What Frenzy does

Frenzy (legal entity Ticklehawk Inc.) is a Seattle-area-based mobile event engagement platform that enables event hosts to synchronize and trigger audience phone features — flashlight, screen colors, and haptics — at live events as a sustainable, lower-cost alternative to LED bracelets and wristbands. The platform is built on native iOS and Android applications plus a web-based control panel (OhHeyFrenzy.com) and is offered through three subscription tiers: Frenzy GO! (entry-level event control and screen lighting), Frenzy Premium (adds rich-media content delivery, segmented audience targeting, reactions, deep links, lottery promotions, and analytics), and Frenzy Commercial (a turnkey SDK/plugin that embeds Frenzy's functionality into existing artist, venue, or conference apps on multi-year contracts). The technology stack supports integrations with conference platforms CVENT, Whova, and Leap, and targets use cases spanning artists and talent agencies, large concerts and arenas, sporting events from local games through 80,000+ fan venues, conferences, corporate retreats, gaming tournaments, rallies/marches, weddings, and parties.

Frenzy's revenue model combines tiered recurring subscriptions with a transaction-fee stream from sponsor/promoter programs delivered through the platform (partner promos, lottery features, and trackable deep links). Distribution is multi-channel: native apps on the Apple App Store and Google Play Store, the OhHeyFrenzy.com web control panel, the Commercial SDK/plugin for white-label deployment, and direct enterprise outreach supplemented by event-marketing sponsorships (notably EVMC 2025). The company operates a distributed U.S. team under a 4-day workweek policy with headquarters in Mercer Island, WA and an engineering/R&D presence in San Francisco, and is led by co-founders Chuck Ritter (board chairman) and Cass Possehl alongside a board of nine members covering sales, operations, legal, customer care, and technology. Frenzy is privately held with no disclosed institutional funding rounds.

Name

Frenzy

Legal name

Ticklehawk Inc.

Website

https://ohheyfrenzy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Frenzy is a Seattle-based mobile event engagement platform that replaces LED bracelets at live events with synchronized phone flash, screen, and haptic effects. It serves artists, venues, conferences, sporting events, and gatherings through tiered subscriptions and an SDK plugin.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Tiers (GO!, Premium, Commercial): Tiered subscription model offering escalating features: Frenzy GO! for basic mobile-host event control and light-up screens; Frenzy Premium adds rich-media content delivery, segmented audience targeting, analytics, and lottery promotions; Frenzy Commercial (plugin) enables white-label integration into existing branded apps.
2. Partner/Sponsor Promotions: Platform enables hosts to share sponsor messages, promo programs, and exclusive offers through the Frenzy feed, generating revenue to offset platform costs and potentially create profit through promotional program sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Frenzy is a mobile-first event engagement platform that connects event hosts to audience mobile devices via native iOS/Android apps and a web-based control panel, enabling synchronized screen lighting, flash triggers, and haptics, along with rich-media content delivery, audience segmentation, real-time reactions, and sponsor/promotion tools. It is offered through three subscription tiers (Frenzy GO!, Frenzy Premium, and Frenzy Commercial plug-in) targeting small gatherings through to large concerts, sporting events, and conferences of 80,000+ attendees.

