Grandscape

What Grandscape does

Grandscape is a $1.5 billion, 430-acre outdoor mixed-use shopping, dining, and entertainment destination located in The Colony, Texas, approximately 30 minutes outside Dallas. The property opened in phases beginning in 2019-2020 with a grand-opening weekend in April 2021, and today houses more than 100 tenants organized into themed sub-districts: The Homestead (local artisan and boutique retail), The Grotto (upscale outdoor dining), The Kaleidoscope (retail), and dedicated entertainment, residential, office, and hotel zones. Anchor tenants include Nebraska Furniture Mart (a Berkshire Hathaway subsidiary that serves as the property's primary backer), Scheels, Galaxy Theatres, Andretti Indoor Karting & Games, Fritz's Adventure, PopStroke mini-golf, and — since August 2024 — Cosm's 87-foot LED shared-reality dome.

Grandscape's business model is commercial real estate leasing plus event-space rental. The company leases space to a diversified mix of retail, dining, entertainment, hospitality, and service tenants and additionally rents three purpose-built venues — The Stage (55'W x 35'D with integrated AV and LED screens), The Lawn (130'W x 177'L), and The Terrace — for private corporate events, fundraisers, weddings, and buy-outs accommodating 20 to 2,000 guests. Pricing is set tenant-by-tenant and event-by-event; no unified subscription or tiered pricing model exists for the property itself.

Grandscape is privately held with 11-50 employees and no public revenue disclosure. Distribution is exclusively physical; the property markets itself through Instagram, TikTok, a branded podcast ('Experience Grandscape'), email newsletters, and co-marketing with presenting sponsors (Corona, Choctaw Casinos & Resorts, Crest Auto Group, Baylor Scott & White Health). The site has no proprietary software platform, no public APIs, and no mobile app — the company is a real estate and experiential-marketing operator rather than a technology business.

Name

Grandscape

Legal name

Grandscape

Website

https://grandscape.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Grandscape operates a $1.5 billion, 430-acre outdoor mixed-use shopping, dining, and entertainment destination in The Colony, Texas, leasing space to 100+ tenants and renting event venues for corporate and private functions.

Ownership category

akta.pro rank

Product category

Mixed-Use Retail and Entertainment Real Estate

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Retail-Department Stores (5311)

akta.pro primary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Mixed-use retail development
• Commercial real estate leasing
• Event venue rental
• Entertainment dining destination
• Outdoor shopping center

Headquarters

HQ city

The Colony

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Commercial Real Estate Leasing: Grandscape generates primary revenue by leasing space to a diverse mix of retail, dining, entertainment, hospitality, and service tenants. The property includes dedicated zones: The Homestead (boutique/local artisans), The Grotto (upscale outdoor dining), The Kaleidoscope (retail), and office/residential components.
2. Event Space Rental: Grandscape rents its venues — The Stage (55'W x 35'D with integrated AV and LED screens), The Lawn, and The Terrace — for private events including corporate functions, charity fundraisers, weddings, and buy-outs. Venues accommodate 20 to 2,000 guests.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Grandscape operates a 430-acre outdoor shopping, dining, and entertainment destination in The Colony, Texas, featuring 100+ tenants across curated districts (The Grotto, The Homestead, The Kaleidoscope). It leases commercial space to retail, dining, entertainment, hospitality, and service tenants; rents event venues (The Stage, The Lawn, The Terrace); and operates office (Work Grandscape), residential, and hotel components while hosting free and ticketed public events year-round.

Product overview

Grandscape is a single, unified outdoor shopping, dining, and entertainment destination in The Colony, Texas—a $1.5 billion mixed-use development. The property integrates multiple experience layers: core retail (NFM, Scheels, Bullzerk), dining (40+ restaurants across casual to fine dining), entertainment venues (Cosm LED dome, Andretti Karting, Galaxy Theatres, Fritz's Adventure, PopStroke mini-golf, Worldsprings), event rental spaces (The Stage, The Lawn, The Terrace accommodating 20-2,000 guests), residential living (Jefferson Grandscape, Live Grandscape), office space (Work Grandscape), and hotel accommodations (Hampton Inn, Homewood Suites). District brands The Grotto and The Homestead organize dining and retail into distinct neighborhood experiences. The destination targets families, professionals, and groups seeking shopping, dining, entertainment, and events in a pedestrian-friendly outdoor setting.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Spaces (The Stage, The Lawn, The Terrace) Event venue rentals including The Stage (55'W x 35'D with integrated AV and LED screens), The Lawn (130'W x 177'L), and The Terrace, accommodating 20 to 2,000 guests for corporate functions, fundraisers, weddings, and private buy-outs.
• Work Grandscape (Office Leasing) Office leasing offering for companies seeking to attract and retain talent, providing professional workspaces in a mixed-use "play-ground environment" with access to dining, entertainment, retail, and residential amenities.
• The Grotto (Outdoor Dining District) Outdoor dining and nightlife district featuring restaurants and patios located between the Kaleidoscope and Grandscape Blvd, with lower and upper level dining experiences.
• The Homestead (Local Artisan District) Retail district featuring local artisans and family-owned shops offering gifts, food, clothing, jewelry, leather goods, drinks, and more, nestled among trees.
• Residential Living (Jefferson Grandscape and Live Grandscape) Residential apartment offerings including Jefferson Grandscape and Live Grandscape apartments within the development.
• Hotel Accommodations (Hampton Inn & Suites and Homewood Suites) On-site hotel offerings through Hampton Inn & Suites and Homewood Suites for visitors traveling to Grandscape.
• Public Event Programming Year-round calendar of free and ticketed public events including concerts, movie nights, casino nights, family programming, and seasonal celebrations that drive consumer foot traffic to the tenant mix.

