Harlo
Harlo Interactive is a Portland-based digital design studio specializing in web design, custom web application development, and eCommerce solutions for enterprise and mid-market brands. The firm is a certified Shopify Solutions Partner delivering platform migrations, branding, UX, and digital marketing services.
- Company typePrivate
- Founded2010
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Harlo does
Harlo Interactive is a digitally-focused design studio headquartered in Portland, Oregon, with a second office in San Francisco. Founded by Danny Decker around 2010, the firm provides web design, custom web application development, eCommerce design and development, brand strategy, UX/UI design, content strategy, and digital marketing services. Harlo positions itself as a 'senior creative team' serving enterprise and mid-market brands globally, with a portfolio that includes LA Galaxy, Yakima, Twilio, Audi, Daimler, Baskin-Robbins, Fetzer Vineyards, and ShedRain.
Technically, Harlo delivers projects using mainstream web technologies (PHP, Ruby, MySQL, HTML, JavaScript/jQuery, CSS/SASS) and frameworks (Angular, React, Rails, Laravel, CodeIgniter), alongside eCommerce platforms (Shopify, BigCommerce, Magento, WooCommerce) and CMS systems (WordPress, Joomla, Drupal, October). The firm is a certified Shopify Solutions Partner, with platform migrations from Magento, BigCommerce, and WooCommerce into Shopify/Shopify Plus representing a core specialization. Custom builds include product configurators, microsites, conference platforms, and CMS-driven websites.
Harlo operates on a project-based professional services revenue model with custom quote-based pricing and multi-year contract cadence. Go-to-market is sales-led and relationship-driven, relying on direct inquiry, portfolio/case studies, content marketing (the 'Digital Goodness' blog and newsletter), and Shopify partner referrals. In June 2025, Borgman Capital, a private equity firm, acquired Harlo, transitioning it from independent founder ownership to a PE-backed portfolio company while the Harlo brand continues to operate.
Harlo firmographics
Firmographics- Name
- Harlo
- Legal name
- Harlo
- Website
- https://harlointeractive.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Harlo Interactive is a Portland-based digital design studio specializing in web design, custom web application development, and eCommerce solutions for enterprise and mid-market brands. The firm is a certified Shopify Solutions Partner delivering platform migrations, branding, UX, and digital marketing services.
- Ownership category
- akta.pro rank
Harlo industry classification
Industry- Product category
- Digital Agency Services
- NAICS
- Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Harlo is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Harlo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services - Web Design and Development: Project-based professional services revenue model providing custom web design, development, and eCommerce solutions to enterprise and mid-market clients. Services include brand strategy, UX/UI design, web development, mobile applications, content strategy, and digital marketing. Pricing varies by project scope and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Harlo product offering
Product offeringCore offering
Harlo Interactive is a Portland, Oregon-based digital design studio that designs and develops websites, custom web applications, and eCommerce solutions for enterprise and mid-market brands. Core offerings span web design, custom web development, eCommerce design and development on Shopify, BigCommerce, Magento, and WooCommerce, plus content strategy, brand strategy, UX, CMS implementation, and digital marketing services delivered through project-based engagements.
Product overview
Harlo Interactive is a digitally-focused design studio offering a unified suite of digital design and development services. The core offerings include Web Design Services (UX-driven website design), Web Development Services (custom web applications), eCommerce Design & Development (Shopify, BigCommerce, Magento, WooCommerce platforms), and specialized Shopify Agency Services (Shopify Plus partner). Supporting services include Content Strategy, Brand Strategy & Branding, User Experience Services, Content Management Systems implementation, and Digital Marketing. The company operates primarily as a service-based agency rather than a software product company, with all offerings designed to connect brands to their audiences through strategic, conversion-optimized digital experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Design Services User experience (UX) driven website design services for desktop and mobile devices, focused on creating conversion-optimized, visually impactful digital experiences for enterprise and mid-market brands.
- Web Development Services Custom web application and website development using multiple technologies, frameworks, and content management systems including PHP, Ruby, Angular, React, Rails, Laravel, and CodeIgniter, delivered by Portland and San Francisco development teams.
- eCommerce Design & Development Design and development of conversion-optimized eCommerce websites on hosted and non-hosted platforms including Shopify, BigCommerce, Magento, and WooCommerce, following a discovery-led, data-driven process.
- Shopify Agency Services Specialized Shopify Solutions Partner services including Shopify and Shopify Plus eCommerce design, development, and migrations from Magento, BigCommerce, or WooCommerce, plus custom theme development and ongoing commerce optimization.
