Downtown Design

What Downtown Design does

Downtown Design is a privately held, South Dakota–based website design and digital marketing agency that has operated continuously since 2003. The company is run as a husband-and-wife team—Founder & Owner Christy Beving and Account Executive Jeff Hunter—and scales delivery through contractors as needed. It is legally organized as Downtown Design, LLC (recently rebranded to Fishnet Marketing, LLC in 2025) and maintains a distributed footprint of six physical offices across South Dakota (Tea, Sioux Falls, Watertown, Clark) and Minnesota (Anoka, Minneapolis). The firm has served over 500 businesses over its 20-year history and reports 99% customer retention, 5-star ratings on Google and Facebook, and an A+ BBB rating.

The company's core product is custom WordPress website design and development, built entirely in-house and paired with a managed premium WordPress hosting service covering domains, email, security, and ongoing technical support. Adjacent offerings include e-commerce builds, SEO, SEM/PPC, social media management, graphic design, copywriting, photography/videography, and one-on-one training and consulting. Technology is conventional rather than proprietary: it relies on the WordPress CMS for client sites and standard digital marketing tooling for campaign execution, with no public API, SDK, or AI/ML capability disclosed. The company has no patents, no subsidiaries, no external investors, and no parent company.

Downtown Design generates revenue through a mix of project-based website design and one-time branding work, recurring monthly hosting and maintenance subscriptions, and recurring digital marketing retainers. Go-to-market is sales-led and community-led: direct face-to-face consultations, onsite visits within the Sioux Falls area, free estimates, and strong referral generation from a 20-year local client base. The customer base is almost entirely small and local SMBs across the Upper Midwest—agriculture, healthcare, food service, real estate, manufacturing, and nonprofits—with no enterprise anchor concentration and no publicly disclosed pricing tiers.

Name

Downtown Design

Legal name

Downtown Design, LLC

Website

https://downtowndesignweb.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Downtown Design is a privately held, 20-year-old husband-and-wife web design and digital marketing agency in South Dakota (now Fishnet Marketing, LLC), serving small and local businesses across South Dakota and Minnesota with custom WordPress websites, hosting, SEO, PPC, and graphic design.

Ownership category

akta.pro rank

Product category

Web Design & Digital Marketing Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Web design services
• Digital marketing agency
• WordPress hosting
• Search engine optimization
• Graphic design

Headquarters

HQ city

Anoka

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Development: Custom website design and development services with WordPress CMS. Project-based pricing for new website builds, redesigns, and e-commerce solutions.
2. Monthly Hosting & Maintenance: Recurring monthly hosting services with premium WordPress management, security, and ongoing technical support.
3. Digital Marketing Services: Monthly digital marketing services including SEO, social media management, PPC campaigns, and content marketing. Work done entirely in-house.
4. Graphic Design & Branding: Logo design, business cards, stationery, brochures, flyers, and other branding materials.
5. Photography & Videography: Professional photography and video services for websites and marketing materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Downtown Design is a website design and digital marketing agency that custom-designs and builds websites (including e-commerce sites) on the WordPress CMS for small businesses, delivers in-house digital marketing services such as SEO, SEM/PPC, and social media management, and provides premium managed WordPress hosting, graphic design, copywriting, and photography/videography. All creative and technical work is executed by a small in-house husband-and-wife team offering free initial consultations and long-term client relationships.

Product overview

Downtown Design is a small husband-and-wife website design and digital marketing agency offering a comprehensive suite of services centered around custom website design and development. Their core offering is built around Website Design and E-Commerce development on the WordPress platform, complemented by digital marketing services (SEO, SEM/PPC, Social Media), hosting services, and supporting creative services (Graphic Design, Photography/Videography, Copywriting). The company positions itself as a full-service agency that does all work in-house, serving small to mid-sized businesses across South Dakota and Minnesota. Services are offered as individual offerings that can be combined into customized digital marketing packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom-designed websites built in-house on the WordPress CMS, focused on driving sales and generating leads with UI/UX design expertise and equipping clients to make their own updates. Intended for small and mid-sized businesses that need a tailored, professionally designed marketing website.
• E-Commerce E-commerce website development ranging from single-product to hundreds of products, including payment gateway integration, credit card processing, and merchant services setup. Targeted at small and mid-sized businesses launching or expanding online sales.
• Hosting + Domains + Emails Premium managed WordPress website hosting with security, speed, and scalability, bundled with domain registration and email hosting solutions. Provided to clients as a recurring monthly service.
• Graphic Design Professional design services producing logos, business cards, stationery, brochures, flyers, annual reports, and postcards for brand and marketing materials. Available to businesses needing brand collateral and ongoing design support.
• Copywriting Professional copywriting services for websites and marketing materials, providing persuasive, SEO-aware content for clients' digital and print materials.
• Photography & Videography Professional photography and video production services used for client websites and marketing content, including custom photography for e-commerce and brand campaigns.
• SEO (Search Engine Optimization) Search engine optimization services covering on-page optimization, local SEO, and organic search visibility improvements to drive rankings and traffic.
• SEM / PPC (Pay-per-Click) Pay-per-click advertising management including Google Ads campaigns and PPC strategy, executed in-house to drive lead generation and sales for clients.
• Social Media Social media marketing and management across platforms, including content creation, posting, and community engagement handled in-house for clients.
• Training & Consulting One-on-one planning, implementation, and training services for successful marketing strategies, plus WordPress tech support, custom training videos, and lunch-n-learn workshops.
• Onsite Services On-location services including website design, programming, graphic design, e-commerce, point-of-sale, photography, marketing, and consulting delivered at the client's premises.

Quantifiable outcome

• Customer retention rate of 99%
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Zeal Center for EntrepreneurshipminorOthersDowntown Design operates a shared office space in the Zeal Center for Entrepreneurship building in Sioux Falls, SD. This appears to be a co-working or office sharing arrangement rather than a formal business partnership.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hibu: Hibu is a full-service digital marketing agency serving SMBs across the U.S. with websites, hosting, SEO, PPC, and social media—directly comparable to Downtown Design's service stack and SMB customer base, though at much larger national scale.
• Thryv: Thryv provides an SMB software and marketing platform bundling websites, SEO, social, and CRM. Comparable to Downtown Design as a one-stop digital presence provider targeting small businesses, though Thryv sells SaaS vs. Downtown Design's services-led model.
• SmartSites: SmartSites is a U.S.-based digital marketing agency offering web design, SEO, PPC, and hosting to SMBs. Directly comparable service stack and customer segment to Downtown Design, though operating at greater scale and broader geographic reach.
• Big Drop Inc: Big Drop Inc is a web design and digital marketing agency serving SMBs and mid-market clients with custom design, development, and SEO. Comparable to Downtown Design on web design and digital marketing offerings, with a similar boutique-agency positioning.
• Coalition Technologies: Coalition Technologies is a full-service web design, SEO, and PPC agency. Comparable in core offerings (custom web design + digital marketing) and SMB-to-mid-market customer profile, though based on the West Coast.
• LYFE Marketing: LYFE Marketing is a digital marketing agency providing social media management, SEO, PPC, and web design primarily to SMBs. Directly comparable in service mix and target customer to Downtown Design.

Broad incumbents

• Web.com: Web.com offers website design, hosting, and digital marketing services to SMBs nationally. A broad incumbent in the same space as Downtown Design, with overlapping offerings (design, hosting, SEO, marketing) but operating at significantly larger scale.
• GoDaddy: GoDaddy provides domain registration, hosting, website builders, and digital marketing tools targeting SMBs. A broad incumbent competitor to Downtown Design's web design and hosting services, with overlapping capabilities delivered via a self-serve platform model.
• Squarespace: Squarespace is a leading DIY website-building platform used by SMBs and individuals. A broad incumbent whose self-serve model competes with Downtown Design's custom design services, particularly for price-sensitive local clients.

Others

• WP Engine: WP Engine provides managed WordPress hosting, the same core infrastructure Downtown Design uses and resells. Relevant as a platform/enabler overlap rather than a direct competitor for design services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/christyhuisenga
• Instagraminstagram.com/fishnetmarketingagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Downtown Design