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major and minor.

• Choctaw Casinos & ResortsmajorGTM or Marketing PartnerChoctaw Casinos & Resorts is a presenting sponsor of major Grandscape events including Casino Night (with professional dealers from Choctaw Casino & Resort-Durant) and Red, White & BOOM (Fourth of July celebration). Choctaw provides event content and co-marketing while gaining visibility among DFW consumers.
• Corona (Corona USA)majorGTM or Marketing PartnerCorona is the presenting sponsor of the Sounds of Summer concert series on the Corona Stage & Lawn. The brand also sponsors other events at the property. Corona's branding appears on the Stage & Lawn venue itself.
• Crest Cars / Crest Auto GroupmajorGTM or Marketing PartnerCrest Cars (Crest Auto Group) is a presenting sponsor for movie nights and other events at Grandscape. The company also provides naming rights to the Crest Auto Parking Garage, a multi-story parking structure on the property.
• BSW Health (Baylor Scott & White Health)majorGTM or Marketing PartnerBaylor Scott & White Health is a presenting sponsor of multiple family-focused events at Grandscape, including the Fun in the Sun series. The partnership brings health-conscious family programming to the property.
• CosmmajorTechnology or IntegrationCosm is an immersive entertainment venue operator that built an 87-foot LED shared-reality dome at Grandscape, opening August 31, 2024. Cosm's venue uses cutting-edge technology to deliver sports, entertainment, and cinematic content. Cosm's presence is a major technological anchor for the property.
• AstoundminorGTM or Marketing PartnerAstound is listed as a brand partner on the Grandscape partnerships page.
• UNT (University of North Texas)minorGTM or Marketing PartnerUniversity of North Texas is listed as a brand partner on the Grandscape partnerships page.
• LISD (Lewisville Independent School District)minorGTM or Marketing PartnerLISD is listed as a brand partner on the Grandscape partnerships page.
• Arrow ExterminatorsminorOthersArrow Exterminators is listed as a brand partner on the Grandscape partnerships page.
• American Landscape SystemsminorOthersAmerican Landscape Systems is listed as a brand partner on the Grandscape partnerships page.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Destiny USA: Large entertainment and retail complex in Syracuse, NY featuring WonderWorks, indoor go-karts, and Goosenecks entertainment venues alongside traditional retail; comparable as a destination megamall with experiential entertainment layered onto a retail base.
• Easton Town Center: Open-air mixed-use lifestyle center in Columbus, OH featuring retail, dining, entertainment venues, office space, and residential; comparable as a curated, pedestrian-friendly outdoor destination with entertainment anchors.
• American Dream: Large-scale retail and entertainment megamall in East Rutherford, NJ featuring Nickelodeon Universe, DreamWorks Water Park, an indoor ski slope, observation wheel, and an IKEA-anchored retail mix; operates as a multi-billion-dollar mixed-use entertainment destination directly comparable to Grandscape in format and tenant strategy.
• Mall of America: The largest shopping mall in the United States, located in Bloomington, MN; combines 500+ stores, Nickelodeon Universe indoor theme park, Sea Life Minnesota Aquarium, and a hotel—directly comparable as a mixed-use destination combining retail with integrated entertainment attractions.
• Downtown Summerlin: Open-air mixed-use development in Las Vegas, NV featuring retail, dining, entertainment (including a stadium and City National Arena), office, and residential; comparable as a master-planned live-work-play destination with an entertainment-first tenant mix.
• West Edmonton Mall: One of the world's largest malls in Edmonton, Canada, featuring Galaxyland amusement park, World Waterpark, an ice rink, and a hotel; directly comparable as a global mixed-use entertainment destination with integrated amusement park and lodging.
• Sawgrass Mills: Massive outlet and entertainment shopping complex in Sunrise, FL operated by Simon Property Group; combines outlet retail with dining and entertainment options and is one of the largest outlet malls in the US, directly comparable in scale and outlet-anchored tenant mix.

Regional players

• CityCentre (Houston): Texas-based mixed-use development in Houston featuring retail, dining, Class-A office, residential, and a hotel; comparable in tenant mix and live-work-play positioning but serving a different Texas metro than DFW.
• The Domain (Austin): Upscale open-air lifestyle center in Austin, TX operated by Simon Property Group; combines luxury retail, dining, office, and residential in an outdoor format directly comparable to Grandscape's mix, though serving a different Texas metro than DFW.
• Watters Creek at Montgomery Farm: Open-air lifestyle center in Allen, TX (DFW metro) featuring retail, dining, entertainment, and residential; comparable as a DFW-metro open-air mixed-use destination, though substantially smaller in scale than Grandscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/grandscapetx
• TikToktiktok.com/discover/grandscape-tx
• Xx.com/grandscapetx
• LinkedInlinkedin.com/company/grandscapetx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandscape