Parlay Games Inc

What Parlay Games Inc does

HeyLink.me is a privately held link-in-bio platform that enables content creators, musicians, small businesses, agencies, and enterprise customers to consolidate multiple online destinations into a single shareable URL placed in social media bios. The core product is a free, self-serve SaaS that supports up to 50 links, basic QR code generation via the KODE.link integration, social analytics, and a 15+ category template library, with paid PRO ($5.90/month or $7/month annually) extending to 100 links, custom domains, advanced analytics, lower transaction fees (3.9% + 30c vs. 9.9% + 30c), and priority support. The platform adds monetization and commerce layers through Google AdSense integration for revenue share and an e-commerce/lead-generation builder.

The broader product ecosystem includes an Enterprise tier offering white-label branding, API integration, and 200+ integrations, and an Agency tier for managing multiple PRO accounts from a single dashboard. Adjacent sub-brands — KODE.link (QR/digital cards), HeyLink.au (Australia region), NonProfit-Link.org (nonprofit vertical), RapidWombat (SEO/AI-discovery), and Baby Passport Maker — extend the company's footprint beyond the core link-in-bio use case. The company operates a product-led growth model with self-serve sign-up, a freemium funnel, and 35+ language support across 195 countries.

The business model combines recurring PRO subscription revenue, transaction fees on e-commerce sales, and advertising revenue share from AdSense. Go-to-market is primarily self-serve digital, with direct sales layered on for Enterprise and Agency customers. The organization appears independently operated, with no disclosed venture or institutional funding, no headcount data, and no stated revenue figures.

Name

Parlay Games Inc

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

HeyLink.me is a privately held link-in-bio SaaS platform serving content creators, small businesses, musicians, agencies, and enterprises across 195 countries with a freemium core product, paid PRO subscriptions, ad monetization, and Enterprise/Agency tiers.

Ownership category

akta.pro rank

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. PRO Subscription: Monthly or annual subscription offering premium features including 100 links (vs 50 for free), custom branding, custom domains, advanced analytics, lower transaction fees (3.9% + 30c vs 9.9% + 30c), and priority support
2. Advertising Revenue Share: Users monetize their link-in-bio pages by displaying AdSense advertisements; revenue is shared between HeyLink.me and the content creator based on clicks and engagement
3. Transaction Fees: Platform takes a percentage plus fixed fee on e-commerce sales processed through the link-in-bio pages (9.9% + 30c for Starter, 3.9% + 30c for PRO)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Parlay Games Inc operates HeyLink.me, a link-in-bio SaaS platform that lets users create a single landing page hosting all their social media links, websites, stores, videos, and other content. The platform is offered via a freemium model with a paid PRO subscription and dedicated tiers for agencies and enterprises, supplemented by e-commerce capabilities, ad monetization, QR code generation, and social analytics.

Product overview

HeyLink.me is a link-in-bio platform that serves as a centralized hub for managing online presence across multiple social media platforms. The core HeyLink.me platform allows users to create a single link containing all their content, from social profiles to e-commerce stores. The product ecosystem includes the free core platform, a PRO subscription tier ($5.90/month) offering advanced features like custom domains and analytics, the Agency solution for managing multiple accounts, and the Enterprise tier with white-labeling and API integration. Related products include KODE.link for QR code solutions, HeyLink.au for Australia, NonProfit-Link.org for nonprofits, Baby Passport & Visa Photo Maker, and RapidWombat for SEO. The ecosystem also includes an Apps Marketplace with 100+ integrations and an AdSense-powered monetization feature for earning revenue.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: QR code generation and management platform; advanced QR code solutions including custom QR codes, digital business cards, Apple Wallet and Google Wallet digital card generators
• HeyLink.au
• Nonprofit-Link.org
• RapidWombat
• BabyPassportMaker

