SmartCell
SmartCells (SATECH Inc.) manufactures patented rubber cylindrical cell cushioning products — anti-fatigue mats, fall protection flooring, athletic training surfaces, and Zelus insoles — serving healthcare, manufacturing, aviation, military, and athletic customers through direct sales and e-commerce.
- Company typePrivate
- Founded1988
- HeadquartersChehalis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SmartCell does
SATECH Inc., operating as SmartCells Cushioning Technology, is a privately held US manufacturer founded in 1988 and headquartered at 1769 Bishop Road, Chehalis, Washington. The company designs, produces, and sells a patented rubber cylindrical cell cushioning technology across anti-fatigue mats, treatment table runners, custom modular flooring, athletic training surfaces (volleyball and pickleball), physical therapy equipment, and consumer insoles. Its core technical innovation is a matrix of hollow synthetic rubber cylinders (offered in SBR, EPDM, Nitrile, and ESD compounds) that compress and rebound in phase with body movement, claimed to reduce impact forces by up to 90% while remaining stable rather than bottoming out like foam or gel alternatives.
The company operates a dual-channel go-to-market. A direct-to-consumer e-commerce storefront handles pre-sized products — Zelus prefabricated insoles ($34–$56/pair), treatment table runners ($180–$296), physical therapy mats ($240–$3,503), and smaller volleyball training mats. An enterprise field-sales motion handles custom wall-to-wall and modular tile installations for healthcare facilities, airports, military bases, manufacturing plants, senior living communities, and collegiate athletic programs. Pricing spans from $34 insoles to $18,912.50 for the Volley Pro mat, with custom projects quoted per square foot. Distribution is entirely direct, with no third-party resellers.
The company's customer base spans recognizable enterprise accounts including Boeing, Kaiser Permanente, Delta, American Airlines, United, TSA, the US Coast Guard, multiple Air Force bases (Eglin, Fairchild, Hurlburt), Marriott/Sheraton properties, and Enterprise Rent-A-Car. Over its 35+ year history SmartCells has pivoted addressable markets multiple times: from playground fall protection standards in the late 1980s, to workplace anti-fatigue mats in the 2000s, to athletic training surfaces in the 2010s, and into orthotics via the 2015 Fastech Labs acquisition which spawned the Zelus insole line. In 2024 the company added anti-microbial mats and received a Pharmacy 500 Award.
SmartCell firmographics
Firmographics- Name
- SmartCell
- Legal name
- SATECH Inc.
- Website
- https://smartcellsusa.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartCells (SATECH Inc.) manufactures patented rubber cylindrical cell cushioning products — anti-fatigue mats, fall protection flooring, athletic training surfaces, and Zelus insoles — serving healthcare, manufacturing, aviation, military, and athletic customers through direct sales and e-commerce.
- Ownership category
- akta.pro rank
SmartCell industry classification
Industry- Product category
- Anti-Fatigue & Fall Protection Flooring
- NAICS
- Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)
Keywords
Where SmartCell is headquartered
LocationHeadquarters
- HQ city
- Chehalis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartCell business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Anti-Fatigue Mats and Runners: Pre-sized mats (e.g., 2'x3', 3'x5') and runners (2' or 3' wide, custom lengths) sold directly via e-commerce and B2B sales for workstations, treatment tables, and standing areas.
- Custom Anti-Fatigue Flooring: Wall-to-wall and modular tile-based (3'x3' tiles) custom anti-fatigue flooring solutions sold as projects with consultation, design, and installation support. Revenue is project-based, typically quoted per square foot with custom configurations.
- Zelus Anti-Fatigue Insoles: Prefabricated insoles (Zelus Lite, Zelus Active, Zelus Cushion) sold via e-commerce at price points from $34 to $56 per pair, targeting standing workers and athletes for on-the-go anti-fatigue support.
- Volleyball Training Mats and Equipment: Specialized volleyball mats (Volley 1, 3, 5, 7, 9, Pro) and Fastech custom orthotics sold to collegiate, club, and high school volleyball programs. Products range from $299 to $18,912.50.
