Mr. Checkout Distributors
Mr. Checkout Distributors is a national aggregator of independent Direct Store Delivery distributors connecting product manufacturers to convenience stores, independent grocers, and 60+ major retailers across the U.S., Canada, and the Caribbean through a commission-based network model.
- Company typePrivate
- Founded1989
- HeadquartersOviedo, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Mr. Checkout Distributors does
Mr. Checkout Distributors, founded in 1989 and headquartered in Oviedo, Florida, operates as a national aggregator of independent Direct Store Delivery (DSD) distributors, wagon jobbers, full-line grocery distributors, and wholesalers. The company is not a franchise; member distributors remain independent and autonomous while accessing exclusive product placements, the Mr. Checkout distributor directory, and shared marketing programs. Its core functional purpose is to solve fragmentation in the U.S. independent retail channel — over 60% of convenience stores are independently owned and serviced by small distributors — by connecting consumer product manufacturers with the routes and retail relationships they cannot build individually. The platform claims coverage of 1,100+ distributors, 35,000+ stores, 50,000+ independent retail touchpoints visited bi-weekly, 150,000+ retail association members across 13 industry associations, and access to 60+ major retailers including Kroger, Walmart, Costco, Dollar General, and Walgreens.
The company's core products include DSD Distribution, the in-store Blitz Program for rapid point-of-sale placement (capable of placing products in stores within 21 days), Food & Beverage Distribution, a National Retailer Connection Service, a Distributor Directory, and a Product Submission Platform. Supporting offerings include 3PL Logistics, Military Exchange Marketplace access, Supplier Diversity Programs (MBE, MWBE, 8(a), DBE, WOSB/EDWOSB), and the Retail Fast Track Course. There is no public-facing API, mobile application, or disclosed AI/ML capability. Marketing reach is multi-channel — YouTube, Facebook, X, LinkedIn, content marketing, and partnerships with SCCA, NASCAR, RepFinder, and BuyersDirect.
Mr. Checkout's business model is commission-based with no buyback programs, advertising costs, or holding fees — revenue is earned only on successful product placements through the distributor and retailer network. The primary customer segments are consumer product manufacturers seeking rapid independent-retail access, independent DSD distributors seeking new products, and national retail chains using the network as a product-discovery and broker channel. The company also serves convenience stores, independent grocers, and government retail (U.S. Military Exchanges), with geographic coverage in the United States, Canada, and the Caribbean. Leadership is founder-led under President Joel Goldstein.
Mr. Checkout Distributors firmographics
Firmographics- Name
- Mr. Checkout Distributors
- Legal name
- Mr. Checkout Distributors
- Website
- https://MrCheckout.net
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Mr. Checkout Distributors is a national aggregator of independent Direct Store Delivery distributors connecting product manufacturers to convenience stores, independent grocers, and 60+ major retailers across the U.S., Canada, and the Caribbean through a commission-based network model.
- Ownership category
- akta.pro rank
Mr. Checkout Distributors industry classification
Industry- Product category
- Retail Distribution Services
- NAICS
- General Line Grocery Merchant Wholesalers (42441), Grocery and Related Product Merchant Wholesalers (4244)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Convenience Store & Travel Center Broadline Distributors (AFAIAAAE)
- akta.pro secondary industry
- Retail Distribution Centers (Store Replenishment DCs) (TLALAEAA)
Keywords
Where Mr. Checkout Distributors is headquartered
LocationHeadquarters
- HQ city
- Oviedo
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Mr. Checkout Distributors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Commission-based Sales Representation: Mr. Checkout is commission-based with no buyback programs, advertising costs, or holding fees. They work as manufacturers' reps for specific products and take a commission on successful placements through their distributor and retailer network.
- Distributor Network Membership: Independent distributors, wagon jobbers, and wholesalers join the Mr. Checkout network to gain access to exclusive products, distributor directory, and market opportunities. Revenue derived from connecting suppliers to the network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based model with no upfront fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Mr. Checkout Distributors product offering
Product offeringCore offering
Mr. Checkout Distributors operates a national network of 1,100+ independent Direct Store Delivery (DSD) distributors, wagon-jobbers, and wholesalers that places consumer goods manufacturers' products on checkout counters, shelves, and coolers at 35,000+ retail locations across the U.S., Canada, and the Caribbean. The company sells distribution access, in-store merchandising (Blitz Program), and brokerage services to CPG brands, generating revenue primarily through commissions on retail sales routed through its distributor network.
Product overview
Mr. Checkout Distributors operates as a national network aggregator for independent Direct Store Delivery (DSD) distributors, wagon jobbers, and wholesalers. Founded in 1989, the company connects product manufacturers with over 60 major retailers and 155,000+ independent stores through its platform of 1,100+ distributors. The core offering consists of DSD Distribution services and Food & Beverage Distribution, supported by the In-Store Marketing Blitz Program for product placement and testing. The platform also includes a Distributor Directory, Product Submission Platform for manufacturer onboarding, Retail Fast Track Course for education, Military Exchange Marketplace access, 3PL Logistics services, and Supplier Diversity Program support. The company functions as a buyers agent with broker and distributor relationships to place products in convenience stores, independent grocery stores, and retail chains nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Store Delivery (DSD) Distribution National DSD distribution service that places consumer goods manufacturers' products onto checkout counters, shelves, and coolers at convenience stores, independent grocers, and other retail locations through a network of 1,100+ independent distributors, wagon-jobbers, and wholesalers. Sold to CPG manufacturers and brand owners seeking checkout and shelf placement.
- Food & Beverage Distribution Specialized distribution channel within the DSD network for food and beverage manufacturers, leveraging refrigerated and ambient route-to-market capabilities to place perishable and shelf-stable products in convenience stores and independent grocers.
- Blitz Program (In-Store Marketing & Merchandising) Coordinated in-store marketing and merchandising program that delivers prime checkout and cooler placement, promotional execution, and rapid market-testing campaigns for CPG brands across the independent distributor network. Used by manufacturers to launch or test products in independent retail before national rollout.
- Distributor Directory Interactive directory of independent DSD distributors, wagon-jobbers, and wholesalers within the Mr. Checkout network, used by manufacturers to identify and connect with distribution partners by region, channel, and product category.
- Product Submission Platform Online platform that allows consumer goods manufacturers to submit their products for review and distribution by the Mr. Checkout network of 1,100+ independent distributors, facilitating matchmaking between brands and DSD partners.
- National Retailer Connection Service Brokerage service that connects CPG manufacturers directly with 60+ major national retailers and 150,000+ retail members across 13 industry associations, enabling shelf placement and category entry into larger retail channels.
- 3PL Logistics Third-party logistics services supporting warehousing, fulfillment, and delivery for manufacturers and distributors operating within the Mr. Checkout network.
- Military Exchange Marketplace Distribution channel providing consumer goods manufacturers access to U.S. military exchange retail locations, leveraging the Mr. Checkout network to place products in this specialized retail channel.
Quantifiable outcome
- Products can be placed on checkout counter or in cooler within 21 days through DSD program
- +2 more outcomes
Companies that use Mr. Checkout Distributors
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Mr. Checkout Distributors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mr. Checkout Distributors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered potential - under consideration and minor.
- Tower Beverage USApotential - under considerationTower Beverage USA, a rapidly growing American beverage brand, announced it is considering Mr. Checkout Distributors for strategic national distribution of its all-new prebiotic low-carb, low-sugar beverages through the company's Direct Store Delivery network. The potential partnership would leverage Mr. Checkout's national network of independent DSD distributors, wagon jobbers, and wholesalers to place Tower Beverage products in convenience stores, bodegas, and retail locations.
- SCCA & NASCARminorStrategic marketing partnerships with SCCA (Sports Car Club of America) and NASCAR for brand visibility, credibility building, and event-based marketing activities.
- US Military ExchangesminorPartnership with US Military Exchanges (VCS, EXCHANGE, NEX, MCX, CGX) providing access to the military retail marketplace. Mr. Checkout works with the United States Military Exchanges and retail partners to service products through government distribution channels.
- RepFinderminorFeatured partner advertising platform for connecting with sales representatives.
- BuyersDirectminorFeatured partner platform for buyer connections and direct sales relationships.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Mr. Checkout Distributors competitors and assessment
Company assessmentDirect peers
- McLane Company: One of the largest DSD and broadline distributors in the US, serving convenience stores, dollar stores, and mass merchants. Highly comparable as a national DSD platform connecting CPG manufacturers to fragmented retail — but operates a corporate-owned fleet rather than Mr. Checkout's independent-distributor model.
