Concord Direct

What Concord Direct does

Concord Direct is a privately held direct response marketing agency founded in 1958 and headquartered in Concord, New Hampshire. The company serves nonprofit organizations exclusively, operating across six vertical specializations: Human Services, International Relief, Health, Hunger Relief, Environment and Animal Welfare, and Faith-Based organizations. Named clients include AARP Foundation, No Kid Hungry, The Seeing Eye, and Partnership with Native Americans, with the agency reporting over $100 million raised for nonprofit clients in the last five years.

The agency's core offering consists of six integrated service lines: Direct Response Fundraising (strategy and donor lifecycle management), Direct Mail, Digital Marketing, Web Development, Google Ad Grant Management, and Custom Solutions. Underlying capabilities include predictive modeling for donor propensity and mid-level identification, AI-driven audience segmentation, A/B testing, and campaign measurement across direct mail, email, paid media, and web channels. The agency holds team-level certifications including OMCA (Online Marketing Certified Associate) and Engaging Networks platform accreditations, and has built custom assets such as a Consumer Data Platform website for AARP Foundation.

Revenue is generated through professional services engagements billed as retainers or project-based work, with all pricing quote-based and no public pricing. The go-to-market is sales-led, driven by senior leadership (CEO Peter Cook, President Tom Cook, SVP Steve Rudman, Senior Director of Client Development Bert Salter) through relationship development, industry event presence (NTEN NTC, DMAW), inbound content marketing (blog, industry guides), and RFP responses. The company employs 40+ staff across four timezones with approximately 60 team members listed publicly.

Name

Concord Direct

Legal name

Concord Direct

Website

https://concorddirect.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Nonprofit Direct Response Marketing Services

NAICS

Direct Mail Advertising (54186), Direct Mail Advertising (541860)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

Keywords

• Direct response fundraising
• Nonprofit marketing services
• Direct mail services
• Digital marketing agency
• Donor acquisition services

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Response Fundraising Agency Services: Full-service agency retainer and project-based engagements providing strategy, creative, digital marketing, direct mail, web development, and production services to nonprofit organizations. Revenue is generated through ongoing client relationships and campaign-based project work.
2. Digital Marketing Services: Digital advertising (paid media), email marketing, SEO, content marketing, and web development services billed as part of integrated agency engagements.
3. Direct Mail Services: Direct mail strategy, creative, production, and mailing services for nonprofit fundraising programs, integrated within overall agency service offerings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Concord Direct is a direct response marketing agency that provides integrated strategy, creative, audience development, production, and measurement services to nonprofit organizations. Its core offerings span Direct Response Fundraising, Direct Mail, Digital Marketing (paid media, email, SEO), Web Development, Google Ad Grant Management, and Custom Solutions. Services are delivered as full-service, multi-channel programs that find, convert, upgrade, reactivate, and retain donors for nonprofit clients.

Product overview

Concord Direct is a direct response marketing agency serving nonprofit organizations, not a software product company. Its offering consists of six integrated service lines: Direct Response Fundraising (core strategy and donor acquisition/retention), Direct Mail, Digital Marketing, Web Development, Google Ad Grant Management, and Custom Solutions. A proprietary asset is the custom-built Consumer Data Platform (CDP) website created for AARP Foundation. These services function as a unified agency offering—strategy, creative, audience development, production, and measurement are delivered collaboratively as an integrated direct response program rather than discrete product modules with separate pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Response Fundraising Core service helping nonprofit clients find, convert, upgrade, reactivate, and retain donors across appropriate channels with strategic offers and creative execution.
• Direct Mail End-to-end direct mail program management including strategy, creative, targeting, production, and performance reporting for nonprofit fundraising.
• Digital Marketing Digital advertising, SEO, email marketing, content creation, and website optimization for omnichannel donor engagement and mission impact.
• Web Development Customized websites, microsites, and landing pages designed to drive measurable results for donations, volunteer sign-ups, and program participation.
• Google Ad Grant Management Management of Google advertising grants for nonprofits, including donor and program participant growth within program benchmarks.
• Custom Solutions Tailored marketing solutions for specific nonprofit challenges including program innovation, audience optimization, and custom app or website development.
• Consumer Data Platform (CDP) Website Custom-built data platform website developed for AARP Foundation, integrating direct response best practices to boost engagement.

Quantifiable outcome

• $100M+ raised in the last 5 years across client portfolio
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• The Nonprofit Alliance (TNPA) Leading EDGE ProgramminorStrategic or Co-development PartnerConcord Direct participates in The Nonprofit Alliance's Leading EDGE program, a national initiative that helps college students discover meaningful careers in the nonprofit sector. The company hosts summer interns through this program, providing real-world experience in direct response fundraising and nonprofit marketing. Vivian Nartey was the 2025 summer intern through this program.
• Engaging NetworkscoreTechnology or IntegrationEngaging Networks is a leading nonprofit fundraising and engagement platform. Concord Direct has team members who have achieved accreditations in the platform (Account Services, Implementation Strategy, Design & Development, and Technology Development). Three team members—Maureen Clemons Peck, Chris McBride, and Anthony Hernandez—hold active Engaging Networks accreditations, enabling enhanced campaign planning, implementation, optimization, technical development, and third-party integration via API/Rest API services for clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• M+R: M+R is a leading direct response and advocacy fundraising agency serving nonprofits, with integrated digital, creative, and consulting capabilities. It is one of the largest and most well-known direct comparables to Concord Direct's nonprofit-focused multi-channel offering.
• Chapman Cubine Adams + Hussey (CCAH): CCAH is a direct response fundraising agency serving nonprofits through direct mail, digital, and data analytics. It is a long-standing, similarly positioned peer to Concord Direct with overlapping verticals and channel mix.
• Pursuant: Pursuant is a full-service fundraising agency for nonprofits, combining data, creative, direct mail, and digital fundraising. It competes head-to-head with Concord for nonprofit clients seeking integrated direct response programs.
• The Lukens Company: The Lukens Company is a direct response fundraising and marketing agency specializing in nonprofit donor acquisition and retention across mail, digital, and telemarketing. Closely aligned to Concord's core service lines.
• True North Custom: True North Custom is a content and marketing agency serving healthcare and nonprofit organizations, with capabilities spanning direct mail, digital, and audience targeting. Comparable in vertical mix and integrated agency model.
• Amergent: Amergent is a direct response fundraising agency focused on nonprofit donor acquisition and retention using data analytics and multi-channel programs. Directly competitive in the same nonprofit fundraising services market.
• Grizzard Communications: Grizzard is a direct response fundraising agency serving nonprofit clients with traditional and digital fundraising programs. Comparable in scale, channel mix, and vertical focus to Concord Direct.
• TMA Direct: TMA Direct is a direct response fundraising and marketing agency serving nonprofit and association clients. Overlaps with Concord in donor acquisition, direct mail, and digital campaign execution.
• BVK (Burnett Van Kirk): BVK is a marketing agency serving nonprofit clients with capabilities in direct response, brand, and digital fundraising. Comparable peer in vertical specialization and full-service nonprofit marketing.

Broad incumbents

• Blackbaud: Blackbaud is a large, established software and services provider for nonprofits offering CRM, fundraising platforms, marketing, and analytics. Overlaps with Concord in nonprofit donor data and engagement but operates as a broader incumbent rather than a specialized agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/concorddirect
• LinkedInlinkedin.com/company/concorddirect

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concord Direct