Tagboard
Tagboard is a cloud-based interactive graphics and audience engagement platform that aggregates real-time social content into broadcast graphics for sports leagues, broadcast networks, news outlets, and entertainment producers across 600+ media brands.
- Company typePrivate
- Founded2012
- HeadquartersRedmond, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tagboard does
Tagboard, Inc. is a Redmond, Washington-based cloud software company founded in 2012 that operates a cloud-native interactive graphics and audience engagement platform for sports, news, entertainment, and live events media. The platform combines social media aggregation, real-time data-driven graphics, interactive polls and trivia, QR-code driven engagement, and live broadcast production workflows, serving customers across major US sports leagues (NFL, NBA, MLB, UFC, WWE, NASCAR), broadcast networks (FOX Sports, ESPN, NBC, Sinclair), and entertainment producers (Variety, Discovery, Riot Games, The Academy). The product suite is anchored by the patented Fan Feeds social aggregation engine, the Canvas template builder, the Producer drag-and-drop workflow, and the QR Network, with add-on modules including Shoppable (commerce-enabled graphics, partnered with Fanatics), Spark AI (an agentic production assistant on Amazon Bedrock/Claude 3.5 Sonnet), and the App Marketplace with Partner Development Kit for third-party integrations spanning Sportradar data feeds, social platforms (Instagram, X, TikTok, YouTube, Threads, Twitch), and broadcast graphics vendors (Ross Video, Vizrt, Chyron).
Tagboard monetizes primarily through enterprise SaaS subscriptions with custom pricing, supplemented by transaction-fee and revenue-share commerce from Shoppable, professional services including on-site production support, and partner fees across its App Marketplace. The go-to-market combines enterprise field sales targeting marquee sports and broadcast accounts with a product-led self-serve demo-request funnel and event-driven activation around tentpole productions such as the FIFA World Cup, Super Bowl, NFL Draft, and major awards shows. The company has raised approximately $20.9M in disclosed funding across multiple rounds, with strategic investors including Sinclair Broadcast Group, WISE Ventures, NBA Equity, Dallas Cowboys, Blue Star Innovation Partners, Greg Norman Group, and Ryan Sports Ventures. Operating metrics cited by the company include 600+ media brand customers, 225,000 shows and events produced in 2024, and 130 billion impressions generated through Tagboard-powered productions.
Tagboard firmographics
Firmographics- Name
- Tagboard
- Legal name
- Tagboard Inc.
- Website
- https://tagboard.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tagboard is a cloud-based interactive graphics and audience engagement platform that aggregates real-time social content into broadcast graphics for sports leagues, broadcast networks, news outlets, and entertainment producers across 600+ media brands.
- Ownership category
- akta.pro rank
Tagboard industry classification
Industry- Product category
- Cloud Broadcast Graphics and Audience Engagement Software
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
Keywords
Where Tagboard is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tagboard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: SaaS platform subscription for cloud graphics, interactive tools, and production capabilities. The platform provides a complete production system that reduces time, resources, and tech hurdles for content creation.
- Shoppable Commerce Commission: Commission-based revenue from Shoppable feature. Broadcasters earn commission on every sale generated through QR codes and shoppable graphics. Early data shows 3x industry-standard conversion rates.
- Shoppable Revenue Share: Revenue share with Fanatics partnership. Tagboard pays broadcasters on every purchase made through shoppable moments. Stripe-powered payouts for secure, automated transactions.
- App Marketplace Partner Fees: Partner integrations through App Marketplace including Sportradar data feeds, social platform integrations, and interactive app providers.
- Professional Services: Emmy-winning support services including on-site production support, training, ideation, and live event production assistance.
Go-to-market motion4 records
Distribution channels3 records
Marketing channels10 records
Tagboard product offering
Product offeringCore offering
Tagboard sells a cloud-based interactive graphics and audience engagement platform for sports, news, and entertainment media companies. The platform enables real-time social media content aggregation, broadcast-quality graphics production, interactive polls and trivia, QR-driven audience engagement, data-driven sports graphics, and shoppable commerce integration through the Fanatics partnership, replacing hardware-intensive legacy broadcast graphics workflows with remote, browser-based production.
Product overview
Tagboard is a cloud-based interactive graphics platform for sports, news, and entertainment media. The platform operates as a unified system combining core products (Cloud Graphics, Live Content, Polls & Trivia, Fan Feeds, QR Network, Data-Driven Graphics, Producer, Canvas, and Production Analytics) with add-on modules (Shoppable with Spark AI, Partner Development Kit, and Template Library). The App Marketplace serves as the integration hub connecting sports data providers (Sportradar, NFL, NBA, NHL, MLB, MLS, FIFA, NASCAR), social platforms (Instagram, Facebook, X/Twitter, TikTok, YouTube, Threads, Twitch), and interactive tools (SQWAD, Adventr, CUE, ScoreStream). Tagboard Go mobile app and Tagboard Curate enable on-the-go content sourcing, while Storyteller provides educational content through podcast interviews. The platform reduces production complexity by enabling remote, real-time content creation from any location.
