What A2R Solutions does

A2R Solutions is a Dubai-headquartered value-added reseller and implementation partner founded in 2009, specializing in Sage and complementary business management software for the Middle East market. The company resells, deploys, and supports the Sage product family — including Sage 50 (US, UK, and Canadian editions), Sage 200 Evolution, Sage 300 ERP, and Sage 300 People — alongside FirstBit Accounting/ERP, Intuit QuickBooks Online, Bayzat payroll, IceWarp collaboration, MobiWork field-service software, and Xperdyte manufacturing modules. As a Gold Certified Sage Middle East Solution Provider with 10+ years of partnership status, A2R holds a privileged distribution position that allows it to localize, implement, and support enterprise-grade accounting, ERP, and HRMS systems for UAE-based customers.

The company's underlying technology stack is essentially an aggregated third-party portfolio rather than proprietary software: A2R's differentiators are regional compliance expertise (FTA-approved VAT software, WPS payroll, IFRS reporting), a Tier 3 certified data center in the UAE on Microsoft infrastructure offering user-based cloud hosting with a 99.95% SLA, and integration know-how across e-commerce, banking, HR, and payments. It reports ISO and SSAE16 compliance for the data center and emphasizes cybersecurity features including multi-layered authentication, threat scanning, and defined backup/DR policies.

A2R generates revenue from a mix of software license resale and subscription, professional implementation and consulting services, managed cloud hosting, and ongoing training and support contracts. The go-to-market is sales-led, anchored in a direct Dubai sales team (phone, WhatsApp, website quote forms, free demos) and amplified by Sage partner co-marketing. Customer base spans 1,000+ cumulative accounts with a 95% retention rate, distributed across SMB, mid-market, government, and field-service verticals — with no single anchor customer disclosed and horizontal segmentation across multiple industries.

Name

A2R Solutions

Legal name

A2R Solutions

Website

https://a2rsolutions.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

A2R Solutions is a Dubai-based Gold Certified Sage partner and value-added reseller founded in 2009, implementing and supporting Sage, FirstBit, QuickBooks, and complementary ERP, HRMS, and cloud hosting solutions for SMB and mid-market customers across the Middle East.

Ownership category

akta.pro rank

Product category

ERP and Accounting Software Reseller and Implementation

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• ERP software reseller
• Accounting software implementation
• HRMS payroll solutions
• Cloud hosting services
• Sage business partner

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licensing and Resale: Resale of Sage software products (Sage 50 US/UK/CA, Sage 200 Evolution, Sage 300 ERP), FirstBit ERP, Intuit QuickBooks, and related add-on modules. Revenue generated from software licenses, upgrades, and subscriptions.
2. Implementation and Consulting Services: Professional implementation services for ERP systems, business process consulting, system customization, and integration with existing business systems.
3. Cloud Hosting Services: Application hosting services on Tier 3 certified data center in UAE, providing user-based platform, Microsoft-powered infrastructure with 99.95% SLA and 24x7 support.
4. Training and Support Services: Post-implementation support, training services on FTP accredited TAX software, hotline support, and system maintenance services.
5. FirstBit Software: FirstBit Accounting and ERP solutions with pricing starting from AED 1080, offering VAT compliance, multi-company, multi-currency capabilities, and IFRS compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

A2R Solutions is a value-added reseller and certified implementation partner for Sage, FirstBit, QuickBooks, Bayzat, and IceWarp business management software, targeting SMBs and mid-market organizations across the Middle East. The company resells, implements, customizes, and supports accounting, ERP, HRMS, payroll, manufacturing, and field-service software, and operates a Tier 3 certified cloud hosting data center in the UAE on Microsoft infrastructure. Revenue is generated through software licensing/subscriptions, professional implementation and consulting services, and managed cloud hosting with 24x7 support.

Product overview

A2R Solutions offers a portfolio of business management software solutions organized around core accounting and ERP platforms supplemented by specialized modules. The core accounting offerings include Sage 50 (US, UK, and Canada editions), QuickBooks Online, and FirstBit Accounting. The ERP portfolio centers on Sage 200 Evolution and Sage 300 ERP, supplemented by FirstBit ERP. HRMS and payroll capabilities are delivered through Sage 300 People and Bayzat. Additional specialized solutions include Xperdyte Manufacturing for production planning, MobiWork for property/field service management, and IceWarp for business communication. Cloud hosting infrastructure services are provided on a Tier 3 data center in UAE. The company operates as a value-added reseller and implementer of these third-party platforms, providing consulting, deployment, training, and ongoing support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sage 50 US Accounting software for small businesses and startups in the US market, formerly Peachtree, designed to simplify everyday accounting, financial process management, customer/sales management, and purchasing automation. Available to A2R customers in the Middle East as part of the Sage 50 portfolio.
• Sage 50 UK UK-focused accounting software for small businesses with VAT compliance, available in three editions: Accounts, Accounts Plus, and Accounts Professional. Marketed to small businesses and startups in the Middle East needing UK-style accounting workflows.
• Sage 50 CA Canadian accounting software for small-scale businesses, formerly Simply Accounting, available in four editions: First Accounting, Pro Accounting, Premier Accounting, and Quantum Accounting. Resold to A2R customers requiring Canadian-style accounting.
• QuickBooks Online Cloud-based online accounting software for small businesses with expense tracking, customizable invoices, bank connection, VAT tracking, time tracking, batch invoicing, inventory tracking, project tracking, and multi-currency support across 145 currencies. Available in tiered subscriptions including Simple Start, Essentials, and Plus.
• FirstBit Accounting Full-cycle accounting software approved by UAE FTA, developed by a local team, offering VAT compliance, multi-company, multi-currency, IFRS compliance, payroll, and inventory in one system. Subscription pricing starts from AED 1,080. Targeted at UAE businesses needing FTA-approved local accounting.
• Sage 200 Evolution Integrated business management ERP providing complete financial management, invoicing, accounts receivable/payable, inventory, order fulfillment, and built-in CRM. Supports modular add-ons (e.g., Xperdyte manufacturing) and is targeted at mid-market organizations needing scalable ERP with industry-specific extensions.
• Sage 300 ERP Comprehensive multi-currency, multi-company, multi-site ERP available on-premise or online, designed to keep total cost of ownership low by supporting multiple technologies, databases, and operating systems. Targeted at mid-market and enterprise customers with complex financial and operational needs.
• FirstBit ERP Comprehensive ERP system with flexible, scalable functionality covering all business operations, available via flexible cloud subscription plans or fully customizable on-premise deployment. Includes an end-to-end construction ERP solution and serves 250,000+ FirstBit customers worldwide.
• Sage 300 People Agile, cost-effective HR and payroll solution that processes HR functions with fast implementation, security, and stability. Features a universal calculation engine, real-time online design, and integration with Sage Pay and Sage SkillsMap. Targeted at mid-market and enterprise customers needing full HRMS.
• Bayzat HR & Payroll HR and payroll technology platform with monthly payroll management, WPS compliance, attendance tracking, shift scheduling, HR admin, and expense management with OCR receipt scanning. Targeted at UAE businesses needing WPS-compliant payroll.
• Xperdyte Manufacturing Cost-effective manufacturing resource planning solution that integrates with Sage 200 Evolution, providing Bill of Materials with 5 cost elements, Works Orders for WIP control, MRP, Production Scheduling, and Quality Control. Targeted at manufacturers seeking integrated production and financial management.
• Sage Property Management (powered by MobiWork) Award-winning mobile app and cloud-based property management software providing field service management, equipment management, logistics, field sales, and field marketing with real-time visibility, route planning, dispatch, and customer portal features. Targeted at property and field service operations.
• IceWarp Business communication and collaboration suite featuring email, TeamChat, online conferences for up to 200 participants, WebDocuments office suite with collaborative editing, smart attachments, two-factor authentication, and Microsoft Outlook compatibility. Targeted at SMBs and mid-market organizations needing integrated communication.
• Cloud Hosting Application hosting service on a Tier 3 Certified Secured Data Centre in Dubai, powered by Microsoft Technology with 99.95% SLA, user-based platform, auto-provisioning, complete user management tools, ISO and SSAE16 compliance, 24x7 on-site security, free-cooling systems, multi-layered authentication, anti-ransomware and hacking protection, and disaster recovery. Targeted at UAE customers requiring local data residency.

Quantifiable outcome

• 95% customer retention rate demonstrates strong customer satisfaction and service quality
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, major and secondary.