- Fastech Custom Orthotics: On-site custom orthotic production system using Fastech Labs molding technology, enabling same-day dispensing of custom orthotics to athletic programs and physical therapy clinics.
- Physical Therapy and Training Solutions: Performance training mats, treatment table mats, and Fastech orthotics sold to physical therapy clinics, potentially qualifying for ADA tax credits and generating additional revenue per session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Zelus Cushion Anti-Fatigue Insole |
| Unit Pricing | Pay-as-you-go | Zelus Lite Anti-Fatigue Insole |
| Unit Pricing | Pay-as-you-go | Zelus Active Anti-Fatigue Insole |
| Unit Pricing | Pay-as-you-go | 3' x 5' Physical Therapy Mat |
| Unit Pricing | Pay-as-you-go | 2' x 5' Treatment Table Runner – EPDM |
| Unit Pricing | Pay-as-you-go | 2' x 6' Treatment Table Runner – EPDM |
| Unit Pricing | Pay-as-you-go | 2' x 7' Treatment Table Runner – EPDM |
| Unit Pricing | Pay-as-you-go | 4.3' x 5' Physical Therapy Mat |
| Unit Pricing | Pay-as-you-go | Volley 1 (Volleyball Mat) |
| Unit Pricing | Pay-as-you-go | Volley 3 (Volleyball Mat) |
| Unit Pricing | Pay-as-you-go | Volley 5 (Volleyball Mat) |
| Unit Pricing | Pay-as-you-go | Volley 7 (Volleyball Mat) |
| Unit Pricing | Pay-as-you-go | Volley 9 (Volleyball Mat) |
| Unit Pricing | Pay-as-you-go | Volley Pro (Volleyball Mat) |
| Unit Pricing | Pay-as-you-go | 9' x 9' Physical Therapy Mat |
| Unit Pricing | Multi-year contract | Custom Wall-to-Wall Flooring (per project) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
SmartCell product offering
Product offeringCore offering
SmartCells manufactures and sells patented rubber-based anti-fatigue mats, treatment table runners, custom modular flooring, fall protection surfaces, volleyball training mats, pickleball safety courts, and Zelus anti-fatigue insoles built on its proprietary SmartCells Cushioning Technology. Products are sold via direct e-commerce for pre-sized items and via custom project sales/consultations for enterprise and government customers in healthcare, manufacturing, aviation, military, athletics, physical therapy, and senior living markets.
Product overview
SmartCells Cushioning Technology, manufactured by SATECH Inc., offers a comprehensive portfolio of anti-fatigue and fall protection products centered on its patented rubber cylindrical cell technology. The product line includes three main categories: (1) Anti-Fatigue Solutions encompassing pre-sized mats (2' x 3', 3' x 5', 4.3' x 5'), Treatment Table Runners (2' x 5' through 2' x 7' in EPDM), Custom Modular Flooring (3' x 3' tiles with full customization options), and Anti-Microbial variants; (2) Training & Therapy Solutions including Volleyball Training Mats (Volley 1 through Volley Pro ranging from 68" x 60" to 24' x 33'), Pickleball Safety Court and Referee Mat, Physical Therapy Mats (9' x 9' with functional movement decals), and Fastech Custom Orthotics acquired brand; and (3) Zelus Prefabricated Insoles (Cushion, Lite, and Active tiers) bringing SmartCells cushioning technology into footwear. The products are sold directly through the company's e-commerce shop and through custom project quotations for larger installations.
Differentiator
Problem solved
Functional benefit
Brands
- Zelus: Prefabricated insoles featuring Patented SmartCells Cushioning technology, combining industrial world cushioning with athletic world orthotic design in over-the-counter products.
Products and services
- SmartCells Anti-Fatigue Mats and Runners Pre-sized anti-fatigue mats and runners designed to reduce standing pain and fatigue in workplaces. Available in multiple sizes (e.g., 2' x 3', 3' x 5', 2' or 3' wide runners with custom lengths) and rubber compounds (SBR, EPDM, ESD, Nitrile) for healthcare, pharmacy, manufacturing, retail, and home workstations. Sold via direct e-commerce and B2B sales.
- SmartCells Custom Anti-Fatigue Flooring Solutions Custom anti-fatigue flooring solutions including modular 3' x 3' tiles, wall-to-wall flooring, and counter-to-wall installations. Fully customizable by thickness (1/2" or 1"), compound (SBR, EPDM, Nitrile, ESD), color, and ramping options. Sold as project-based installations with design consultation and on-site installation support for enterprises and government facilities.
- SmartCells Fall Protection Products Fall protection mats and flooring designed to minimize fall-related injuries for aging homeowners, care facilities, and safe rooms. Includes bedside fall protection mats and wall-to-wall flooring solutions that absorb up to 90% of impact forces, targeting senior living communities, long-term care facilities, aging-in-place homeowners, and special-needs safe rooms.
- SmartCells Volley Series Volleyball Training Mats A series of volleyball training mats (Volley 1, 3, 5, 7, 9, and Pro) ranging in size from 68" x 60" portable mats to 24' x 33' semi-permanent full-court installations. Designed for blocking, spiking, and 6-on-6 drills, reducing up to 80% of impact from jumping and landing. Created with 5x NCAA Champion John Dunning. Trusted by 40+ collegiate, club, and high school volleyball programs.
- SmartCells Physical Therapy Mat Large 9' x 9' training mat (162 lbs) for rehabilitation exercises with optional XY Ladder or Y Balance Test functional movement decals. ADA-compliant transition ramping included. May qualify for ADA tax credits and enables per-session revenue generation. Sold to physical therapy clinics and rehabilitation facilities.
- Zelus Anti-Fatigue Insoles Prefabricated insoles featuring SmartCells Cushioning Technology in the heel and forefoot, available in three tiers: Zelus Cushion ($34/pair, no arch support), Zelus Lite ($45/pair, with EVA foam arch support), and Zelus Active ($56/pair, pre-molded thermoplastic arch). Designed for standing workers, pickleball players, and athletes seeking portable anti-fatigue support. Sold direct-to-consumer via e-commerce.
- Fastech Custom Orthotics Custom orthotic program using the patented Fastech pillow system for 100% custom fit through on-site molding directly to the athlete's foot. Enables same-day dispensing of custom orthotics to athletic programs and physical therapy clinics. Sold to collegiate volleyball programs, sports medicine practices, and athletic trainers.
- SmartCells Pickleball Safety Court and Referee Mat Cushioned pickleball safety court surface that absorbs up to 90% of impact forces to protect players from overuse injuries and falls, plus a portable 22" octagonal SmartCells Referee Mat designed for pickleball officials. Sold to pickleball clubs, tournament organizers, and sports facilities.
- Anti-Microbial Mats and Runners Anti-microbial treated mats and runners designed for healthcare and hygiene-sensitive environments. Added as a new product line to the SmartCells catalog targeting hospitals, pharmacies, labs, and other facilities requiring enhanced hygiene.
- SmartCells SlimLine Anti-Fatigue Mat Lower profile (3/8" height) anti-fatigue mat with basket weave surface texture designed for home and office use. Available in 2' x 3' size in three colors with a 4-year warranty.
Quantifiable outcome
- Reduces up to 90% of impact forces
- +8 more outcomes
Companies that use SmartCell
Customer profileNamed customers9 records
Segments10 records
Ideal customer profiles8 records
SmartCell technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SmartCell partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Interface FLORminorInterface FLOR entered a partnership with SmartCells (SATECH) in May 2011 to bring SmartCells compliant flooring technology to the healthcare market. Interface FLOR distributed SmartCells cushioning technology as a flooring underlayment in healthcare settings, leveraging its established healthcare and commercial flooring distribution channels.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
SmartCell competitors and assessment
Company assessmentDirect peers
- NoTrax: NoTrax (a Justrite Safety Group brand) is one of the largest manufacturers of anti-fatigue mats and ergonomic floor matting in North America, directly competing with SmartCells across industrial, commercial, and healthcare verticals with similar rubber and foam mat offerings.
- Apache Mills: Apache Mills manufactures anti-fatigue mats, entrance mats, and ergonomic flooring products sold through industrial distribution channels. The company directly competes with SmartCells in the B2B anti-fatigue mat market for manufacturing, retail, and commercial customers.
- Durable Corporation: Durable Corporation produces anti-fatigue mats, industrial floor matting, and ergonomic workstations for manufacturing and industrial customers. Their product line directly overlaps with SmartCells' core anti-fatigue mat business.
- Wearwell (Ali Group): Wearwell, part of Ali Group, designs and manufactures ergonomic anti-fatigue mats and industrial flooring solutions. The company competes directly with SmartCells in industrial and commercial standing-worker applications.
- Powerstep: Powerstep produces orthotic insoles and foot care products sold through pharmacies, running stores, and medical channels. They compete directly with SmartCells' Zelus and Fastech custom orthotic offerings.
- Superfeet: Superfeet manufactures premium performance insoles using proprietary biomechanical shapes and materials, directly competing with SmartCells' Zelus insole line in athletic, work, and casual footwear channels.
- Sport Court: Sport Court designs and installs modular athletic flooring and sport surfaces for volleyball, basketball, and multi-sport facilities. They compete with SmartCells' volleyball training mats and modular tile systems in athletic facility construction.
Broad incumbents
- 3M: 3M's Safety & Industrial division offers anti-fatigue mats, floor marking, and worker safety products through extensive industrial distribution networks. While not focused exclusively on rubber cushioning, 3M competes with SmartCells across multiple B2B channels with broader portfolio scale.
- Gerflor: Gerflor is a global manufacturer of sports flooring, vinyl flooring, and wall-to-wall commercial surfacing. They serve overlapping healthcare, sports, and commercial flooring customers with broader product portfolios than SmartCells' niche rubber cushioning.
Emerging players
- Currex: Currex produces dynamic insole systems with structured arch support for running, cycling, and work footwear. They compete with SmartCells' Zelus line in the performance insole category with a more biomechanics-focused positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartCell social profiles
Digital presenceSmartCell compliance and trust
Trust signalCompliance5 records
SmartCell financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartCell leadership team
Management profileNumber of profiles
Profiles1 record
SmartCell subsidiaries and ownership
Company hierarchySubsidiaries1 record
SmartCell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartCell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartCell
What does SmartCell do?
SmartCells manufactures and sells patented rubber-based anti-fatigue mats, treatment table runners, custom modular flooring, fall protection surfaces, volleyball training mats, pickleball safety courts, and Zelus anti-fatigue insoles built on its proprietary SmartCells Cushioning Technology. Products are sold via direct e-commerce for pre-sized items and via custom project sales/consultations for enterprise and government customers in healthcare, manufacturing, aviation, military, athletics, physical therapy, and senior living markets.
Is SmartCell a public or private company?
SmartCell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartCell founded?
SmartCell was founded in 1988. It employs 11 to 50 people.
Where is SmartCell based?
SmartCell is headquartered in Chehalis, United States, in the North America region.
How does SmartCell make money?
Six revenue lines are on record. Anti-Fatigue Mats and Runners are the primary driver. The others are custom Anti-Fatigue Flooring, zelus Anti-Fatigue Insoles, volleyball Training Mats and Equipment, fastech Custom Orthotics and physical Therapy and Training Solutions.
Who are SmartCell's main competitors?
Direct peers on record are NoTrax, Apache Mills, Durable Corporation, Wearwell (Ali Group), Powerstep, Superfeet and Sport Court. Broad incumbents are 3M and Gerflor. Currex is listed as an emerging player.
Does SmartCell have an API?
No public API is recorded for SmartCell.
What industry is SmartCell in?
SmartCell's product category is Anti-Fatigue & Fall Protection Flooring. Its primary akta.pro industry code is IMAOAFAH, Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories), with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 3252 and its SIC code is 2820.