- Content Strategy Brand-focused content marketing services including research, planning, strategic roadmap development, and social media content creation and management.
- Brand Strategy & Branding Brand strategy development including brand research, positioning, voice and tone guidelines, and visual identity development aligned with digital execution.
- User Experience (UX) Services UX design and auditing services to ensure websites provide memorable, satisfying user experiences aligned with customer needs and business goals.
- Content Management Systems (CMS) CMS selection, implementation, and development services across WordPress, Joomla, Drupal, October, and custom solutions to support client content operations.
- Digital Marketing Services Digital marketing services including SEO, social media strategy, analytics, A/B testing, and campaign development to support brand and commerce objectives.
Quantifiable outcome
- 150% increase in average user's time spent on site (Glumac)
- +4 more outcomes
Companies that use Harlo
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Harlo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Harlo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreHarlo Interactive is a Shopify Solutions Partner specializing in eCommerce design and development. The partnership involves platform migrations from Magento, BigCommerce, and WooCommerce to Shopify/Shopify Plus, custom theme development, and ongoing eCommerce optimization for clients.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Harlo competitors and assessment
Company assessmentDirect peers
- Trellis: Trellis is a digital commerce agency with deep Shopify Plus and Adobe Commerce expertise, delivering eCommerce design, development, and migration services to enterprise brands — directly overlapping Harlo's core Shopify Plus migration offering.
- OuterBox: OuterBox is a digital marketing and eCommerce web design agency specializing in Magento, Shopify, and BigCommerce — comparable in size and service mix to Harlo, with a similar enterprise mid-market focus.
- Coalition Technologies: Coalition Technologies is a full-service web design and SEO agency with strong eCommerce and Shopify capabilities, serving a comparable mix of enterprise and mid-market brands with project-based engagements.
- Pixel Union: Pixel Union is a Shopify-focused design and development agency building custom themes, apps, and eCommerce experiences — directly comparable to Harlo's Shopify Solutions Partner positioning.
- Discoverture: Discoverture is a Shopify Plus partner agency delivering eCommerce strategy, design, and platform migrations for enterprise brands — closely aligned with Harlo's migration-led eCommerce practice.
- Envisionit: Envisionit is a digital agency offering strategy, creative, media, and technology services — similar in size and full-service agency model to Harlo, with overlapping digital marketing and web development capabilities.
- 1Digital Agency: 1Digital Agency is a digital commerce agency specializing in Shopify, BigCommerce, and Magento builds — directly comparable to Harlo on eCommerce platform expertise and migration services.
- Bayshore Solutions: Bayshore Solutions is a web design and digital marketing agency offering custom development and eCommerce solutions to mid-market and enterprise clients — comparable in size, service mix, and project-based delivery model.
Broad incumbents
- Blue Acorn iCommerce (Capgemini Invent): Blue Acorn iCommerce is a large Adobe/Magento and Shopify-focused commerce consultancy now part of Capgemini Invent — competes with Harlo on enterprise eCommerce platform migrations and replatforms at a much larger scale.
- Huge: Huge is a large global digital agency delivering strategy, design, and technology for major brands — a scaled incumbent with overlapping web/eCommerce capabilities, though operating at substantially greater size and scope than Harlo.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Harlo social profiles
Digital presenceHarlo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harlo leadership team
Management profileNumber of profiles
Profiles6 records
Harlo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harlo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harlo
What does Harlo do?
Harlo Interactive is a Portland, Oregon-based digital design studio that designs and develops websites, custom web applications, and eCommerce solutions for enterprise and mid-market brands. Core offerings span web design, custom web development, eCommerce design and development on Shopify, BigCommerce, Magento, and WooCommerce, plus content strategy, brand strategy, UX, CMS implementation, and digital marketing services delivered through project-based engagements.
Is Harlo a public or private company?
Harlo is a private company. It is classified as private equity controlled and is currently operating.
When was Harlo founded?
Harlo was founded in 2010. It employs 11 to 50 people.
Where is Harlo based?
Harlo is headquartered in Portland, United States, in the North America region.
How does Harlo make money?
One revenue line is on record: professional Services - Web Design and Development.
Who are Harlo's main competitors?
Direct peers on record are Trellis, OuterBox, Coalition Technologies, Pixel Union, Discoverture, Envisionit, 1Digital Agency and Bayshore Solutions. Broad incumbents are Blue Acorn iCommerce (Capgemini Invent) and Huge.
Does Harlo have an API?
No public API is recorded for Harlo.
What industry is Harlo in?
Harlo's product category is Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.