Lnk.Bio
Lnk.Bio is an independent link-in-bio SaaS platform founded in 2016 in Singapore, serving 1.5 million-plus creators and brands across 215 countries via tiered freemium pricing, one-time lifetime payments, and an agency multi-account dashboard.
- Company typePrivate
- Founded2016
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Lnk.Bio does
Lnk.Bio is an independent link-in-bio Software-as-a-Service platform founded in 2016 and headquartered in Singapore. It enables individual creators, influencers, brands, and agencies on social platforms such as Instagram, TikTok, YouTube, and Bluesky to consolidate multiple destination URLs into a single short link that opens a mobile-optimized landing page. The platform serves more than 1.5 million creators across 215 countries and is publicly used by enterprises including Guggenheim, Royal Caribbean, Ferrari, Roblox, Michelin Guide, Zumba, PopMart, and UN Women, with lifetime engagement exceeding 2.2 billion inbound and 1.4 billion outbound clicks.
The product is delivered as a web application with native iOS and Android applications distributed across five storefronts (Apple App Store, Google Play, Shopify App Store, Chrome Web Store, and Firefox Add-ons) and a public OAuth2 REST API (v1.3.1) with OpenAPI documentation. Core functionality includes unlimited links on the free tier, advanced scheduling, support for 147 media embed services, 44,813 fonts, more than 3,000 icons, 577 templates, a built-in Shop, an integrated Booking Calendar, a multi-account Agency platform, AI-powered translations, and integrations with 50+ newsletter providers and payment gateways including Stripe Connect, PayPal Partner, and NOWPayments crypto.
Lnk.Bio operates a freemium model with tiered monetization: a free plan, Mini ($0.99/month or $9.99 one-time), Unique ($24.99 one-time), Ultra ($89.99/year subscription), Agency/multi-account tiers ($2-$85/month), and modular add-ons (Verification Badge $2/month, Booking Calendar $4/month, AI Translations $3/month, Custom Domain $39.99/year). The company is privately held, profitable, has zero investor debt, and has spent $0 on advertising since launch, growing entirely through word-of-mouth and product-led adoption. Leadership includes Andrea Olivato as co-founder and COO, with the company identifying as Black-owned, woman-led, and 75% diverse team.
Lnk.Bio firmographics
Firmographics- Name
- Lnk.Bio
- Legal name
- Lnk.Bio
- Website
- https://lnk.bio
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lnk.Bio is an independent link-in-bio SaaS platform founded in 2016 in Singapore, serving 1.5 million-plus creators and brands across 215 countries via tiered freemium pricing, one-time lifetime payments, and an agency multi-account dashboard.
- Ownership category
- akta.pro rank
Where Lnk.Bio is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Lnk.Bio business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Freemium with paid upgrades: Free plan with unlimited links, basic analytics, and 147 embed services. Paid upgrades (Mini, Unique, Ultra) unlock advanced features like scheduling, custom branding, and additional pages. This model drives adoption and converts power users.
- One-time lifetime payments: Mini one-time $9.99 (scheduling, advanced analytics, link groups) and Unique one-time $24.99 (removes branding, custom colors, video wallpaper, 10 pages, free .bio domain for one year). No recurring fees after purchase.
- Subscription plans: Mini Monthly $0.99/month and Ultra $89.99/year for users preferring recurring billing over one-time payment.
- Agency/multi-account plans: Managed accounts for agencies and influencers: Basic from $2/month (3 accounts) to $25/month (50 accounts); Mini from $3/month to $35/month; Unique from $8/month to $85/month. Annual billing saves up to $170.
- Add-ons: Verified Badge $2/month ($20 one-time), Booking Calendar $4/month ($40 one-time), Translations $3/month ($30 one-time), Custom Domain $39.99/year. Additional revenue from existing user base seeking enhanced features.
- Gift Cards: Prepaid gift cards for Mini ($9.99) or Unique ($24.99) plans, enabling gifting and increasing brand reach through existing users.
