What Tower Beverage USA does

Tower Beverage USA is a privately held beverage brand and distribution operator headquartered at 1 World Trade Center in New York. The company produces and distributes Sweet Seltzers, a line of prebiotic, low-carb, low-sugar beverages positioned as a better-for-you alternative to traditional craft sodas. Its underlying product technology centers on prebiotic formulations with clean ingredients, packaged in slim cans, with no proprietary manufacturing technology disclosed beyond the formulation itself.

The company's commercial model is a franchise-style Direct Store Delivery (DSD) network. Independent operators purchase turnkey distribution routes for approximately $25,000, receiving 30 pre-established retail accounts, protected territories, training, and ongoing operational support, with the opportunity to earn roughly 40% margins on sales into convenience stores, bodegas, and other retail outlets. The company is expanding this model across all 50 U.S. states, with initial route setup underway in New York and Florida, and is exploring a broader national rollout through the Mr. Checkout Distributors network and a listing on DSDDistributors.com.

Tower Beverage USA is founder-led by Bill Richards and his wife Myrna Morales Richards, motivated by the loss of firefighters from their church on 9/11. The brand is deeply tied to a social-impact mission: $5,000 per truckload produced is donated at time of production to the FDNY Foundation and Tunnel to Towers Foundation, with additional support for The Quell Foundation. This mission-driven positioning is central to both its distributor recruiting strategy and end-consumer brand identity, and differentiates the company from commodity beverage competitors, though the underlying beverage technology is replicable.

Name

Tower Beverage USA

Legal name

Tower Beverage USA

Website

https://towerbeverage.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Tower Beverage USA is a New York-based beverage company that sells prebiotic, low-carb Sweet Seltzers through a franchise-style DSD distribution network, recruiting independent route owner-operators across the United States while donating to first-responder foundations.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industries

Probiotic/Prebiotic Functional Beverage Production (Non-Fermented) (AFAFAFAE), Beverage Logistics, Warehousing & Cold-Chain Distribution (AFAIAGAM)

Keywords

• Prebiotic craft sodas
• Functional beverages
• Direct store delivery
• Beverage distribution routes
• DSD franchise model

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Beverage Product Sales: Tower Beverage USA generates revenue through the sale of its prebiotic low-carb, low-sugar beverages (Sweet Seltzers) via Direct Store Delivery network. The company sells to independent distributors who purchase routes and earn margins.
2. Distributor Route Sales: The company sells turnkey distribution routes to entrepreneurs for approximately $25,000, providing 30 pre-established retail accounts with a 40% markup potential for distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tower Beverage USA manufactures and distributes prebiotic low-carb, low-sugar craft sodas under the Sweet Seltzers brand, and sells turnkey Direct Store Delivery distribution routes to independent operators. Each route package includes 30 pre-established retail accounts, training, and a protected territory with a 40% distributor margin. The company donates $5,000 per truckload produced to the FDNY Foundation and Tunnel to Towers Foundation.

Product overview

Tower Beverage USA is a beverage brand and distribution company offering prebiotic low-carb, low-sugar beverages under the Sweet Seltzers product line. The company operates a franchise-style distributor model across all 50 U.S. states, selling turnkey distribution routes to entrepreneurs. Products are delivered through Direct Store Delivery (DSD) networks to convenience stores, bodegas, and retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Seltzers (prebiotic low-carb, low-sugar beverages) A line of prebiotic, low-carb, low-sugar craft sodas marketed as a clean, better-for-you alternative to traditional sodas with innovative flavors. Distributed in slim cans through the company's DSD network into convenience stores, bodegas, and retail locations.
• Turnkey Distribution Route (30-Account Route Package)

Quantifiable outcome

• 40% margin potential for distributors
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Tunnel to Towers FoundationcoreStrategic or Co-development PartnerTower Beverage USA donates $5,000 per truckload produced to the Tunnel to Towers Foundation, which supports first responders, veterans, and their families. The company is committed to the foundation's mission of honoring those who sacrificed on 9/11 and in the years following. Frank Siller, Chairman/CEO of Tunnel to Towers, stated the alliance will assist in ensuring people 'Never Forget' the sacrifices made.
• FDNY FoundationcoreStrategic or Co-development PartnerTower Beverage USA donates $5,000 per truckload produced to the FDNY Foundation at time of production. Bob Zito, Vice Chairman of FDNY Foundation Board, stated 'Bill has done a phenomenal job at giving back to our community.' The foundation supports firefighters and their families.
• Mr. Checkout DistributorsminorChannel Partner/ Reseller/ DistributorTower Beverage USA announced it is considering Mr. Checkout Distributors for strategic national distribution of its prebiotic low-carb, low-sugar beverages through the Direct Store Delivery network. The partnership would leverage their national network of independent DSD distributors, wagon jobbers, and wholesalers.
• The Quell FoundationminorStrategic or Co-development PartnerTower Beverage USA supports The Quell Foundation, which has a mission to reduce the number of suicides, overdoses, and incarceration of people with mental health illness. The foundation was founded by Kevin Lynch, a former submarine force member with 12 years military service.
• DSDDistributors.comminorChannel Partner/ Reseller/ DistributorFeatured routes for sale at DSDDistributors.com, a platform for beverage route distribution opportunities.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Zevia: Zevia is a zero-sugar, better-for-you soft drink brand with broad retail distribution. Like Tower, it competes on low-sugar positioning against legacy sodas across C-stores and mainstream grocery.
• Health-Ade Kombucha: Health-Ade is a functional, prebiotic/probiotic beverage brand sold through similar health-conscious and convenience retail channels. Comparable better-for-you positioning and target health-aware consumer.
• Culture Pop Soda: Culture Pop is a prebiotic, lower-sugar soda brand sold through DSD and natural channels. Comparable product format (functional soda/seltzer), target consumer, and indie CPG playbook.
• Jones Soda Co. Jones Soda is an alternative/specialty soda brand with C-store and independent retail distribution. Comparable alternative-soda positioning and small-brand distribution economics.
• Olipop: Olipop is a leading prebiotic functional soda brand competing in the same better-for-you seltzer/soda category as Tower Beverage's Sweet Seltzers. Its acquisition by The Coca-Cola Company validates the category but also raises the competitive bar for Tower.
• Poppi: Poppi is a prebiotic soda brand acquired by PepsiCo, directly overlapping Tower's prebiotic low-sugar seltzer positioning. Comparable product format, target consumer, and retail placement.

Emerging players

• Celsius Holdings: Celsius is a functional beverage brand that scaled aggressively via DSD and convenience store placement, demonstrating the playbook Tower Beverage is attempting with Sweet Seltzers. Comparable distribution and channel strategy.
• Liquid Death: Liquid Death is a differentiated D2C/conventional retail beverage brand built on a strong, mission-adjacent identity and unconventional branding. Comparable in the use of a strong brand story to drive distribution and consumer pull in a crowded category.

Broad incumbents

• Coca-Cola (functional portfolio): Coca-Cola is the dominant incumbent in non-alcoholic beverages and has been acquiring functional/prebiotic soda brands (Olipop). Comparable parent category (non-alcoholic soft drinks) and a likely competitor and potential acquirer of Tower's positioning.
• PepsiCo (functional portfolio): PepsiCo is a major incumbent that acquired Poppi and continues to expand in functional beverages. Operates broadly in the same non-alcoholic beverage space as Tower, with far greater scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/shorts/cWN9VXXD6lA?is=s1Do-1MBOkTuzh3t
• Xx.com/towerbeverages
• Facebookfacebook.com/TowerBeverageUSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Beverage USA