Differentiator
Problem solved
Functional benefit
Brands
- Shoppable: A feature that seamlessly integrates e-commerce into live production, turning key moments into shopping experiences
- Spark AI
- Storyteller
Products and services
- Cloud Graphics Cloud-based graphics production system enabling media organizations to design, produce, and output broadcast-quality graphics from any location, eliminating the hardware requirements and complexity of legacy broadcast graphics workflows.
- Polls & Trivia Interactive polling and trivia capability with Polls Creator Canvas, multi-round voting, ready-made templates, and engagement analytics dashboard that enables real-time audience participation on broadcasts and digital properties.
- Live Content Real-time social content curation capability that enables producers to source, filter, and display live social media content from multiple networks on broadcast within seconds.
- Monetization Sponsorship template system with 100+ graphic templates and post-vote pop-ups that enables sales teams to create unique interactive sponsorship activations tied to broadcast moments.
- Shoppable E-commerce integration enabling shoppable graphics with QR codes connected to the Fanatics marketplace, providing broadcasters with direct revenue generation through commissions on every sale.
- Production Analytics Analytics dashboard providing QR code analytics, audience engagement metrics, and sponsorship ROI data across interactive experiences produced on Tagboard.
- Data-Driven Graphics Pick-and-click technology enabling dynamic stat graphics powered by Sportradar data feeds for NFL, NBA, NHL, MLB, MLS, NCAA, FIFA World Cup, and NASCAR, turning a single template into thousands of variations per play or player.
- Tagboard Curate Content curation tool that enables users to filter multiple social conversations and feature selected content with a single click for display on broadcasts or digital surfaces.
- Tagboard Go Mobile application that enables producers to source and feature social content directly from social platforms while on location or on-the-go.
- App Marketplace No-code integration hub for third-party technologies including graphic design tools (Adobe Photoshop), sports data providers (Sportradar), social platforms, and interactive solutions, distributed with a Partner Development Kit enabling third-party development.
Quantifiable outcome
- QR code scan conversion rate of 75% across platform engagements
- +9 more outcomes
Companies that use Tagboard
Customer profileNamed customers34 records
Segments4 records
Ideal customer profiles3 records
Tagboard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability8 records
Feature11 records
Tagboard partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and flagship.
- SQWADcorePartnership to integrate SQWAD's fan engagement solutions into live sports productions. Enables sports teams and broadcasters to deploy interactive sponsor activations efficiently through streamlined technical workflows.
- MonterosacoreFirst wave Partner Development Kit partner. Monterosa's interactive solutions will be embedded into Tagboard's live graphics ecosystem through the App Marketplace.
- CUEcoreFirst wave Partner Development Kit partner. CUE's data-driven solutions integrated into Tagboard's platform for enhanced interactivity.
- ScoreStreamcoreFirst wave Partner Development Kit partner. ScoreStream provides interactive and data-driven solutions integrated via Tagboard's App Marketplace.
- AdventrcoreFirst wave Partner Development Kit partner. Adventr's interactive solutions embedded into Tagboard's live graphics ecosystem.
- OllioncoreAI development collaboration with Ollion for building Spark AI production assistant. Ollion provides cloud and AI technology expertise powering Amazon Bedrock integration.
- FanaticsflagshipFirst-of-its-kind Shoppable partnership integrating Fanatics marketplace into Tagboard's platform. Enables real-time commerce during live broadcasts with 3x industry conversion rates.
- ESPNflagshipStrategic partnership with ESPN to expand Tagboard's reach across ESPN's media portfolio. ESPN is one of the world's leading sports media companies, making this partnership significant for market penetration.
- SportradarcoreData partnership powering real-time sports statistics integration. Provides automated data feeds for NFL, NBA, NHL, MLB, NCAA, MLS, FIFA World Cup, and NASCAR enabling pick-and-click data graphics.
- Amazon BedrockcoreAWS service powering Spark AI with Claude 3.5 Sonnet foundation model. Enables agentic AI processing, dynamic product recommendations, and conversational interfaces.
- AWScoreCloud infrastructure partnership powering Tagboard's platform. Uses AWS services including S3, Lambda, SQS, API Gateway, EC2, RDS, and Fargate for scalable cloud production.
- GrabyocoreProduction integration partner enabling cloud-based live production workflows. Collaborated on AI-powered vertical livestream solutions for events like PHXAM.
- Adobe PhotoshopcoreDesign integration enabling easy uploads from Adobe Photoshop to Tagboard's template builder for broadcast-quality graphics.
- Ross VideocoreProduction integration for broadcast control room workflows. Tagboard works with Ross Video switchers and production systems.
