Toucan Productions
Toucan Productions is an Oklahoma City-based event production company founded in 1982 that provides lighting, sound, staging, video, rigging, and lift services, plus rentals, sales and integration, repairs, and service contracts for concerts, festivals, sports, theater, corporate, and venue clients nationwide.
- Company typePrivate
- Founded1982
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Toucan Productions does
Toucan Productions is a privately held, Oklahoma City-based event production company that has operated continuously since 1982, providing lighting, sound, staging, video wall, lifting, and rigging services for live events of any scale. The company serves a horizontally diversified customer base spanning concerts and festivals, plays and musicals, galas and corporate events, sporting events, weddings and private parties, educational ceremonies, and permanent venue installations for churches and theaters. Its technical capabilities rest on a 50,000-square-foot warehouse near downtown OKC, an authorized dealer network across 50+ professional equipment brands (Elation, ETC, Chauvet, Robe, Claypaky, Martin, MA Lighting, Avolites, Vari-Lite, Global Truss, Stageline, and others), and Factory Certified Technician status for Elation Lighting and ETC authorized repairs.
Toucan generates revenue through four primary streams: equipment rental (full-service packages with dedicated account managers, out-the-door rentals for pickup, delivery/pickup nationwide, 12-month lease installed systems for venues, and touring packages); sales and integration (systems integration with custom delivery and installation, out-the-door sales of expendables, box sales through vendor ordering, and training packages); repairs and service (authorized repair services for Elation and ETC, in-house repairs, factory certified technicians, and RMA provider services); and recurring service contracts (annual maintenance with bi-annual cleanings, discounted rentals, priority service calls, and after-hours support). Pricing is custom-quoted per event rather than standardized list pricing. Go-to-market is sales-led with event-driven nationwide delivery, supported by warehouse pickup and a small box-sale/walk-in retail channel. The company is founder- and family-influenced, with Robin Alvis as Founder/President, Misty Myers as Co-Founder/VP, Chauncy Harris as CEO/CFO, and multiple Alvis family members in operational leadership.
Toucan Productions firmographics
Firmographics- Name
- Toucan Productions
- Legal name
- Toucan Productions
- Website
- https://toucanproductions.net
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toucan Productions is an Oklahoma City-based event production company founded in 1982 that provides lighting, sound, staging, video, rigging, and lift services, plus rentals, sales and integration, repairs, and service contracts for concerts, festivals, sports, theater, corporate, and venue clients nationwide.
- Ownership category
- akta.pro rank
Toucan Productions industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Facilities Support Services (56121)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)
- akta.pro secondary industry
- Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)
Keywords
Where Toucan Productions is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Toucan Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Rental: Full service packages with account managers, out-the-door rentals for pickup, delivery/pickup nationwide, lease installed systems (12-month periods), and touring packages with scalable solutions.
- Sales & Integration: Systems integration with custom delivery and installation plans, out-the-door sales of expendables and consumables, box sales through vendor ordering, and training packages.
- Repairs & Service: Authorized repair services for Elation Lighting and ETC products, in-house repairs, factory certified technicians, and RMA provider services for all represented brands.
- Service Contracts: Annual service contracts with bi-annual maintenance, discounted rentals, priority service calls, after-hours support, and basic training sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per event | Full Service Packages - Comprehensive production with dedicated account manager |
| Unit Pricing | Pay-as-you-go | Out-the-Door Rentals - Pre-tested equipment for pickup |
| Subscription | Multi-year contract | Lease Installed Systems - 12-month commitment for venues |
| Subscription | Monthly | Touring Packages - Customized for venue size |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Toucan Productions product offering
Product offeringCore offering
Toucan Productions is a full-service live event production company that provides lighting, sound, staging, rigging, video wall, and mobile stage solutions for events of any scale. The company complements production services with equipment rentals, equipment sales with systems integration, and authorized repair services for brands such as Elation Lighting and ETC, operating from a 50,000-square-foot warehouse in Oklahoma City with nationwide delivery capability.
