Amendo Group
Amendo Group AS is a Norwegian cloud-based POS and unified-commerce SaaS vendor, selling the ProTouch platform — terminals, webshop, loyalty, kiosks, and accounting integrations — to SMB restaurants, retailers, workshops, and chains across Norway under kasselov-approved certification.
- Company typePrivate
- Founded2019
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Amendo Group does
Amendo Group AS is a Norwegian cloud-based point-of-sale (POS) and unified-commerce vendor operating under the ProTouch brand. The platform combines a cash-register application, integrated webshop, payment terminals, loyalty, self-service kiosks, and back-office integrations, and is positioned for small and mid-sized merchants across restaurants/cafés/bakeries, retail, workshops/service, and chain operators in Norway. The company is the legal successor of Tellix AS, rebranded in August 2020, and reports that more than 7 million orders were processed through the platform in 2023.
The product is approved under Norway's kasselov (Cash Register Act), a regulatory prerequisite that constrains addressable competitors in the home market. ProTouch is delivered with leased payment-terminal hardware under 60-month auto-renewing contracts, supplemented by subscription modules (NOK 99–299/month), professional services (NOK 1,490/hour), and transactional pricing on card payments (1.45% Mastercard/Visa, 3% Amex). The platform integrates with domestic payment rails (Vipps, BankAxept), international acquirers (Adyen, Klarna, SVEA), accounting systems (Tripletex, PowerOffice Go, Fiken, Visma eAccounting), logistics (Bring), and food-cost software (MyFoodOffice), and is sold both directly and through a partner/reseller program. Headquarters moved in 2023 from Ryen to a larger facility at Lørenveien 73, Oslo.
The business model is a hybrid SaaS-plus-transactional-fee-plus-hardware-lease construct typical of vertical SMB POS, with revenue derived from module subscriptions, terminal lease income, share of payment-rail economics, and project services. The company is privately held, Norwegian-only, and self-reports 11–50 employees; no revenue, ARR, or funding data is disclosed.
Amendo Group firmographics
Firmographics- Name
- Amendo Group
- Legal name
- Amendo Group AS
- Website
- https://amendo.no
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amendo Group AS is a Norwegian cloud-based POS and unified-commerce SaaS vendor, selling the ProTouch platform — terminals, webshop, loyalty, kiosks, and accounting integrations — to SMB restaurants, retailers, workshops, and chains across Norway under kasselov-approved certification.
- Ownership category
- akta.pro rank
Amendo Group industry classification
Industry- Product category
- Point-of-Sale (POS) Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where Amendo Group is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Amendo Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- POS software subscriptions / licenses: Software licenses invoiced in advance and auto-renewed; licenses are non-cancellable during the leasing period and cannot be transferred without written consent. Includes a 60-month leasing term with automatic 12-month renewals and 3-month mutual notice.
- Payment transaction processing fees: Revenue share on card transactions processed through Amendo terminals: Mastercard/Visa from 1.45%; Amex/UnionPay/Maestro/Diners/Alipay from 3%, plus a fixed NOK 1 fee per transaction. Custom enterprise rates available for chains and large customers.
- Hardware leasing and sales: POS terminals and payment hardware leased under 60-month contracts with auto-renewal; hardware warranty is 12 months, after which the customer assumes responsibility. Customers may also purchase hardware outright (full value invoiced if not returned).
- Professional services (installation, training, support, customization): Billed at NOK 1,490 per started hour for service, installation, and third-party troubleshooting. Installation/training/onboarding services, custom sign-up fees, SMS fees, suspension fees (NOK 1,990) and opening fees (NOK 1,990) per terminal/POS add to revenue. SLA/Drift agreements available as add-ons.
- Module add-ons (e.g., Zalando Connected Retail): Per-module recurring fees such as the Zalando Connected Retail integration priced at NOK 299 per month, and the Vipps-on-terminal add-on at NOK 99 per month (initially free during COVID-19 period).
