Brath

What Brath does

Brath (legally M Brath AB) is a Swedish digital marketing agency founded in 2012 by Magnus Bråth after he returned to Sweden from Costa Rica and Malta. The firm is headquartered in Örnsköldsvik with a sales and marketing office in Stockholm, and operates as a subsidiary of LRF Media AB, the media arm of the Swedish Farmers' Association. Brath specializes in search engine optimization, search engine marketing (Google Ads), and paid social advertising across Meta (Facebook and Instagram) and LinkedIn, supported by complementary offerings including outreach/link building, quick SEO and SEM analyses, and educational products such as SEO-skolan and Grundkurs i SEO. The agency serves primarily Swedish e-commerce, local service businesses, and B2B clients, with named customers spanning enterprise (Lyreco), mid-market (Customhoj, Mekster, Cykelkraft, Impecta), and SMB (GO Sport Travel, Partyhallen, A-ljus) segments.

The agency's go-to-market is sales-led and consultative: prospects are acquired via content marketing (a Swedish-language blog, SEO school, glossary, and newsletter), direct outreach, an affiliate channel through the Wordon network, and free consultations. Engagement is structured on retainer or project-based professional services agreements, with no publicly disclosed pricing. The firm does not develop proprietary technology; it applies specialized SEO/SEM expertise on top of industry-standard platforms (Google Analytics, Google Ads, Google Merchant Center, and SEO tooling). Its competitive differentiation rests on the founder's reputation as author of Sweden's bestselling SEO book, a 4.7 Google rating, a content library, and a refusal of long-term contracts (30-day notice), all of which support a transparency- and results-oriented brand positioning. No external funding rounds, patents, regulatory actions, or AI/ML capabilities are disclosed in the source material.

Name

Brath

Legal name

M Brath AB

Website

https://brath.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Brath (M Brath AB) is a Swedish digital marketing agency offering SEO, Google Ads, Meta Ads, and LinkedIn Ads services to primarily Swedish SMB, mid-market e-commerce, and B2B clients. Founded by Magnus Bråth in 2012, it operates from Örnsköldsvik and Stockholm as a subsidiary of LRF Media AB.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Search engine optimization
• Search engine marketing
• Paid search advertising
• Social media advertising
• Digital marketing agency

Headquarters

HQ city

Örnsköldsvik

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services: Search engine optimization consulting and implementation services, including technical SEO, content optimization, and link building. Revenue generated through project-based or retainer-based engagements.
2. SEM/Google Ads Management: Paid search advertising management services, including campaign setup, optimization, and ongoing management. Billed through management fees and/or performance-based arrangements.
3. Social Media Advertising: Meta Ads and LinkedIn Ads management services, helping clients advertise on social platforms to drive sales and brand awareness.
4. SEO School and Education: Educational content including SEO school, basic SEO courses, and glossary resources. These serve as marketing assets rather than primary revenue drivers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Brath is a Swedish digital marketing agency that sells professional SEO, paid search (Google Ads), and social media advertising (Meta Ads and LinkedIn Ads) services to businesses. Its engagements cover technical SEO, content optimization, link building/outreach, paid campaign setup and optimization, and quick diagnostic analyses (Snabbanalys SEO/SEM). Services are delivered as retainer or project-based engagements rather than as software or packaged products.

Product overview

Brath is a Swedish digital marketing agency offering a unified portfolio of SEO, SEM (Google Ads), and social media advertising services. The core offering consists of SEO (sökmotoroptimering), Google Ads management, Meta Ads (Facebook/Instagram), and LinkedIn Ads. Supporting services include quick analysis tools for both SEO and SEM, plus outreach/link building services. Educational resources including SEO-skolan (SEO school), Grundkurs i SEO (basic SEO course), and a company blog complement the service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Sökmotoroptimering)

Quantifiable outcome

• Customers have grown by 200% and more through Brath's services
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• LRF Media ABcoreOthersM Brath AB is a subsidiary of LRF Media AB, with headquarters in Örnsköldsvik. LRF Media AB is the parent company overseeing Brath's operations.
• WordonminorGTM or Marketing PartnerBrath participates in Wordon's affiliate network, paying 200 SEK per lead (contact form submission) to affiliates who refer potential SEO clients. Wordon is an affiliate network managed by Millstone Group.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Curamando: Stockholm-based digital marketing agency offering SEO, SEM, and analytics services to Nordic mid-market and enterprise clients. Directly comparable as a Swedish performance marketing specialist with a similar service mix and client profile.
• Precis Digital: Swedish digital marketing agency focused on data-driven SEO, paid media, and analytics. Comparable on geography, service portfolio (SEO + Google Ads + social), and enterprise/mid-market positioning.
• North Kingdom: Swedish creative and digital agency offering SEO, content, and performance marketing. Comparable as a Sweden-headquartered agency serving enterprise brands with multi-channel digital services.
• Pineberry: Swedish full-service digital agency providing SEO, SEM, and e-commerce growth services. Directly comparable as a domestic Swedish agency serving similar e-commerce and B2B segments.
• Conversionista: Nordic CRO and digital growth agency working across SEO, experimentation, and paid acquisition. Comparable as a Swedish-headquartered performance marketing specialist serving similar e-commerce and B2B clients.

Broad incumbents

• Knowit: Nordic digital and tech consultancy with strong Swedish presence offering SEO, paid media, and digital transformation services. Comparable as a broader Nordic incumbent operating in the same digital marketing services space with a wider portfolio.
• iProspect: Global digital performance agency (Dentsu) specializing in SEO, paid search, and programmatic. Comparable as a large-scale incumbent competing for the same enterprise SEO/SEM budgets Brath targets.
• Brainlabs: Global digital performance marketing agency focused on paid media, SEO, and analytics. Comparable as a larger, data-driven incumbent competing for performance marketing budgets with similar SEM/SEO capabilities.
• Jellyfish: Global digital marketing agency (Brandtech Group) offering SEO, paid media, and content services. Comparable as a large multi-national incumbent whose service mix directly overlaps Brath's SEO/SEM/social offerings.
• GroupM (WPP): Global media investment group housing WPP's performance, SEO, and programmatic agencies. Comparable as a parent-of-agencies structure similar in concept to LRF Media AB holding Brath, and competes for the same enterprise search budgets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mbrathab
• LinkedInlinkedin.com/company/brath-ab
• Xx.com/brath_ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brath