Diamondbrite

What Diamondbrite does

Diamondbrite is a UK-based manufacturer of nano ceramic vehicle paint protection systems, operated by the privately held parent company Jewelultra Ltd and founded in 1992 in Maidstone, England. The company produces a portfolio of coating products centred on silicon-dioxide (SiO2) ceramic chemistry that forms a chemical bond with vehicle paintwork to deliver hydrophobic, UV-resistant, semi-permanent protection. Core product families include the professional Advanced Ceramic system, the two-stage Nano Ceramic automotive system, plus vehicle-specific solutions for Leisure (caravans and motorhomes), Marine (boats), and Motorcycle applications, together with fabric and leather protection coatings.

Diamondbrite's technology proposition rests on nanoparticulate ceramic chemistry that fills microscopic paint pores and produces an ultra-thin glass-like layer, offering multi-year durability compared with conventional waxes and sealants. The portfolio is extended by an aftercare line launched in July 2024 (Ceramic Glaze, Ceramic Shampoo, Ceramic Blast Snow Foam), a fabric protection resin-based coating, and the Diamondbrite Restore and Total Diamondbrite care-plan products that integrate into the dealer Finance & Insurance (F&I) channel at the point of vehicle sale.

The business operates a dual go-to-market model: a B2B authorised trade channel supplying franchised and independent car dealerships, professional valeters, detailers, bodyshops and international distributors, plus a B2C direct e-commerce channel at diamondbrite.shop selling aftercare SKUs. Revenue derives from one-time paint protection system sales to dealers and applicators, one-time consumer aftercare sales, and recurring Restore care-plan revenues through the dealer F&I channel. Manufacturing is conducted at the Diamondbrite House facility in West Farleigh, Maidstone to ISO 9001 / 14001 / 45001 standards. Recent strategic activity focuses on product-line expansion into ceramic aftercare, deeper penetration of the dealer F&I channel, and brand-building through BTCC motorsport sponsorships and festival/event presence.

Name

Diamondbrite

Legal name

Jewelultra Ltd

Website

https://diamondbrite.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vehicle Surface Protection Coatings

NAICS

Paint, Varnish, and Supplies Merchant Wholesalers (424950), Automotive Parts and Accessories Retailers (441330)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI), Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

Keywords

• Ceramic paint coatings
• Automotive surface protection
• Vehicle paint protection
• Ceramic coating products
• Car care chemicals

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint Protection Product Sales: Diamondbrite manufactures and sells a comprehensive range of specialised ceramic paint protection products and aftercare chemicals for automotive, marine, leisure (caravans/motorhomes), and motorcycle applications. Products are sold direct to consumers via e-commerce and through trade/distributor channels.
2. Aftercare Products: Aftercare range including ceramic shampoo, ceramic glaze, waterless wash & wax, lift-off cleaner & degreaser, and other maintenance products sold through their online shop with free shipping on orders over £20.
3. Diamondbrite Restore (Care Plans): Diamondbrite Restore is a flexible care plan product offered by dealers to customers as a standalone plan or combined with Diamondbrite Paint Protection as 'Total Diamondbrite'. This generates revenue for dealers and the brand through the automotive F&I (Finance & Insurance) channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Diamondbrite manufactures and distributes specialized nano ceramic (SiO2-based) paint protection products and aftercare chemicals for vehicles across the automotive, marine, leisure (caravans/motorhomes), and motorcycle segments, sold via authorised dealer/trade networks, international distributors, and a direct-to-consumer e-commerce shop. The portfolio includes the Advanced Ceramic and Nano Ceramic professional systems, vehicle-segment-specific protection systems, ceramic-infused aftercare products (shampoo, glaze, snow foam), and the Restore / Total Diamondbrite care plans offered through the dealer F&I channel.

