Salon Services & Supplies

What Salon Services & Supplies does

Salon Services & Supplies, doing business as Salon Services PRO, is a US-based wholesale distributor of professional beauty products founded in 1980 and headquartered in Renton, Washington. The company serves professional salons, stylists, colorists, and other beauty professionals by distributing an 80+ brand portfolio spanning color, hair care, styling, skin and body, smoothing, extensions, texture/perm, appliances, cosmetics, salon accessories, and equipment. Brand partners include premium lines such as OLAPLEX, K18, MOROCCANOIL, Dyson, Davines, Milbon, Schwarzkopf Professional, Dermalogica, and Color WOW. The product surface has been extended into adjacent categories including pet care, wellness, lashes and brows, and waxing.

Salon Services PRO operates a multi-channel go-to-market combining physical retail storefronts, a login-gated B2B e-commerce platform at salonservicespro.com, and a free online-store offering for salons delivered through a core partnership with Salon Interactive. Pricing is not publicly disclosed; professional buyers must register and log in to view pricing and access promotional deals, consistent with a standard B2B wholesale model. Revenue is generated primarily through product distribution margins on a transaction-fee basis. The company has also built a surrounding services layer, including a professional education program (on-demand classes, live sessions, instructor pathway) covering color, cutting, styling, skincare, extensions, business, and product knowledge, plus an ecosystem of technology and strategic partners (Gloss Genius, Phorest, Glammatic, Vish, Green Circle Salons, 124Go, Elite Beauty Society, Atarashii Apprenticeship).

The company is privately held with no disclosed parent, no known PE or institutional backing, and no public revenue, funding, or M&A history in the source material. Leadership includes Vice President Guy Lacey, who was appointed to the Professional Beauty Association's Distributor Advisory Council. Geographic scope is limited to the United States, with a "Brands by State" section on its website implying multi-state distribution. Overall, the business model is that of a mature, mid-sized independent professional beauty distributor leveraging brand portfolio breadth, physical-plus-digital distribution, and an increasingly integrated software partner stack to serve small and mid-sized salon operators.

Name

Salon Services & Supplies

Website

https://salonservicesnw.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Salon Services & Supplies (dba Salon Services PRO) is a US-based wholesale distributor, founded in 1980, that supplies professional salons, stylists, and colorists with 80+ premium beauty brands across hair care, color, skin, and equipment via physical stores, B2B e-commerce, and salon-software integrations.

Ownership category

akta.pro rank

Product category

Professional Beauty Products Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• Professional beauty supplies
• Salon product distribution
• Wholesale hair care
• Professional salon equipment
• Beauty industry wholesale

Headquarters

HQ city

Renton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Beauty Products Distribution: Salon Services PRO generates revenue by distributing professional beauty products to salons and beauty professionals. They offer a wide range of products across categories including color, hair care, styling, skin & body, smoothing, extensions, appliances, cosmetics, salon accessories, and equipment. Revenue is generated through wholesale/product distribution pricing to professional salon customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Salon Services & Supplies (Salon Services PRO) is a wholesale distributor of professional beauty and salon products, supplying salons, stylists, and beauty professionals with hair color, hair care, styling, skin & body, smoothing, extensions, appliances, cosmetics, salon accessories, and salon equipment from 80+ professional brands. The company sells through both physical retail stores and a B2B e-commerce platform requiring professional login, and complements distribution with professional education classes and an integrated online-store solution for salons.

Product overview

Salon Services PRO is a professional beauty products distributor offering a comprehensive portfolio of hair care, skin care, color, styling, and salon equipment products. The company operates as a single unified distribution platform with over 90 professional brand partners including Davines, OLAPLEX, LOMA, Milbon, UNITE, Framar, MOROCCANOIL, Color WOW, K18, and Schwarzkopf Professional. The product portfolio spans multiple categories: Color, Hair Care, Styling, Skin & Body, Smoothing, Extensions, Texture/Perm, Intros & Kits, Liters, Travel/Minis, Appliances, Cosmetics, Salon Accessories, Salon Equipment, Pet Care, Merchandising, Waxing, Wellness, and Lashes & Brows. The company also provides education services including on-demand classes and live sessions, and offers an online store platform for salons to sell products. Best-selling products highlighted include Davines More Inside This is a Medium Hairspray, Davines OI All In One Milk, LOMA Nourishing Oil Treatment, Milbon Signature MOISTURE Replenishing Treatment, UNITE 7SECONDS Detangler, Framar Embossed Pop Up Foil, and OLAPLEX Nº.7 SHINE SERUM OIL MIST.