- Partner/reseller channel revenue (kickbacks and direct sales): Both simple kickback agreements and full partnership models where the partner is the direct supplier to the end customer. Partners retain full ownership of the customer relationship and earn recurring revenue on Amendo products and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Card transaction processing (per-transaction percentage + fixed fee) |
| Subscription | Annual | Software license subscription (ProTouch) |
| Other | Multi-year contract | Hardware lease (POS terminals, payment terminals, etc.) |
| Usage-based | Pay-as-you-go | Professional services (installation, training, support, custom) |
| Subscription | Monthly | Module add-on: Zalando Connected Retail integration |
| Subscription | Monthly | Module add-on: Vipps on payment terminal |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Amendo Group product offering
Product offeringCore offering
Amendo Group AS sells the ProTouch cloud-based cash register (POS) system, a ProTouch Backoffice management console, an integrated online store (Nettbutikk), and add-on modules including the Aorder QR-code ordering solution, self-service kiosks, payment terminals, loyalty, digital signage, native customer apps, and a multi-store chain solution. The platform targets Norwegian small and medium-sized businesses in retail, restaurant/takeaway, and workshop/service verticals, with pre-built integrations to Norwegian accounting systems (Fiken, Tripletex, PowerOffice Go, Visma eAccounting), payment providers (Vipps, Klarna, SVEA, Adyen), shipping (Bring), and ecommerce (Zalando Connected Retail).
Product overview
Amendo Group AS (formerly Tellix AS, rebrand 2020-08-25) is a Norwegian provider of unified commerce and POS solutions delivering a cloud-based platform that connects cash registers, online stores, payments, loyalty, and accounting for small and medium-sized businesses across retail, restaurant/takeaway, service/workshop, and multi-store chain verticals. The portfolio centers on the ProTouch Kassesystem (POS) and its cloud-based ProTouch Backoffice management console. Connected modules and adjacent products include the Amendo Nettbutikk online store, the Aorder mobile online-ordering solution with QR-code menu ordering, the Amendo Selvbetjentløsning self-service kiosk, the Amendo GO all-in-one cash register, Amendo Betalingsterminaler payment terminals, the Amendo lojalitetsløsning loyalty solution, the Amendo Signage/Infoskjerm digital signage line, the Amendo Native App for end-customers, and the Amendo Kjedeløsning multi-store chain solution. The platform integrates natively with Norwegian accounting systems (Tripletex, PowerOffice Go, Fiken, Visma eAccounting), payment services (Vipps, Klarna, SVEA, Adyen), the Zalando Connected Retail e-commerce platform, shipping/logistics partner Bring, and product databases (Logiq, MyFoodOffice).
Differentiator
Problem solved
Functional benefit
Brands
- ProTouch: Amendo's complete cloud-based POS system with reporting, booking, customer and inventory management modules, used across physical retail, restaurant, and workshop/service businesses.
- Aorder
- Amendo GO
Products and services
- ProTouch Kassesystem (POS)
- ProTouch Backoffice Cloud-based backoffice console for managing products, prices, modules, inventory, campaigns, customers, reports, and analytics for ProTouch installations. Supports multi-store aggregation and is the central hub for configuring accounting integrations.
- Amendo Nettbutikk Custom-designed online store integrated with the ProTouch POS and Backoffice, allowing shared inventory and synchronized product data across physical and online channels. Supports payments (Klarna, Vipps, SVEA), shipping (Bring), and digital marketing/SEO add-ons.
- Aorder Mobile online-ordering solution for restaurants, takeaway, bars, and cafés. Customers scan a QR code at the table to view the digital menu, order food and drinks, and pay via Vipps or card. Orders flow to a kitchen/bar order screen or receipt printer.
- Amendo Selvbetjentløsning (Self-service Kiosk) Self-service kiosk where customers can browse the menu, order, and pay via Vipps or payment terminal. Orders register on order/kitchen screens and a customer-facing screen when ready. Pilot data showed increased average order size, faster throughput, higher upsell, and reduced staffing cost.
- Amendo GO All-in-one compact cash register (POS terminal) unit for small-format retail and restaurant environments, positioned as a single-device POS-and-payment solution.
- Amendo Betalingsterminaler Payment terminals (Verifone hardware) supplied as part of the POS package, supporting card payments (Mastercard, Visa, Amex, UnionPay, Maestro, Diners, Alipay) via BankAxept, with optional Vipps activation on supported terminals.
- Amendo Lojalitetsløsning Loyalty/CRM solution integrated with the POS, online store, and mobile app to drive repeat purchases and personalization, with stated ability to increase sales conversion by up to 60% for end-customers when actively used.
- Amendo Native App Branded native mobile app for restaurants and retail customers that pushes marketing, offers, and orders directly into the POS and online store, with loyalty integration, designed as a recurring channel for end-customer engagement.
- Amendo Kjedeløsning (Multi-Store Chain Solution) Multi-store chain solution consolidating backoffice, joint reports across locations, role-based backend, real-time sales app, cross-location loyalty, scalable unit expansion, and branded design per location.
Quantifiable outcome
- Over 7 million orders processed through Amendo POS and online stores (statistics for 2023)
- +4 more outcomes
Companies that use Amendo Group
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Amendo Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature10 records
Amendo Group partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered moderate, core and minor.
- MyFoodOfficemoderateIntegration between Amendo and MyFoodOffice that links kitchen and POS, automatically syncing product data, prices, and declarations (varedeklarasjoner) to remove double work.
- Zalando Connected RetailmoderateIntegration between Amendo POS and Zalando Connected Retail allowing selected products (barcode, stock count, etc.) to be pushed to a Zalando storefront with automatic EAN-based images and information. Module priced at NOK 299 per month.
- Logiq (varedatabase)moderateAPI integration with Logiq product database, used by UR and GULL stores among others. Lets merchants automatically fetch product number, barcode, name, unit, cost price, parent category, category, price inc. VAT, supplier ID, and image rather than importing manually.
- Visma eAccountingcoreAPI integration between ProTouch POS and Visma eAccounting for automatic booking of daily settlements, with credit sales posted as ready invoice drafts that can be approved in the accounting program. Invoice sync targeted for v1.02 in autumn 2021.
- SVEA (Svea)moderateSVEA payment solution integrated with Amendo webshop, used by Proklær AS as the first B2B/B2C payment integration.
- Bring (frakt)moderateBring shipping integration with Amendo webshop for Norwegian domestic shipping options, used by Proklær AS and Østfold Spa og Fritid.
- VerifonecoreVerifone payment terminals supplied through Amendo, used by customers such as Proklær AS. Verifone also activated Vipps on payment terminals as referenced in Amendo's announcement.
- KlarnamoderateKlarna payment integration with Amendo webshop, used by Østfold Spa og Fritid and A.C.E Fashionstore for flexible B2C payment options.
- TripletexcoreAPI integration (Tellix_protouch) between ProTouch and Tripletex regnskapsprogram for automatic transfer of both daily settlements and orders/invoices. Export can run daily at 05:00, weekly (Mondays at 05:00), or monthly (1st at 05:00), and can be configured per department.
- PowerOffice GocoreAPI integration between ProTouch and PowerOffice Go accounting for automatic journal entry and invoice transfer. Daily, weekly (Mondays at 05:00), or monthly (1st at 05:00) exports per department. Application Key provided by Amendo; Client Key provided by PowerOffice Go.
- FikencoreAPI integration between ProTouch Backoffice and Fiken accounting software for Norwegian SMBs. Auto-transfers daily settlements and invoices (when the order/invoice module is active). Setup performed in ProTouch Backoffice under Oppsett > Integrasjoner > Fiken, requiring Fiken's API-Modul subscription.
- Stine Sofies Stiftelse (charity)minorAmendo Group is an official supporter ('støttespiller') of Stine Sofies Stiftelse, contributing to their work for a childhood free from violence and abuse. Stine Sofies Stiftelse marked 20 years in 2020.
- VippscoreVipps payment activated on Verifone payment terminals distributed by Amendo, with NOK 99/month subscription (free for customers until 30 June 2020 during COVID-19). Works on most Verifone terminals, excluding Yomani, Xenteo unattended, and terminals without BankAxept agreement. Also used by Aorder and the self-service kiosk for QR-based payment.
- AdyenmoderateAdyen listed in the Amendo solutions icon set on the homepage footer (alongside POS, webshop, app, kitchen/order screen, kiosk, loyalty, and backoffice), indicating payment-processor partnership.
- BankAxeptcoreAmendo creates BAX numbers and user-site agreements at the customer's bank to enable payment terminal transactions, per its GDPR/data-handling documentation. BankAxept is the Norwegian national card-debit scheme that Vipps-on-terminal piggybacks on.
- Amendo Partners (resellers / accounting, ecommerce, telephony, IT partners)coreFormal Partner Program with two structures: (1) simple kickback agreement; (2) full partnership where the partner is the direct supplier to the customer. Partners in accounting, ecommerce, telephony, and general IT resell Amendo's full product/service portfolio and earn recurring revenue.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Amendo Group competitors and assessment
Company assessmentDirect peers
- SumUp: International mobile POS and card reader provider with strong presence in European SMB markets including Norway. Directly competes with Amendo in payments and lightweight POS for small merchants in food service and retail.
- Zettle (PayPal Zettle): PayPal-owned POS and card reader business serving SMBs across Europe. Operates in the Norwegian market and competes with Amendo in hardware + software bundles for cafes, retailers, and small restaurants.
- Lightspeed Commerce: Cloud-based POS platform serving retail and restaurant SMBs in Europe. Comparable in offering unified commerce (POS + payments + ecommerce + loyalty) to mid-market Norwegian merchants, increasingly competing in the Nordics.
- Toast: US-headquartered restaurant POS platform with international expansion plans. Comparable to Amendo's restaurant vertical offering (POS, KDS, online ordering, loyalty, payments) for full-service and QSR operators.
- Orderbird: European (German) POS provider focused on restaurants, bars, and cafes. Directly comparable to Amendo's food service vertical offering, including iPad-based POS with payment integration and table management.
Broad incumbents
- Nets (Nexi Group): Large Nordic payment processor and POS solutions provider under the Nexi Group umbrella. Offers broader payment acquiring and POS infrastructure across the Nordics, overlapping with Amendo's payments and terminal business but at a much larger scale.
- Verifone: Global payment terminal hardware vendor whose terminals Amendo resells. Competes more broadly in enterprise payment hardware and integrated POS offerings, with overlapping customer base in Nordic retail and hospitality.
- Square (Block): Block-owned POS and payments platform expanding across Europe. Offers unified POS, payments, and ecommerce tools for SMBs that increasingly target Nordic merchants, posing longer-term competitive risk to Amendo.
Regional players
- Aptito: Norwegian POS provider focused on the restaurant and hospitality vertical. Direct regional competitor to Amendo in the Norwegian food service market with similar feature set (POS, payment terminals, table management).
Others
- Tripletex: Norwegian cloud accounting platform that Amendo integrates with via API. Adjacent ecosystem participant rather than direct competitor; serves overlapping SMB customers in Norway and represents both an integration partner and a channel via the accounting partner network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Amendo Group social profiles
Digital presenceAmendo Group compliance and trust
Trust signalCompliance2 records
Amendo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amendo Group leadership team
Management profileNumber of profiles
Profiles2 records
Amendo Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amendo Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amendo Group
What does Amendo Group do?
Amendo Group AS sells the ProTouch cloud-based cash register (POS) system, a ProTouch Backoffice management console, an integrated online store (Nettbutikk), and add-on modules including the Aorder QR-code ordering solution, self-service kiosks, payment terminals, loyalty, digital signage, native customer apps, and a multi-store chain solution. The platform targets Norwegian small and medium-sized businesses in retail, restaurant/takeaway, and workshop/service verticals, with pre-built integrations to Norwegian accounting systems (Fiken, Tripletex, PowerOffice Go, Visma eAccounting), payment providers (Vipps, Klarna, SVEA, Adyen), shipping (Bring), and ecommerce (Zalando Connected Retail).
Is Amendo Group a public or private company?
Amendo Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amendo Group founded?
Amendo Group was founded in 2019. It employs 11 to 50 people.
Where is Amendo Group based?
Amendo Group is headquartered in Oslo, Norway, in the Europe region.
How does Amendo Group make money?
Six revenue lines are on record. POS software subscriptions / licenses are the primary driver. The others are payment transaction processing fees, hardware leasing and sales, professional services (installation, training, support, customization), module add-ons (e.g., Zalando Connected Retail) and partner/reseller channel revenue (kickbacks and direct sales).
Who are Amendo Group's main competitors?
Direct peers on record are SumUp, Zettle (PayPal Zettle), Lightspeed Commerce, Toast and Orderbird. Broad incumbents are Nets (Nexi Group), Verifone and Square (Block). Aptito is listed as a regional player. Tripletex is listed as an others.
Does Amendo Group have an API?
Yes. Amendo offers an open API available on request to existing customers, with Amendo able to perform in-house development as needed. The API underpins integrations with Norwegian accounting systems (Tripletex, PowerOffice Go, Fiken, Visma eAccounting), product databases (Logiq), payment services (Vipps, Klarna, SVEA, Adyen), the Zalando Connected Retail e-commerce platform, the MyFoodOffice kitchen/food management system, and the Bring shipping service. Application Keys are issued by Amendo, and partner integrations use credentials issued by the partner system (e.g., a Tripletex API-modul V2 user token with application name 'Tellix_protouch').
What industry is Amendo Group in?
Amendo Group's product category is Point-of-Sale (POS) Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 541511 and its SIC code is 7371.