InSight Mobile Data

What InSight Mobile Data does

InSight Mobile Data is a private, California-based software provider founded in 1998 that sells fleet and mobile worker management software and services to organizations operating distributed vehicle and field-worker operations. The company's product category — fleet and mobile worker management — typically encompasses dispatching, vehicle and asset tracking, work-order management, mobile time capture, and field reporting, though specific product modules, technical architecture, and integration footprint were not accessible because the company website rendered only a loading/verification page at the time of source capture.

The firm is small by enterprise-software standards, with a headcount of 11-50 employees, and remains founder-led under CEO and founder John Eller. In 2019 it received investment from Accel-KKR, a private equity sponsor with a track record in lower-middle-market enterprise software, suggesting the company is part of an established sponsor portfolio rather than operating as an independent bootstrapped business. No parent company, subsidiaries, publicly disclosed revenue, app store presence, API, or social media profiles were evidenced in the source data, leaving ownership structure, revenue mechanics, pricing model, and go-to-market motion largely unverified. The combination of long operating tenure, niche vertical focus, sub-scale headcount, and PE sponsorship is consistent with a stable cash-generative niche software business, but the absence of primary-source detail on products, customers, and financials limits any deeper characterization.

Name

InSight Mobile Data

Website

https://insightmobiledata.com

Company type

Private

Founded year

1998

Headcount range

11–50 employees

Short description

InSight Mobile Data is a California-based, founder-led software provider founded in 1998 that offers fleet and mobile worker management software and services to organizations operating distributed vehicle and field-worker operations.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Fleet management software
• Mobile workforce management
• Field service software
• Mobile worker solutions
• Fleet tracking software

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

InSight Mobile Data is a provider of fleet and mobile worker management software and services. The company equips organizations with technology to manage mobile field workers and vehicle fleets, supporting operational visibility and workforce coordination for businesses deploying field-based teams.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Samsara: Samsara is a leading IoT/fleet telematics platform offering GPS tracking, ELD compliance, vehicle telematics, and connected operations dashboards — directly competing with InSight Mobile Data's fleet management software for mid-market and enterprise customers.
• Geotab: Geotab provides fleet management and vehicle telematics solutions including GPS tracking, ELD compliance, and analytics via a connected hardware/software stack, competing directly with InSight Mobile Data in North American commercial fleet accounts.
• Motive: Motive (formerly KeepTruckin) offers AI-enabled fleet management, ELD, GPS tracking, and driver safety products aimed at commercial fleets, directly overlapping with InSight Mobile Data's core fleet and mobile worker offering.
• Fleetio: Fleetio is a fleet maintenance and management SaaS platform serving mid-market operators with vehicle, equipment, and fuel tracking — a direct peer in fleet management software targeting operations teams.
• Azuga: Azuga (a Bridgestone subsidiary alongside Webfleet) provides GPS fleet tracking, driver behavior monitoring, and ELD solutions to small and mid-sized businesses, directly overlapping InSight Mobile Data's target customer segment.

Broad incumbents

• Verizon Connect: Verizon Connect delivers fleet telematics, GPS tracking, and mobile workforce management as part of Verizon's broader enterprise connectivity portfolio, making it a broad incumbent competitor to InSight Mobile Data.
• Trimble Transportation: Trimble Transportation provides transportation management, fleet mobility, and logistics solutions as part of a broader enterprise software suite, representing a broad incumbent in the same end markets as InSight Mobile Data.
• Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is a fleet management platform offering vehicle tracking, tachograph compliance, and dispatch optimization — competing with InSight Mobile Data for European and North American fleet operators under a large corporate owner.
• Omnitracs: Omnitracs offers transportation management, fleet routing, and compliance software primarily to long-haul trucking carriers, serving as a broad incumbent competitor in commercial fleet software.

Emerging players

• Linnea (formerly ReadyDock/Lytx-adjacent field mobility): Linnea provides enterprise mobile workforce and field service technology solutions; as an emerging player in mobile worker enablement it has thematic overlap with InSight Mobile Data's mobile workforce management footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/insight-usa-streeteagle-gps-fleet-tracking-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InSight Mobile Data