, Evolve ensures a smooth fleet electrification transition. Evolve has its own website (evolvefleet.com) and fleet management portal.
• GeotabcoreTechnology or IntegrationZeemac is a Geotab telematics reseller and partner. Zeemac integrates Geotab's OEM data platform into its fleet management offerings, enabling tracking of Ford (2019+) and GM vehicles through embedded telematics without separate hardware. Geotab powers the EVOLVE fleet management portal and EV suitability assessments.
• ChargePointcoreTechnology or IntegrationZeemac has partnered with ChargePoint to offer complete EV charging solutions including charging station planning and installation, operations and maintenance support, driver support, online reporting, and integration with the EVOLVE+ fleet management system.
• Esso & HuskyminorGTM or Marketing PartnerFuel card partnership through the EVOLVE program providing customers with 5 cents per litre fuel savings at Esso and Husky stations across Canada.
• Eastbound EnterprisescoreStrategic or Co-development PartnerEastbound Enterprises is identified as the parent company of FlexDealer and the parent/affiliate structure under which Zeemac operates. FlexDealer provides the website platform for zeemac.com.
• Somerville Hino North YorkminorChannel Partner/ Reseller/ DistributorOntario dealership within the Somerville Auto Group network offering Hino trucks and commercial vehicles for lease and purchase in the Toronto/North York area.
• Somerville Hino ScarboroughminorChannel Partner/ Reseller/ DistributorOntario dealership within the Somerville Auto Group network offering Hino trucks and commercial vehicles in the Scarborough/Toronto area.
• Somerville Auto TorontominorChannel Partner/ Reseller/ DistributorToronto dealership within the Somerville Auto Group network offering quality used cars and commercial vehicles for lease in the Toronto area.
• BC Craft Brewers GuildminorGTM or Marketing PartnerZeemac is an industry partner and association member of the BC Craft Brewers Guild, supporting craft breweries across Canada with appropriate fleet vehicles.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Element Fleet Management: One of the largest pure-play fleet management companies in North America, managing ~$50B in fleet assets across commercial customers. Directly comparable to Zeemac in core fleet leasing and lifecycle management, but operates at vastly greater scale and serves enterprise accounts globally.
• Wheels (Holman): Holman's commercial fleet management division providing leasing, telematics, and maintenance services to North American commercial fleets. Closest direct overlap with Zeemac's full-lifecycle fleet offering, including telematics integration and EV advisory.
• Enterprise Fleet Management: Enterprise's commercial fleet management arm serving businesses of all sizes with full-service leasing, telematics, and vehicle maintenance. Comparable to Zeemac in targeting mid-market and SMB commercial customers with a vertically-integrated service model.
• ARI (Holman):
• LeasePlan:
• ALD Automotive:

Direct peers

• Premier Truck Group: Commercial truck dealership group with leasing, rentals, and service centers across North America. Comparable to Zeemac in commercial vehicle leasing, upfitting, and maintenance for vocational and medium-duty truck customers.

Others

• Geotab: Leading commercial telematics provider whose platform powers Zeemac's EVOLVE fleet management offering. Not a direct competitor but a core technology partner — Geotab could disintermediate Zeemac by selling direct to fleets, or alternatively partner more deeply as Zeemac scales EVOLVE.
• ChargePoint: EV charging infrastructure provider and Zeemac's partner for commercial fleet charging solutions. Adjacent rather than competitive; comparable business model element (bundled charging + software for commercial fleets) and a logical EV charging counterpart to Zeemac's EV leasing offering.

Emerging players

• Fleetio: Cloud-based fleet maintenance and management software platform offered as an EVOLVE+ add-on. Adjacent SaaS competitor to Zeemac's bundled telematics — a customer could use Fleetio direct, putting modest pressure on EVOLVE's per-vehicle economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/zeemac

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeemac