HomeFirst Mortgage

What HomeFirst Mortgage does

HomeFirst Mortgage Corp. is an independently owned, private mortgage brokerage founded in 1992/1993 by Gregory L. Kundinger and headquartered at 129 South Royal Street in Old Town Alexandria, Virginia. The company originates residential and commercial mortgage loans on behalf of borrowers by brokering them to a network of more than 45 approved wholesale lenders, including Rocket Mortgage, NexBank, Freedom Mortgage, PennyMac, Carrington, and AAG. It is licensed to operate across seven state/jurisdictional markets: the District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, and Virginia.

The company's product portfolio spans purchase loans, refinance loans, and specialized programs including FHA, VA, Conventional, USDA, Jumbo, FHA 203(k) renovation, construction, hard money, HELOC, and reverse mortgages, addressing first-time homebuyers, refinancing homeowners, renovation borrowers, and seniors. Its core technology stack is ICE Mortgage Technology's Encompass 360 loan origination system paired with the Borrower Portal for online applications and e-sign, with no proprietary technology layer on top. The team of roughly 22 originators, processors, and executives is structured around individually licensed home-based branch offices, with senior originators typically carrying 20-30+ years of industry experience.

Revenue is generated through per-transaction brokerage commissions paid by wholesale lenders on each closed loan, supplemented by borrower-paid loan origination and processing fees. Go-to-market is sales-led and relationship-driven: loan officers generate business through referrals, realtor networks, and the online application portal. The business is fundamentally cyclical, exposed to interest-rate movements, housing transaction volumes, and the individual productivity of its originators, and is operated without external institutional capital under concentrated founder ownership.

Name

HomeFirst Mortgage

Legal name

HomeFirst Mortgage Corp.

Website

https://homefirstmortgage.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

HomeFirst Mortgage Corp. is an independent retail mortgage brokerage founded in 1992/1993 in Alexandria, Virginia, originating purchase, refinance, renovation, and specialty loans (FHA, VA, USDA, Jumbo, reverse, HELOC, hard money) across seven Mid-Atlantic and Southeast states by brokering to 45+ wholesale lenders via ICE Encompass 360.

Ownership category

akta.pro rank

Product category

Residential Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Reverse Mortgage Origination (HECM & Proprietary) (FSALAIAA), First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Cash-Out Refinance Origination (FSALAAAF)

Keywords

• Mortgage brokerage services
• Residential loan origination
• Home refinance loans
• Mortgage lending solutions
• Home equity financing

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Mortgage Brokerage Commissions: As a mortgage broker, HomeFirst Mortgage earns commissions from wholesale lenders for originating loans. Loan officers earn high commission splits (basis points) on each loan closed. The company passes along special incentives received from lenders to loan officers.
2. Loan Origination Fees: Fees charged to borrowers for loan processing, including origination fees, application fees, and other closing costs. Multiple payment methods offered: check, money order, Zelle, and PayPal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

HomeFirst Mortgage Corp. is a full-service residential and commercial mortgage broker that originates purchase, refinance, and renovation loans on behalf of individual borrowers by accessing a network of more than 45 wholesale lenders. The company is licensed in DC, Florida, Georgia, Maryland, North Carolina, South Carolina, and Virginia, and uses ICE Mortgage Technology's Encompass 360 loan origination system and Borrower Portal to process applications end-to-end. It offers loan programs including FHA, VA, Conventional, USDA, Jumbo, FHA 203(k), Construction, HELOCs, Reverse Mortgages, and Hard Money loans.

Product overview

HomeFirst Mortgage Corp. is a full-service residential and commercial mortgage broker offering a comprehensive suite of loan products. The company operates as a mortgage broker connecting borrowers with over 45 wholesale lender partners including Rocket Mortgage, NexBank, Freedom Mortgage, and others. Their product portfolio centers on core mortgage origination services including Purchase Loans, Refinance Loans, and specialized loan programs such as FHA Loans, VA Loans, Conventional Loans, USDA Loans, and Jumbo Loans. They offer specialized financing through FHA 203(k) Renovation Loans, Construction Loans, Reverse Mortgages, and HELOCs. The company provides supporting services including pre-approval, online mortgage applications via ICE Mortgage Technology's Encompass360 platform, and mortgage calculator tools. Licensed in District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, and Virginia.

Differentiator

Problem solved

Functional benefit

Products and services

• Purchase Loans Home purchase financing brokerage offering that helps borrowers explore loan options that fit their budget, understand down payment requirements, and make informed loan decisions. Sourced from HomeFirst Mortgage's network of 45+ wholesale lenders and structured via ICE Mortgage Technology's Encompass 360 LOS.
• Refinance Loans Refinancing brokerage offering enabling borrowers to lower monthly payments, switch from adjustable-rate to fixed-rate mortgages, pay off loans faster, or convert home equity into cash via cash-out refinance. Shopped across 45+ wholesale lenders via ICE Mortgage Technology's Encompass 360 LOS.
• FHA Loans Federal Housing Administration-insured loans featuring low down payments (as low as 3.5%), low closing costs, and flexible credit qualifying standards. Available for purchase and refinance transactions.
• VA Loans Veteran Administration mortgage loans with no money down up to $417,000, easier qualification, assumable terms, and no private mortgage insurance requirement. Designed for eligible veterans, active service members, and qualifying spouses.
• Conventional Loans Standard mortgage loans conforming to Fannie Mae/Freddie Mac guidelines for qualified borrowers. Available for purchase and refinance transactions through HomeFirst's wholesale lender network.
• USDA Loans Rural development loans backed by the U.S. Department of Agriculture for eligible rural and suburban homebuyers. Available through the firm's approved wholesale lender network.
• Jumbo Loans Loans exceeding conventional conforming loan limits for high-value property purchases, handled by senior loan officers with conforming and jumbo expertise.
• FHA 203(k) Renovation Loans FHA-insured renovation loans that combine purchase and renovation costs into one mortgage payment. Includes Standard 203(k) for major renovations over $35,000 and Streamline 203(k) for repairs up to $35,000. Designed for buyers of fixer-upper homes or homeowners financing major improvements.
• HELOCs (Home Equity Lines of Credit) Home Equity Lines of Credit that use available home equity as collateral to provide revolving funds for debt consolidation, home improvements, vacations, education, or emergency expenses. Accessed through the firm's wholesale lender partners.
• Reverse Mortgages Loans for homeowners aged 62+ that allow conversion of home equity into tax-free cash without monthly repayments. Includes Single-purpose, HECM (federally insured), and Proprietary reverse mortgages, originated through wholesale partners including American Advisors Group (AAG) and University Bank.
• Construction Loans Financing for new home construction and major renovation projects, sourced through the firm's approved wholesale lender partners and supported by loan officers specializing in renovation lending.
• Hard Money Loans Short-term, asset-based financing typically used for fix-and-flip investments and other real estate projects. Brokered through the firm's wholesale lender network for borrowers seeking non-traditional mortgage capital.
• Pre-Approval Services Mortgage pre-approval service that reviews a borrower's income, assets, and credit to determine borrowing capacity and provide a pre-approval letter that strengthens home offers. Delivered by HomeFirst loan officers as part of the brokerage workflow.
• Online Mortgage Application Secure online loan application service powered by ICE Mortgage Technology's Encompass 360 platform. Accessible via Client Login/Borrower Portal, allowing borrowers to start new applications, continue existing ones, and complete document e-signing 24/7 through the company website.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• Rocket MortgagecoreTechnology or IntegrationOne of over 45 wholesale lender partners. Rocket Mortgage is a major online mortgage lender and is listed among the lender partners HomeFirst Mortgage is approved to originate loans through.
• NexBankcoreTechnology or IntegrationOne of over 45 wholesale lender partners. Listed as a key lender partner HomeFirst Mortgage works with to originate mortgage loans.
• Freedom MortgagecoreTechnology or IntegrationOne of over 45 wholesale lender partners. Named specifically as a major wholesale lender in HomeFirst's approved network.
• CarringtonmajorTechnology or IntegrationWholesale lender partner for mortgage origination services. Part of the 45+ lender network.
• PennyMacmajorTechnology or IntegrationWholesale lender partner for mortgage origination services. Part of the approved lender network.
• ICE Mortgage TechnologycoreTechnology or IntegrationProvider of Encompass 360 loan origination system (LOS) and Borrower Portal for online mortgage applications. HomeFirst uses ICE's technology platform for loan processing and borrower communication.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• loanDepot: Large multi-channel US mortgage lender operating retail, wholesale (LDWholesale), and direct-to-consumer channels. Comparable to HomeFirst as a multi-state mortgage originator with broad product offerings; operates at much larger scale but serves overlapping customer use cases.
• CrossCountry Mortgage: Major US retail mortgage lender with multi-state branch network and full product suite (conventional, FHA, VA, jumbo, renovation). Comparable to HomeFirst as a multi-state, loan-officer-driven independent mortgage lender serving similar residential purchase and refinance customers.
• Paramount Residential Mortgage Group (PRMG): Large US retail mortgage lender with multi-state branch network and broad product offerings. Comparable to HomeFirst as an independent, multi-state mortgage lender competing for residential purchase and refinance volume through a branch-based LO model.
• PrimeLending: Multi-state retail mortgage lender offering conventional, FHA, VA, USDA, renovation, and HELOC products. Comparable to HomeFirst as a regional-to-national independent mortgage originator with branch-based loan officers serving residential purchase and refinance borrowers.
• Fairway Independent Mortgage Corporation: Large US retail and wholesale mortgage lender/brokerage with multi-state licensing and broad product offerings including conventional, government, renovation, and reverse loans. Directly comparable to HomeFirst as an independent mortgage originator competing for similar purchase, refinance, and renovation customers.
• Guild Mortgage Company: National retail mortgage lender offering conventional, government, renovation (Homestyle, CHOICERenovation), and specialty loans. Directly comparable to HomeFirst as an independent, full-service residential mortgage lender with branch-based loan officers across multiple US states.
• Homebridge Financial Services: One of the largest US mortgage brokerages (wholesale and retail) and a partner of HomeFirst as a wholesale lender. Comparable as a multi-state, loan-officer-led mortgage origination platform with broad product offerings in the same customer segments as HomeFirst.
• Movement Mortgage: National retail mortgage lender with branch network across the Mid-Atlantic and Southeast US. Directly comparable to HomeFirst as an independent, full-service residential mortgage lender serving overlapping geographic markets and similar borrower segments.

Broad incumbents

• NewRez (NewPoint): Large wholesale and retail mortgage lender and named HomeFirst wholesale partner. Comparable as a multi-state mortgage credit provider offering conventional, government, and renovation products, but operates at significantly greater scale and balance sheet than HomeFirst.
• Rocket Mortgage: Largest US direct-to-consumer mortgage lender and a HomeFirst wholesale partner. Comparable in product breadth (purchase, refi, HELOC, jumbo, government), but operates primarily through captive retail and D2C channels at massive scale, making it more of an industry incumbent and competitive threat than a true peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HomeFirstMtg

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeFirst Mortgage