Crown Home Mortgage

What Crown Home Mortgage does

Crown Home Mortgage is a direct residential mortgage lender operating as a "doing business as" of Absolute Home Mortgage Corporation (NMLS ID #176743), a privately held licensed mortgage banker headquartered at 165 Passaic Avenue, Suite 411, Fairfield, New Jersey. Founded in 2019, the company originates first-lien residential mortgages through a network of 17-plus branch offices staffed by licensed loan officers, supported by iOS and Android mobile applications and a corporate online application portal. The product set spans 18 categories, covering standard fixed-rate and adjustable-rate mortgages, government-backed FHA, VA, and USDA loans, and an unusually broad specialty suite targeting under-served borrower profiles: first-time homebuyers, self-employed borrowers (P&L / 1099 / bank-statement documentation), foreign nationals and ITIN holders, asset-rich retirees, real estate investors (including non-income / no-income-no-job programs), bridge and renovation borrowers, and reverse-mortgage candidates.

The company's go-to-market is a hybrid of branch-based relationship origination and digital self-service. Loan officers originate directly with consumers in markets across 12 states — concentrated in the Northeast and Mid-Atlantic (NJ, NY, PA, MA, CT) with expansion into the Southeast (NC, SC, TN, FL) and Midwest (OH). Crown operates as a direct lender (not a broker), funding and closing loans in roughly 30 days on average, and signals a "Royal Treatment" service guarantee including a refund of the application fee if the customer is not satisfied.

Revenue mechanics are those of a standard retail mortgage originator: origination fees charged at closing plus secondary-market gain-on-sale economics on loans sold to investors, with no disclosed pricing transparency on interest rates and no publicly reported revenue. There are no disclosed institutional or private-equity investors, no parent company, and no subsidiaries. Crown runs on standard third-party loan-origination technology with no proprietary AI, machine-learning, or data-flywheel capability identified, and its competitive positioning rests on branch distribution, product breadth into under-served niches, and customer-experience differentiation rather than technology.

Name

Crown Home Mortgage

Legal name

Absolute Home Mortgage Corporation

Website

https://crownhm.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Crown Home Mortgage is a direct retail mortgage lender originating purchase, refinance, and specialty residential loans (FHA, VA, USDA, non-QM, self-employed, foreign-national, investor) through 17-plus branch offices across 12 US states, licensed under NMLS #176743.

Ownership category

akta.pro rank

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Mortgage Origination: The company originates mortgage loans and earns revenue through origination fees charged at closing, as well as the spread between the interest rate offered to borrowers and the cost of funds. As a direct lender, they close loans in approximately 30 days on average.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Crown Home Mortgage is a direct residential mortgage lender operating as a DBA of Absolute Home Mortgage Corporation. The company originates and funds home purchase and refinance mortgages through a multi-state branch network, offering fixed-rate, adjustable-rate, FHA, VA, USDA, and specialty non-QM loan products for individual borrowers. Loans close in approximately 30 days on average, with applications processed online or through local branch-based loan officers.

Product overview

Crown Home Mortgage is a direct mortgage lender operating as a dba of Absolute Home Mortgage Corporation, offering a comprehensive suite of residential mortgage products. The portfolio consists of core mortgage loan programs including traditional fixed-rate and adjustable-rate mortgages, government-backed options (FHA, VA, USDA), and specialized products targeting specific borrower profiles. The company provides 18 distinct product categories covering first-time homebuyers, investment properties, self-employed borrowers, foreign nationals, and seniors seeking reverse mortgages. Loan products range from standard purchase and refinance mortgages to creative financing solutions including bridge loans, renovation loans, and down payment assistance programs. The company operates as a direct lender with branches across 12 states and offers both consumer mobile applications for iOS and Android platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed-Rate Mortgages Traditional mortgage loans with an interest rate that remains fixed for the entire loan term, providing consistent monthly payments and protection against rising rates. Designed for individual homebuyers and refinancers seeking payment predictability.
• Adjustable Rate Mortgages (ARMs) Mortgages with interest rates that change at predetermined intervals, offering lower initial rates and potential savings for borrowers who plan to move or refinance within 5, 7, or 10 years. Suited for individual homebuyers expecting shorter holding periods.
• 2-1 Buydown A financing feature that temporarily lowers mortgage payments during the first two years of a fixed-rate loan (2% lower in year one, 1% lower in year two) before returning to the full fixed rate. Targeted at homebuyers who expect income growth or sellers offering rate incentives.
• Asset Utilization Loans Non-qualified mortgage loans that allow borrowers with significant assets but limited traditional income documentation to qualify based on their asset portfolio rather than W-2s or tax returns. Designed for retirees and high-net-worth individuals.
• Self-Employed Borrower Options (P&L, 1099, Bank Statements) Alternative documentation loan programs for self-employed individuals, freelancers, and 1099 earners allowing qualification through profit and loss statements, 1099 forms, or bank statements instead of traditional income verification. Suited for borrowers whose tax returns underreport income.
• Bridge Loans Short-term financing that allows homeowners to leverage equity in their current home to purchase a new home before selling the existing one, providing flexibility in competitive markets. Aimed at move-up buyers and homeowners needing transition financing.
• Down Payment Assistance (DPA) Programs Programs providing grants, second loans, or forgivable loans to help homebuyers cover upfront costs including down payments and closing costs, available through various state and local programs. Targeted at first-time and lower-income buyers.
• FHA Loans Government-backed FHA loans offering lower down payments (3.5%) and more flexible credit requirements, compared to conventional loans with potentially lower long-term costs for qualified borrowers. Targeted at first-time and lower-credit-profile buyers.
• First Time Homebuyers Program Loan programs designed for first-time buyers featuring lower down payments (3-3.5%), flexible credit requirements, and access to grants or assistance programs to make homeownership more accessible. Targeted at first-time purchaser segment.
• Foreign Nationals & ITIN Borrowers Mortgage programs for non-U.S. citizens and Individual Taxpayer Identification Number (ITIN) holders, enabling property purchases in the U.S. without requiring a Social Security number or traditional credit profile. Suited for international buyers purchasing U.S. real estate.
• HomeRun Program Special mortgage program available in approved low to moderate-income areas allowing purchases with as little as 1% down payment from the borrower's own funds, featuring no income limits and no mortgage insurance for qualifying properties. Targeted at buyers in eligible census tracts.
• Investment Properties: No Income, No Job Loan programs for experienced real estate investors and financially independent borrowers that qualify based on property cash flow and rental income potential rather than personal income documentation. Suited for cash-flow-focused investors.
• Investment Properties & Second Homes Conventional mortgages for properties intended as second homes or rental investments, with down payment requirements typically ranging from 10-25% depending on property type and occupancy. Designed for individual real estate investors and second-home buyers.
• Refinancing: Cash Outs, Rate and Term Mortgage refinancing options including cash-out refinancing to access home equity and rate-and-term refinancing to lower interest rates or adjust loan terms, with options for both FHA and conventional loan conversions. Targeted at existing homeowners seeking to lower payments or tap equity.
• Renovation Loans: FHA vs. Conventional Single-mortgage financing options that combine home purchase or refinance with renovation costs, including FHA 203(k) loans and Conventional HomeStyle renovation loans. Suited for buyers of fixer-upper properties and homeowners planning major renovations.
• Reverse Mortgages (HECM) Home Equity Conversion Mortgage (HECM) loans for homeowners aged 62+ that allow access to home equity as tax-free cash through lump sum, line of credit, or monthly payments without requiring monthly mortgage payments. Designed for retirees seeking to monetize home equity.
• USDA Rural Development Loans Government-backed mortgages offering 100% financing for eligible buyers purchasing homes in designated rural and suburban areas, with low fixed interest rates and affordable mortgage insurance. Targeted at buyers in USDA-eligible geographies.
• Veteran's Affairs (VA) Loans Government-backed mortgage programs for eligible veterans, active-duty service members, and surviving spouses, featuring zero down payment, no private mortgage insurance, and competitive interest rates. Suited for military borrowers optimizing service-related housing benefits.

Quantifiable outcome

• Loans close in approximately 30 days on average
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Movement Mortgage: Branch-based retail mortgage lender operating across multiple states with conventional, government, and specialty products. Comparable to Crown in distributed retail model and relationship-driven origination approach.
• Cardinal Financial Company: Privately held multi-state mortgage banker offering retail and partner-channel origination with conventional and government products. Similar in scale and direct-lender orientation to Crown Home Mortgage.
• New American Funding: Privately held direct mortgage lender with branch presence across many states, strong specialty programs (including Hispanic-focused and self-employed borrower lending), and a similar mix of purchase and refinance origination.
• NewRez LLC: National mortgage lender and servicer with retail and wholesale channels, offering conventional, government, and specialty products. Comparable direct-lender competitor with broader servicing base.
• Paramount Residential Mortgage Group (PRMG): Privately held multi-state retail mortgage lender with a branch network and broad product menu including conventional, government, and non-QM. Closely comparable to Crown in size, distribution model, and product breadth.
• Homepoint: Multi-channel mortgage lender with retail and wholesale origination. Competes with Crown in conventional and government loan products through a similar distributed origination model.

Broad incumbents

• loanDepot: Large national mortgage lender with retail, wholesale (LDWholesale), and direct-to-consumer channels. Overlaps Crown's product set but at materially greater scale and with proprietary technology.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender and major retail originator. Competes across overlapping products (conventional, government, jumbo) but operates predominantly through the broker channel.
• Caliber Home Loans: National mortgage originator and servicer offering retail, wholesale, and correspondent channels. Overlaps Crown's product set (conventional, government, non-QM) at significantly larger scale.
• Rocket Mortgage: Largest U.S. mortgage originator with significant technology investment, direct-to-consumer digital origination, and a broad retail network. Operates in the same mortgage categories as Crown but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/crownhomemortg
• LinkedInlinkedin.com/company/crownhm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Home Mortgage