34 Degrees

What 34 Degrees does

34 Degrees, LLC is a Denver-based, founder-owned food company that produces thin, light, crunchy baked crackers under the 34 Degrees brand. The product portfolio is built around three lines: Entertaining Crisps (nine savory flavors designed for cheese boards and charcuterie pairings), Mates (gluten-free cheese crisps made with real gouda, in Original, Rosemary Garlic, and Spicy Jalapeño), and smaller Sweet Crisps and Snaps lines that broaden the snacking occasion. The company was founded by Craig Lieberman after he encountered a uniquely thin cracker while traveling in Australia, and the brand name references the latitude of Sydney (34° South). Products are manufactured at a single Silliker Gold and SQF Level 2-certified bakery in Denver and carry Non-GMO Project Verified and GFCO gluten-free certifications, with 100% recyclable/compostable packaging.

The company operates a dual go-to-market model. Direct-to-consumer sales are run through the Shopify-based 34-degrees.com storefront at approximately $13.50 for a 3-count Entertaining Crisps box and $18.00 for a 3-count Mates box, with free shipping on orders over $35. Wholesale distribution reaches at least ten major U.S. grocery chains, spanning natural/specialty banners (Whole Foods, Sprouts, Wegmans) and mass-market chains (Walmart, Kroger, Albertsons, Safeway, Publix, Meijer, King Soopers), with the U.S. and Canada as the served geography. Marketing leans on organic social (Facebook, Pinterest, Instagram), a recipe blog, and an email newsletter.

Revenue figures, headcount, and funding history are not disclosed in the source data. The company appears to be a privately held LLC with no identified parent, institutional investors, or M&A activity, and is funded through founder capital and operating cash flow. Notable non-commercial commitments include a 1% of-crisps-baked donation program and a quarterly donation of more than 300,000 crisps to Food Bank of the Rockies' Totes of Hope program, alongside partnerships with several hunger-relief and urban-agriculture nonprofits.

Name

34 Degrees

Legal name

34 Degrees, LLC

Website

https://34-degrees.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

34 Degrees, LLC is a Denver-based food company that produces thin, light, crunchy crackers and gluten-free gouda cheese crisps, sold direct-to-consumer online and through major U.S. and Canadian grocery retailers for entertaining and snacking occasions.

Ownership category

akta.pro rank

Product category

Premium Crackers and Crisps

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)

akta.pro secondary industries

Cookies, Biscuits & Crackers (CRADABAD), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

Keywords

• Baked crackers
• Cheese crisps
• Gluten-free crackers
• Premium crispy crackers
• Gouda cheese crisps

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through the company's website where customers can purchase products online with shipping available
2. Wholesale/Retail Distribution: Sale of products through major grocery retail chains including Whole Foods, Kroger, Walmart, Publix, and other regional grocery stores in deli and cracker aisles

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

34 Degrees manufactures and sells light, crunchy crackers and crisps for entertaining and snacking. The portfolio is anchored by two main product lines: Entertaining Crisps (nine savory flavors including Original, Cracked Pepper, Rosemary, Chili Flake & Olive Oil, Seeded, and Sesame) and Mates (gluten-free cheese crisps made with real gouda in Original, Rosemary Garlic, and Spicy Jalapeño varieties), plus a Sweet Crisps line with seasonal flavors such as Pumpkin Spice. Products are sold through major U.S. and Canadian grocery retailers in deli/cracker aisles and directly through the company's e-commerce website.

Product overview

34 Degrees is a food company offering thin, light, and crunchy crackers for entertaining and snacking. The product portfolio consists of two main lines: Entertaining Crisps (nine savory flavors including Original, Chili Flake & Olive Oil, Cracked Pepper, Rosemary, Seeded, Sesame, and a Variety Pack) and Mates (gluten-free cheese crisps made with real gouda in Original, Rosemary Garlic, and Spicy Jalapeño varieties). Additionally, there is a Sweet Crisps line with seasonal flavors like Pumpkin Spice. The products are designed for pairing with charcuterie and cheese boards or for standalone snacking, sold primarily through retail grocery stores throughout the U.S. and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• 34 Degrees Crisps: Line of light, crunchy crackers for entertaining and snacking available in multiple flavors including Original, Cracked Pepper, Rosemary, Chili Flake & Olive Oil, Seeded, and Sesame.
• 34 Degrees Mates

