Red Events

What Red Events does

RED Events Pte. Ltd. is a Singapore-headquartered, founder-led event management company founded in 2009 by Managing Director Faye Handley. The company delivers bespoke, consultancy-driven event solutions across five core service lines: Client Facing Events (corporate conferences, product launches, seminars, exhibitions), Staff Events (team building, family days, year-end dinners and dances), Private Events (weddings, themed parties, anniversaries), Overseas Events (corporate retreats and incentive travel via hotel brand partnerships), and REDCARES (charitable and CSR events). It has also extended into Virtual Events and Hybrid Events following a 2020 COVID-19 pivot, offering live streaming, webinars, augmented reality experiences, virtual event spaces, and hybrid physical-digital formats through third-party technology partners. The team consists of approximately six core members plus founder Faye Handley, supported by a Creative & Digital Lead and an Events & Marketing Executive, operating from a Singapore headquarters with a secondary office also in Singapore.

The company operates a pure professional services revenue model with quote-based, bespoke pricing per event; no public pricing, no SaaS platform, and no recurring subscription streams are disclosed. Distribution is direct-to-client via field sales, consultation, and a website enquiry form, supplemented by organic social media presence on Instagram, Facebook, LinkedIn, and Pinterest, plus a content blog. Customer concentration is dispersed across more than fifteen named enterprise logos spanning beauty (Sephora), pharmaceuticals (Restylane, Roche), energy (ExxonMobil, OilTanking), medical devices (Zimmer), life sciences (DSM), automotive (Daimler), technology (LinkedIn), manufacturing (Kohler), luxury hospitality (CÉ LA VI), financial services (NN Investment), insurance (Beazley), recruitment (Michael Page), and luxury brands (Sonam), indicating a multi-vertical corporate and private client base.

Geographic reach is anchored in Singapore with project execution in the UAE (Dubai), Hong Kong, and China, enabled by partnerships with leading international hotel brands. Event scale ranges from intimate private gatherings of ten guests to large corporate functions accommodating up to 1,200 attendees. The company holds no patents, trademarks, certifications, or external funding, and is wholly founder-owned with no parent entity, subsidiaries, or institutional investors identified in the available data.

Name

Red Events

Legal name

RED EVENTS PTE. LTD.

Website

https://redevents.com.sg

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Events is a Singapore-based, founder-led event management firm founded in 2009 that delivers bespoke corporate, private, overseas, virtual, and hybrid events for enterprise clients across multiple industries, including Sephora, ExxonMobil, Daimler, Roche, and LinkedIn.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Miscellaneous Business Services (7380)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Virtual Community Festivals & Cultural Events (Online Celebrations) (MPAGAOAK), Anniversary & Milestone Celebration Services (HSACACAD)

Keywords

• Event management services
• Corporate event planning
• Private event styling
• Virtual event solutions
• Overseas event management

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: Full-service event management from conceptualisation through to completion. Services include client facing events, staff events, private events, overseas events, and REDCARES charitable events.
2. Event Styling & Decor: Event styling services including venue decoration, themed events, branded experiences, and visual design elements
3. Virtual & Hybrid Events: Digital event solutions for corporate and private clients including conferences, seminars, team building, product launches, family days, and gala dinners in virtual or hybrid formats

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Red Events is a Singapore-based event management company that delivers bespoke, consultancy-driven event solutions for corporate and private clients. Services span end-to-end event conceptualisation, planning, execution, and styling for in-person, virtual, and hybrid events ranging from intimate gatherings of 10 guests to large-scale functions of up to 1,200 attendees.

Product overview

RED Events is a service-based event management company offering bespoke event solutions in Singapore. The company provides a comprehensive suite of event management services spanning event conceptualisation, planning, execution, and styling. Their core service portfolio includes Client Facing Events (corporate conferences, product launches), Staff Events (team building, family days, D&Ds), Private Events (weddings, parties), Overseas Events (retreats, incentive travel), and REDCARES (charitable events). Following a 2020 pivot during COVID-19, RED expanded into Virtual Events and Hybrid Events, offering digital event management including live streaming, webinars, augmented reality experiences, virtual event spaces, and hybrid solutions. The company also provides Event Styling & Decor services. All offerings are delivered through a consultancy-driven, flexible approach with full customization capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Client Facing Events Corporate client events including product launches, conferences, seminars, and exhibitions. RED delivers bespoke solutions from initial conceptualisation through to completion with complete event management.
• Staff Events Employee engagement events including social family days, team building activities, and year-end dinner and dance celebrations. Customized events built around motivating, aligning and exciting employees.
• Private Events Personal celebrations including weddings, themed birthday

Quantifiable outcome

• Successfully managed events from 30 to 1,200+ attendees
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Leading Hotel BrandscoreStrategic or Co-development Partner · 1 January 2012RED Events has established partnerships with leading hotel brands globally, enabling them to connect clients with international venues for overseas retreats and incentive travel events. This partnership allows the company to offer worldwide event coverage.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• George P. Johnson Experience Marketing: Global experiential marketing agency producing corporate events, product launches, and conferences for enterprise clients. Comparable in client profile (large multinationals) and bespoke event execution model.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, conferences, and experiential campaigns. Comparable in serving multinational brand marketers with bespoke, concept-driven event solutions.
• Cvent: Global event management technology and services platform. Comparable as it combines event software with end-to-end event planning and virtual/hybrid delivery, directly overlapping RED's expanded service stack.
• Sparks: Global brand experience agency producing corporate meetings, conferences, and experiential events. Comparable in client base (large enterprises) and bespoke event design and production focus.

Emerging players

• Hopin (RingCentral Events): Virtual and hybrid event platform (now part of RingCentral). Comparable as the type of tech-native provider RED competes with for virtual/hybrid event delivery budgets.
• Splash: Event marketing platform for branded corporate events, conferences, and experiential campaigns. Comparable as an emerging tech-enabled alternative in the corporate events space.
• Bizzabo: Event experience platform offering in-person, virtual, and hybrid event solutions with registration, marketing, and analytics. Comparable to RED's virtual/hybrid event capabilities, especially as a tech-enabled alternative.

Direct peers

• Pico Group: Singapore-headquartered global experiential marketing and event services group. Directly comparable as a full-service event management and brand experience provider serving enterprise clients across Asia-Pacific.
• Live Group: Singapore event management agency offering corporate, private, and MICE events. Comparable as a similarly sized regional boutique event agency targeting enterprise and private clients.
• Kingsmen Creatives: Singapore-based integrated communications and experiential marketing group with event, exhibition, and brand activation capabilities. Closely comparable in geographic base and end-to-end event service offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/redeventssg
• LinkedInlinkedin.com/company/red-events-singapore-
• Instagraminstagram.com/redeventssg
• Pinterestpinterest.com/redsingapore

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Events