Products and services

• HeyLink.me Core Platform Free link-in-bio platform that allows users to create a single landing page hosting all their social media links, websites, stores, videos, and other content. Users share one link across Instagram, TikTok, YouTube, Facebook, and other platforms, with up to 50 links, basic KODE.link QR code integration, link analytics, templates, AdSense monetization, store, and lead generation capabilities.
• PRO Subscription Premium subscription tier offering 100 links, custom branding, custom domain support, advanced analytics with pixel tracking, themes and avatars, commerce features, menu and locations, priority support, and reduced transaction fees (3.9% + 30c vs 9.9% + 30c). Priced at $5.90/month or $7.00/month annually with a 1-month free trial.
• HeyLink.me Enterprise Enterprise-grade link-in-bio solution for large organizations featuring white-label branding, comprehensive dashboard for account management, robust API integration, custom domain connectivity, and 200+ integrations with social media platforms and business tools.
• HeyLink.me Agency Multi-account management solution for agencies and businesses requiring 3+ PRO accounts with flexible pricing, allowing management of multiple HeyLink.me accounts from a single dashboard.
• KODE.link Advanced QR code solution providing QR code builder, Apple Wallet digital card generator, Google Wallet digital card generator, and digital business card creator. Powers QR functionality for HeyLink.me.
• HeyLink.au Australia-specific variant of the HeyLink.me platform, operated as a regional property.
• NonProfit-Link.org Specialized link-in-bio platform designed for nonprofit organizations.
• RapidWombat SEO tool that claims to provide free organic traffic from search engines and AI platforms including Gemini, ChatGPT, and Perplexity.
• Baby Passport & Visa Photo Maker Photo creation tool for generating baby passport and visa photos.
• Free Link-in-Bio Templates Collection of over 16 free customizable templates organized by category including Creators, Musicians, NFT & Crypto, Brand & Business, Simple, Agency, Art & Design, Barbers, Commerce, Fashion, Health & Fitness, Food, Lifestyle, Photography, and Real Estate.

Quantifiable outcome

• Users can earn approximately $1,244.50 annually with 50,000 monthly pageviews (varies by region and content category)

Segments5 records

Ideal customer profiles15 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KODE.linkcoreTechnology or IntegrationKODE.link is the companion QR code and digital card generation platform powering HeyLink.me's QR capabilities. It provides advanced QR code solutions, Apple Wallet and Google Wallet digital card generators, and digital business card creation tools integrated into the HeyLink.me ecosystem.
• Google AdSensecoreGTM or Marketing PartnerGoogle AdSense integration enables HeyLink.me users to monetize their link-in-bio pages by displaying targeted advertisements. AdSense automatically handles ad selection, targeting, and payment processing, with revenue shared between the user and HeyLink.me.
• HeyLink.auminorOthersRegional Australian version of the platform operated as a separate property.
• Nonprofit-Link.orgminorOthersDedicated nonprofit-focused version of the link-in-bio platform for charitable organizations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shorby: Link-in-bio and smart link platform aimed at marketers and agencies with redirect and analytics features. Highly comparable to HeroLink.me's PRO and Agency tiers.
• Bio.link: Creator-oriented link-in-bio platform with music, video, and storefront integrations. Comparable to HeroLink.me's musician and entertainment segment positioning.
• Beacons: Creator-focused link-in-bio and storefront platform with built-in monetization, AI tools, and media kits. Competes directly with HeroLink.me's creator and SMB segments and has expanded aggressively into ecommerce.
• Lnk.Bio: Simple link-in-bio service focused on creators. Functionally a minimal competitor to HeroLink.me's free tier, with less emphasis on commerce and enterprise.
• Bento: Free link-in-bio tool for creators with a strong design-led template approach. Competes on creator mind-share and template variety, overlapping with HeroLink.me's free template marketplace.
• Linktree: The category-defining link-in-bio platform, offering a single URL hub for social profiles, ecommerce, and monetization. Closest direct competitor to HeroLink.me with overlapping free/PRO tier structure and creator-focused positioning.
• Stan Store: Creator commerce platform that bundles link-in-bio with digital product sales, courses, and bookings. Comparable to HeroLink.me's PRO and ecommerce features, with a stronger commerce-led value proposition.
• Taplink: Link-in-bio platform popular in EMEA and CIS markets with built-in payments, CRM, and ecommerce. Closely comparable to HeroLink.me's SMB and ecommerce feature set.

Broad incumbents

• Patreon: Established creator monetization platform with memberships, storefronts, and community tools. Operates at a larger scale and adjacent category, but competes for the same creator wallet and audience relationship.

Emerging players

• Kofi: Creator monetization platform with shop, memberships, and tip jar features that are increasingly competitive with HeroLink.me's ecommerce and monetization use cases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/parlaygames

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parlay Games Inc