Express In Music

What Express In Music does

Express In Music is a Singapore-headquartered, privately-held company founded in 2009 that operates a dual-sided platform combining a crowdsourced marketplace for jingles, voiceovers, and custom audio branding with a cloud-based Background Environmental Music (BGM) streaming service for physical retail, hospitality, F&B, and shopping-mall locations. The BGM service is delivered through a patented set-up box hardware device connected to a cloud platform that enables enterprise clients to remotely manage music, volume equalization, bit-rate adjustment, and on-location marketing inserts across multiple outlets via smartphone. The crowdsourcing marketplace serves two primary user groups: musicians and composers who submit pitches to commercial briefs (and earn royalties from BGM streaming, paid quarterly on a 25% of streaming revenue / play-count basis), and business clients — primarily enterprise hospitality and retail chains — who post briefs, receive multiple submissions, and select winning entries on a pay-per-project model (project prizes ranging from US$50 to US$2,000+).

The company's product portfolio spans four core lines (BGM, Jingles, Voiceovers, Audio Branding) and a set of add-on modules (Sonic Logos, Sound Consultancy, On Hold Messages, Ringback Tones), packaged into three subscription tiers — Prelude (1 brand), Chorus (up to 3 brands), and Symphony (up to 5 brands) — sold on multi-year contracts. Underlying technology assets include two registered patents (the set-up box device and 'EM Technology' for centralized indie-music management), an audio watermarking system that prevents illegal download of uploaded tracks, and a curated library of 100,000+ original licensed indie tracks across 50+ genres.

Express In Music monetizes through four revenue streams: (1) BGM streaming subscriptions with worldwide performing-rights licensing included; (2) transaction-based crowdsourcing fees on jingle and voiceover projects; (3) professional audio branding and sound consultancy services; and (4) licensing/royalty distribution, where the platform retains 75% of streaming revenue and distributes 25% to musicians. Distribution is hybrid: a self-serve web platform for SMBs and individuals, plus a direct enterprise field-sales motion for hospitality and retail chains. The company reports serving 2,000+ outlets across 100+ brands regionally, with named enterprise customers including McDonald's, IKEA, Orchard Hotel, and Maybank, and a stated ambition — backed by investors SPRING Singapore, TNF Ventures (~$476K in 2013), and USEN Corporation — to become the leading licensed pipe-in music solution provider in Asia.

Name

Express In Music

Legal name

Express In Music

Website

https://expressinmusic.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Express In Music operates a dual-sided Singapore-based platform combining a crowdsourced marketplace for jingles and voiceovers with a cloud-based, patented-device background music streaming service for retail, hospitality, F&B, and shopping-mall clients across seven Asian markets.

Ownership category

akta.pro rank

Product category

Background Music and Audio Branding Services

NAICS

Music Publishers (512230), Sound Recording Industries (5122)

akta.pro primary industry

Music & Audio Streaming Platforms (BPAMAJAC)

akta.pro secondary industries

Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ), Trailer Music & Promo Music Providers (MPAIALAH)

Keywords

• Background music services
• Audio branding solutions
• Music streaming platform
• Jingle production service
• Crowdsourced music licensing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Music Request/Crowdsourcing Fees: Businesses pay for music briefs/projects; musicians compete for prizes. Client pays winning entry; platform takes transaction fee.
2. BGM Streaming Subscription: Monthly/annual subscription for background environmental music streaming to retail and hospitality outlets via patented cloud-connected device. Includes worldwide music licensing with performing rights.
3. Audio Branding Consultation: Professional consultancy services for brand audio strategy, music curation, and implementation across hospitality and retail clients
4. Music Royalties Distribution: Platform retains 75% of streaming revenue; distributes 25% to musicians based on play-counts across physical locations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Express In Music provides background environmental music (BGM) streaming, audio branding solutions, and a crowdsourcing platform that connects businesses with musicians for jingles and voiceovers. The company combines a patented set-up box device with a cloud-based platform to deliver licensed music and sonic identity services to hospitality, retail, and commercial clients across the Asia Pacific region.

Product overview

Express In Music operates as a dual-sided music marketplace and audio branding platform consisting of a crowdsourcing platform for jingles and voiceovers alongside a cloud-based background environmental music streaming service. The core offerings include Background Environmental Music (BGM) delivered via a patented set-up box device to physical retail locations, custom Jingles and Voiceovers sourced through crowdsourcing from thousands of artists, and comprehensive Audio Branding solutions. The product portfolio includes three service tiers (Prelude, Chorus, and Symphony packages) offering incremental music curation and customization capabilities, supplemented by Sound Consultancy services for strategic audio branding. Additional offerings include Sonic Logos, On Hold Messages, and Ringback Tones as add-on modules.

Differentiator

Problem solved

Functional benefit

Brands

• usea.global: Sister site for background environmental music streaming service for retail, F&B, hotels and shopping malls.

Products and services

• Background Environmental Music (BGM) Streaming Service Subscription-based streaming of curated background music delivered via cloud platform and patented set-up box to commercial outlets including hotels, shopping malls, restaurants, and retail chains.
• Crowdsourced Jingles Custom short-form music compositions commissioned by businesses through a Singapore-based crowdsourcing platform, with musicians competing to provide jingles for commercial use.
• Crowdsourced Voiceovers Custom voiceover recordings commissioned by businesses through the crowdsourcing platform, with musicians providing vocal talent for advertisements and commercial audio.
• Audio Branding Solutions End-to-end sonic identity service for commercial brands, including branded audio elements delivered through tiered packages to reinforce brand identity across customer touchpoints.
• Sound Consultancy Expert advisory service that helps businesses design and implement sonic strategies, including music selection, sonic logo design, and audio identity guidance.
• Patented Set-up Box Device Patented on-premise hardware device that connects commercial venues to the Express In Music cloud platform for delivery of background music and branded audio content.

Quantifiable outcome

• Royalties distributed quarterly based on proportional play-counts (25% of streaming revenue to musicians)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• usea.globalcoreTechnology or IntegrationSister site and sister company providing dedicated background environmental music streaming service. Hosts elaborated music streaming platform with patented device for physical outlets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mood Media: Global leader in in-store media and B2B background music for retail, hospitality, and F&B. Direct competitor to Express In Music's enterprise BGM streaming service, with far larger geographic footprint and capital base.
• Soundtrack Your Brand: Spotify-backed B2B music streaming platform serving bars, restaurants, retail, and hotels. Closest direct comp to Express In Music's cloud-based BGM subscription product for multi-outlet chains.
• Cloud Cover Music: US-based subscription BGM streaming service for businesses, licensed for commercial use. Competes head-to-head in the same enterprise BGM streaming category with comparable recurring subscription pricing.
• Rockbot: B2B music streaming platform targeting restaurants, bars, retail, and hotels with centralized multi-location control. Direct competitor in cloud-managed BGM for hospitality and retail chains.
• Jamendo Licensing: Independent music licensing platform offering commercial-use background music to businesses and venues. Comparable to Express In Music's indie-only licensing model and curated BGM catalog.

Broad incumbents

• USEN Corporation: Japan's largest commercial BGM and cable TV operator, and an investor in Express In Music. Comparable in business model (licensed B2B piped-in music) but operates at much greater scale across Japan.
• Spotify (for Business): Major consumer streaming platform whose Soundtrack Your Brand subsidiary competes in enterprise BGM. Indirect incumbent shaping the B2B music streaming competitive landscape.

Regional players

• Qsic: Australia-headquartered B2B in-store audio and music streaming platform serving retail and hospitality. APAC regional peer with comparable cloud-managed multi-outlet BGM offering.

Emerging players

• Soundsuit: European B2B background music streaming service for hotels, restaurants, and retail. Emerging direct competitor in the cloud-managed BGM space with a comparable SaaS-style model.
• Epidemic Sound: Subscription-based commercial music licensing platform primarily for content creators and brands. Comparable indie catalog approach and royalty-paid musician model, with overlap in commercial music curation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jerrychen1
• YouTubeyoutube.com/channel/UCZUNzf2gGhLcNq1ZLhlYbUw
• LinkedInlinkedin.com/company/express-in-music
• Facebookfacebook.com/ExpressInMusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Express In Music