Products and services

• Entertaining Crisps Line of thin, light, and crunchy crackers designed for pairing with charcuterie and cheese boards, available in nine savory flavors including Original, Cracked Pepper, Rosemary, Chili Flake & Olive Oil, Seeded, Sesame, and a Variety Pack (Original, Cracked Pepper, Rosemary). Targeted at consumers who entertain and assemble cheese boards. Original Gluten Free Crisps in this line are Non-GMO Project Verified and GFCO certified gluten-free.
• Original Crisps The original flavor crisp that launched the brand: light and crunchy with a versatile taste that complements mild cheeses to spicy spreads. For consumers entertaining or assembling cheese and charcuterie boards.
• Chili Flake & Olive Oil Crisps Savory crisps with a hint of heat from chili flake and olive oil, designed to add fire to flavor pairings on cheese boards and appetizer plates.
• Cracked Pepper Crisps Bold-bite crisps with cracked pepper seasoning for pairing with meats, cheeses, and spreads during entertaining occasions.
• Rosemary Crisps Crisps with a bold yet balanced rosemary flavor designed to complement creamy cheeses and charcuterie without overpowering pairings.
• Seeded Crisps Crisps containing flax, red quinoa, and sesame seeds, designed to pair with vegetables, charcuterie, or spreads.
• Sesame Crisps Crisps with a nutty sesame flavor versatile for pairings from smoked salmon and cream cheese to sharp cheddar and tomato.
• Entertaining Crisps Variety Pack Trio of 34 Degrees favorites including Original, Cracked Pepper, and Rosemary flavors in one package, designed for entertaining and cheese board use.
• Mates Cheese Crisps Gluten-free cheese crisps made with real gouda cheese, offering big cheese taste with light cracker crunch. Available in three flavors (Original, Rosemary Garlic, Spicy Jalapeño) and intended to be eaten alone or added to cheese boards for an unexpected crunch. Targeted at gluten-free snackers and entertaining consumers.
• Original Mates Gluten-free cheese crisps with rich gouda flavor and a light cracker crunch, designed to be eaten by the handful or used on cheese boards.
• Rosemary Garlic Mates Gluten-free cheese crisps made with real gouda cheese and the savory combination of rosemary and garlic for an elevated crunch on cheese boards or as a standalone snack.
• Spicy Jalapeño Mates Gluten-free cheese crisps made with real gouda and a kick of jalapeño for bold, spicy flavor with a light cracker crunch.
• Sweet Crisps Sweet snackable crisp line with four flavors, including Pumpkin Spice Sweet Crisps, used for fall-inspired desserts and snacking occasions.
• Pumpkin Spice Sweet Crisps Seasonal sweet crisps with pumpkin spice flavor, used for fall-inspired recipes and granola.

Quantifiable outcome

• 100% recyclable and compostable packaging across inner trays, retail boxes, and shipping cartons
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Food Bank of the RockiescoreOthers34 Degrees donates one percent of all crisps it bakes to causes that fight hunger. Additionally, the company makes quarterly donations of more than 300,000 crisps to the Food Bank of the Rockies Totes of Hope program, which provides nutritious kid-friendly foods to help sustain children over weekends when school is not in session.
• Project Angel HeartcoreOthersPartnership with Project Angel Heart, an organization that delivers nutritious meals to improve quality of life at no cost for those coping with life-threatening illnesses.
• We Don't WasteminorOthersFood waste reduction partnership supporting the organization's mission to minimize food waste.
• The GrowHausminorOthersDenver-based organization focused on urban agriculture and food access that 34 Degrees supports through donations.
• Metro CaringminorOthersDenver-based hunger relief organization that 34 Degrees supports through product donations.
• No Kid HungryminorOthersNational campaign working to end childhood hunger that 34 Degrees supports through donations.
• Denver Urban GardensminorOthersOrganization supporting urban agriculture and community gardens in Denver that 34 Degrees supports.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Back to Nature: Back to Nature (B&G Foods) is a broader natural CPG brand with a cracker and snack line. It competes with 34 Degrees in natural channels with a wider product portfolio and parent-company backing.
• Simple Mills: Simple Mills is a venture-backed, fast-growing better-for-you cracker and snack brand. It competes with 34 Degrees in the natural and conventional cracker category with broader product breadth and stronger marketing investment.
• Pepperidge Farm: Pepperidge Farm (Campbell Soup) is a major incumbent in the cracker category with Goldfish, Farmhouse, and other brands. It competes with 34 Degrees on the same retail shelves with significantly stronger advertising and scale.
• Carr's: Carr's (Pladis/United Biscuits) is a heritage cracker brand with broad distribution in U.S. grocery. It competes with 34 Degrees for cracker-aisle shelf space at mass and natural retailers.

Direct peers

• Effie's Homemade: Effie's Homemade is a premium, nut-based cracker brand sold in natural and mass grocery channels. It directly competes with 34 Degrees in the artisanal entertaining cracker category with similar price points and retail placement.
• Crunchmaster: Crunchmaster is a leading cracker brand specializing in gluten-free, better-for-you crackers. It competes with 34 Degrees' gluten-free offerings and shares shelf space in the cracker aisle at major retailers.
• Mary's Gone Crackers: Mary's Gone Crackers is a premium gluten-free cracker brand with strong natural-channel presence. It directly competes with 34 Degrees' gluten-free crackers and Mates for share of stomach and shelf space.
• RW Garcia: RW Garcia is a tortilla/cracker manufacturer producing gluten-free and specialty crackers. It overlaps with 34 Degrees' Mates and Entertaining Crisps lines at natural and mass retailers.

Emerging players

• La Panzanella: La Panzanella is an artisanal cracker brand specializing in crostini for entertaining and cheese boards. It directly competes with 34 Degrees' Entertaining Crisps line in the premium entertaining occasion.
• Millican Pecan Company: Millican Pecan produces artisan crackers and pecan-based snacks sold through natural and specialty retailers. It is comparable to 34 Degrees as a small, premium, founder-led cracker brand targeting entertaining occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/34degreescrackers
• Instagraminstagram.com/34degrees_
• Pinterestpinterest.com/34degrees/34-degrees-crisps
• Xx.com/34degrees

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 34 Degrees