Product overview

Diamondbrite is a UK-based manufacturer and distributor of specialized vehicle paint protection and car care products, operated by parent company Jewelultra Ltd. The product portfolio centers on ceramic coating technology for paintwork protection across multiple vehicle categories. The core offerings include Advanced Ceramic (professional-grade nano ceramic coating), Nano Ceramic (two-stage protection system), and vehicle-specific solutions for Automotive, Leisure, Marine, and Motorcycle applications. These are complemented by the Restore and Total Diamondbrite care plan products for dealers, and a comprehensive range of aftercare products including Ceramic Glaze, Ceramic Shampoo, and Ceramic Blast Snow Foam. The company manufactures in the UK to ISO-certified standards and serves franchised dealers, independent dealers, valeters, detailers, and consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamondbrite Advanced Ceramic Professional-grade nano ceramic coating system that chemically bonds with vehicle paintwork to create a durable, hydrophobic protective layer against UV damage, road salt, bird droppings and environmental contaminants.
• Diamondbrite Nano Ceramic (Automotive) Two-stage nano ceramic paint, fabric and leather protection system for cars providing hydrophobic properties, enhanced gloss, and resistance to environmental contaminants.
• Diamondbrite Leisure Paint protection system designed for caravans, motorhomes and leisure vehicles, providing a hard, high-gloss protective shield on all exterior surfaces.
• Diamondbrite Marine Specialized paint protection system for boats and marine vessels, protecting against harsh saltwater environments and marine-specific contaminants.
• Diamondbrite Motorcycle Ceramic paint protection coating designed specifically for motorcycles, providing paintwork protection and enhanced shine for bikes.
• Diamondbrite Restore (care plan) Flexible cosmetic maintenance care plan sold through car dealers at point of sale, offered standalone or combined with Diamondbrite Paint Protection as Total Diamondbrite.
• Total Diamondbrite Complete cosmetic protection and care solution combining Diamondbrite Restore care plan with Diamondbrite Paint Protection for dealers and their customers.
• Diamondbrite Ceramic Glaze Aftermarket ceramic glaze providing high-gloss finish and durable protective layer that enhances paint's reflective properties while offering long-lasting protection against environmental contaminants.
• Diamondbrite Ceramic Shampoo Ceramic-infused shampoo that cleans and protects in one step, depositing a layer of ceramic protection during every wash for continuous protection and shine.
• Diamondbrite Ceramic Blast Snow Foam Snow foam product for foam lance application combining ease of use with advanced ceramic technology, providing brilliant shine and robust protection.
• Diamondbrite Aftercare Range Range of aftercare products including car shampoo, ceramic glaze, waterless wash & wax, lift-off cleaner & degreaser, touch clean and one shot, available through the online store with free shipping on orders over £20.
• Diamondbrite Fabric Protection Invisible resin-based coating that covers each fibre of fabric interiors, guaranteed against normal everyday spills and stains.

Quantifiable outcome

• Vehicles with ceramic coatings retain approximately 80% of original paint quality after five years vs 50% for regular waxing
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• Team Bristol Street Motors / EXCELR8 MotorsportflagshipGTM or Marketing Partner · 9 April 2024Diamondbrite partners with Team Bristol Street Motors / EXCELR8 Motorsport competing in the BTCC with Hyundai i30 Fastback N cars driven by Tom Ingram, Tom Chilton, Ronan Pearson, and Nick Halstead. The team competes in Britain's premier racing series, providing high-profile brand exposure. 2024 season includes sponsorship of the Bristol Street Motors 100th anniversary livery.
• Nick Halstead / Team Bristol Street Motors (Crazy Cart XXXL)minorGTM or Marketing Partner · 9 April 2024Nick Halstead's programme with Team Bristol Street Motors is supported by Razor (Crazy Carts). The eye-catching 'Crazy Cart XXXL' livery on the Hyundai i30 Fastback N was unveiled at Donington Park Easter Weekend 2024.
• Piing (EXCELR8/Team Bristol Street Motors Partnership)minorGTM or Marketing Partner · 9 April 2024Piing, crowd gaming specialists founded in Manchester in 2020, entered an official partnership with EXCELR8/Team Bristol Street Motors for the 2024 BTCC season, providing interactive fan engagement games at race weekends.
• WSC Finance (EXCELR8 Partnership)minorGTM or Marketing Partner · 9 April 2024WSC Finance extended their partnership with EXCELR8 for the 2024 BTCC season. WSC provides vehicle finance, asset-based lending and leasing services, with branding appearing on all four Hyundai i30 Fastback Ns.
• Dale Crowsley (Jersey Rally)minorGTM or Marketing Partner · 12 October 2022Diamondbrite sponsors Dale Crowsley and co-driver Steve Gully competing in the Roberts Jersey Rally. The team finished 5th out of 88 starters in their Mark 2 Escort.
• Jake Hill / ROKiT MB MotorsportflagshipGTM or Marketing Partner · 22 February 2022Diamondbrite sponsors racing driver Jake Hill and the ROKiT MB Motorsport team in the Kwik Fit British Touring Car Championship (BTCC). Jake Hill achieved 3rd place in the 2022 Drivers' Championship with 13 podiums, 3 race victories, 2 pole positions, and 5 fastest laps. The partnership continued into 2023 and beyond, with MB Motorsport / WSR providing title sponsorship presence on the BMW 330e M Sport race car.
• Andrew Watson (MB Motorsport Hybrid Development Driver)minorGTM or Marketing Partner · 24 June 2021Diamondbrite-associated MB Motorsport accelerated by Blue Square welcomed Andrew Watson as Hybrid Development Driver for the 2021 season. Andrew brought experience from GT and endurance racing including GT World Challenge Europe victory and Bathurst 12 Hours podium.
• Swift CaravanscoreChannel Partner/ Reseller/ Distributor · 16 February 2018Jewelultra / Diamondbrite treated a Swift Elegance Caravan with Diamondbrite Leisure products at Swift's head office for display at the Camping, Caravan and Motorhome Show at Birmingham NEC. Nick (Commercial Director) noted the treated caravan would have pride of place on the Swift stand and attract interest.
• Gordon Shedden (Halfords Yuasa Racing / Diamondbrite BTCC)coreGTM or Marketing Partner · 14 June 2017Diamondbrite sponsored Gordon Shedden driving for Halfords Yuasa Racing in the BTCC (then Dunlop MSA British Touring Car Championship). Gordon maintained his championship lead at Croft Circuit mid-season and the team competed for Manufacturers' and Drivers' Championships.
• Autotrade Expo (Dublin)minorGTM or Marketing Partner · 22 October 2016Jewelultra exhibited at the Autotrade Expo show in Dublin (October 2016), the first time exhibiting at this show. Received busy enquiries from Valetters, Bodyshops, and Car Dealers about Diamondbrite Paint and Fabric Protection and their chemical range for Automotive, Marine, Commercial Vehicles, Caravans and Motorhomes.
• Ben Harper (UK Autograss Championship)minorGTM or Marketing Partner · 22 August 2016Diamondbrite sponsors Ben Harper competing in the UK Autograss Championships (UKAC) in a Diamondbrite-sponsored Mini. Ben won the latest round at Crudgington near Telford and continued to compete in subsequent seasons, winning additional trophies including 1st in Class 5 Mini and 3rd in Class 8 Special at the 2022 championship presentation evening.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Turtle Wax: US-based mass-market car care brand with broad portfolio including ceramic spray coatings and traditional wax products. Larger incumbent with overlapping consumer channels and an emerging ceramic coating line, competing for the same end-consumer aftercare purchasing occasions as Diamondbrite.
• Meguiar's: US-based global car care brand (3M subsidiary) with deep penetration in automotive detailing, paint protection and ceramic coatings. Larger incumbent operating broadly in the same automotive aftermarket chemicals space with overlapping dealer, retail and consumer channels.
• Sonax: Established German car care manufacturer with broad product portfolio spanning wash, polish, wax and ceramic coatings. Larger incumbent serving the same automotive aftermarket with overlapping dealer and consumer channels, though not exclusively focused on ceramic coatings like Diamondbrite.

Regional players

• Bilt Hamber: UK-based manufacturer of automotive detailing and surface protection chemicals with a strong enthusiast following. Comparable as a British specialty chemical manufacturer serving the UK detailing and consumer market, though smaller and with less of a dealer F&I focus than Diamondbrite.

Direct peers

• Gtechniq: UK-based manufacturer of nano ceramic coatings, paint protection and aftercare products for automotive and marine applications. Direct competitor with overlapping SiO2 chemistry technology, professional trade channel and direct-to-consumer e-commerce model serving the same UK dealer and detailer customer base as Diamondbrite.
• Autoglym: UK-based manufacturer of premium car care, polishing and paint protection products with a long-established brand heritage. Closely comparable as a British specialty chemical manufacturer selling through car dealers, valeters and consumer retail channels with overlapping product categories.
• Gyeon Quartz: South Korean ceramic coating manufacturer with strong UK and European distribution. Direct competitor in the SiO2-based ceramic coating category with professional trade, detailer and consumer e-commerce channels that overlap Diamondbrite's positioning.
• CarPro: South Korean ceramic coating and car care brand with significant international distribution in Europe and the US. Direct competitor offering SiO2 and quartz-based coatings through professional detailer networks and consumer channels comparable to Diamondbrite's distribution approach.
• Ceramic Pro: US-based ceramic coating brand operating through a global franchise network of certified installers. Direct competitor in the professional-applied ceramic coating category with the same dealer and detailer channel structure that Diamondbrite serves in the UK.
• Koch-Chemie: German manufacturer of professional detailing chemicals, paint preparation and ceramic coatings. Direct competitor with comparable specialty-chemical manufacturing, professional trade channel focus and export-driven international distribution similar to Diamondbrite's profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DiamondbriteUK
• YouTubeyoutube.com/@diamondbriteuk
• Facebookfacebook.com/diamondbriteuk
• Instagraminstagram.com/diamondbriteuk
• LinkedInlinkedin.com/company/jewelultra-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamondbrite