Riverside Health Club

What Riverside Health Club does

Riverside Health Club operates a dual-location full-service fitness business in Skagit Valley, Washington. Founded in 1971 in Mount Vernon, the company runs a flagship facility at 2225 Riverside Drive featuring a full aquatics center (3-lane 25-yard lap pool, exercise pool, hot tub, steam room, sauna), cardio and weight training areas, a women's-only gym, functional training studio, and racquetball courts, alongside a second 24-hour facility in Sedro-Woolley at 632 Sunset Park Drive. The company serves individual consumers across adult (22-64), young adult (13-21), senior (65+), military, educator, and corporate segments, with senior access also facilitated through insurance-channel partners Silver Sneakers, Silver & Fit, FitOn Health, and Renew Active.

The product surface spans membership-based facility access, MOSSA-branded group fitness classes (Group Power, Blast, Centergy, Ride), water fitness programming (Aqua Core, Aqua Zumba, Aqua Pilates, etc.), one-on-one personal training and Individual Design packages, private and semi-private swim lessons, HYROX-affiliated competitive training, TRX small group training, racquetball, and a digital extension via the MOSSA on Demand streaming service at $24.99/month. Member engagement is operationalized through the Riverside Coach iOS mobile app, the Riverside Rewards loyalty program integrated with Perkville, and corporate wellness partnership channels. Pricing is recurring monthly with $79-$129 enrollment fees and 1-year minimum agreements, augmented by unit-priced personal training, swim lessons, and small group classes.

Riverside is privately held and family-owned: sisters Beth Baeslack (Political Science and Mental Health & Wellness background) and Theresa Butcher (Business Management from Taylor University) completed a 10-year buyout to become sole owners on January 1, 2025, succeeding co-owners Karen Westra and Denise Skelton. The business operates direct-to-consumer with no external investment, parent company, or franchise model, supported by a 51-100 employee base led by General Manager Stephen Foster and a 28-instructor group fitness department managed by Swim Director and Group Fitness Supervisor Bethany Acton. Two side technologies differentiate the facilities: a mineral-salt + UV-light pool system for natural chlorine production, and a 2016 LED conversion across 816 lights delivering a 62% energy-use reduction.

Name

Riverside Health Club

Legal name

Riverside Health Club

Website

https://riversidehealthclub.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Riverside Health Club is a family-owned, dual-location fitness operator in Skagit Valley, Washington, founded in 1971, serving adult, senior, youth, military, educator, and corporate members with full gym facilities, aquatic programs, group fitness, personal training, and HYROX training.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness center memberships
• Group fitness classes
• Personal training services
• Aquatic fitness programs
• Swim lessons

Headquarters

HQ city

Mount Vernon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Recurring monthly membership fees from individual memberships at Mount Vernon and Sedro-Woolley locations. Full membership provides dual access to both facilities.
2. Personal Training Services: One-on-one personal training sessions with certified trainers at hourly rates. Also includes Individual Design packages with initial assessment and ongoing programming.
3. Swim Lessons: Private ($30 per 30-minute lesson) and semi-private ($35 per 30-minute lesson, split between two participants) swim instruction for ages 4+.
4. MOSSA on Demand Subscription: Streaming service for home workouts via TV, computer or mobile device. $24.99/month with ability to cancel anytime.
5. Small Group Training: Riverside Extreme small group training sessions at $12 per class. HYROX classes and other specialized group training programs.
6. Day Pass / Guest Fees: Drop-in fees for non-members visiting the facilities. Sedro-Woolley: $15 adult, $10 with member. Mount Vernon: $25 adult, $15 with member.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Riverside Health Club is a dual-location fitness center that provides monthly gym memberships granting access to cardio and strength equipment, group fitness classes (BARRE, Group Power, Yoga, Zumba, MOSSA programs), water fitness classes in a full aquatics center, racquetball courts, steam room, sauna, and hot tub. Membership also includes personal training services, private and semi-private swim lessons, small group training (TRX, HYROX), and additional paid add-ons such as MOSSA on Demand home streaming and Individual Design personalized training packages. The club operates as Skagit Valley's most established fitness community with two Skagit Valley, Washington facilities (Mount Vernon flagship and 24/7 Sedro-Woolley location).

Product overview

Riverside Health Club is a dual-location fitness center operator offering comprehensive health and fitness services. The company operates two facilities—Mount Vernon (flagship with full aquatics center) and Sedro-Woolley (24/7 access)—providing gym access, group fitness classes (BARRE, Group Power, Yoga, Zumba, and more via MOSSA programming), water fitness classes, personal training, individual design programs, small group training (including TRX and HYROX), private swim lessons, and racquetball. Digital offerings include the Riverside Coach mobile app for class booking and member check-in, MOSSA on Demand streaming service, and Riverside Rewards loyalty program integrated with Perkville. The portfolio also includes specialty programming like the PR Lifting Leaderboard and Shop Our Favs retail recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mount Vernon Location (Flagship Facility) Flagship 50,000+ square foot fitness facility located at 2225 Riverside Drive, Mount Vernon, WA. Features cardio equipment, weight training circuit, free weights, Hammer Strength weight system, women's only gym, functional training studio, full aquatics center with lap pool (3 lanes, 25 yards, 50,000 gallons, 80°F), exercise pool (32,000 gallons, 88°F), hot tub (2,500 gallons, 103°F), steam room, sauna, and racquetball courts. Full membership grants dual access to both Mount Vernon and Sedro-Woolley locations.
• Sedro-Woolley Location (R24) 24-hour fitness facility located at 632 Sunset Park Drive, Sedro-Woolley, WA, operating 24/7 with staffed hours Monday-Thursday 9am-12pm and 4pm-7pm, Friday-Saturday 9am-Noon. Features cardio equipment, weight training circuit, free weights, functional training room, and accepts Silver Sneakers/Silver and Fit programs. Open 365 days a year.
• Aquatics Center Full aquatics facility at the Mount Vernon location, including a 3-lane, 25-yard lap pool (50,000 gallons, 80°F), exercise pool (32,000 gallons, 88°F), and spa (2,500 gallons, 103°F). Features include lap swimming, water fitness classes, swim lessons, and family swim. Pool water uses minerals (salt) combined with UV light to naturally produce chlorine, creating a healthier pool environment.
• Group Fitness Classes Comprehensive group fitness program featuring BARRE, Group Active, Group Blast, Group Centergy, Group Core, Group Power, Group Ride, Pilates, Restorative Breathwork, Silver Sneakers, SWEAT, Yoga, and Zumba. Classes use MOSSA programming and are included in membership. Designed for members seeking structured group-led workouts across multiple disciplines.
• Water Fitness Classes Water-based group fitness classes including Aqua Arthritis, Aqua Core, Aqua Zumba, Aqua Deep, Aqua Pilates, Aqua Freestyle, Aqua Splash, and Water Volleyball. Included in membership with classes taught by certified water fitness instructors.
• MOSSA on Demand Streaming fitness service offering on-demand access to MOSSA workout programs including Group Power, Group Blast, Group Centergy, and Group Ride. Available via TV, computer, or mobile device for $24.99/month, cancelable anytime. For members who want home workout options beyond the physical facility.
• Personal Training One-on-one personal training services with certified trainers providing individualized workout programs, goal setting, and progress tracking at hourly rates. Trainers include Aleks, Bethany Acton, Corbin Farrington, Kyli Hamilton, Allison Weeks, Chris Curbow, Eduardo Estevez, Heather Van Hofwegen, and Emily Cordz. Designed for members seeking individualized coaching and accountability.
• Individual Design Comprehensive personalized training package including Month 1 assessment with 4 in-person sessions, intake session, goal setting, baseline measurements, macronutrient guidance, and programmed weekly split. Ongoing progress includes 2 in-person sessions with personalized programs and ongoing coaching. For members seeking a structured, multi-month fitness transformation program with nutritional guidance.
• Small Group Training (Riverside Extreme / HYROX) Small group training sessions designed to build strength and improve work capacity through creative workout formats. Includes Riverside Extreme (TRX suspension training, $12/class on Fridays at 9am) and HYROX training classes. 6-week sessions available. For members seeking coach-led group workouts with specialty programming.
• Private and Semi-Private Swim Lessons One-on-one and semi-private swim instruction for ages 4+ to adults. Certified instructors teach water safety skills and swim strokes including freestyle, backstroke, and breaststroke. Private lessons at $30 per 30-minute session; semi-private at $35 per 30-minute session (divided between two students). For individuals and small groups seeking swim skill development.
• Racquetball Racquetball court access with free equipment rental for members. Challenge courts available Monday, Wednesday, and Friday 5:00-7:30pm for players to test their level and meet new opponents. For members seeking racquet-sport play options at the club.
• Riverside Coach Mobile App Mobile application for iOS providing digital member barcode, class booking, check-in, messaging with staff, and access to current Group Fitness and Water Fitness schedules. Invitation-based registration through email from Riverside. For members needing digital access to club services.
• Riverside Rewards Loyalty Program Loyalty rewards program managed through Perkville integration. Members earn 50 points upon signup, 3 points per day for check-in, 1 point per day for booking classes. Bonus opportunities include 350 points for referring friends who purchase memberships. Points can be redeemed for rewards. For members seeking additional value from their ongoing club engagement.

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HYROXcoreStrategic or Co-development Partner · 20 February 2026Riverside Health Club became an official HYROX affiliate, promoting physical fitness through a series of accessible, safe classes considered by HYROX HQ as the healthiest way to train. Members can participate in HYROX competitions or attend HYROX classes for non-competitive fitness training.
• MOSSAcoreTechnology or IntegrationMOSSA affiliate offering professional group fitness programs including Group Ride, Group Blast, Group Power, and Group Centergy. Riverside also offers MOSSA on Demand streaming service for home workouts at $24.99/month.
• Silver SneakerscoreChannel Partner/ Reseller/ DistributorInsurance-based fitness program accepted at both Riverside Health Club locations. Provides membership access for eligible seniors through their Medicare/insurance plans.
• Silver & FitcoreChannel Partner/ Reseller/ DistributorInsurance-based fitness program accepted at Riverside Health Club, providing membership access for eligible senior members through their insurance benefits.
• FitOn HealthminorChannel Partner/ Reseller/ DistributorInsurance-based fitness program available at Riverside Health Club for eligible members.
• Renew ActiveminorChannel Partner/ Reseller/ DistributorInsurance-based fitness program accepted at Riverside, providing senior fitness membership access through United Healthcare and other participating plans.
• PerkvillecoreTechnology or IntegrationRiverside Rewards loyalty program powered by Perkville. Members earn points for check-ins, class bookings, referrals, and purchases. Points can be redeemed for rewards. Initial 50 points on signup, 3 points per day for check-ins, 1 point per day for class booking, 350 points for referring a friend who purchases membership.
• Apple (Riverside Coach App)coreTechnology or IntegrationiOS mobile app integration for member services including class schedules, booking, member barcode for check-in, and in-app messaging. App available for download from the App Store.
• Green SealminorStrategic or Co-development PartnerEnvironmental certification for cleaning products. Riverside's shampoo, hand soap, hand sanitizer, cleaners, and disinfectants are part of the Buckeye System certified by Green Seal, meeting environmental requirements.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Planet Fitness: Largest low-cost fitness chain in the U.S. with a $10–25/month membership model. Comparable as a competitive alternative in the same regional trade area, but anchored at a different price tier.
• Life Time Fitness: Premium multi-location fitness operator with full amenity clubs including aquatics, group fitness, and family programming. Comparable in product breadth but operates at significantly larger scale and price point than Riverside.
• Crunch Fitness: National multi-location fitness chain offering group classes, personal training, and aquatics at varying price tiers. Comparable to Riverside as a competing membership-based club, but at broader geographic scale.

Direct peers

• Anytime Fitness: 24/7 franchise fitness club model with personal training and small-group programming. Closely comparable to Riverside's Sedro-Woolley 24/7 location and dual-access membership structure.
• Gold's Gym: Multi-location, membership-based fitness club operator offering group fitness, personal training, and strength facilities. Directly comparable to Riverside as a community-rooted fitness club brand, though Gold's operates at a larger national scale.
• YMCA: Community-focused, multi-generational fitness and aquatics operator with membership dues and senior programs. Directly comparable to Riverside on community positioning, aquatics offerings, and senior-segment strategy via insurance partners.

Emerging players

• F45 Training: Boutique functional training franchise with small-group format similar to Riverside Extreme. Competes for the same small-group-training customer segment.
• Orangetheory Fitness: Boutique fitness franchise built around heart-rate-based group training. Comparable as a competing group-fitness destination that pulls Riverside's premium members toward specialty programming.
• Club Pilates: Boutique Pilates franchise offering reformer-based group classes. Comparable as a competing destination for Riverside's Pilates and yoga members seeking specialized studio experiences.

Others

• HYROX: Global fitness racing competition and training format. Riverside is an official HYROX affiliate; HYROX is both a programming partner and a category competitor for the endurance/functional training customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riverside Health Club