- VizrtcoreProduction integration for graphics workflows. Vizrt is a leading broadcast graphics provider with complementary capabilities.
- ChyroncoreProduction integration partner. Chyron provides broadcast graphics solutions that integrate with Tagboard's cloud platform.
- AWS ElementalcoreAWS media services integration for cloud video processing and streaming workflows.
- Google SheetscoreData integration for elections graphics allowing automated results graphics powered by Google Sheets data feeds.
- YouTubecoreLive content integration enabling YouTube chat to be sourced directly onto screens in real-time for interactive productions.
- InstagramcoreSocial platform integration for real-time content aggregation and display on broadcast screens.
- FacebookcoreSocial platform integration for real-time content aggregation and display on broadcast screens.
- X (Twitter)coreSocial platform integration for real-time content aggregation and display. X/Twitter was primary platform for early FOX Sports digital productions.
- TikTokcoreSocial platform integration for real-time content aggregation and short-form video integration.
- ThreadscoreSocial platform integration for Meta's Threads platform enabling real-time social content sourcing.
- TwitchcoreStreaming platform integration for esports and live content productions.
- OBScoreOpen-source production software integration for lightweight and accessible broadcast workflows.
- vMixcoreLive video production software integration for Windows-based production workflows.
Scale indicators19 records
Recent moves6 records
Expansion highlights6 records
Tagboard competitors and assessment
Company assessmentDirect peers
- Grabyo: Cloud-based live sports production platform offering real-time clipping, publishing, and graphics overlays. Most direct competitor on cloud-native sports production and listed as a Tagboard integration partner, indicating overlapping target customers.
- WSC Sports: AI-powered automated sports video highlights and content generation platform for leagues, broadcasters, and teams. Competes directly on real-time content creation and distribution for the same sports media customer base.
- Singular.live: Cloud-based live graphics overlay platform for broadcasters, offering real-time data-driven graphics for sports and news. Most directly comparable in the cloud graphics overlay category where Tagboard competes.
Broad incumbents
- Vizrt: Established broadcast graphics and live production provider with deep enterprise relationships in control rooms. Competes with Tagboard via traditional on-prem graphics workflows and is also listed as an integration partner.
- Chyron: Long-standing broadcast graphics and labeling solutions provider for news, sports, and live production. Represents the traditional on-prem incumbent Tagboard is displacing with cloud-native workflows.
- Ross Video: Major broadcast production equipment and graphics company with broad portfolio across switchers, graphics, and infrastructure. A listed Tagboard integration partner but competes in the broader live production workflow.
- Stats Perform / Opta: Sports data and AI analytics provider for leagues, broadcasters, and media. Comparable in serving the same sports media customer set with data-driven content products, including live statistics that power Tagboard's pick-and-click graphics.
- Evertz: Broadcast infrastructure and production systems vendor for television networks and content providers. Listed Tagboard integration partner but competes in the broader production technology stack where Tagboard operates.
Emerging players
- SQWAD: Interactive fan engagement platform for sports teams and broadcasters. Comparable niche focus on live-broadcast interactivity; now a Tagboard App Marketplace partner rather than direct competitor.
- Pixellot: AI-automated sports video production company enabling low-cost live capture for amateur and youth sports. Adjacent rather than directly overlapping, but both target cost reduction in live sports content production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Tagboard social profiles
Digital presenceTagboard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tagboard leadership team
Management profileNumber of profiles
Profiles4 records
Tagboard funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tagboard M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tagboard
What does Tagboard do?
Tagboard sells a cloud-based interactive graphics and audience engagement platform for sports, news, and entertainment media companies. The platform enables real-time social media content aggregation, broadcast-quality graphics production, interactive polls and trivia, QR-driven audience engagement, data-driven sports graphics, and shoppable commerce integration through the Fanatics partnership, replacing hardware-intensive legacy broadcast graphics workflows with remote, browser-based production.
Is Tagboard a public or private company?
Tagboard is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tagboard founded?
Tagboard was founded in 2012. It employs 51 to 100 people.
Where is Tagboard based?
Tagboard is headquartered in Redmond, United States, in the North America region.
How does Tagboard make money?
Five revenue lines are on record. Platform Subscription is the primary driver. The others are shoppable Commerce Commission, shoppable Revenue Share, app Marketplace Partner Fees and professional Services.
Who are Tagboard's main competitors?
Direct peers on record are Grabyo, WSC Sports and Singular.live. Broad incumbents are Vizrt, Chyron, Ross Video, Stats Perform / Opta and Evertz. Emerging players are SQWAD and Pixellot.
Does Tagboard have an API?
No public API is recorded for Tagboard.
What industry is Tagboard in?
Tagboard's product category is Cloud Broadcast Graphics and Audience Engagement Software. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms. Its NAICS code is 516 and its SIC code is 7330.