The Growth Coach

What The Growth Coach does

The Growth Coach is a privately held business and sales coaching franchise system founded in 2003 and headquartered in Columbus, Ohio as of March 2026 following acquisition by Brad Schneider through BDS Equity Holdings LLC. It operates a network of 28 franchise locations across the United States, Canada, China (Hong Kong), and Puerto Rico, in which independent franchisees deliver coaching services to SMB owners, executives, sales leaders, and distributed teams. Service delivery is built around the proprietary, registered Strategic Mindset® Process — a quarterly coaching framework developed over two decades — and is augmented by the 4D DISC Assessment Report and a Cloverleaf.me-integrated AI coaching tool for real-time client engagement.

The company's product portfolio comprises six core service lines: Strategic Mindset® Coaching, Leadership Development Programs, Sales Coaching, Team Coaching with AI Coaching & Assessments, Team Dynamics & Communication Workshops, and Succession Planning & Talent Readiness, supplemented by a free downloadable guidebook used as a lead magnet. All services carry a 100% Money-Back Guarantee. Technology infrastructure is intentionally lean: no native mobile application, no disclosed API, and AI capability is sourced entirely through the Cloverleaf.me partnership, with text-based AI modality providing accountability and insight delivery between coaching sessions.

The growth model is a classic franchise licensing motion. The company sells territories at an initial investment range of $54,000–$75,900, then collects ongoing royalties and fees tied to franchisee gross revenue (which averaged $82,470 per location in 2024). Marketing is decentralized, with each franchise owner expected to act as a community-facing thought leader supported by corporate-level content marketing, case studies, social media, and a podcast. End customers are exclusively SMBs across diverse verticals, and the company collectively coaches several thousand clients per year through its franchise network. The March 2026 change of control transitioned ownership from Strategic Franchising Systems to operator-owner Brad Schneider — only the second owner in the brand's history — with no disclosed institutional capital involvement.

Name

The Growth Coach

Legal name

The Growth Coach

Website

https://thegrowthcoach.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

The Growth Coach is a privately held business and sales coaching franchise system founded in 2003, operating 28 franchise locations across the US, Canada, China, and Puerto Rico. Independent franchisees deliver coaching built on the proprietary Strategic Mindset® Process to SMB owners, executives, sales leaders, and teams, augmented by AI coaching via Cloverleaf.me.

Ownership category

akta.pro rank

Product category

Business Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industries

Sales Leadership & Revenue Executive Coaching (EDABANAL), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), High-Potential & Succession Coaching (EDABANAC)

Keywords

• Business coaching services
• Sales coaching programs
• Leadership development coaching
• Franchise coaching network
• Team coaching workshops

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Licensing: The company generates revenue through franchise licensing fees. Initial franchise costs range from $54,000 to $75,900. Franchisees pay ongoing fees to operate under The Growth Coach brand and access their methodology, tools, and support systems.
2. Business & Sales Coaching Services: Revenue is generated from providing coaching services to business owners, executives, and teams through franchisee-operated offices. Services include Strategic Mindset Coaching, Leadership Development, Sales Coaching, and Team Coaching.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Growth Coach is a business and sales coaching franchise system that delivers Strategic Mindset® Coaching, Leadership Development, Sales Coaching, Team Coaching, and Succession Planning services through independently owned franchise offices. Its flagship offering is the quarterly Strategic Mindset Process framework, complemented by AI-powered coaching tools (Cloverleaf.me) and assessment-based diagnostics like the 4D DISC Assessment Report. All services are backed by a 100% Money-Back Guarantee.

Product overview

The Growth Coach offers a unified coaching platform built around its proprietary Strategic Mindset System, combining training, consulting, coaching, and diagnostics. The core product portfolio consists of six interconnected coaching services: Strategic Mindset® Coaching (the flagship quarterly framework), Leadership Development Programs, Sales Coaching, Team Coaching with AI Coaching & Assessments, Team Dynamics & Communication Workshops, and Succession Planning & Talent Readiness. The company also provides a free Strategic Business Owner Guidebook as a lead magnet. All services are backed by a 100% Money-Back Guarantee and leverage the company's holistic, science-based approach to drive sustainable behavior change and business growth acceleration.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Mindset® Coaching A quarterly coaching framework that helps business owners and leaders gain clarity, reduce overwhelm, and focus on priorities through a structured process proven over two decades.
• Leadership Development Programs Coaching and tools designed to help leaders grow in confidence, capability, and consistency to improve decision-making, strengthen trust, and increase retention.
• Sales Coaching A process to help sales professionals, teams, leaders, and business owners improve confidence, sharpen mindset, and create stronger sales results through the Growth Coach Sales Coaching Process.
• Team Coaching with AI Coaching & Assessments Personalized coaching combining assessment-based insights and AI-supported tools to help teams improve communication, leadership, and team dynamics.
• Team Dynamics & Communication Workshops Tailored workshop experiences designed to strengthen trust, improve communication, and build better collaboration across organizations.
• Succession Planning & Talent Readiness Strategic process that helps organizations prepare for leadership transitions by identifying future leaders, developing talent, and ensuring smooth organizational continuity.
• Franchise Licensing (Territory) Franchise licensing offering prospective owners the right to operate a Growth Coach territory under the brand, with access to proprietary methodology, training, tools, and ongoing support. Initial investment ranges from $54,000 to $75,900.

Quantifiable outcome

• Revenue growth from $1.4M to $2.1M (50% increase) for HVAC/plumbing contractor after 12 months of coaching
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• SCORE Mentors: SCORE is a U.S.-based nonprofit mentoring and business advisory organization offering free coaching to small business owners. It competes indirectly for the same SMB-owner attention and acts as a price-anchored alternative for budget-constrained prospects.

Direct peers

• Vistage: Vistage operates the largest CEO peer-advisory and executive coaching membership in North America, serving business owners and executives — the same primary persona The Growth Coach targets. Both monetize ongoing relationships with growth-minded leaders.
• FocalPoint Coaching: FocalPoint is a business and sales coaching franchise associated with Brian Tracy, operating a franchised coaching model targeting SMBs. Comparable franchise structure and overlapping sales/business coaching curriculum make it a near-direct peer.
• Sandler Training: Sandler Training is a global sales training and coaching franchise system with a similar licensing model and SMB/sales-leader audience overlap. Both sell into sales leaders and revenue teams via local franchise operators.
• ActionCOACH: ActionCOACH is the largest direct competitor: a global business coaching franchise system serving SMB owners and executives with similar group-first and one-on-one coaching models. Both compete for the same franchisee candidates and end-client persona.

Emerging players

• Scaling Up (Gazelles): Scaling Up (formerly Gazelles) provides a coaching methodology and certified coach network around Verne Harnish's growth framework, serving growth-stage SMBs. Comparable methodology-plus-coach-network model targeting similar strategic-mindset buyer.
• CoachSource: CoachSource is a coaching services provider offering executive and leadership coaching solutions to enterprises and SMBs. Comparable executive-coaching offering but services-led rather than franchise-distributed.
• EMyth (now Guidant Financial): EMyth (integrated with Guidant Financial) delivers small-business coaching and education for owner-operators, sharing The Growth Coach's SMB-owner persona and structured methodology (E-Myth Mastery). Overlaps on coaching but distributes through different channels.

Broad incumbents

• Dale Carnegie Training: Dale Carnegie is a long-established corporate training and leadership development franchise offering leadership, sales, and presentation courses. Larger and broader in scope than The Growth Coach but overlaps in leadership development and corporate training delivery.
• Tony Robbins Results Coaching: Tony Robbins' business coaching arm targets business owners and entrepreneurs with high-ticket coaching engagements. A well-capitalized competitor in the same SMB/owner executive coaching category with a brand-led rather than franchise-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheGrowthCoachCorp
• LinkedInlinkedin.com/company/the-growth-coach
• Instagraminstagram.com/growthcoach_usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Growth Coach