Lürzers ARCHIVE
Lürzers ARCHIVE is a private B2B advertising trade magazine founded in 1984, headquartered in Vienna, Austria, serving the worldwide advertising industry with a small team of 11 to 50 employees.
- Company typePrivate
- Founded1984
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Lürzers ARCHIVE does
Lürzers ARCHIVE is a private B2B advertising magazine founded in 1984 and headquartered in Vienna, Austria. The company operates within the global advertising trade media category, targeting advertising professionals, creative agencies, and brand marketers. Its self-description as a "Worldwide B2B advertising magazine" implies an international audience and distribution footprint built over four decades of continuous operation.
The company's primary product is its advertising magazine, distributed through its website at luerzersarchive.com. Available data does not disclose specifics on the technology stack, editorial platform, content management systems, or distribution mechanics underlying the publication. No mobile applications, public APIs, SDKs, or third-party integrations are documented. The company maintains a small workforce of 11-50 employees and has no disclosed subsidiaries, parent entities, or investor base.
Lürzers ARCHIVE operates as a for-profit private company. No revenue figures, pricing models, subscription structures, advertising rate cards, or customer segments are disclosed in available sources. There is no record of funding rounds, acquisitions, partnerships, leadership changes, product launches, regulatory actions, or restructuring events in the supplied data. The company shows no disclosed AI, machine learning, or advanced technology capabilities. As of the latest available data, the company's website remains accessible and the business appears to be operating, but the lack of public financial and strategic disclosures limits deeper analysis of its current commercial position.
Lürzers ARCHIVE firmographics
Firmographics- Name
- Lürzers ARCHIVE
- Legal name
- Lürzers Archive
- Website
- https://luerzersarchive.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lürzers ARCHIVE is a private B2B advertising trade magazine founded in 1984, headquartered in Vienna, Austria, serving the worldwide advertising industry with a small team of 11 to 50 employees.
- Ownership category
- akta.pro rank
Lürzers ARCHIVE industry classification
Industry- Product category
- Trade Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Lürzers ARCHIVE is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Markets served
Lürzers ARCHIVE business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Lürzers ARCHIVE product offering
Product offeringCore offering
Lürzers ARCHIVE publishes a worldwide B2B advertising magazine that features and showcases creative advertising campaigns, commercial photography, and industry content for the global advertising trade. The publication, founded in 1984, serves advertising professionals with curated creative work via print and online channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Lürzers ARCHIVE Magazine A worldwide B2B trade magazine that showcases creative advertising campaigns, commercial photography, and industry content for advertising professionals, agencies, and brand marketers.
Companies that use Lürzers ARCHIVE
Customer profileIdeal customer profiles1 record
Lürzers ARCHIVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lürzers ARCHIVE competitors and assessment
Company assessmentDirect peers
- Communication Arts: Communication Arts is a trade publication for the advertising, design, and visual communications industries, featuring creative work and hosting respected industry awards — closely mirroring Lürzers Archive's editorial and awards model.
- Creative Review: Creative Review is a UK-based B2B publication focused on advertising, design, and creative work, producing a print magazine and online editorial — comparable to Lürzers Archive in both niche focus and format.
- Campaign: Campaign is a long-running global trade title covering the advertising and media agency world, including news, agency rankings, and awards — a closely comparable B2B advertising publication serving the same professional audience.
- The Drum: The Drum is a global media brand for the marketing and advertising industries, publishing news, features, and awards across advertising, media, and agency verticals — overlapping directly with Lürzers Archive's B2B advertising readership.
- Shots: Shots is a global trade publication covering the advertising creative industry, producing a print magazine, online coverage, and the Shots Awards — a directly comparable offering to Lürzers Archive's creative advertising coverage and awards programs.
Emerging players
- Little Black Book: Little Black Book (LBB) is a digital-first global platform for the advertising creative community, covering campaigns, agencies, and production companies — comparable to Lürzers Archive's creative-industry focus with a digital-led model.
- It's Nice That: It's Nice That is a digital publication covering the creative industries including advertising, design, and art, serving a similar creative-professional audience as Lürzers Archive.
- Contagious: Contagious is a marketing intelligence platform covering innovative advertising and brand campaigns, combining editorial content with insight services — comparable in audience (brand marketers and agencies) and creative-focus to Lürzers Archive.
Broad incumbents
- Adweek: Adweek is a leading US-based advertising and marketing trade publication covering agencies, brands, and media; it operates at significantly larger scale but addresses the same B2B advertising audience as Lürzers Archive.
- Ad Age: Ad Age (Advertising Age) is an established global advertising and marketing trade title providing news, data, and events for agency and brand professionals, comparable in editorial scope to Lürzers Archive but operating at much larger scale.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Lürzers ARCHIVE social profiles
Digital presenceLürzers ARCHIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lürzers ARCHIVE leadership team
Management profileNumber of profiles
Lürzers ARCHIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lürzers ARCHIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lürzers ARCHIVE
What does Lürzers ARCHIVE do?
Lürzers ARCHIVE publishes a worldwide B2B advertising magazine that features and showcases creative advertising campaigns, commercial photography, and industry content for the global advertising trade. The publication, founded in 1984, serves advertising professionals with curated creative work via print and online channels.
When was Lürzers ARCHIVE founded?
Lürzers ARCHIVE was founded in 1984. It employs 11 to 50 people.
Where is Lürzers ARCHIVE based?
Lürzers ARCHIVE is headquartered in Vienna, Austria, in the Europe region.
Who are Lürzers ARCHIVE's main competitors?
Direct peers on record are Communication Arts, Creative Review, Campaign, The Drum and Shots. Emerging players are Little Black Book, It's Nice That and Contagious. Broad incumbents are Adweek and Ad Age.
Does Lürzers ARCHIVE have an API?
No public API is recorded for Lürzers ARCHIVE.
What industry is Lürzers ARCHIVE in?
Lürzers ARCHIVE's product category is Trade Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 513120 and its SIC code is 2721.