• Sage SoftwarecoreChannel Partner/ Reseller/ Distributor · 1 January 2009Sage is the primary technology partnership. A2R Solutions is a Gold Certified Sage Middle East Solution Provider with 10+ years of partnership. The company resells and implements the full Sage product portfolio including Sage 50, Sage 200 Evolution, Sage 300 ERP, and Sage 300 People. As a Premium Partner, A2R has access to exclusive partner resources, certifications, and support from Sage.
• Tata Consulting Services (TCS)majorStrategic or Co-development Partner · 1 January 2009TCS is a global leader in IT services, consulting, and business solutions. A2R collaborates with TCS as a business partner for business management software and services. TCS provides the technology ecosystem and product suite including TCS BaNCS for banking, capital markets, wealth management, and insurance industries.
• FirstBitcoreChannel Partner/ Reseller/ DistributorFirstBit is an ERP solution provider with over 250,000 customers worldwide. A2R Solutions provides implementation, training, and support for FirstBit Accounting and FirstBit ERP products. FirstBit offers UAE FTA-approved accounting software with VAT compliance and multi-currency support.
• BayzatsecondaryChannel Partner/ Reseller/ DistributorBayzat provides HR, payroll technology, and employee experience solutions. A2R offers Bayzat Payroll solutions including monthly payroll management, WPS compliance, attendance tracking, shift scheduling, and expense management with OCR receipt scanning.
• IceWarpsecondaryChannel Partner/ Reseller/ DistributorIceWarp provides business email, team collaboration (TeamChat), video conferencing, and office productivity suite. A2R offers IceWarp solutions with features including smart attachments, two-factor authentication, Outlook compatibility, and collaborative document editing.
• XperdytesecondaryTechnology or IntegrationXperdyte Advanced Manufacturing provides manufacturing resource planning solutions integrated with Sage 200 Evolution. The solution covers Bill of Materials, Works Orders (WIP), MRP Production Scheduling, Quality Control and Traceability.
• MobiWorksecondaryTechnology or IntegrationMobiWork provides award-winning mobile workforce software for field services, equipment management, logistics, field sales, and field marketing. A2R offers Sage Property Management powered by MobiWork with real-time visibility, scheduling, dispatch, and customer portal features.
• MicrosoftcoreTechnology or IntegrationMicrosoft technology powers A2R's cloud hosting infrastructure. The enterprise-class data center is powered by Microsoft Technology with Windows Native application virtualization services, providing secure and scalable cloud solutions for business applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tata Consultancy Services (TCS): Global IT services and consulting giant explicitly partnered with A2R. While much larger and broader, it competes in the same enterprise solutions space and could displace A2R on larger UAE deals.

Direct peers

• Invenio Business Solutions: UK-based Sage partner specializing in ERP and CRM implementations. Directly comparable as a Sage-focused implementation partner delivering consulting, customization, and support services.
• Al Futtaim Technologies: Large UAE-based IT solutions provider reselling and implementing enterprise software including ERP and HR solutions for SMB and mid-market customers. Comparable VAR/model lineup and Middle East footprint.
• Emitac Solutions: UAE-headquartered IT solutions provider and system integrator offering enterprise software, cloud, and managed services. Overlap with A2R in ERP implementation, cloud hosting, and regional enterprise support.
• Mindstream (Mideast Data Systems): UAE-based Sage Gold Partner offering ERP, HRMS, and financial software implementation across the Middle East. Directly comparable business model, vendor mix, and customer segments as A2R Solutions.
• Alpha Data (PCCW): UAE IT services and system integrator with enterprise software implementation and cloud capabilities. Comparable in regional focus, service portfolio, and enterprise customer base.

Regional players

• NetSol Technologies: Mid-market/Pakistan-headquartered ERP vendor with Middle East presence. Comparable as a regional ERP/financial software provider with similar SMB and mid-market target segments.

Emerging players

• Bayzat: UAE-based HR, payroll, and employee benefits platform that A2R partners with. Compares as a software vendor in the same HCM/insurance niche serving UAE SMBs, with overlapping go-to-market.
• FirstBit: UAE-approved accounting and ERP vendor with 250,000+ customers worldwide that A2R resells. Competes in the same accounting/ERP category with FTA-approved VAT compliance and Arabic localization.
• Acumatica Partner Network (VARs in UAE): Cloud-native ERP platform with growing partner ecosystem in the Middle East. Competes with Sage/Xperdyte stacks for mid-market ERP implementations in the same customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/a2rsolutions
• Facebookfacebook.com/a2rsolutionsonline
• LinkedInlinkedin.com/company/a2r-solutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A2R Solutions