AVC
Ricoh | AVC is a Danish AV systems integrator (founded 1960s, ~60 employees across Horsens, Odense, and Zealand) that consults on, sells, installs, and services professional audio-visual and video-conferencing solutions for private enterprises and the Danish public sector, including proprietary council-meeting and digital-signage software.
- Company typePrivate
- Founded1960
- HeadquartersHorsens, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingServices
What AVC does
AVC (legally Ricoh | AVC A/S), operating under the commercial name Ricoh | AVC, is a Danish professional audio-visual systems integrator founded in the 1960s and headquartered in Horsens, with additional offices in Odense and the Zealand region (Vallensbæk Strand and Ishøj). The company designs, supplies, installs, and services AV solutions for both private enterprises and the Danish public sector, covering meeting and conference rooms, auditoriums, council chambers, educational institutions, healthcare facilities, cinemas, and broadcast environments. Its proprietary technology base sits in two in-house software products — AVC Meet, a council and meeting-management platform that integrates with Danish ESDH systems (SBSYS, ACADRE) and automates live streaming, voting, and archival, and AVC Displaysystem, a cloud-based digital-signage and display-management platform that succeeded the long-running AVC Infosystem. Hardware integration encompasses displays, LED walls, projectors, video-conferencing systems, and DICOM medical displays sourced through partnerships with Samsung (Platinum), Crestron, Yealink, Jabra (Video Expert Club), NEC, Barco, Cisco, Epson, Lenovo, Microsoft, Logitech, and Polycom.
The business operates as a multi-revenue-stream integrator: one-time AV equipment sales sourced from brand partners; professional installation and integration services (Crestron programming, AV-over-IP configuration, custom system design); managed service and support agreements; recurring software licensing for AVC Meet and AVC Displaysystem (hosted or on-premise); and broadcast-solutions sales and consulting (a recently emphasized growth vertical). Pricing is quote-based and time-and-materials for consultancy, with structured service agreements and optional milestone deposit schedules (25% / 50% / 25%); no public price list is disclosed. Go-to-market is enterprise field sales augmented by an own webshop (shop.avc.dk) for SMB volume and by listing on the SKI 02.70 Danish public-sector procurement framework for government deals.
Following Ricoh's 2022 acquisition of AVC and the April 2024 consolidation of Ricoh's and AVC's AV operations into the unified Ricoh | AVC organization, the company now combines local Danish integration expertise with a global parent for European and Nordic scale. AVC holds elite-supplier status among the top 1% of suppliers to the Danish public sector (UdbudsVagten 2018) and is the only Scandinavian cinema integrator admitted to UNITIA, with a customer list spanning DFDS, Grundfos Museum, Jyske Bank, Aarhus Universitet, Rigshospitalet, OK a.m.b.a., Format Biograf, and Better Collective.
AVC firmographics
Firmographics- Name
- AVC
- Legal name
- Ricoh | AVC A/S
- Website
- https://avc.dk
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ricoh | AVC is a Danish AV systems integrator (founded 1960s, ~60 employees across Horsens, Odense, and Zealand) that consults on, sells, installs, and services professional audio-visual and video-conferencing solutions for private enterprises and the Danish public sector, including proprietary council-meeting and digital-signage software.
- Ownership category
- akta.pro rank
AVC industry classification
Industry- Product category
- AV System Integration and Professional Audiovisual Solutions
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA)
- akta.pro secondary industries
- AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Corporate Event Production & AV Services (HSACADAB), Classroom AV Systems Integration (Projectors, Displays, Sound, Control) (EDAEAHAC)
Keywords
Where AVC is headquartered
LocationHeadquarters
- HQ city
- Horsens
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
AVC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- AV Equipment Sales: Sale of professional AV hardware including displays, projectors, LED solutions, video conferencing equipment, audio systems, and accessories. Products sourced from brand partners (Samsung, NEC, Crestron, Epson, Barco, Cisco, Yealink, Jabra, etc.). Both small and large scale solutions delivered.
- Installation and Integration Services: Professional installation, system integration, and commissioning of AV solutions. Custom system design and configuration. Includes Crestron control programming, network integration, and room control setup.
- Service and Support: Ongoing maintenance, support contracts, and service agreements. Includes consultation and acoustic measurement services for meeting rooms. The company offers structured service agreements with simplified models for predictable customer costs.
- Software Licensing (AVC Meet, AVC Displaysystem): Proprietary software products (AVC Meet for council chambers, AVC Displaysystem for digital signage) offered as hosted or on-premise solutions with associated licensing fees.
- Broadcast Solutions: Sales and consulting of broadcast solutions for content production and corporate communication, part of investment in future broadcast capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultancy/Service - time-based billing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
AVC product offering
Product offeringCore offering
AVC provides end-to-end professional audiovisual solutions in Denmark, combining consulting, hardware sales (displays, projectors, LED walls, video conferencing), custom installation and integration, and ongoing service and support for meeting rooms, auditoriums, council chambers, educational facilities, healthcare settings, and cinemas. The company resells top-tier AV brands (Samsung, Crestron, NEC, Epson, Barco, Cisco, Yealink, Jabra, Lenovo) and develops its own proprietary software for council meeting management (AVC Meet) and digital signage (AVC Displaysystem). Operations are delivered through a nationwide team of 60 employees across three regional offices, operating as Ricoh | AVC since the 2024 merger of Ricoh's and AVC's AV businesses.
Product overview
Ricoh | AVC is a leading Danish provider of professional AV solutions operating since the 1960s with 60 employees across Horsens, Copenhagen, and Odense. The company offers a comprehensive portfolio organized around core solution categories: AV Meet (specialized council/meeting management software with agenda import, live streaming, and recording capabilities), AVC Displaysystem (cloud-based digital signage replacing the legacy Infosystem), Video Conferencing Solutions (complete UC systems from Crestron, Cisco, Polycom, Yealink, Lenovo, and Jabra), Presentation Solutions (displays, projectors, wireless presentation), LED Solutions (indoor/outdoor LED walls and pylons), AV over IP (network-based signal distribution), and Cinema Solutions (laser projection, Dolby Atmos, auditorium systems). The company serves both public and private sectors across Denmark, specializing in auditoriums, educational facilities, council chambers, meeting rooms, control rooms, and cinema installations.
Differentiator
Problem solved
Functional benefit
Brands
- AVC Displaysystem: Cloud-based digital signage and display management system that replaced AVC Infosystem.
- AVC Meet
Products and services
- AVC Meet Proprietary council and meeting management software providing fully automated control of municipal council meetings. Features include agenda import from Danish ESDH systems (SBSYS, ACADRE), live web streaming, speaker list management, voting tracking, and searchable archival with playback. Sold to Danish municipalities, regions, and public institutions that need automated, reliable council meeting operations.
- AVC Displaysystem Cloud-based digital signage and display management system for managing LED solutions, indoor/outdoor screens, and content across multiple locations. Enables remote content management, scheduling, and control. Offered as hosted or on-premise solution.
- Video Conferencing Solutions Complete range of unified communications and video conferencing solutions combining hardware (Crestron Flex, Cisco Webex, Polycom, Yealink, Lenovo ThinkSmart, Jabra PanaCast, Neets) with design, installation, and integration services for meeting rooms of all sizes. Targeted at enterprises, public sector, and education organizations seeking Teams Rooms, Webex Rooms, or Zoom-compatible setups.
- Cinema Solutions Complete cinema AV solutions including Barco laser projectors, Dolby Atmos audio systems, screen systems, and auditorium control systems. Includes consulting on cinema design, equipment selection, and integration. AVC is the only cinema integrator in Scandinavia admitted to UNITIA.
- LED Solutions Customizable LED display installations including pylons and video walls for both outdoor and indoor use, featuring high brightness, design flexibility, and long-term cost efficiency. Includes Samsung The Wall LED and other partner LED technologies.
- AV over IP Network-based audiovisual signal distribution system enabling HD video, audio, and control signals over standard Ethernet infrastructure. Scalable from single source to hundreds of displays, suitable for enterprise and campus deployments.
- Presentation Solutions AV solutions for conference rooms, meeting rooms, auditoriums, and showrooms including professional displays (Samsung, NEC), projectors (Epson), sound systems, interactive displays (Samsung Flip, i3), and wireless presentation technology (Barco ClickShare). Targeted at enterprises, education, and public institutions.
- Service & Support Comprehensive service and support offerings including installation, maintenance, troubleshooting, and ongoing technical support for AV solutions nationwide. Service agreements with structured scope for predictable customer costs. Includes acoustic consultation and measurement for meeting rooms.
- Broadcast Solutions Sales and consulting of broadcast solutions for content production and corporate communication, including live streaming, recording, and video production systems. Targeted at businesses, studios, music venues, and organizations with content production needs.
- AVC Webshop Online retail platform for browsing and purchasing AV products, accessories, and supplies from partner brands. Includes displays, conferencing equipment, and accessories.
Quantifiable outcome
- Reduced meeting room setup time — one Eniig employee reported saving 30 minutes per meeting, equivalent to one extra billable day per month.
- +1 more outcomes
Companies that use AVC
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles5 records
AVC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature4 records
AVC partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- RicohflagshipRicoh acquired AVC in summer 2022. The acquisition strengthens Ricoh's position in AV solutions in Europe, and Ricoh is now the leading AV solutions provider in Europe. In April 2024, Ricoh and AVC consolidated all AV business into one organization under the name Ricoh | AVC, combining central functions in a new unified AV organisation.
- SamsungcoreAVC is a Platinum Partner of Samsung, reselling Samsung display and LED solutions including QM and QB series professional displays, The Wall LED, and interactive Flip screens. Samsung is a key supplier brand across digital signage, cinema, and meeting room applications.
- CrestroncoreAVC is a Crestron partner, reselling and integrating Crestron control systems, touch panels, UC solutions (Crestron Flex series), AV over IP solutions, and room management. Crestron certification provides additional quality assurance for customers.
- YealinkcoreAVC is an authorised Yealink dealer, offering Yealink video conferencing soundbars (UVC40), RoomPanel, MeetingBoard, and complete Teams Room systems. Partnership expanded in 2021 due to high demand for Teams-integrated video products.
- JabracoreAVC is one of only three dealers in Denmark with Jabra Video Expert Club certification, qualifying the company as experts in Jabra's video product line including PanaCast 50 and PanaCast 50 Android.
- NECcoreAVC resells NEC professional displays including DICOM medical displays, 4K screens, and high-brightness installation projectors. NEC products used in digital signage, healthcare, and cinema applications.
- BarcocoreAVC is a Barco partner reselling ClickShare wireless presentation systems, Barco laser projectors, and other Barco visual collaboration solutions. ClickShare is a key product for wireless screen sharing in meeting rooms.
- BarcocoreBarco ClickShare used in customer projects such as Orbicon for wireless content sharing in meeting rooms.
- NeetscoreAVC integrates Neets control panels, touch panels, and sound bars in customer projects. Neets solutions provide intuitive room control without traditional remote controls.
- EpsoncoreAVC resells Epson projectors including EB-G7000 series, EB-G9000 series, EB-L1000U, EB-710UI ultra short-throw laser projectors, and FHD models for various installation scenarios.
- CiscocoreAVC resells Cisco Webex video conferencing solutions including Room Kit Mini, Room Kit, Room Kit Plus, and Room Kit Pro, as well as DX80 desktop endpoints. Cisco solutions serve small to large meeting rooms and auditoriums.
- LenovocoreAVC resells Lenovo ThinkSmart collaboration devices including ThinkSmart One and ThinkSmart Core Gen 2, AI-optimised meeting room computers for video conferencing.
- MicrosoftcoreAVC is an official Microsoft Meeting Room Partner. Solutions integrate with Microsoft Teams for video conferencing and room management. Yealink and other products offer full Microsoft Teams integration.
- SKI (Statens og Kommunernes Indkøbsservice)coreAVC is a supplier on SKI 02.70, the Danish public sector procurement framework agreement for AV equipment and solutions, enabling public entities to purchase through established contractual channels.
- UNITIAminorAVC is the only cinema integrator in Scandinavia admitted to UNITIA, a quality association representing the leading cinema technology providers in Europe.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
AVC competitors and assessment
Company assessmentBroad incumbents
- Crestron Electronics: Global AV control, UC and room-management platform vendor partnering with AVC today, but its expanding direct enterprise support and automation roadmap puts it in overlapping competition for integrated enterprise AV solutions.
- IMAGO Group: European AV and visual collaboration integrator with full-service design, integration and managed services across corporate, public sector and venues; overlaps with AVC's Ricoh | AVC service model.
- Atea Denmark: Largest Nordic IT infrastructure provider with an AV/UC collaboration practice; competes with AVC for unified communications, meeting room and public-sector AV contracts, but as part of a much broader IT services portfolio.
- A+V Group (a+s Gruppe): Mid-sized German/European AV and media-technology integrator with conference, broadcast and digital-signage offerings; comparable in scope of services but larger and geographically centered in Germany.
- Logitech (Logi) Video Collaboration: Global video-conferencing hardware vendor supplying Rally/Meetup room kits to the same enterprise buyers AVC serves. Increasingly selling direct to customers, it competes with AVC's integration services and bundled-vendor solutions.
Direct peers
- Kinly (formerly Videxio / AV Group): European AV integration specialist delivering video conferencing, control rooms and digital signage with strong Northern Europe presence. Overlaps with AVC's full-service integrator model across enterprise and public-sector deployments.
- Stouenborg ApS: Danish AV integrator offering AV solutions, design and installation services to the Danish market, with significant activity in the same public-sector, meeting-room and auditorium spaces as AVC. Closest direct head-to-head competitor in Denmark.
- ICT A/S (formerly ICTeams): Nordic AV and collaboration integrator (formerly Danish-led) deploying video conferencing, control rooms and meeting-room technology across enterprises and public sector, directly comparable to AVC in customer base and solution portfolio.
Emerging players
- Huddly AS: Norwegian AI-powered meeting-room camera manufacturer with software-defined framing for Microsoft Teams Rooms. Comparable to AVC only at the hardware/component layer of AVC's offering, but competes for the same end-customer video-conferencing deployments.
Others
- SHURE Europe (Conferencing & AV): Major professional AV audio equipment supplier whose ceiling-array microphones and conferencing systems are deployed in the same meeting rooms and council chambers AVC integrates. Functions as both a supplier-adjacent and, via bundled solutions, an adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AVC social profiles
Digital presenceAVC compliance and trust
Trust signalCompliance5 records
AVC financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVC leadership team
Management profileNumber of profiles
Profiles5 records
AVC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVC
What does AVC do?
AVC provides end-to-end professional audiovisual solutions in Denmark, combining consulting, hardware sales (displays, projectors, LED walls, video conferencing), custom installation and integration, and ongoing service and support for meeting rooms, auditoriums, council chambers, educational facilities, healthcare settings, and cinemas. The company resells top-tier AV brands (Samsung, Crestron, NEC, Epson, Barco, Cisco, Yealink, Jabra, Lenovo) and develops its own proprietary software for council meeting management (AVC Meet) and digital signage (AVC Displaysystem). Operations are delivered through a nationwide team of 60 employees across three regional offices, operating as Ricoh | AVC since the 2024 merger of Ricoh's and AVC's AV businesses.
Is AVC a public or private company?
AVC is a private company. It is classified as corporate owned and is currently operating.
When was AVC founded?
AVC was founded in 1960. It employs 51 to 100 people.
Where is AVC based?
AVC is headquartered in Horsens, Denmark, in the Europe region.
How does AVC make money?
Five revenue lines are on record. AV Equipment Sales are the primary driver. The others are installation and Integration Services, service and Support, software Licensing (AVC Meet, AVC Displaysystem) and broadcast Solutions.
Who are AVC's main competitors?
Broad incumbents on record are Crestron Electronics, IMAGO Group, Atea Denmark, A+V Group (a+s Gruppe) and Logitech (Logi) Video Collaboration. Direct peers are Kinly (formerly Videxio / AV Group), Stouenborg ApS and ICT A/S (formerly ICTeams). Huddly AS is listed as an emerging player. SHURE Europe (Conferencing & AV) is listed as an others.
Does AVC have an API?
No public API is recorded for AVC.
What industry is AVC in?
AVC's product category is AV System Integration and Professional Audiovisual Solutions. Its primary akta.pro industry code is THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls), with a secondary code of BPAAACAJ, AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS). Its NAICS code is 54151 and its SIC code is 7373.