What Start Bootstrap does

Start Bootstrap LLC is a privately-held web design product company founded in 2013 by David Miller and headquartered in Orlando, Florida. The company operates a product-led growth model centered on creating, distributing, and selling Bootstrap-based themes, templates, and UI tools to web developers, designers, freelancers, startups, agencies, and small businesses worldwide. Its technology stack spans Bootstrap 5, HTML/CSS, SASS/SCSS, Pug templating, Angular 9+/13, Vue.js, Node.js, and TypeScript, and includes framework-specific implementations with custom schematics, Cypress functional tests, 100% code coverage on unit tests, and Docker deployment for premium Angular products. Co-founder Sam Artioli (formerly of Apple, Disney, and Abe.ai) joined David Miller in January 2020, marking the company's strategic shift from an advertising/affiliate-supported free catalog to paid premium products.

The company's revenue model combines one-time perpetual licensing for premium themes and bundles (priced $29–$799 across Freelancer, Developer, Startup, and Enterprise tiers) with a recurring SB Forms subscription ($5/month per form for 500 submissions plus $1 per 100 overage) and bespoke custom development services with project budgets from under $50,000 to over $1,000,000. Free products under the MIT license serve as the top-of-funnel: over 12 million cumulative downloads since 2013 with flagship SB Admin 2 alone downloaded 2.5 million times. Distribution is fully digital through startbootstrap.com with Stripe and PayPal payment processing, supported by content marketing via the company blog, guides, knowledge base, and a Bootstrap resources directory, plus developer community presence on GitHub and Twitter.

The portfolio includes free themes and templates (SB Admin 2, Freelancer, Agency, Creative, Grayscale, Clean Blog, Personal, Modern Business, Shop Homepage, and others), premium themes and UI kits (SB Admin Pro, Material Admin Pro, SB UI Kit Pro), premium Angular and Vue.js templates (SB Admin Pro Angular, SB UI Kit Pro Angular, SB UI Kit Pro Vue), Pro HTML and Pro Angular bundles, and ancillary tools (SB Forms, SB Form Builder, SB Angular Inspector Chrome extension, Bootstrap Snippets, Guides, and a curated Resources List). The company has no disclosed institutional or venture funding and operates with a small team.

Name

Start Bootstrap

Legal name

Start Bootstrap LLC

Website

https://startbootstrap.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Start Bootstrap LLC, founded 2013 in Orlando, Florida, develops and sells Bootstrap-based themes, templates, and UI tools to web developers, freelancers, startups, and small businesses worldwide via a self-serve digital storefront with tiered licensing and a small subscription service.

Ownership category

akta.pro rank

Headquarters

HQ city

Clermont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Theme Sales: Sales of premium Bootstrap themes and templates including SB Admin Pro, Material Admin Pro, SB UI Kit Pro, and Angular/Vue.js templates. Products sold with tiered licensing (Freelancer, Developer, Startup, Enterprise) at price points ranging from $29 to $799 per product.
2. Product Bundles: Bundled sales of multiple premium themes at discounted prices. Pro HTML Bundle includes SB Admin Pro and SB UI Kit Pro; Pro Angular Bundle includes SB Admin Pro Angular and SB UI Kit Pro Angular. Bundles offer 29-40% savings over individual product purchases.
3. SB Forms Subscription: Monthly subscription service for functional contact forms. $5 per month provides 500 form submissions per month. Automatic overage billing at $1 per 100 additional submissions. Multiple forms require separate subscriptions.
4. Custom Development Services: Custom Bootstrap design and development services offered by the Start Bootstrap team. Provides whitelabeled single or multi-tenant platforms for clients. Project budgets range from under $50,000 to over $1,000,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Start Bootstrap designs, develops, and sells Bootstrap-based front-end web assets, including free and premium themes, admin dashboard templates, UI kits, and developer tools. Premium offerings include SB Admin Pro, Material Admin Pro, SB UI Kit Pro (HTML, Angular, Vue variants), Pro HTML and Pro Angular bundles, plus the SB Forms subscription service and supporting tools (SB Form Builder, SB Angular Inspector). Free offerings include a catalog of MIT-licensed Bootstrap themes and templates distributed via the company website and GitHub.

Product overview

Start Bootstrap offers a portfolio of free and premium Bootstrap-based themes, templates, and UI tools. Free offerings include MIT-licensed themes (SB Admin 2, Freelancer, Agency, Creative, Grayscale, Clean Blog, Resume, New Age, Coming Soon, Stylish Portfolio, Business Casual, Personal, Clean Blog Jekyll) and starter templates (SB Admin, Simple Sidebar, Modern Business, Shop Homepage, Scrolling Nav, Bare, Blog Home, Blog Post, Heroic Features, Business Frontpage, Small Business, Shop Item, Full Width Pics, The Big Picture). Premium products include SB Admin Pro and Material Admin Pro admin themes ($29), SB UI Kit Pro HTML/Angular/Vue UI kits ($29-$69), and Pro HTML/Angular bundles ($39-$99). Supporting tools include SB Forms (form submission service at $5/month), SB Form Builder (visual form creation), SB Angular Inspector (Chrome extension), Bootstrap Snippets (code library), Bootstrap Guides (tutorials), and Bootstrap Resources List (plugin directory). The company also offers custom development services for enterprise projects.

Differentiator

Problem solved

Functional benefit

Brands

• SB Forms: A contact form service that allows users to add functional Bootstrap forms to their websites. Subscription service at $5/month per form.
• SB Angular Inspector
• SB Form Builder
• Pro HTML Bundle
• Pro Angular Bundle

Products and services

• SB Admin Pro Premium Bootstrap-based admin dashboard template for developers and teams building back-office and internal web applications.
• Material Admin Pro Premium Bootstrap admin dashboard template with a Material Design visual style, sold under the company's tiered license.
• SB UI Kit Pro Premium UI component kit for building application interfaces, available in HTML, Angular, and Vue variants, sold under Start Bootstrap's tiered license.
• SB UI Kit Pro Angular Angular implementation of the SB UI Kit Pro component library for Angular application development.
• SB Admin Pro Angular Angular implementation of the SB Admin Pro admin dashboard template for Angular-based web applications.
• SB UI Kit Pro Vue Vue.js implementation of the SB UI Kit Pro component library for Vue-based web application development.
• Pro HTML Bundle Bundled package of Start Bootstrap's premium HTML-based themes, templates, and UI kits sold together as a single license.
• Pro Angular Bundle Bundled package of Start Bootstrap's premium Angular-based admin and UI kits sold together as a single license.
• SB Forms Subscription-based form backend service that lets developers collect form submissions from any front-end, including Start Bootstrap themes and templates.
• SB Form Builder Drag-and-drop form-building tool that integrates with the SB Forms subscription service to design and publish forms.
• SB Angular Inspector Chrome browser extension for inspecting Angular components on any web page, targeted at Angular developers.
• Free Bootstrap Themes Catalog of free, MIT-licensed Bootstrap themes available for download from the Start Bootstrap website and GitHub.
• Free Bootstrap Templates Catalog of free, MIT-licensed Bootstrap page templates available for download from the Start Bootstrap website and GitHub.
• Bootstrap Snippets Library of free Bootstrap code snippets and examples hosted on the Start Bootstrap website for developers to copy and reuse.
• Custom Development Services Custom front-end development services offered by the Start Bootstrap team for clients needing bespoke website, theme, or front-end work built on the company's assets.

Quantifiable outcome

• Saves developers months of development time compared to building UI from scratch
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WrapBootstrap: Marketplace for premium Bootstrap themes and templates. Directly competes with Start Bootstrap in the same product category, serving developers and agencies with similar one-time license pricing models.
• Creative Tim: Sells free and premium Bootstrap, React, Vue, and Angular admin templates and UI kits with tiered licensing. Closely aligned product offering and target market of developers building dashboards and web apps.
• AdminLTE: Popular open-source Bootstrap-based admin dashboard template. Competes in the same admin/dashboard theme category as SB Admin 2 and SB Admin Pro, though primarily free rather than premium.
• CoreUI: Provider of free and premium Bootstrap, Angular, React, and Vue admin templates and UI components. Directly competes with SB Admin Pro and SB UI Kit Pro across overlapping framework targets.
• Themesberg: Vendor of free and premium Bootstrap themes, templates, and dashboards with tiered licensing. Comparable product mix and customer base of web developers and small teams.
• BootstrapDash: Sells free and premium Bootstrap admin dashboard templates aimed at developers and startups. Comparable target customer and product category as Start Bootstrap's premium admin themes.
• Colorlib: Distributes free and premium Bootstrap website templates and themes, particularly for small businesses and portfolios. Competes with Start Bootstrap's free and premium theme catalogs on similar audiences.
• BootstrapMade: Provider of free and premium Bootstrap templates for businesses, portfolios, and landing pages. Directly overlaps with Start Bootstrap's free and premium theme offerings for SMB and freelancer segments.

Broad incumbents

• ThemeForest (Envato): Large multi-author marketplace for website themes and templates including a significant Bootstrap category. Competes on distribution scale and breadth rather than specialization in Bootstrap alone.

Emerging players

• UIdeck: Marketplace and design shop for free and premium Bootstrap templates and landing pages. Comparable product offering though typically with a smaller catalog and lower brand recognition than Start Bootstrap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/startbootstrap
• Xx.com/SBootstrap
• Facebookfacebook.com/StartBootstrap

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Start Bootstrap