- Native advertising platform: Advertisers can bid CPC and place native ads directly on creator link-in-bio pages, with real-time reports, daily budget controls, and GDPR compliance. Category targeting across 20+ verticals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free plan with unlimited links and basic analytics |
| Hybrid | Monthly | Mini - paid features with scheduling and advanced analytics |
| One time/ perpetual license | Pay-as-you-go | Unique - removes branding, adds customization depth |
| Subscription | Annual | Ultra - annual plan with verification and AI |
| Subscription | Monthly | Agency Basic - manage multiple creator accounts |
| Subscription | Monthly | Agency Mini - scheduling and advanced analytics |
| Subscription | Monthly | Agency Unique - full customization and multi-login |
| Subscription | Monthly | Verified Badge add-on |
| Subscription | Monthly | Booking Calendar add-on |
| Subscription | Monthly | AI Translations add-on |
| Subscription | Annual | Custom Domain add-on |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Lnk.Bio product offering
Product offeringCore offering
Lnk.Bio provides a SaaS link-in-bio platform that lets creators, influencers, brands, and agencies consolidate multiple social media destinations into a single short URL landing page placed in their social profile bios. The platform includes unlimited link hosting, advanced analytics, social media scheduling for Instagram/TikTok/YouTube/Bluesky, 147 embed services, 44,813 fonts, built-in e-commerce shop, booking calendar, AI translations, and native iOS/Android apps. It operates on a freemium model with one-time lifetime payment options alongside subscriptions.
Product overview
Lnk.Bio is an independent link-in-bio SaaS platform founded in 2016, offering a unified product portfolio with tiered pricing and modular add-ons. The core platform provides link-in-bio functionality with free, Mini ($0.99/month or $9.99 lifetime), Unique ($24.99 lifetime), and Ultra ($89.99/year) plans. The Agency/Multi-Account platform (from $2/month) enables managing 3-50 accounts from a single dashboard. Modular add-ons include Booking Calendar ($4/month), AI Translations ($3/month), Verification Badge ($2/month), Custom Domain ($39.99/year), and Gift Cards. The platform includes native iOS/Android apps, a public API (v1.3.1), built-in Shop, Social Media Scheduler for Instagram/TikTok/YouTube/Bluesky, and QR Code Generator. Key differentiator is one-time lifetime payment options versus subscription-only competitors.
Differentiator
Problem solved
Functional benefit
Products and services
- Lnk.Bio Core Link-in-Bio Platform The primary link-in-bio SaaS product enabling creators and brands to consolidate multiple links (social profiles, content, shops, newsletters) into a single short URL landing page placed in social media bios. Supports unlimited links, multiple page layouts (list, grid, mirror Instagram grid), 3,000+ icons, 577 templates, 38 layouts, 147 embed services, advanced analytics, scheduling, and built-in commerce.
- Agency / Multi-Account Platform Separate multi-account management dashboard for agencies and talent managers handling 3 to 50 creator accounts from a single panel. Provides aggregated statistics, separate logins, audit logs, mass actions, and per-account invoicing. Plans scale from $2/month for 3 accounts (Basic) to $85/month for 50 accounts (Unique).
- Lnk.Bio Public REST API (v1.3.1)
Quantifiable outcome
- 1,500,000+ creators use Lnk.Bio globally
- +3 more outcomes
Companies that use Lnk.Bio
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Lnk.Bio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration236 records
AI capability3 records
Feature11 records
Lnk.Bio partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- WordPresscoreWordPress integration allows embedding Lnk.Bio functionality within WordPress sites. Bi-directional sync enables creators to manage links across platforms.
- ShopifycoreDeep Shopify integration available on App Store. Sync products, collections, and manage e-commerce directly from Lnk.Bio. Supports physical product sales with shipping integration.
- ZapiercoreOfficial Zapier integration enables automated workflows connecting Lnk.Bio with 6,000+ apps. Link management, profile updates, and analytics sync automated.
- IFTTTcoreIFTTT integration allows creators to automate Lnk.Bio with other services and create conditional workflows.
- Make (formerly Integromat)coreMake.com integration enables advanced automation scenarios for Lnk.Bio users with visual workflow builder.
- MailchimpcoreMailchimp newsletter integration syncs subscribers directly to Lnk.Bio. 50+ newsletter providers supported including Klaviyo, Brevo, ConvertKit, ActiveCampaign.
- StripecoreStripe Connect integration for Lnk.Bio Shop payouts and Booking Calendar payments. 5% platform fee on booking transactions.
- PayPalcorePayPal Partner integration for Shop payouts. Multiple local payment methods supported including various e-wallets and bank transfers.
- Google AnalyticscoreGoogle Analytics pixel integration for tracking link-in-bio page performance and user behavior. Additional tracking pixels: Google Ads, Meta Pixel, TikTok, Snapchat, Plausible, Microsoft Clarity, Pinterest.
- YouTubecoreYouTube video embedding and scheduling integration. Embed videos directly on link-in-bio pages. Schedule content to YouTube from Lnk.Bio.
- SpotifycoreSpotify embedding for music, podcasts, and audio content. Apple Music, SoundCloud, Tidal, Deezer, Amazon Music also supported.
- TikTokcoreTikTok video embedding and scheduling integration. Sync posts from TikTok to Lnk.Bio. Instagram & TikTok scheduler built-in.