Product overview

Frenzy is a platform-plus-modules architecture offering three tiered event engagement solutions. The core platform connects event hosts to audience mobile devices, enabling screen lighting, flash triggering, and haptics for event synchronization. Frenzy GO! serves as the entry-level solution for small events, Frenzy Premium provides comprehensive engagement features with data analytics and content management for mid-tier events, and Frenzy Commercial (plug-in) offers enterprise-grade app integration for large-scale concerts, sporting events, and conferences. The platform is complemented by native iOS and Android mobile applications. The three product tiers differentiate by feature depth: GO! covers basic event control with mobile web access and screen lighting; Premium adds flash/haptic triggering, segmented content delivery, lottery promotions, and analytics; Commercial extends Premium with a customizable plug-in for embedding into existing apps and private event listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Frenzy GO! Entry-level event engagement subscription tier providing a mobile host for event control, mobile web access without app download, text invitations, light-up screens, off-site attendee engagement, secure password-protected events, and basic flash and haptic triggering. Targeted at small events, parties, gaming tournaments, and informal gatherings.
• Frenzy Premium Mid-tier event engagement subscription adding secure password-protected events, flash and haptic ignition, rich-media content delivery, segmented audience targeting, automated messaging, custom content and GIF/meme sharing, video/comment reactions, content management, deep links, lottery promotions, email delivery, and data and analytics. Designed for artists, agencies, large concerts, rallies, conferences, corporate retreats, and weddings.
• Frenzy Commercial (Plug-in) Enterprise event engagement solution delivered as a turnkey SDK/plugin that embeds Frenzy functionality into existing artist or venue branded apps with customizable look and feel. Includes all Frenzy Premium features plus plug-in app integration, private event listing, and deep linking capabilities. Designed for large concerts, sporting events (1,000 to 80,000+ fans), and conferences using software such as CVENT, Whova, or Leap, sold on multi-year contracts.

Quantifiable outcome

• Cost reduction from thousands to hundreds per event compared to LED bracelet solutions
• +2 more outcomes

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• PixMob: PixMob provides LED wearables (wristbands, badges) and synchronized lighting effects for live concerts and sports events. It is the most direct competitor to Frenzy's LED-replacement value proposition, targeting the same concert promoters and arenas with a hardware-based approach.
• Eventmobi: Eventmobi is an event management platform offering mobile apps for conferences, meetings, and corporate events with attendee engagement features. It overlaps with Frenzy Premium/Commercial for the conferences and corporate retreats segments and competes for the same CVENT/Whova-adjacent buyers.
• Bizzabo: Bizzabo is an event experience OS for in-person, hybrid, and virtual events with attendee engagement and sponsor tools. It directly competes with Frenzy's conference and corporate retreat offerings, particularly for mid-market and enterprise organizers.
• YinzCam: YinzCam provides in-stadium mobile app experiences for professional sports teams, including real-time fan engagement, audio streaming, and synchronized in-arena features. It is a direct competitor for the sporting events vertical, particularly at the 1,000-80,000+ attendee scale Frenzy targets.
• Tagboard: Tagboard aggregates and displays real-time social content for live events, broadcasts, and venues. It competes with Frenzy's reactive content and audience engagement layer, particularly in sports and broadcast contexts.

Broad incumbents

• Webex Events (formerly Socio): Webex Events is Cisco's enterprise event platform offering event apps, registration, and engagement features. It competes with Frenzy for enterprise conference buyers but as part of a broader collaboration portfolio rather than as a niche specialist.
• Cvent: Cvent is a leading enterprise event management platform with attendee engagement features and is also a Frenzy integration partner. As an incumbent in the same space where Frenzy's plug-in lives, Cvent is both a partner and a potential competitor if it builds similar engagement functionality natively.
• Whova: Whova is a leading event app platform for conferences and community events with attendee engagement features. Like Cvent, it is both a Frenzy integration partner and a competitor for the same conference and corporate event buyers.
• Aventri (now Stova): Stova (formerly Aventri) is an enterprise event management platform with attendee engagement and sponsorship tools. It competes broadly with Frenzy's conference offering while serving a wider event management portfolio.

Emerging players

• Disguise: Disguise provides visual production and real-time rendering technology for live experiences, concerts, and immersive events. It overlaps with Frenzy's concert-venue engagement use case at the large-scale touring and arena level, though Disguise focuses on production-side visuals rather than audience-side engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OhHeyFrenzy
• YouTubeyoutube.com/@OhHeyFrenzy
• Facebookfacebook.com/profile.php?id=61558573564852
• LinkedInlinkedin.com/company/frenzyseattle
• Instagraminstagram.com/ohheyfrenzy

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frenzy