Differentiator

Problem solved

Functional benefit

Products and services

• Color Products Professional hair coloring products including dyes, developers, and color treatments distributed to licensed salon professionals.
• Hair Care Products Professional shampoos, conditioners, treatments, and hair health products for salon and stylist use.
• Styling Products Professional styling products including hairsprays, gels, mousses, and finishing products for salon services.
• Skin & Body Products Professional skincare and body care products for use in salon and spa service delivery.
• Smoothing Products Professional hair smoothing and straightening treatments and products for salon services.
• Hair Extensions Professional hair extension products and accessories for salon extension services.
• Salon Appliances Professional salon equipment including hairdryers, flat irons, curling irons, and styling tools.
• Cosmetics Professional cosmetic products for salon use.
• Salon Equipment Major salon equipment including furniture, stations, and fixtures for salon build-out and operations.
• Professional Education Services Professional education programs including on-demand classes, live sessions, and certifications in color, cutting, styling, skincare, brows & lashes, business, extensions, perm, smoothing, and product knowledge, available to salon professionals.
• Free Online Store Platform for Salons Free online store platform enabled through the Salon Interactive partnership, allowing Salon Services PRO's salon customers to create and manage their own online retail stores to sell products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• 124GominorGTM or Marketing Partner124Go is a partner resource offering educational content and academy programs for salon professionals through the SSPRO platform.
• Atarashii ApprenticeshipminorStrategic or Co-development PartnerAtarashii Apprenticeship program partnered with SSPRO to provide apprenticeship opportunities for aspiring beauty professionals.
• Elite Beauty SocietyminorGTM or Marketing PartnerElite Beauty Society partnership provides professional recognition and networking opportunities for SSPRO member stylists.
• Green Circle SalonsminorStrategic or Co-development PartnerGreen Circle Salons partnership supports sustainability initiatives by helping SSPRO and their salon customers manage environmental impact through recycling and waste reduction programs.
• Salon InteractivecoreTechnology or IntegrationSalon Interactive is a key partner enabling SSPRO salon customers to create and manage their own online retail stores, driving additional revenue streams for both the salons and SSPRO through product sales.

Recent moves6 records

Expansion highlights5 records

Direct peers

• SalonCentric: L'Oréal-owned national distributor of professional salon products operating stores and e-commerce across the US. Directly comparable business model, customer base (professional salons and stylists), and brand portfolio to SSPRO.
• Burmax: Long-established US wholesale distributor of professional beauty and nail supplies, serving salons with both branded products and equipment. Comparable in target customer, distribution model, and category coverage.
• CosmoProf: Sally Beauty Holdings' flagship B2B professional beauty distribution brand with US store footprint and online ordering. Competes head-to-head with SSPRO for the same salon customers and the same premium brand portfolio.
• Beauty Systems Group (BSG): Wholesale distribution arm of Sally Beauty serving licensed salon professionals with professional products, brands, and education. Operates under the CosmoProf/BSG banner and is one of SSPRO's largest direct competitors.
• Armstrong McCall: Professional beauty distributor (now part of the Sally Beauty / BSG family) historically serving Texas and surrounding markets with stores and salon-grade product assortment. Comparable B2B distribution model.
• Salon Service Group: Mid-market professional salon products distributor serving licensed beauty professionals across multiple US states with stores and delivery. Directly comparable in business model, customer segment, and brand portfolio structure.
• Marlo Beauty Supply: US-based professional beauty distributor serving salons, barbershops, and spas with a multi-brand assortment and e-commerce platform. Closely comparable in product breadth, B2B customer base, and channel mix.

Regional players

• State Beauty Supply: Regional professional beauty distributor serving salons across a defined US territory. Comparable product mix and salon-customer focus, but geographically narrower than SSPRO's Pacific Northwest footprint.

Others

• Dermalogica: Professional skincare brand that SSPRO distributes alongside other salon brands. Comparable as an ecosystem participant (supplier-customer) rather than a channel competitor, with overlapping end customers in salons and spas.
• Pivot Point International: Beauty education company whose curriculum and tools are used by cosmetology schools and stylists; SSPRO also exposes Pivot Point as a partner brand. Comparable ecosystem adjacency via education rather than direct distribution competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salonservices
• Instagraminstagram.com/salonservicespro
• TikToktiktok.com/@salonservicespro
• LinkedInlinkedin.com/company/salonservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon Services & Supplies