What Hlidacky.cz does

Hlidáčky.cz operates an online two-sided marketplace connecting Czech families with verified caregivers across five service verticals: childcare, household cleaning, pet sitting, senior care, and tutoring. Founded in 2013 and headquartered in Prague, the company runs web and native iOS/Android applications (4.4/5 on App Store, 4.7/5 on Google Play) that combine profile search with location and experience filters, in-platform messaging, reservation and review systems, and Czech-language identity verification. The platform serves 643,000+ combined families and caregivers nationwide, with 345,800+ families and 12,300+ verified babysitters as leading indicators of scale. The operational trust stack is anchored by HlidáčkyVerify™ (multi-tier identity checks including in-person verification centers in Prague, Brno, and Bratislava, video verification, and integration with BankID and mojeID) and HlidáčkyProtect™ (a proprietary insurance wrapper covering reservations across childcare, pet sitting, and cleaning, used by 50,000+ families).

The business model is a hybrid of provider-side subscription (caregivers pay recurring membership to access booking features) and transaction-fee revenue, with payments routed through GoPay (payout to caregivers within 5 business days, Account Updater auto-renewal enabled). Pricing for care services is set by individual providers with platform guidance, while membership pricing for providers is listed at /top/pricing without public disclosure. The company monetizes through monthly provider memberships, transaction commissions, and ancillary products including gift vouchers and credit-based referral bonuses. Customer segments span B2C families (the dominant base) and a newly launched Hlidáčky.cz Business B2B offering for corporate employee benefit programs.

Hlidáčky.cz is part of the FamilyCare.group, which also operates country-branded sister platforms in Slovakia (Hlidačky.sk), Hungary (Bébicsősz.hu), Croatia (Siterice.hr), and Austria (Sitters.at), evidencing a Central-European roll-up strategy rather than pure single-market focus. Marketing is multi-channel: a content-heavy Academy blog, organic social (33.2K Facebook, 6.8K Instagram, 1.3K TikTok), earned Czech media coverage (ČT, Forbes, Hospodářské Noviny, Deník N, iDnes, Deník.cz), SEO across city-specific landing pages, and paid acquisition across Google, Meta, TikTok, and Seznam Sklik. The platform reports a 97% positive reservation rating, holds WCAG 2.2 AA and EN 301 549 accessibility certifications, and operates GDPR-compliant data practices. The company is privately held (s.r.o.) with no disclosed venture or institutional equity, and remains bootstrapped beyond a single ~$10K StartupYard seed in 2013.

Name

Hlidacky.cz

Legal name

Hlídačky.cz s.r.o.

Website

https://hlidacky.cz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Hlidáčky.cz is a Prague-headquartered online marketplace connecting Czech families with verified caregivers across childcare, cleaning, pet sitting, senior care, and tutoring, anchored by its HlidáčkyVerify™ identity system and HlidáčkyProtect™ reservation insurance.

Ownership category

akta.pro rank

Product category

Online Care Services Marketplace

NAICS

Child Care Services (62441), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216), Other Individual and Family Services (624190)

SIC

Services-Child Day Care Services (8351), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

akta.pro secondary industries

Medication Administration & Health Monitoring Childcare (HSAAAJAG), Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

Keywords

• Online care marketplace
• Babysitter booking platform
• Verified caregiver marketplace
• Childcare reservation service
• Household care platform

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership Fees (Providers): Caregivers (babysitters, cleaners, pet sitters, senior care providers, tutors) must purchase a membership to make reservations on the platform. The membership unlocks access to the platform's full features including booking, messaging, and reservation system. Membership is available as monthly subscription (1-month period). A bonus/referral program also exists where members can earn credits.
2. Platform Transaction Facilitation: Platform facilitates payments between families and caregivers through GoPay payment gateway. Payments are transferred to caregivers within 5 business days of receipt. Families can also pay using credit balance from membership bonus programs. The platform takes a commission/fee on transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hlidacky.cz operates a two-sided online marketplace connecting families in the Czech Republic with verified caregivers across five service categories: babysitting/childcare, household cleaning, pet sitting, senior care, and tutoring. Caregivers purchase a platform membership to access bookings; families search profiles, communicate in-platform, and reserve caregivers through a system underwritten by HlídačkyProtect™ insurance.

Product overview

Hlídačky.cz operates as a comprehensive online marketplace platform for family care services in the Czech Republic. The platform connects families with verified care providers across five core service categories: childcare (Hlídání dětí), household cleaning (Úklid domácnosti), pet sitting (Opatrování mazlíčků), senior care (Péče o seniory), and tutoring (Doučování). The platform is built around two proprietary trust and safety systems: HlídačkyVerify™ for provider identity verification (including personal verification, ID checks, video verification, and criminal record checks) and HlídačkyProtect™ for insurance coverage on bookings. The service portfolio includes a main web platform, native mobile applications for iOS and Android, an educational Academy section, premium membership tiers, and a B2B offering for corporate clients. The platform operates across the Czech Republic with presence in major cities and has expanded internationally through sister sites in Slovakia (Hlídačky.sk), Hungary (Bébicsősz.hu), Croatia (Siterice.hr), and Austria (Sitters.at).

