Lenet

What Lenet does

Lenet (リネット), operated by WHITEPLUS INC. (株式会社ホワイトプラス), is a Japan-based home delivery dry cleaning and laundry platform founded in 2009 and headquartered in Tokyo. The service enables customers to order clothing cleaning 24/7 via web or smartphone app; items are collected from and returned to the customer's home by Yamato Transport, the company's nationwide logistics partner. Lenet manages a multi-product platform spanning core clothing dry cleaning, futon (ふとんリネット) cleaning, shoe (くつリネット) cleaning, bag (かばんリネット) cleaning, corporate uniform/linen cleaning, and two storage services — Premium Cloak (pack-based seasonal storage) and Lenet Cloak (on-demand per-item storage). The company also operates FUKU BATON, a sub-brand handling home delivery buyback of secondhand fashion items.

Operationally, Lenet is a platform intermediating between end customers and a network of partner cleaning factories, including general cleaners plus specialist facilities for leather/fur and kimono. The company enforces a proprietary quality management system of 30+ inspection checkpoints with factory unannounced audits and solvent quality checks, supported by barcoded item tracking through inspection, warehouse, and shipping stages. Skilled technicians provide free basic stain removal and 1-minute lint removal as standard.

Lenet monetizes through per-item cleaning fees (typically ¥495–¥2,970 per item), a premium membership at ¥429/month with free-shipping thresholds, next-day delivery, and convenience-store/locker drop-off, plus optional paid add-ons (Pro Course, Deep Cleansing Finish, water-repellent, antibacterial, hand finishing) and subscription storage. The company is privately held, disclosed a single $3M funding round in 2013 from JIF Capital, has surpassed 600,000 cumulative members as of May 2026, and achieved the #1 ranking in five home-delivery cleaning satisfaction categories in the JMR August 2025 survey.

Name

Lenet

Legal name

株式会社ホワイトプラス

Website

https://lenet.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Lenet is a Tokyo-based home delivery dry cleaning platform (founded 2009) serving Japanese consumers nationwide via web/app ordering, Yamato Transport logistics, and a network of partner cleaning factories; it offers clothing, futon, shoe, bag, corporate, and storage services across 47 prefectures.

Ownership category

akta.pro rank

Product category

Home Delivery Dry Cleaning

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (81232), Linen and Uniform Supply (81233)

akta.pro primary industry

Specialty Item Pickup & Delivery (Bedding, Comforters, Curtains, Large Items) (HSAJACAJ)

akta.pro secondary industry

Blanket & Quilt Cleaning (HSAJAJAG)

Keywords

• Home delivery cleaning
• Garment dry cleaning
• Laundry pickup service
• Clothing storage service
• Uniform cleaning service

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. クリーニング料金 (Cleaning Fees): Revenue from per-item cleaning fees. Items are priced individually (e.g., suit jacket ¥1,295, dress shirt ¥495, down jacket ¥2,970). Premium members get free shipping above ¥3,300/order (¥5,500 for Hokkaido/Okinawa). Additional fees apply for delicate materials, decorations, partial leather, fake fur/boa, and attached fur.
2. プレミアム会員費 (Premium Membership): Monthly membership fee of ¥429 (tax included) for premium tier. Annual plan also available. Premium members receive free shipping at lower thresholds, next-day delivery, delivery date selection, convenience store drop-off, dedicated cardboard boxes, and enhanced finishing services.
3. オプションサービス (Optional Services): Additional paid options such as Pro Course (+¥1,210/item), Deep Cleansing Finish (+¥1,100/item), Water-Repellent Finish, Silver Ion Antibacterial Finish, Master Hand Finishing (+¥660/item), and storage covers (+¥297/item).
4. 保管サービス (Storage/Cloak Services): Lenet Cloak (premium member exclusive): ¥297/month per item with first item free. Premium Cloak: 5/10/15-item pack plans starting from ¥8,580 for 5 items. Items stored in temperature/humidity-controlled facilities for up to 9 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lenet operates a home delivery dry cleaning (宅配クリーニング) service in Japan, accepting orders via web and smartphone app and coordinating pickup and return delivery through the Yamato Transport courier network. Cleaning is carried out by partner cleaning factories under Lenet's proprietary 30+ point inspection-based quality management standards, with the offering spanning clothing, futons, shoes, bags, and corporate uniforms, supported by complementary wardrobe storage products (Premium Cloak pack-based storage and Lenet Cloak on-demand storage).

Product overview

Lenet operates a platform-based home delivery cleaning service consisting of multiple distinct product lines: the core 衣類クリーニング (clothing cleaning) service as the primary offering, supplemented by specialized vertical services including ふとんリネット (bedding), くつリネット (shoes), かばんリネット (bags), and 企業・法人様向けクリーニング (corporate). Two storage offerings target different segments — プレミアムクローク is a pack-based (5/10/15 item) storage service available to all members, while リネットクローク is a premium-member-exclusive, pay-per-item on-demand storage add-on attached to cleaning orders. The company also operates FUKU BATON as a related home delivery buyback service. All services share a unified web and mobile app ordering platform, with shared infrastructure such as the Lenet Cloak management system, premium membership tiers, and the Lenet MAGAZINE content hub.

Differentiator

Problem solved

Functional benefit

Brands

• ふとんリネット: Home delivery dry cleaning service specifically for futon (bedding/quilts).
• くつリネット
• かばんリネット
• プレミアムクローク (Lenet Premium Cloak)
• リネットクローク
• 企業・法人向けクリーニング
• リネット MAGAZINE
• FUKU BATON by Lenet（フクバトン）

Products and services

• Clothing Cleaning (リネット / 衣類クリーニング) Core Lenet service for cleaning everyday and seasonal clothing (coats, jackets, suits, dresses, etc.). Customers order via web/app, items are picked up at home by Yamato Transport, cleaned at partner factories under Lenet's proprietary 30+ point inspection, and returned.
• Premium Cloak (プレミアムクローク / 保管付きクリーニング) Cleaning of garments bundled with up to 12 months of climate-controlled storage at dedicated facilities, sold in fixed storage-pack sizes for consumers wanting seasonal wardrobe swap and out-of-season storage.
• Futon Cleaning (ふとんリネット) Specialized cleaning for futons, comforters, and bedding items ordered separately from regular garment cleaning, with home pickup/delivery via Yamato Transport.
• Shoe Cleaning (くつリネット) Specialized cleaning service for sneakers, leather shoes, and other footwear, ordered through the same Lenet ordering flow with home pickup/delivery.
• Bag Cleaning (かばんリネット) Specialized cleaning for handbags, business bags, and other leather/fabric bags ordered through the Lenet platform with home pickup/delivery.
• Leather / Fur Coat Cleaning (コートクリーニング・革／毛皮) Premium-tier cleaning course for leather and fur coats and jackets requiring specialized handling, ordered via the Lenet platform with home pickup/delivery.
• Corporate Cleaning (企業・法人様向けクリーニング) Enterprise / corporate cleaning service for work uniforms, aprons, sheets, and towels, with nationwide pickup and delivery via Yamato Transport and consolidated invoice billing for procurement teams.
• Lenet Cloak (リネットクローク) On-demand wardrobe storage service sold without a fixed time limit and without forced discard of uncollected items, intended as a flexible storage add-on to the cleaning catalog.

Quantifiable outcome

• Average customer service response time: approximately 7 hours (2018 data)
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ヤマト運輸 (Yamato Transport)coreChannel Partner/ Reseller/ DistributorYamato Transport is Lenet's primary logistics partner for nationwide item pickup and delivery. Handles all collection from customer homes, convenience stores, and delivery lockers, as well as final delivery. Service windows available from 8:00 to 21:00. Also handles COD payments for customers who prefer cash on delivery.
• 提携クリーニング業者 (Partner Cleaning Factories)coreStrategic or Co-development PartnerLenet partners with cleaning factories across Japan for actual cleaning operations. These include general cleaning factories, leather/fur specialist factories, and kimono specialist factories. Each factory follows Lenet's proprietary quality management standards including 30+ inspection checkpoints.
• 着物専門クリーニング工場 (Kimono Specialist Cleaning Factories)coreStrategic or Co-development PartnerSpecialist partner factories handle kimono cleaning using wooden washing machines (distinct from standard stainless steel to reduce fabric damage) and artisan quality checks. Separate delivery from regular clothing items. 3-week minimum delivery time for kimono items.
• 毛皮・皮革製品専門工場 (Leather & Fur Specialist Factories)coreStrategic or Co-development PartnerSpecialist factories handle leather jackets (¥8,800/item) and fur coats (¥13,200-¥17,600/item) using specialized processes suited to delicate materials. 3-week minimum delivery. Follow dedicated quality standards.
• WHITEPLUS INC. (株式会社ホワイトプラス)coreOthersThe operating company of Lenet. Provides the internet platform for ordering, customer support services, and mediates between customers and partner cleaning factories. Also sells premium membership and related products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tumble: US-based pickup-and-delivery laundry and dry cleaning service with app-based ordering and home delivery. Closely comparable to Lenet's 24/7 mobile ordering and courier-based logistics model.
• Laundryheap: UK-founded on-demand laundry and dry cleaning pickup/delivery platform operating across multiple countries. Directly comparable business model: app/web ordering, courier pickup, partner cleaning facilities, and tiered pricing — same asset-light playbook Lenet executes in Japan.
• Rinse: US-based laundry and dry cleaning pickup/delivery service with tech-driven scheduling, eco-friendly cleaning options, and recurring B2C plus B2B accounts. Comparable to Lenet in core D2C dry cleaning delivery model and subscription-style retention.
• Cleanly: US-based on-demand laundry and dry cleaning delivery service. Mirrors Lenet's model of web/app ordering, partner cleaning facilities, and premium tier with free pickup/delivery.
• Poplin: US-based on-demand laundry delivery platform operating in multiple cities with per-pound wash-and-fold and dry cleaning. Comparable app-first ordering, courier logistics, and tiered service structure.
• Mulberrys Garment Care: US dry cleaning and laundry chain offering home pickup and delivery alongside physical locations. Comparable premium positioning, garment-care quality focus, and corporate account services.
• DhobiLite: India-based on-demand laundry and dry cleaning service with mobile app, scheduled pickup/delivery, and tiered plans. Directly analogous to Lenet's D2C dry cleaning delivery model in an Asian market context.

Broad incumbents

• Hakuyosha (白洋舎): Japan's largest traditional dry cleaning chain with hundreds of physical stores and corporate uniform cleaning. A broad incumbent competitor; does not specialize in app-led pickup/delivery but represents the dominant local alternative Lenet competes against.
• Pony Cleaning (ポニークリーニング): Major Japanese dry cleaning chain with extensive retail footprint and corporate uniform services. Comparable in product scope (garments, uniforms, specialty items) but executes via physical stores rather than app-driven home delivery.

Emerging players

• Washe (India): India-based on-demand laundry and dry cleaning app with pickup/delivery and subscription plans. Emerging Asian peer with comparable mobile-first ordering and tiered pricing, though operating at smaller scale than Lenet.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lenet_cleaning
• Facebookfacebook.com/lenetcleaning
• Instagraminstagram.com/lenet_cleaning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenet