Poplin
Poplin operates a gig-economy marketplace connecting consumers with 150,000+ vetted independent Laundry Pros across 500+ US cities and Toronto for on-demand wash-dry-fold laundry pickup and delivery, priced at $1 per pound.
- Company typePrivate
- Founded2018
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Poplin does
Poplin operates a two-sided, gig-economy marketplace platform that connects consumers with a network of over 150,000 vetted independent Laundry Pros for on-demand wash-dry-fold laundry pickup and delivery. Service is available in 500+ US cities with a recent international launch in Toronto (June 2026). The platform monetizes on a per-pound transaction basis: Standard service at $1/lb (next-day) and Express at $2/lb (same-day/overnight), with free pickup and delivery, a $30 minimum order, and ancillary fees (Trust & Safety, Operational, surge, missed pickup). Laundry Pros retain 75% of each job plus 100% of tips, yielding an effective ~25% take rate for the platform. The technology stack centers on mobile apps (iOS, Android) and a web app (app.poplin.co) for self-serve ordering, preference memory (detergent type, hang dry, temperature), order tagging to prevent mixing, and a Poplin Protection Plan offering tiered coverage up to $1,000 per order. Proprietary AI screens Laundry Pros across a cross-merchant identity dataset for fraud and anomaly detection, and a performance-based ranking algorithm optimizes job-to-Pro matching.
Poplin's GTM is product-led and direct-to-consumer, with no sales team; acquisition is driven by SEO-optimized content marketing addressing laundry pain points, organic social, PR coverage (NBC, FOX & Friends, ABC, CBS, Fox Business), and app-store discovery. Customer segments span busy professionals, families with children, seniors with mobility issues, people with disabilities, and apartment dwellers without in-unit laundry, with a nascent Business Accounts tier for clients exceeding 1,000 lbs/week. Brand trust is supported by 4.7/5 stars across 6,800+ reviews and prominent customer testimonials. The company has raised $10 million in seed funding (Headline, 2022), operates with 11-50 corporate employees, and processes 10 million+ loads annually (5+ million per a second source). Leadership consists of founder/CEO Mort Fertel, CTO and co-founder Nachshon Fertel, and COO Moshe Fertel.
Poplin firmographics
Firmographics- Name
- Poplin
- Legal name
- Poplin
- Website
- https://poplin.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Poplin operates a gig-economy marketplace connecting consumers with 150,000+ vetted independent Laundry Pros across 500+ US cities and Toronto for on-demand wash-dry-fold laundry pickup and delivery, priced at $1 per pound.
- Ownership category
- akta.pro rank
Poplin industry classification
Industry- Product category
- On-Demand Laundry Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320)
- akta.pro primary industry
- App-Based Laundry Marketplace / Aggregator Platforms (HSAJACAD)
- akta.pro secondary industries
- Residential Pickup & Delivery Wash-and-Fold (HSAJACAA), Subscription / Membership Wash-and-Fold Plans (HSAJABAH)
Keywords
Where Poplin is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Poplin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Per-pound laundry service fees: Customers pay per pound of laundry processed. Standard service is $1/lb, Express service is $2/lb. No subscription or membership required - purely transaction-based. Additional fees may apply for oversized items and certain service conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard next-day laundry service at $1/lb |
| Transaction based/ take rate | Pay-as-you-go | Express same-day/overnight laundry service at $2/lb |
| Transaction based/ take rate | Pay-as-you-go | Poplin Protection Plan coverage tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Poplin product offering
Product offeringCore offering
Poplin is a nationwide on-demand laundry platform that connects individual consumers with vetted independent Laundry Pros for pickup, wash, fold, and delivery of clothing. The service is priced per pound ($1/lb standard, $2/lb express) and operates across 500+ cities in the United States with more than 150,000 vetted Laundry Pros handling over 10 million loads annually. Orders are placed through the Poplin mobile app or website, with the platform managing scheduling, routing, quality control, and customer support.
Product overview
Poplin operates as a nationwide on-demand laundry service platform connecting customers with a network of over 150,000 vetted independent Laundry Pros across 500+ cities in North America. The core offering is the Poplin Laundry Service Platform, which provides two service tiers: Standard Service (next-day delivery at $1/lb) and Express Service (same-day/overnight at $2/lb). Both tiers include free pickup and delivery with customizable wash preferences. The platform is augmented by the Poplin Protection Plan (tiered order protection up to $1,000), Business Accounts (for high-volume users needing dedicated account management), Gift Cards, and The Giving Cycle community initiative. The company processes over 10 million loads annually and expanded into Toronto in mid-2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Wash & Fold Service Core Poplin laundry service: a Laundry Pro picks up bagged laundry from the customer's doorstep, washes, dries, folds, and delivers the clean clothes back. Priced at $1 per pound for standard turnaround. Targets residential consumers across 500+ US cities.
- Express Wash & Fold Service
- Poplin Protection Plan Optional coverage plan that protects customers against loss or damage to garments during the laundry process, providing recourse and peace of mind for higher-value wardrobes.
- Business Accounts Dedicated Poplin account tier for businesses that need recurring or high-volume laundry service, with scheduled pickups and consolidated billing.
Quantifiable outcome
- 54% of Americans consider laundry a top stressor (based on Poplin study of 600 Americans)
- +4 more outcomes
Companies that use Poplin
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles6 records
Poplin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature5 records
Poplin partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights6 records
Poplin competitors and assessment
Company assessmentDirect peers
- Rinse: Rinse is a US-based on-demand dry cleaning and laundry pickup/delivery service operating across major metropolitan markets. It directly competes with Poplin in the same product category, target customers, and tech-enabled marketplace model.
- Sudshare: Sudshare is an on-demand laundry marketplace connecting customers with local Washers via an app — the same core model Poplin operates. Notably, Poplin's app store identifiers match Sudshare's listing, suggesting a possible rebrand or merger relationship.
- FlyCleaners: FlyCleaners is a New York City-based on-demand laundry and dry cleaning pickup/delivery service. Same gig-economy marketplace approach and consumer target as Poplin, though more regionally concentrated.
- Mulberry's Garment Care: Mulberry's is a technology-enabled garment care and laundry pickup/delivery service serving residential and commercial customers. Same core offering as Poplin (pickup, clean, deliver) with overlap in target customer and business model.
- Cleanly: Cleanly was a US-based on-demand laundry and dry cleaning service operating in major metros with a marketplace model similar to Poplin. Now defunct, but historically a direct competitor illustrating the difficulty of the category.
- Washio: Washio was an early pioneer in on-demand laundry pickup/delivery using a similar marketplace model. Defunct but historically a key direct competitor demonstrating both the appeal and challenge of scaling this category.
Emerging players
- Hampr: Hampr is a tech-enabled laundry pickup and delivery service operating in select US markets. Directly comparable marketplace model to Poplin but at smaller scale and more limited geographic reach.
Broad incumbents
- Tide Cleaners: Tide Cleaners is P&G's branded dry cleaning and laundry service with retail locations offering pickup/delivery. A broad incumbent with overlapping capabilities but asset-heavy physical storefront model rather than Poplin's pure marketplace approach.
Regional players
- Laundr: Laundr (formerly Laundrapp) is an on-demand laundry and dry cleaning pickup/delivery service operating primarily in the UK. Operates a similar marketplace model to Poplin but in a different geographic market with no direct North American overlap.
Others
- DoorDash: DoorDash is a large-scale delivery logistics platform. Not a direct laundry competitor but provides relevant benchmarks for last-mile delivery operations and represents a potential platform risk if it expands into vertical services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Poplin social profiles
Digital presencePoplin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Poplin leadership team
Management profileNumber of profiles
Profiles3 records
Poplin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Poplin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Poplin
What does Poplin do?
Poplin is a nationwide on-demand laundry platform that connects individual consumers with vetted independent Laundry Pros for pickup, wash, fold, and delivery of clothing. The service is priced per pound ($1/lb standard, $2/lb express) and operates across 500+ cities in the United States with more than 150,000 vetted Laundry Pros handling over 10 million loads annually. Orders are placed through the Poplin mobile app or website, with the platform managing scheduling, routing, quality control, and customer support.
Is Poplin a public or private company?
Poplin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Poplin founded?
Poplin was founded in 2018. It employs 101 to 250 people.
Where is Poplin based?
Poplin is headquartered in Minneapolis, United States, in the North America region.
How does Poplin make money?
One revenue line is on record: per-pound laundry service fees.
Who are Poplin's main competitors?
Direct peers on record are Rinse, Sudshare, FlyCleaners, Mulberry's Garment Care, Cleanly and Washio. Hampr is listed as an emerging player. Tide Cleaners is listed as a broad incumbent. Laundr is listed as a regional player. DoorDash is listed as an others.
Does Poplin have an API?
No public API is recorded for Poplin.
What industry is Poplin in?
Poplin's product category is On-Demand Laundry Services. Its primary akta.pro industry code is HSAJACAD, App-Based Laundry Marketplace / Aggregator Platforms, with a secondary code of HSAJACAA, Residential Pickup & Delivery Wash-and-Fold. Its NAICS code is 812320.