Differentiator

Problem solved

Functional benefit

Products and services

• Hlídačky.cz Platform Two-sided online marketplace platform connecting verified caregivers (babysitters, pet sitters, cleaners, senior caregivers, tutors) with families seeking these services across the Czech Republic, featuring profile search, in-platform messaging, booking/reservation, and review systems.
• HlídačkyVerify™ Identity and background verification service for care providers, including personal in-person verification, ID verification, video verification, and criminal record checks conducted at verification centers or via online video calls, with results displayed as yellow verification badges on profiles.
• HlídačkyProtect™ Insurance protection product covering childcare, cleaning, and pet sitting reservations made through the platform's booking system, providing financial coverage for families using the reservation feature.
• Hlídačky.cz Business (B2B) Business-tier offering for corporate clients providing bulk access to verified care services (childcare, cleaning, pet care, senior care, tutoring) for employee benefit programs.
• Childcare Services (Hlídání dětí) Babysitting and childcare service connecting verified babysitters with families across the Czech Republic, available for regular, occasional, overnight, infant/toddler, and multilingual care.
• Household Cleaning Services (Úklid domácnosti) Home cleaning services connecting families with verified cleaners for regular household cleaning, ironing, deep cleaning, post-event cleaning, and one-time cleaning tasks, with average rates around 199 CZK/hour.
• Pet Sitting Services (Opatrování mazlíčků) Pet care and sitting services for dogs, cats, and other pets, including dog walking, overnight pet care, and multi-day pet sitting while owners travel, with 29% of families seeking multi-day pet sitting.
• Senior Care Services (Péče o seniory) Elderly care services providing companionship, practical household help (shopping, cooking, cleaning), medical appointment accompaniment, assistance with personal hygiene and mobility, and medication reminders for seniors.
• Tutoring Services (Doučování) Academic tutoring services connecting students with tutors across various school subjects, exam preparation (including CERMAT entrance exams), language tutoring, and homework help.
• Gift Vouchers (Dárkové poukázky) Digital gift vouchers available for purchase, allowing users to gift care services to others through the Hlidacky.cz platform.

Quantifiable outcome

• 97% of reservations are rated 🙂 or 😍 (positive satisfaction rate)
• +7 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GoPaycoreTechnology or IntegrationGoPay s.r.o. (IČO: 260 46 768) provides the payment gateway infrastructure for processing payments between families and caregivers on the platform. Payments are transferred to caregivers within 5 business days. GoPay's Account Updater feature automatically updates expired or cancelled card details for subscription renewals. GoPay branding appears in the platform footer.
• FamilyCMG Infrastructure s.r.o.coreTechnology or IntegrationFamilyCMG Infrastructure s.r.o. is the entity responsible for the technical operation of the platform (infrastructure, hosting). The privacy policy lists this company as a data processor providing technical and marketing services for Hlidačky.cz. Hlidačky.cz is part of FamilyCare.group.
• FamilyCare.groupminorOthersHlidačky.cz is part of FamilyCare.group, the parent company/group. The group also operates sister platforms in Slovakia (Hlidačky.sk), Hungary (Bébicsősz.hu), Croatia (Siterice.hr), and Austria (Sitters.at). Hlidačky.cz also mentions Hlidačky.cz Care Services s.r.o. as an affiliated entity.
• Verification Centers (Prague, Brno, Bratislava)coreImplementation/ SI/ Consulting PartnerIn-person verification centers in Prague, Brno, and Bratislava where caregivers undergo face-to-face identity verification, document inspection, and criminal record checks. These centers are operated by or on behalf of Hlidačky.cz to provide the HlidačkyVerify™ verification service.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Babysits: European-focused babysitting and childcare marketplace operating across multiple EU countries. Direct peer on platform mechanics, caregiver profiles, and identity verification for the EU/CEE region.
• Yoopies: European childcare and nanny marketplace with strong presence in France and broader EU. Comparable two-sided model targeting families seeking verified caregivers and household help.
• Care.com: Global online marketplace connecting families with caregivers (childcare, senior care, pet care, housekeeping). Closest functional analogue to Hlídačky.cz in product model and trust-and-safety approach (background checks, reviews).
• Sittercity: US-focused babysitting and nanny marketplace with background-checked caregivers. Closest North American peer on the childcare vertical of Hlídačky.cz's marketplace.

Broad incumbents

• Thumbtack: US-based local services marketplace with verified pro profiles across many verticals. Comparable marketplace mechanics (search, profiles, reviews, take-rate) but broader and less care-specialized than Hlídačky.cz.
• TaskRabbit: On-demand local services marketplace for household tasks, cleaning and moving. Overlaps with Hlídačky.cz on cleaning and household-help use cases under a gig/marketplace model.
• Helpling: European household cleaning services marketplace operating in multiple EU countries. Comparable to Hlídačky.cz's cleaning vertical and overall marketplace infrastructure, but specialized in cleaning rather than multi-vertical care.

Emerging players

• Superprof: Global tutoring and lessons marketplace. Directly comparable to the tutoring vertical of Hlídačky.cz under a similar two-sided marketplace model.
• Bark: UK-based marketplace that matches customers with local professionals across many service categories, including some care-adjacent services. Comparable marketplace + lead-gen model in the EU context.

Regional players

• Tendersleet / SuperSitter: Regional babysitting/childcare platforms operating in DACH or Benelux markets that overlap with Hlídačky.cz's CEE expansion corridor (Austria, Slovakia).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hlidacky.cz
• Instagraminstagram.com/hlidackycz
• TikToktiktok.com/@hlidacky.cz
• Xx.com/hlidacky
• LinkedInlinkedin.com/company/3216104

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hlidacky.cz