- Core-Mark International: A leading convenience store distributor in North America with deep DSD capabilities across tobacco, snacks, and beverages. Directly comparable to Mr. Checkout's CPG-to-c-store distribution focus, though Core-Mark is corporate-owned and now part of Performance Food Group.
- KeHE Distributors: Specialty and grocery distributor supplying natural, organic, and fresh products to independent grocers and c-stores. Comparable in serving fragmented retail through a multi-category distribution network, with similar emphasis on connecting emerging brands to independent channels.
- Acosta Sales & Marketing: Large CPG broker and sales agency representing manufacturers across grocery, c-store, and mass channels. Closely comparable to Mr. Checkout's commission-based rep role and broker-to-national-retailer connections, though broader in retail coverage.
- Eby-Brown: Privately held convenience store distributor and DSD operator serving thousands of c-stores across the Midwest and beyond. Comparable DSD-led model and c-store concentration, though Eby-Brown is corporate-owned and vertically integrated versus Mr. Checkout's federated independent network.
Broad incumbents
- UNFI (United Natural Foods): Largest publicly traded wholesale grocery distributor in North America, supplying independent retailers and natural food stores. Overlaps with Mr. Checkout's grocery/foodservice distribution role but operates at much greater scale across a broader product portfolio.
- SpartanNash: Food distributor and grocery operator serving independent retailers, military commissaries, and c-stores nationwide. Comparable in its independent-retail focus and broadline distribution; offers greater vertical integration through owned retail banners.
- C&S Wholesale Grocers: Largest privately held grocery wholesaler in the US, supplying independent supermarkets, military, and retail chains. Comparable in broadline grocery distribution and independent-retailer support, but operates at materially greater scale and corporate-owned logistics footprint.
Emerging players
- RangeMe (NielsenIQ): Digital product discovery platform connecting emerging CPG brands with retail buyers. Comparable to Mr. Checkout's Product Submission Platform and supplier-to-buyer matchmaking function, but delivers it through a modern SaaS-style marketplace rather than a DSD network.
- Faire: Wholesale marketplace connecting independent brands and retailers with terms, logistics, and discovery tools. Overlaps with Mr. Checkout's supplier-to-independent-retail matchmaking, but serves specialty/gift/everyday categories digitally rather than through physical DSD.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mr. Checkout Distributors social profiles
Digital presenceMr. Checkout Distributors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr. Checkout Distributors leadership team
Management profileNumber of profiles
Profiles1 record
Mr. Checkout Distributors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr. Checkout Distributors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr. Checkout Distributors
What does Mr. Checkout Distributors do?
Mr. Checkout Distributors operates a national network of 1,100+ independent Direct Store Delivery (DSD) distributors, wagon-jobbers, and wholesalers that places consumer goods manufacturers' products on checkout counters, shelves, and coolers at 35,000+ retail locations across the U.S., Canada, and the Caribbean. The company sells distribution access, in-store merchandising (Blitz Program), and brokerage services to CPG brands, generating revenue primarily through commissions on retail sales routed through its distributor network.
Is Mr. Checkout Distributors a public or private company?
Mr. Checkout Distributors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr. Checkout Distributors founded?
Mr. Checkout Distributors was founded in 1989. It employs 1,001 to 5,000 people.
Where is Mr. Checkout Distributors based?
Mr. Checkout Distributors is headquartered in Oviedo, United States, in the North America region.
How does Mr. Checkout Distributors make money?
Two revenue lines are on record. Commission-based Sales Representation is the primary driver. The others are distributor Network Membership.
Who are Mr. Checkout Distributors's main competitors?
Direct peers on record are McLane Company, Core-Mark International, KeHE Distributors, Acosta Sales & Marketing and Eby-Brown. Broad incumbents are UNFI (United Natural Foods), SpartanNash and C&S Wholesale Grocers. Emerging players are RangeMe (NielsenIQ) and Faire.
Does Mr. Checkout Distributors have an API?
No public API is recorded for Mr. Checkout Distributors.
What industry is Mr. Checkout Distributors in?
Mr. Checkout Distributors's product category is Retail Distribution Services. Its primary akta.pro industry code is AFAIAAAE, Convenience Store & Travel Center Broadline Distributors, with a secondary code of TLALAEAA, Retail Distribution Centers (Store Replenishment DCs). Its NAICS code is 42441 and its SIC code is 5141.