What Infidigit does

Infidigit (legal entity: Infidigit Consultants Private LTD) is a Mumbai-headquartered, privately held digital growth agency founded in 2017 that delivers enterprise SEO and adjacent digital marketing services to mid-market and enterprise clients. Its core offering centers on organic search optimization — including technical SEO, on-page SEO, enterprise SEO, and AI/LLM-driven SEO — supported by specialized modules in Conversion Rate Optimization (CRO), App Store Optimization (ASO), SEO Audit (300+ checkpoint audits with 45-day delivery), content writing, link building, penalty recovery, and website development. The agency has scaled to 180+ SEO specialists and serves a diversified enterprise roster that includes Myntra, Flipkart, ICICI Prudential, HDFC Life, Razorpay, Tata Capital, Air India, Dream11, Dun & Bradstreet, Max Fashion, and Extramarks across BFSI, ecommerce, fashion, edtech, and B2B verticals.

The technical backbone is the proprietary Infigrowth platform, an AI-powered software suite that conducts technical SEO audits, content optimization, rank tracking (Rank Tracker), search analysis (SearchSense), and schema generation, with a Chrome browser extension for on-page analysis. The agency's "AI + Human Intelligence" framework combines enterprise SEO with Generative Engine Optimization (GEO), entity-led content, and schema/structured-data work to position client brands for visibility in traditional search engines and AI-driven discovery platforms. A June 2026 strategic partnership with Semrush integrates Semrush's AI Optimization platform (database of 261M+ prompts) into Infidigit's enterprise execution workflow, formalizing its AI-discovery positioning.

Infidigit operates a sales-led, enterprise go-to-market targeting CMO-level decision makers with quote-based retainers and dedicated project managers; revenue is generated through professional-services project engagements and ongoing retainers, with pricing not publicly disclosed. The company runs dual-headquarters operations with primary delivery in Mumbai and a regional US office in Dover, Delaware (opened March 2026) to serve American mid-market and enterprise clients. The company is founder-led (Kaushal Thakkar, Founder & CEO), bootstrapped, and has accumulated 100+ industry awards (SMX, APAC Awards, DIGIXX, ICMA, ANA ECHO, BW Marketing World, FE Brandwagon Agency of the Year 2026), with case-study-reported outcomes including 3.1B+ organic sessions, 1.9B+ organic clicks, and 1.24B+ organic user acquisitions delivered across its portfolio.

Name

Infidigit

Legal name

Infidigit Consultants Private LTD

Website

https://infidigit.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Infidigit is a Mumbai-headquartered, AI-enabled digital growth agency founded in 2017 that delivers enterprise SEO, Generative Engine Optimization (GEO), CRO, ASO, and content services to mid-market and enterprise brands across BFSI, ecommerce, fashion, and edtech verticals, with operations in India and the US.

Ownership category

akta.pro rank

Product category

SEO and Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

Keywords

• SEO services
• Digital marketing services
• Conversion rate optimization
• App store optimization
• Enterprise content marketing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SEO Services: Core service offering including organic search optimization, technical SEO, on-page SEO, and enterprise SEO services. Revenue generated through project-based engagements and retainer contracts with dedicated project managers assigned to each brand.
2. Conversion Rate Optimization (CRO): CRO services focused on turning visitors into paying customers through behavioral analysis, A/B testing, and UX optimization. Billed as part of integrated digital marketing engagements.
3. App Store Optimization (ASO): ASO services for improving app visibility and downloads on Apple App Store and Google Play Store through keyword optimization, visual asset enhancement, and review management.
4. SEO Audit Services: Comprehensive website SEO audits examining over 300 important SEO points across ranking factors including technical SEO, content quality, user experience, and AI-based search preparedness. Offered as standard package with 45-day delivery timeline.
5. Content Writing Services: Content creation services including ecommerce content writing, BFSI content writing, guest posting, and link building services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Infidigit is an AI-enabled digital growth agency that delivers enterprise SEO services, including technical SEO, on-page SEO, AI/LLM SEO, ecommerce SEO, local SEO, CRO, ASO, content writing, and website development. Its work is powered by the proprietary Infigrowth AI platform and an AI + Human Intelligence framework that combines Generative Engine Optimization with AI-aligned content architecture. Services are sold through customized retainer and project engagements to mid-market and enterprise brands across BFSI, ecommerce, fashion, B2B, healthcare, and EdTech verticals.

Product overview

Infidigit is an AI-enabled digital growth partner offering a comprehensive suite of SEO and digital marketing services. The core offering centers on enterprise SEO services, complemented by specialized modules including LLM SEO, AI SEO, Ecommerce SEO, Local SEO, CRO, ASO, and SEO Audit services. The proprietary Infigrowth platform serves as the AI-powered technology backbone, providing technical audit capabilities, content optimization, and site health analysis. Additional tools include Rank Tracker, SearchSense, SEO Extension, Schema Generators, and various SEO calculators. The company also offers website development and content writing services, creating an integrated digital growth ecosystem that combines AI-driven automation with human expertise to help brands achieve visibility across traditional search engines and AI-driven discovery platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Infigrowth: Proprietary AI-powered SEO platform developed by Infidigit that leverages AI and automation to diagnose technical SEO issues, assess search potential, and identify performance patterns. Used for technical audits, content optimization, and comprehensive site health assessments.

Products and services

• Infigrowth Platform Proprietary AI-powered SEO software platform that delivers technical audit services, content optimization, and comprehensive site health analysis using AI and automation for data-driven decision-making. Sold and used as part of Infidigit's enterprise SEO engagements.
• SEO Services Comprehensive search engine optimization services including organic search optimization, technical SEO, on-page SEO, penalty recovery, and enterprise SEO for brands seeking to improve search rankings and drive qualified traffic.
• LLM SEO Services Specialized optimization services for AI and large language model discovery platforms, focusing on conversational search patterns, semantic relevance, and AI-readable content structures for generative search experiences.
• AI SEO Services AI-powered SEO service that applies machine learning insights to adapt content and technical optimization for evolving search experiences and AI-driven platforms.
• Ecommerce SEO Services Specialized SEO services for ecommerce platforms to boost product visibility, enhance category pages, and drive online sales through strategic optimization.
• CRO Services Conversion Rate Optimization services combining behavioral analysis, A/B testing, UX optimization, and AI-driven suggestions to identify conversion opportunities, optimize user journeys, and increase revenue through data-driven strategies.
• SEO Audit Services Comprehensive technical SEO audits examining over 300 SEO points including Core Web Vitals, crawlability, content quality, user experience, site architecture, and AI/LLM search readiness. Delivered as a standardized package with a 45-day timeline.
• Local SEO Services Localized SEO strategies and AI-driven solutions for store discoverability and driving foot traffic from nearby shoppers.
• Enterprise SEO Services Scaled SEO execution for large enterprise websites with complex architectures and multi-market requirements.
• ASO Services App Store Optimization services for improving app visibility, discoverability, and conversion rates on Apple App Store and Google Play Store through metadata optimization, keyword targeting, and creative testing.
• Penalty Recovery Services Recovery services for websites affected by Google algorithmic penalties or manual actions, diagnosing issues and implementing corrective measures.
• Website Development Services Full-service website development including design, development, speed optimization, maintenance, and redesign across multiple platforms including WordPress, Shopify, Webflow, Wix, and Magento.
• Content Writing Services Strategic content creation including ecommerce content, BFSI content, content marketing, guest posting, and link building to drive organic growth through authoritative content.
• Rank Tracker Tool SEO monitoring tool for tracking keyword rankings and performance across search engines, offered as a standalone tool.
• SearchSense Tool Proprietary search optimization analysis tool for comprehensive SEO insights and keyword research.
• Infigrowth SEO Extension Chrome browser extension for on-page SEO analysis and optimization recommendations, available as a downloadable extension.

Quantifiable outcome

• 102% increase in clicks, 64% growth in organic sessions, 439% increase in impressions, 512% growth in top-10 keyword rankings for Dun & Bradstreet India
• +7 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• SemrushcoreTechnology or Integration · 8 June 2026Strategic partnership combining Semrush's AI Optimization platform and database of 261M+ prompts with Infidigit's growth execution capabilities for enterprise brands. Semrush research indicates that 80%+ of AI-generated answers cite sources built on strong SEO fundamentals, positioning brands with established organic authority to win in AI search. The partnership aims to help brands become visible in AI-generated answers where 37% of consumers now begin their search journeys. Infidigit will leverage Semrush's AI Optimization platform to deliver comprehensive AI discovery optimization strategies.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WATConsult: Indian digital marketing and SEO agency offering SEO, content, social, and performance services to enterprise clients. Most relevant India-based peer given shared geography, client roster overlap, and similar service breadth.
• Straight North: US-based SEO and digital marketing agency serving mid-market and enterprise clients with services across SEO, content, and lead generation. Highly comparable on agency model, mid-market/enterprise targeting, and SEO-led service portfolio.
• Conductor: Enterprise SEO platform and services provider combining software with managed services for Fortune 500 brands. Comparable on enterprise SEO positioning, with additional overlap given Infidigit's Infigrowth platform and Semrush partnership placing it adjacent to Conductor's product-services model.
• WebFX: US-based full-service digital marketing agency with a strong SEO services franchise serving mid-market and enterprise clients across ecommerce, BFSI, and healthcare. Most directly comparable to Infidigit on service portfolio (SEO, CRO, content), target segment, and AI-augmented delivery model.
• Gozoop: Mumbai-based integrated digital marketing agency offering SEO, content, and digital PR services. Comparable Indian-market peer with overlapping service portfolio and enterprise/mid-market client focus.
• NP Digital: Global digital marketing agency founded by Neil Patel offering SEO, content, paid media, and CRO services to enterprise and mid-market brands. Comparable on end-to-end digital growth positioning, enterprise targeting, and global delivery footprint that Infidigit is building toward.
• Victorious: Pure-play enterprise SEO agency delivering technical SEO, content optimization, and link building with proprietary reporting. Directly comparable as an SEO-specialist agency competing for the same enterprise organic-search budget as Infidigit.

Others

• Semrush: Global SEO and AI-Optimization SaaS platform and Infidigit's strategic partner. Functions as both an enabler (technology platform Infidigit leverages) and a competitor in the broader enterprise SEO stack; categorized as adjacent given the direct partnership relationship.

Broad incumbents

• BrightEdge: Enterprise SEO and content performance platform serving large brands with software plus services. Comparable as an incumbent in the same enterprise SEO category; more product-led than Infidigit but competing for the same wallet.
• iProspect: Global performance marketing agency within Dentsu offering SEO, content, paid media, and analytics at scale. Comparable as a large incumbent competing for enterprise digital marketing budgets, though broader in scope than Infidigit's SEO-centric positioning.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Infidigit
• YouTubeyoutube.com/channel/UCGVKzNjYLJanK_WkyoeYpjQ
• Facebookfacebook.com/infidigitconsultants
• LinkedInin.linkedin.com/company/infidigit
• Instagraminstagram.com/infidigit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infidigit