Delaware Today
Delaware Today is a regional lifestyle magazine publisher serving Delaware residents and visitors through print, digital, e-newsletters, and events. Founded in 1973, it is published by Today Media alongside sub-brands Weddings Today, 302 Health, and The Ultimate Guide to Delaware.
- Company typePrivate
- Founded1973
- HeadquartersWilmington, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Delaware Today does
Delaware Today is a regional lifestyle magazine and digital media publisher serving the state of Delaware. Founded in 1973 and headquartered in Wilmington, the publication covers dining, arts, entertainment, local happenings, health, and lifestyle content for Delaware residents and visitors. The company operates a monthly print magazine ($2 per issue), a website at delawaretoday.com, five weekly e-newsletters, and a portfolio of sub-brand publications including Weddings Today (twice annually), 302 Health (twice annually), and The Ultimate Guide to Delaware (annual guide). A Q&A feature called "Ask Delaware Today AI" accepts natural language questions about Delaware and returns answers from the publication's editorial archive, though the publication is fundamentally a content and events business rather than a technology business.
The business model rests on four revenue streams: print magazine subscriptions, display and classified advertising, sponsored partner content (with named partners such as Artisans' Bank), and event revenue from signature events including the Best of Delaware awards, two annual Women in Business luncheons, and the Excellence in Nursing event. Distribution spans print delivery, website, e-newsletters, social media (Instagram, X/Twitter, Facebook, LinkedIn, TikTok), and ticketed events. Local directories for restaurants, doctors, dentists, lawyers, and schools extend digital surface area into listings and lead-generation services.
Delaware Today is published by Today Media, a privately held, locally owned media conglomerate. Today Media operates other regional lifestyle publications including Bethesda Magazine, Hudson Valley, Main Line Today, 914INC., Delaware Business Times, and Westchester Magazine. Robert F. Martinelli serves as CEO and President of Today Media and Publisher of Delaware Today. The publication has been recognized with industry awards for journalism and full-color design and uses its multi-decade local reporting archive as the substrate for its AI feature.
Delaware Today firmographics
Firmographics- Name
- Delaware Today
- Legal name
- Today Media
- Website
- https://delawaretoday.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Delaware Today is a regional lifestyle magazine publisher serving Delaware residents and visitors through print, digital, e-newsletters, and events. Founded in 1973, it is published by Today Media alongside sub-brands Weddings Today, 302 Health, and The Ultimate Guide to Delaware.
- Ownership category
- akta.pro rank
Delaware Today industry classification
Industry- Product category
- Regional Lifestyle Magazine Publishing
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industries
- Food, Cooking & Beverage Magazines (MPAJAEAF), Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where Delaware Today is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Delaware Today business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Magazine Subscriptions: Print magazine subscription sales delivered to subscribers' doorsteps; priced at $2 per issue
- Advertising: Display advertising and classified ads in the print magazine and digital properties
- Partner/Sponsored Content: Sponsored partner content and branded articles from advertisers and partners such as Artisans' Bank
- Event Revenue: Signature events including Best of Delaware awards party, Women in Business luncheons, and Excellence in Nursing event
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-issue magazine subscription |
Distribution channels4 records
Marketing channels5 records
Delaware Today product offering
Product offeringCore offering
Delaware Today publishes a monthly regional lifestyle magazine (print and digital) covering dining, arts, entertainment, local happenings, and health for Delaware residents. It monetizes via print subscriptions ($2 per issue), display and classified advertising, sponsored partner content, weekly e-newsletters, an AI-powered 'Ask Delaware Today' Q&A tool, local business directories, and ticketed signature events such as the Best of Delaware Awards, Women in Business luncheons, and Excellence in Nursing.
Product overview
Delaware Today is a regional lifestyle magazine publisher offering both print and digital products. The core offering is the Delaware Today Magazine (print and digital), supplemented by specialized publications including Weddings Today, 302 Health, and The Ultimate Guide to Delaware. The digital presence includes the main website, five weekly e-newsletters, and an AI-powered Ask Delaware Today feature. The company also operates an online event calendar, local business directories, and produces signature events including the Best of Delaware Awards, Women in Business luncheons, and Excellence in Nursing event. Subscription-based print magazine is available at $2 per issue.
Differentiator
Problem solved
Functional benefit
Brands
- Weddings Today: Wedding magazine published twice annually, formerly Delaware/Main Line Bride.
- 302 Health
- The Ultimate Guide to Delaware
Products and services
- Delaware Today Magazine The flagship monthly print and digital lifestyle magazine covering dining, arts, entertainment, local happenings, health, and more for Delaware residents and visitors, available by subscription at $2 per issue.
- Weddings Today A bridal publication published twice annually, formerly known as Delaware/Main Line Bride, covering wedding planning and related content.
- 302 Health A health-focused publication published twice annually covering health and wellness topics relevant to Delaware residents.
- The Ultimate Guide to Delaware An annual comprehensive guide to Delaware covering various aspects of living, visiting, and exploring the state.
- Delaware Today Website The company's vibrant website featuring articles, event calendars, restaurant directories, and the Ask Delaware Today AI assistant.
- Weekly E-Newsletters Five weekly e-newsletters covering dining, arts, entertainment, local happenings, health, and more delivered to subscribers.
- Best of Delaware Awards A signature annual event featuring readers' polls and awards recognizing the best local businesses, restaurants, and service providers in Delaware.
- Women in Business Luncheons Two annual signature events bringing together professional women for networking and recognition.
Companies that use Delaware Today
Customer profileSegments2 records
Ideal customer profiles3 records
Delaware Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Delaware Today partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Today MediacoreToday Media is the parent company that publishes Delaware Today. It is a locally owned media company that also provides custom content and marketing solutions through Today Media Custom Communications.
- Artisans' BankminorArtisans' Bank is a partner of Delaware Today that publishes sponsored/partner content on the Delaware Today website, including articles about banking services and financial topics.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Delaware Today competitors and assessment
Company assessmentDirect peers
- Bethesda Magazine: Bethesda Magazine is a sister regional lifestyle publication under the same Today Media parent company, covering dining, arts, entertainment, and local life in the Bethesda, MD area. It is the most directly comparable peer — same parent, same business model, same regional lifestyle magazine format targeting affluent suburban communities.
- Westchester Magazine: Westchester Magazine is another Today Media sister publication serving Westchester County, NY with a regional lifestyle format covering dining, home, weddings, and local events. Operates with the exact same magazine-and-events business model as Delaware Today, making it a near-clone peer.
- Hudson Valley Magazine: Hudson Valley Magazine is a Today Media sister publication delivering regional lifestyle coverage of the Hudson Valley, NY region including dining, arts, and home content. Identical publishing model, audience type, and event business as Delaware Today.
- Main Line Today: Main Line Today is a Today Media sister publication serving Philadelphia's Main Line suburbs with regional lifestyle content, events, and subscription magazines. Same publisher (Today Media), same lifestyle magazine category, and overlapping Mid-Atlantic geographic footprint with Delaware Today.
- Philadelphia Magazine: Philadelphia Magazine is an established regional city lifestyle magazine covering dining, arts, entertainment, and local happenings in the Philadelphia metro area — directly overlapping Delaware Today's Mid-Atlantic lifestyle beat. Operates a print + digital + events model that closely mirrors Delaware Today.
- Baltimore Magazine: Baltimore Magazine is a long-running Mid-Atlantic regional lifestyle magazine covering dining, arts, entertainment, and local events in the Baltimore metro area. Closely comparable business model and category positioning to Delaware Today with similar tier of city/regional lifestyle editorial.
- Boston Magazine: Boston Magazine is a leading regional lifestyle publication covering dining, arts, entertainment, and city life in Greater Boston. Comparable in scope (regional lifestyle + events + sub-brands), scale, and audience type to Delaware Today despite serving a larger metropolitan area.
- Cincinnati Magazine: Cincinnati Magazine is an established regional lifestyle magazine covering dining, arts, entertainment, and local events in the Cincinnati metro area. Operates a print + digital + events business model highly comparable to Delaware Today.
- Indianapolis Monthly: Indianapolis Monthly is a regional lifestyle magazine covering Indianapolis-area dining, arts, entertainment, and home content. Closely comparable print + digital + events business model and audience type to Delaware Today.
- Charlotte Magazine: Charlotte Magazine is a regional lifestyle publication serving the Charlotte, NC metro area with dining, arts, entertainment, and local happenings coverage. Operates an equivalent print + digital + signature-events business model to Delaware Today.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Delaware Today social profiles
Digital presenceDelaware Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Delaware Today leadership team
Management profileNumber of profiles
Profiles11 records
Delaware Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Delaware Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Delaware Today
What does Delaware Today do?
Delaware Today publishes a monthly regional lifestyle magazine (print and digital) covering dining, arts, entertainment, local happenings, and health for Delaware residents. It monetizes via print subscriptions ($2 per issue), display and classified advertising, sponsored partner content, weekly e-newsletters, an AI-powered 'Ask Delaware Today' Q&A tool, local business directories, and ticketed signature events such as the Best of Delaware Awards, Women in Business luncheons, and Excellence in Nursing.
Is Delaware Today a public or private company?
Delaware Today is a private company. It is classified as family owned and is currently operating.
When was Delaware Today founded?
Delaware Today was founded in 1973. It employs 101 to 250 people.
Where is Delaware Today based?
Delaware Today is headquartered in Wilmington, United States, in the North America region.
How does Delaware Today make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising, partner/Sponsored Content and event Revenue.
Who are Delaware Today's main competitors?
Direct peers on record are Bethesda Magazine, Westchester Magazine, Hudson Valley Magazine, Main Line Today, Philadelphia Magazine, Baltimore Magazine, Boston Magazine, Cincinnati Magazine, Indianapolis Monthly and Charlotte Magazine.
Does Delaware Today have an API?
No public API is recorded for Delaware Today.
What industry is Delaware Today in?
Delaware Today's product category is Regional Lifestyle Magazine Publishing. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAJAEAF, Food, Cooking & Beverage Magazines. Its NAICS code is 51312 and its SIC code is 2721.