ProperShot
ProperShot is a Paris-based AI platform that enables real estate agents and franchise networks to capture, enhance, and stage property listing photos and videos from a smartphone, offering virtual staging, one-click editing, and automated video generation via subscription and API.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What ProperShot does
ProperShot is a Paris-based, AI-powered visual content platform purpose-built for the real estate industry, offering individual agents and franchise networks a smartphone-and-web workflow for capturing, enhancing, and promoting property listings. Its core product combines in-app photo capture guidance (HDR technology and gyroscope-assisted alignment) with one-click AI editing features — Magic Eraser, Sky Replacement, Floor Replacement, Wall Painting, and Perspective Alignment — alongside generative AI virtual home staging that furnishes empty rooms, plus automated video generation that turns photos into short-form promotional clips for Instagram, TikTok, and portals.
The underlying technology stack is domain-specialized computer vision and generative AI trained on real estate imagery, with the company describing its algorithms as purpose-built for property detection, room segmentation, furniture placement, and architectural rendering. A public API (documented at propershot.readme.io) exposes these tools for embedding into third-party property portals and proptech platforms. Following its acquisition by Nodalview in summer 2024, ProperShot's product and tech teams were integrated into the larger entity, which now bundles ProperShot's photo, video, and staging capabilities with Nodalview's 360° tours and 2D floor plans, supported from Paris and Brussels.
The business model is a multi-channel SaaS with two published subscription tiers — Discovery at €79/month (one feature, three users, unlimited properties, 15 home stagings) and Pro at €139/month (two features, three users, 20 home stagings) — billed monthly with no long-term commitment and a 7-day free trial with no credit card required. A separate enterprise licensing/API model serves proptech platforms, and a direct enterprise sales motion targets large franchise networks for organization-wide deployments. The company operates across 30+ countries with deep roots in France, claiming 22,000+ customers and a 4.9/5 Google rating, with named franchise relationships including Laforêt, Orpi, ERA, CapiFrance, RE/MAX, iad, L'Adresse, Optimhome, Dr House, Expertimmo, EXP Realty, Propriétés Privées, Casavo, and Zefir.
ProperShot firmographics
Firmographics- Name
- ProperShot
- Legal name
- ProperShot by Nodalview
- Website
- https://propershot.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProperShot is a Paris-based AI platform that enables real estate agents and franchise networks to capture, enhance, and stage property listing photos and videos from a smartphone, offering virtual staging, one-click editing, and automated video generation via subscription and API.
- Ownership category
- akta.pro rank
ProperShot industry classification
Industry- Product category
- Real Estate Visual Content Software
- NAICS
- Commercial Photography (541922), Photographic Services (54192)
- SIC
- Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH)
- akta.pro secondary industries
- Digital Restoration & Remastering (4K/8K Scan, Image Stabilization, Dirt/Scratch Removal) (MPADAMAB), Digital Archiving & Asset Management (MAM/DAM, Cataloging, QC) (MPADAMAG)
Keywords
Where ProperShot is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
ProperShot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Discovery Plan: Entry-level subscription at €79/month (excl. VAT) offering 1 feature (photo, video, or virtual tour), 3 users, unlimited properties, unlimited basic AI edits, and 15 home stagings per month. Includes 100 photos or 5 videos or 5 virtual tours monthly.
- Subscription - Pro Plan: Premium subscription at €139/month (excl. VAT) offering 2 features (photo, video, or virtual tour), 3 users, unlimited properties, unlimited basic AI edits, and 20 home stagings per month. Includes 100 photos and 5 videos and 5 virtual tours monthly. Marketed as 'most popular' tier.
- API / Enterprise Licensing: Enterprise licensing model for property tech companies and platforms that want to integrate ProperShot tools via API into their own applications. Contact sales required for pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Discovery - Entry level with 1 feature (€79/month) |
| Subscription | Monthly | Pro - Mid-tier with 2 features (€139/month) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
ProperShot product offering
Product offeringCore offering
ProperShot is an all-in-one AI-powered SaaS platform that enables real estate agents to capture, enhance, and promote property listing visuals from a smartphone or web browser. It combines HDR photo capture, one-click AI editing tools (Magic Eraser, Sky Replacement, Floor Replacement, Wall Painting, Perspective Alignment), virtual home staging, and automatic promotional video generation. Following acquisition by Nodalview in 2024, the suite expanded to also include 360° virtual tours and 2D floor plans.
Product overview
ProperShot is an all-in-one AI-powered solution for real estate photography and visual content creation. The core product encompasses photo capture with HDR technology, AI-powered image enhancement (Magic Eraser, Sky Replacement, Floor Replacement, Wall Painting), and automated promotional video generation. Following its acquisition by Nodalview (a European leader in real estate marketing), the platform expanded to include 360° virtual tours and 2D floor plans as part of an integrated suite. The product is offered through two subscription tiers: Discovery (79€/month) for single-feature access and Pro (139€/month) for dual-feature access, both including core editing tools and home staging capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- ProperShot Platform All-in-one AI-powered platform enabling real estate agents and agencies to capture HDR property photos from a smartphone, apply one-click AI editing (Magic Eraser, Sky Replacement, Floor Replacement, Wall Painting, Perspective Alignment), perform virtual home staging, and automatically generate promotional videos. Offered via mobile apps and web to individual agents, real estate franchise networks, and via API to property tech platforms.
- ProperShot API Developer API that exposes all ProperShot tools (photo enhancement, virtual staging, sky replacement, floor replacement, wall painting, etc.) for integration into property tech platforms, portals, and software vendor applications via documented endpoints at propershot.readme.io.
- Home Staging v2 Updated AI-powered virtual home staging feature that digitally places furniture and decor into empty or sparsely furnished rooms to help buyers visualize potential; v2 adds improved realism, a floor-preservation option, and better furniture proportions.
Quantifiable outcome
- Properties with high-quality HDR photos sell 32% faster than listings with standard photos (National Association of Realtors study)
- +3 more outcomes
Companies that use ProperShot
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
ProperShot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature10 records
ProperShot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NodalviewcoreProperShot was acquired by Nodalview, a European leader in real estate marketing. The acquisition brings together the largest AI team dedicated to real estate visuals. ProperShot's algorithms and product/tech teams are being integrated into Nodalview. The combined entity offers an extended suite including professional photos, videos, 360° tours, 2D plans, and virtual home staging. Support is enhanced from Paris and Brussels.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ProperShot competitors and assessment
Company assessmentBroad incumbents
- Matterport: 3D property capture and digital twin platform for real estate marketing; broader incumbent in property visuals with complementary offerings rather than direct editing competition.
- Nodalview: Acquirer of ProperShot (summer 2024) and broader real estate marketing platform offering 360° tours, floor plans, and visual services; incumbent in the same vertical post-acquisition.
- Compass: Large US residential brokerage and technology platform investing heavily in agent marketing tools; broader incumbent that competes for agent-tech mind share and budget.
Emerging players
- Photoroom: AI photo-editing platform used by small businesses including real estate agents; broader tool than ProperShot with overlapping AI background removal and editing features.
Direct peers
- roOomy: 3D/AR virtual staging and visualization platform for real estate; offers virtual staging and interior design rendering comparable to ProperShot's home staging functionality.
- Virtual Staging AI: AI virtual staging SaaS specifically for real estate listings, directly competing with ProperShot's home staging feature on a similar subscription-based model.
- REimagineHome: AI-powered virtual staging, empty-spaces furnishing, and photo enhancement purpose-built for real estate agents — overlapping with ProperShot's core feature set.
- Styldod: Visual marketing services for real estate including AI virtual staging, image enhancement, and floor plans; competes in the same vertical with overlapping agent-tooling use cases.
- AI Home Design: AI-based image tools for real estate including virtual staging, photo editing, and room redesign — direct overlap with ProperShot's editing suite.
- Spacely AI: AI-driven interior design and virtual staging for real estate, offering similar image-generation capabilities for empty rooms and rendering upgrades.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProperShot social profiles
Digital presenceProperShot financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProperShot leadership team
Management profileNumber of profiles
Profiles1 record
ProperShot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProperShot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProperShot
What does ProperShot do?
ProperShot is an all-in-one AI-powered SaaS platform that enables real estate agents to capture, enhance, and promote property listing visuals from a smartphone or web browser. It combines HDR photo capture, one-click AI editing tools (Magic Eraser, Sky Replacement, Floor Replacement, Wall Painting, Perspective Alignment), virtual home staging, and automatic promotional video generation. Following acquisition by Nodalview in 2024, the suite expanded to also include 360° virtual tours and 2D floor plans.
Is ProperShot a public or private company?
ProperShot is a private company. It is classified as corporate owned and is currently operating.
When was ProperShot founded?
ProperShot was founded in -1. It employs 11 to 50 people.
Where is ProperShot based?
ProperShot is headquartered in Paris, France, in the Europe region.
How does ProperShot make money?
Three revenue lines are on record. Subscription - Discovery Plan is the primary driver. The others are subscription - Pro Plan and API / Enterprise Licensing.
Who are ProperShot's main competitors?
Broad incumbents on record are Matterport, Nodalview and Compass. Photoroom is listed as an emerging player. Direct peers are roOomy, Virtual Staging AI, REimagineHome, Styldod, AI Home Design and Spacely AI.
Does ProperShot have an API?
Yes. All ProperShot tools are available via API for integration directly into applications. Documentation available via the developer portal. Developer documentation is at propershot.readme.io.
What industry is ProperShot in?
ProperShot's product category is Real Estate Visual Content Software. Its primary akta.pro industry code is MPAHAGAH, Ingest, Indexing & Proxy/Mezzanine Generation, with a secondary code of MPADAMAB, Digital Restoration & Remastering (4K/8K Scan, Image Stabilization, Dirt/Scratch Removal). Its NAICS code is 541922 and its SIC code is 7384.