Bootstrapmade
- Company typePrivate
- Founded2013
- HeadquartersTangerang, Indonesia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Bootstrapmade does
BootstrapMade is a digital marketplace for Bootstrap-based website templates, founded in 2013 and operated by a small (1-10 person) team out of Tangerang, Indonesia. The platform distributes 175+ free templates and 168+ premium templates spanning 24+ categories including Business, Portfolio, Admin, eCommerce, Restaurant, Medical, Education, and Landing Pages, plus 9 admin dashboard templates targeted at SaaS products and internal tools. Core technology is built on the Bootstrap framework (HTML5, CSS3, JavaScript/jQuery), with premium templates offering SCSS/Sass source files, PHP/Ajax contact forms, and extended support; the company also provides an in-browser Bootstrap Builder for online template customization. Revenue is generated through a freemium, self-serve PLG model: free templates drive SEO-led discovery and acquisition, while premium lifetime access is sold at $119 (discounted from $199) as a one-time payment, serving developers, freelancers, small businesses, and agencies globally with cumulative downloads exceeding 9.6 million across 2 million+ creators.
Bootstrapmade firmographics
Firmographics- Name
- Bootstrapmade
- Website
- https://bootstrapmade.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Bootstrapmade is headquartered
LocationHeadquarters
- HQ city
- Tangerang
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Bootstrapmade business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Template Sales: One-time payment model for lifetime access to all premium templates and tools. Customers pay $199 (regular) or $119 (discounted) for unlimited downloads of all templates plus the Bootstrap Builder tool. Revenue is generated from individual template purchases and the comprehensive membership package.
- Free Template Distribution: 175+ free Bootstrap templates available for download. While these don't generate direct revenue, they drive user acquisition, brand awareness, and serve as a funnel toward premium conversions. Free templates include essential features while premium features (Sass/SCSS files, PHP/Ajax contact forms, extended support) require paid versions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Templates - 175+ Bootstrap templates with basic features |
| One time/ perpetual license | One-time Payment | Premium Lifetime Access - $119 (40% off from $199) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bootstrapmade product offering
Product offeringCore offering
BootstrapMade operates a self-serve digital marketplace that sells Bootstrap website templates and themes, offering 175+ free templates and 168+ premium website templates plus 9 admin dashboard templates. The platform also includes a Bootstrap Builder online visual editor that lets users customize templates in-browser before downloading. Customers can purchase a lifetime membership for $119 (discounted from $199) granting unlimited access to the full template library and the Builder tool.
Product overview
BootstrapMade is a template marketplace offering a collection of 175+ free and premium Bootstrap website templates and themes. The product portfolio consists of free templates available for personal and commercial use, premium templates with advanced features, admin dashboard templates for web applications, and a Bootstrap Builder tool for visual template customization. Premium membership provides lifetime access to all templates and the builder for a one-time payment. The company has served over 2 million creators with 9.6 million+ downloads.
Differentiator
Problem solved
Functional benefit
Brands
- Bootstrap Builder: A Bootstrap template builder tool that allows users to edit templates online
- Premium Membership
- DevTools
Products and services
- Free Bootstrap Templates
Quantifiable outcome
- 9,605,796+ template downloads
- +2 more outcomes
Companies that use Bootstrapmade
Customer profileSegments4 records
Ideal customer profiles4 records
Bootstrapmade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bootstrapmade partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Bootstrapmade competitors and assessment
Company assessmentBroad incumbents
- Webflow: Webflow is a broad visual website-building platform that competes for the same end users (small businesses, freelancers, agencies) by allowing them to build sites without purchasing templates. It represents a substitute rather than direct product competition but targets the same buyer.
Direct peers
- TemplateMonster: TemplateMonster is a long-established template marketplace selling website themes, including Bootstrap templates, to developers and SMBs. It competes directly with BootstrapMade in the same product category and customer segment.
- W3Layouts: W3Layouts is a Bootstrap-focused template marketplace with free and premium offerings, serving the same developers and small businesses as BootstrapMade with a comparable catalog structure.
- Colorlib: Colorlib provides a large collection of free and premium website templates, including Bootstrap-based themes. It overlaps with BootstrapMade in target audience (freelancers, SMBs) and in free-template-driven SEO acquisition.
- Creative Tim: Creative Tim sells Bootstrap, React, Vue, and Angular UI kits and templates to developers and agencies. It competes directly with BootstrapMade's Bootstrap catalog while also signaling where BootstrapMade could expand (other frameworks).
- WrapBootstrap: WrapBootstrap is a Bootstrap-specific premium template marketplace selling Bootstrap themes and admin dashboards. It is the closest direct competitor in product focus and target customer (developers building Bootstrap-based sites).
- ThemeForest (Envato): Envato's ThemeForest is the largest online marketplace for website templates and themes, including Bootstrap templates. It directly competes with BootstrapMade on Bootstrap-themed and general web template sales, operating a much larger catalog and global marketplace model.
- Start Bootstrap: Start Bootstrap offers a large library of free and premium Bootstrap themes and templates. It targets the same developer/creator segment and competes on free-tier breadth and premium pricing in the Bootstrap template niche.
- Themefisher: Themefisher offers free and premium Bootstrap templates and themes across categories like business, portfolio, and agency. It directly competes with BootstrapMade in the Bootstrap template niche with similar pricing tiers.
Emerging players
- Mobirise: Mobirise is an offline website builder that uses Bootstrap-based templates as its foundation. It overlaps with BootstrapMade on the Bootstrap template ecosystem but delivers them through a no-code builder, representing a partial substitute for non-technical users.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bootstrapmade social profiles
Digital presenceBootstrapmade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bootstrapmade leadership team
Management profileNumber of profiles
Profiles1 record
Bootstrapmade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bootstrapmade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bootstrapmade
What does Bootstrapmade do?
BootstrapMade operates a self-serve digital marketplace that sells Bootstrap website templates and themes, offering 175+ free templates and 168+ premium website templates plus 9 admin dashboard templates. The platform also includes a Bootstrap Builder online visual editor that lets users customize templates in-browser before downloading. Customers can purchase a lifetime membership for $119 (discounted from $199) granting unlimited access to the full template library and the Builder tool.
When was Bootstrapmade founded?
Bootstrapmade was founded in 2013. It employs 1 to 10 people.
Where is Bootstrapmade based?
Bootstrapmade is headquartered in Tangerang, Indonesia, in the Asia region.
How does Bootstrapmade make money?
Two revenue lines are on record. Premium Template Sales are the primary driver. The others are free Template Distribution.
Who are Bootstrapmade's main competitors?
Webflow is listed as a broad incumbent. Direct peers are TemplateMonster, W3Layouts, Colorlib, Creative Tim, WrapBootstrap, ThemeForest (Envato), Start Bootstrap and Themefisher. Mobirise is listed as an emerging player.
Does Bootstrapmade have an API?
No public API is recorded for Bootstrapmade.