- InstagramcoreOfficial Instagram API integration - never asks for password. Import posts from IG, mirror IG grid layout, sync Instagram content.
- OpenAIcoreAI-powered page translation powered by OpenAI. Translates links, bio, titles, headlines, and buttons to 29 languages with manual editing capability.
Scale indicators18 records
Recent moves5 records
Expansion highlights6 records
Lnk.Bio competitors and assessment
Company assessmentDirect peers
- Beacons: Creator-economy link-in-bio platform with built-in store, email, and media kit features aimed at influencers. Comparable to Lnk.Bio in core offering (consolidated bio link) and target persona (creators/influencers), with similar commerce and brand-deal features.
- Stan Store: Link-in-bio tool focused on creators selling digital products, courses, and bookings. Comparable to Lnk.Bio's commerce/booking add-ons (Shop, Booking Calendar) and same primary persona of individual creators monetizing audiences.
- Linktree: The market-leading link-in-bio platform, raised at a multi-billion-dollar valuation and serves tens of millions of users. Most direct competitor to Lnk.Bio on the same core use case of consolidating social links into a single bio URL, with overlapping creator and SMB segments.
- AllMyLinks: Link-in-bio aggregator enabling creators to share all social and content links from a single page. Direct overlap with Lnk.Bio's core free offering, with similar focus on social media creators and a freemium model.
- Bento: Free link-in-bio / 'mini-me' page focused on creators and professionals. Overlaps with Lnk.Bio on core single-URL bio page functionality and creator/freelancer target audience, with similar free-tier positioning.
- Shorby: Link-in-bio tool marketed to marketers and agencies, with smart link and retargeting pixel features. Comparable to Lnk.Bio on bio-link aggregation, agency/multi-account positioning, and pixel/analytics integrations.
- Taplink: Link-in-bio and micro-website builder popular in Eastern Europe, offering multi-link pages with payments and CRM. Comparable to Lnk.Bio on core use case (multi-link bio page) and SMB/creator segments, with similar payment integrations.
- Bio.link: Direct link-in-bio competitor used primarily by creators and musicians to consolidate social destinations. Overlaps with Lnk.Bio on the core single-URL landing page use case, template model, and creator segment.
Emerging players
- Carrd: Simple single-page site builder used by many creators as a 'link in bio' replacement, with pro tier at a low one-time price. Comparable to Lnk.Bio on lifetime/one-time pricing philosophy, mobile-optimized personal pages, and creator/freelancer use cases.
Broad incumbents
- Bitly: Established link-shortening and link-management platform used by enterprises and SMBs, with branded short links, analytics, and QR codes. Comparable to Lnk.Bio on link-shortening/QR core functionality, analytics, and global SMB reach, though with a much broader enterprise focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lnk.Bio social profiles
Digital presenceLnk.Bio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lnk.Bio leadership team
Management profileNumber of profiles
Profiles1 record
Lnk.Bio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lnk.Bio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lnk.Bio
What does Lnk.Bio do?
Lnk.Bio provides a SaaS link-in-bio platform that lets creators, influencers, brands, and agencies consolidate multiple social media destinations into a single short URL landing page placed in their social profile bios. The platform includes unlimited link hosting, advanced analytics, social media scheduling for Instagram/TikTok/YouTube/Bluesky, 147 embed services, 44,813 fonts, built-in e-commerce shop, booking calendar, AI translations, and native iOS/Android apps. It operates on a freemium model with one-time lifetime payment options alongside subscriptions.
Is Lnk.Bio a public or private company?
Lnk.Bio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lnk.Bio founded?
Lnk.Bio was founded in 2016. It employs 1 to 10 people.
Where is Lnk.Bio based?
Lnk.Bio is headquartered in Singapore, Singapore, in the Asia region.
How does Lnk.Bio make money?
Seven revenue lines are on record. Freemium with paid upgrades are the primary driver. The others are one-time lifetime payments, subscription plans, agency/multi-account plans, add-ons, gift Cards and native advertising platform.
Who are Lnk.Bio's main competitors?
Direct peers on record are Beacons, Stan Store, Linktree, AllMyLinks, Bento, Shorby, Taplink and Bio.link. Carrd is listed as an emerging player. Bitly is listed as a broad incumbent.
Does Lnk.Bio have an API?
Yes. Lnk.Bio offers a public REST API (v1.3.1) enabling developers to create, edit, delete, and reorder links and groups; build complete pages, blocks, and layouts programmatically; schedule links and set expiration dates; and manage profile pictures. Authentication via OAuth2 for greater safety with refresh tokens available for offline use. JSON format for all responses with standardized error codes. Completely free with no commissions or fees. Documentation follows OpenAPI standard. Developer documentation is at api.lnk.bio.