Product overview
Toucan Productions is a live event production company offering a comprehensive suite of services and equipment rentals/sales for events of any scale. The core offering centers on Production Services (lighting, sound, staging, video walls) combined with Rental Services (equipment-only), Sales & Integration (equipment purchases with installation), and Repairs (authorized service for Elation Lighting and ETC). Key product lines include Stageline Mobile Stages (SL and SAM series for small to large events), Mojo Style Barricade Systems for crowd control, and Avolites Titan Consoles for lighting control alongside other console brands (GrandMA, ETC, Obsidian). Equipment categories span lighting & effects, rigging & trussing, video walls, special FX, soft goods, and stages & roof systems. Service offerings include delivery/pickup nationwide, 12-month lease programs for venues, touring packages with CAD support, training programs, and annual service contracts. The company operates as an authorized dealer for 50+ equipment vendors including Elation, ETC, Chauvet, Robe, Claypaky, Martin, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Production Packages Full-service event production including equipment consultations, day-of on-site support, lighting, sound, staging, and video wall solutions for events of any scale, with dedicated account managers coordinating planning meetings, design, transportation, installation, and on-site personnel.
- Out-the-Door Equipment Rentals Pre-tested equipment rentals for lighting, sound, audio, video, and staging available for pickup from the Oklahoma City warehouse with easy returns, billed on a pay-as-you-go basis.
- Lease Installed Systems 12-month lease programs for churches and venues providing professional equipment with dedicated account management, on-site maintenance, repair, and replacements, with stackable discounts available for yearly renewals.
- Touring Packages Customized touring production solutions scalable for venues of any size, including pre-production preparation, customized cabling, CAD drawings, tech packs, and optional technicians, with flexible monthly billing.
- Nationwide Delivery & Pickup Service Nationwide on-site equipment delivery and pickup services delivered through Toucan's operational rental fleet, providing pre-tested, packed equipment directly to venues.
- Sales & Systems Integration Professional-grade equipment sales for permanent installations, providing custom 2D/3D system designs, custom delivery and installation plans, on-site installation, and personnel training.
- Out-the-Door Sales of Production Supplies In-stock production supply sales including bulbs, lighting gels, gel frames, pattern holders, clamps, safety cables, tape, rigging equipment, power and data cables, and confetti available via walk-in or call-ahead orders.
- Authorized Repair Services Authorized repair services for Elation Lighting and ETC products, with in-house repair center diagnostics through component overhaul, factory certified technicians, and RMA provider services for all represented brands.
- Annual Service Contracts Annual maintenance contracts covering bi-annual equipment cleanings, discounted rentals and supplies, priority service calls, after-hours support, and basic training sessions.
- Training Packages Customized training programs for schools, houses of worship, theaters, and individuals covering lighting consoles, focus, color, effects, and live production roles.
- Stageline Mobile Stage Rentals Mobile stage rentals including the SL Series (SL100, SL250, SL260, SL320) for small to mid-size events and SAM Series (SAM450, SAM555, SAM575 CW) for large-scale stadium productions, with certified crew providing complete staging solutions from design through teardown.
- Mojo Style Barricade Systems High-performance heavy-duty steel barricades with integral step platforms for professional event safety and crowd management, featuring custom-fabricated articulation units and modular configuration options.
Quantifiable outcome
- 4.8-star Google rating with over 23 reviews
- +2 more outcomes
Companies that use Toucan Productions
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Toucan Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Toucan Productions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- Stageline Mobile Stage Inc.corePremier provider of Stageline mobile stage rentals. Toucan offers the complete Stageline fleet including SL100, SL250, SL260, SL320, SAM450, SAM555, and SAM575 CW models. Certified crew provides complete staging solutions from design through teardown.
- Elation LightingcoreAuthorized Service Provider for Elation Lighting products. Toucan serves as a repair house for Elation products, saving clients time by providing local service instead of factory repairs.
- ETCcoreAuthorized Service Provider with Factory Certified Technician status for ETC entertainment and architectural products. Toucan has specialty training and access to key ETC software used throughout the industry.
- Oklahoma City ThundercoreLong-standing partnership since 2008 for game production and event services at Chesapeake Energy Arena
- Norman Music FestcoreExclusive vendor since 2008, providing production services for the festival every year except 2020 due to pandemic
- Oklahoma State FairmajorPartnership since 1992 providing production services nearly every year for the annual fair
- Festival of Arts in Oklahoma CitymajorPartnership since the early 90s for the annual arts festival
- Hard Rock Hotel & Casino Sioux CitymajorLong-standing partnership for large outdoor event production assistance
Scale indicators6 records
Recent moves8 records
Expansion highlights7 records
Toucan Productions competitors and assessment
Company assessmentDirect peers
- Atomic Lighting: Mid-Atlantic lighting and production services company specializing in concert, theatre, and corporate events with rental, sales, and integration offerings. Comparable to Toucan's lighting-centric rental and integration model with similar authorized-dealer positioning.
- Bandit Lites: Major US lighting rental and production company serving concert touring, theatre, and special events with extensive fixture inventory and nationwide offices. Directly comparable to Toucan's core concert/festival production business, with deeper touring depth and larger fixture pool.
- 4Wall Entertainment: National lighting and rigging rental company offering equipment-only rentals, pre-rigged packages, and sales of new/pre-owned gear. Directly comparable to Toucan's out-the-door rental model and authorized-dealer approach, with broader multi-region coverage.
- Clair Brothers: Audio, lighting, and production services provider for live touring and events with global reach. Comparable to Toucan across concert production, with particular strength in audio systems integration alongside lighting.
- LD Systems: Texas-based event production company providing sound, lighting, video, staging, and backline for concerts, corporate events, and festivals. Closely comparable to Toucan in service mix and US touring/festival focus, with a similar multi-service regional-to-national model.
- Christie Lites: Large-scale lighting and rigging rental company serving concert tours, TV/film, and special events with offices across North America. Highly comparable to Toucan's concert lighting and rigging focus, with significantly larger inventory and geographic footprint.
Broad incumbents
- Encompass Event Group (formerly PSAV/Encore): Hospitality-focused AV and event technology provider serving hotels, convention centers, and corporate events globally. Comparable to Toucan's corporate/gala event segment, though it specializes in venue-based AV rather than outdoor concert production.
- Freeman Company: Large-scale experiential and event production company serving trade shows, corporate events, and brand activations. Comparable to Toucan in integrated event production services and large venue deployment, but focused on exhibitions and corporate rather than concert touring.
- PRG (Production Resource Group): Global leader in live event production with comprehensive lighting, video, audio, and rigging capabilities plus integrated scenic and automation services. Comparable to Toucan across the full event production stack but at vastly larger scale and geographic reach, serving arena and stadium tours worldwide.
Others
- Stageline Mobile Stage Inc. Manufacturer of mobile stage trailers (SL and SAM series) distributed through regional rental partners including Toucan itself. A key supplier/partner rather than direct competitor, but the closest comparable firm in the specific mobile stage rental niche Toucan operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Toucan Productions social profiles
Digital presenceToucan Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toucan Productions leadership team
Management profileNumber of profiles
Profiles9 records
Toucan Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toucan Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toucan Productions
What does Toucan Productions do?
Toucan Productions is a full-service live event production company that provides lighting, sound, staging, rigging, video wall, and mobile stage solutions for events of any scale. The company complements production services with equipment rentals, equipment sales with systems integration, and authorized repair services for brands such as Elation Lighting and ETC, operating from a 50,000-square-foot warehouse in Oklahoma City with nationwide delivery capability.
Is Toucan Productions a public or private company?
Toucan Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toucan Productions founded?
Toucan Productions was founded in 1982. It employs 11 to 50 people.
Where is Toucan Productions based?
Toucan Productions is headquartered in Oklahoma City, United States, in the North America region.
How does Toucan Productions make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are sales & Integration, repairs & Service and service Contracts.
Who are Toucan Productions's main competitors?
Direct peers on record are Atomic Lighting, Bandit Lites, 4Wall Entertainment, Clair Brothers, LD Systems and Christie Lites. Broad incumbents are Encompass Event Group (formerly PSAV/Encore), Freeman Company and PRG (Production Resource Group). Stageline Mobile Stage Inc. is listed as an others.
Does Toucan Productions have an API?
No public API is recorded for Toucan Productions.
What industry is Toucan Productions in?
Toucan Productions's product category is Live Event Production Services. Its primary akta.pro industry code is MPAGAAAG, Event Production & Technical Services (Staging, Lighting, Sound, Video), with a secondary code of MPAGAKAK, Temporary Structures (Truss Roofs, Tents, Barricades). Its NAICS code is 56121 and its SIC code is 8744.