Ardisam

What Ardisam does

Ardisam, Inc. is a privately held, employee-owned (ESOP) designer and manufacturer of seasonal outdoor products founded in 1960 by Arnie, Dick, and Sam, headquartered in Cumberland, Wisconsin, with a secondary office in Mendota Heights, Minnesota, and a warehouse/distribution facility also in Cumberland. The company serves outdoor recreation consumers across North America, including hunting enthusiasts, ice fishers, property owners, gardeners, campers, and small-scale poultry processors, operating a portfolio of 15+ consumer-facing brands, including Earthquake (power equipment), Eskimo and ION (ice fishing), Barronett Blinds and Rivers Edge (hunting), Gazelle Tents and Territory Tents (camping), Jiffy (ice drills), Castle Stoves (pellet heating), Yardbird (poultry processing), Yutrax (utility trailers), and others such as Cage Blinds, Fusion, and Whitetail Products Gone Wild. The company manages the full product lifecycle from concept and design through sourcing, manufacturing, quality control, and customer service, designing products in the continental United States and manufacturing them at overseas partner factories. Its intellectual property portfolio includes over 40 granted US patents spanning ice auger mechanisms, electric auger battery systems, pop-up ice shelter designs, hunting blind hub-style deployment, treestand locking systems, dual-direction tiller technologies, tent hub architectures, and string mowers, with additional patents pending for poultry processing equipment.

Name

Ardisam

Legal name

Ardisam, Inc.

Website

https://ardisam.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Ardisam, Inc. is a privately held, employee-owned (ESOP) manufacturer of seasonal outdoor products, founded in 1960 and operating 15+ brands including Earthquake, Eskimo, ION, and Barronett to serve hunters, ice fishers, property owners, and outdoor recreation enthusiasts across North America.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Equipment and Outdoor Power Equipment

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

akta.pro secondary industries

Camping & Overlanding Equipment Retail (CRAMAAAC), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Outdoor power equipment
• Ice fishing gear
• Hunting blinds treestands
• Camping tents shelters
• Lawn garden tools

Headquarters

HQ city

Cumberland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hardware Product Sales: Primary revenue from manufacturing and selling seasonal outdoor products including ice augers, hunting blinds, tree stands, camping tents, lawn and garden equipment. Products sold through retailers and direct-to-consumer.
2. Parts and Accessories: Comprehensive parts catalog offering replacement components for all product lines. Parts ordered through website with model/series number lookup functionality.
3. Warranty and Service: Warranty claims processing and authorized service center network throughout US and Canada. Customer service support for technical assistance and parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ardisam designs, manufactures, and distributes seasonal outdoor recreation products under 15+ proprietary brands including earth augers, ice augers (gas, propane, electric), ice fishing shelters, hunting blinds and treestands, camping tents, lawn and garden power equipment (tillers, cultivators, mowers, log splitters), pellet stoves, poultry processing tools, and UTV/ATV utility trailers. The company's original and core offerings remain earth augers and ice augers, with full lifecycle ownership spanning concept, design, sourcing, manufacturing, quality control, and customer service delivered through retail partners, distributors, dealer portal, and direct-to-consumer e-commerce.

Product overview

Ardisam is an American manufacturer of seasonal outdoor products founded in 1960, headquartered in Cumberland, Wisconsin. The company produces a diverse portfolio of outdoor recreation equipment across multiple brands, with earth augers and ice augers as its original and core product categories. The product ecosystem includes Earthquake power equipment (tillers, cultivators, log splitters, mowers), Eskimo and ION ice fishing gear (shelters, augers), Barronett Blinds and Rivers Edge hunting products (blinds, treestands), Gazelle camping tents, Castle pellet stoves, Yardbird poultry processors, and Yutrax utility trailers. Products are designed and quality-tested in the continental US while manufactured at overseas partner factories meeting quality standards. The company operates through multiple brands serving hunting, ice fishing, gardening, camping, and property maintenance markets across North America.

Differentiator

Problem solved

Functional benefit

Brands

• Barronett Blinds: Hunting blinds brand
• Cage Blinds
• Castle Stoves
• Earthquake
• Eskimo Ice Fishing Gear
• Fusion Drill Powered
• Gazelle Tents
• ION Ice Augers
• Jiffy Ice Drills
• Nested Tree Stands
• Rivers Edge
• Territory Tents
• Whitetail Products Gone Wild
• Yardbird
• Yutrax

Products and services

• Earthquake Power Equipment Outdoor power equipment brand offering earth augers, front tine and rear tine tillers (including patented Pioneer Dual Direction Rear Tine Tillers), cultivators, edgers, log splitters, rough cut mowers, string mowers, and chipper shredders for residential and small-property lawn and garden applications.
• Eskimo Ice Fishing Gear Ice fishing equipment brand featuring pop-up ice shelters (EVO, FatFish, Outbreak, QuickFish, Eskape series), gas, propane, and electric ice augers (including patented EVO 2iT and EVO 1iT models), hand augers, drill auger bits, and sled shelters for ice fishermen.
• ION Ice Augers Electric ice augers including Gen 1, Gen 2 (G2), R1, X, and Alpha/Alpha Plus models with various blade sizes (8-inch and 10-inch) and battery configurations, designed for cordless, gas-free ice fishing hole drilling.
• Barronett Blinds Hunting ground blind brand offering a wide range of series (Beast, Big Cat, Big Mike, Big Ox, Big Shot, Closer, Face-Off, Feather Five, Field Shield, Foursight, Gamekeeper, Grandview, Grounder, Hi-Five, Insight, Overwatch, Pentagon, Prowler, Radar, Road Runner, Spy 5, Stalker, Tagout, Wide Side) using patented hub-style collapsible deployment.
• Rivers Edge Treestands Hunting treestand brand offering ladder stands, hang-on stands, climbing aids, Lockdown locking-stand systems, game carts, Landmark permanent blinds, Landmark towers, and shooting platforms for deer and big game hunting.
• Gazelle Tents Camping tent brand including T-series hub tents (T3, T4, T4 Plus, T8), backcountry all-season tents (GBC50WN, GBC100WN), T4 Overland EXP Tent (GT403AG), portable Cool Top Gazebos (G5, G6), and privacy shower enclosures featuring patented hub-style pop-up architecture.
• Castle Stoves Pellet stove brand including Serenity, Serenity 2.0, Castle Bay Window Pedestal Pellet Stove, and Small Frame models for residential heating.
• Jiffy Ice Drills Ice drilling equipment brand for ice fishing, including propane-powered ice drills, base camps, and accessories.
• Fusion Drill Powered Tools Drill-powered outdoor tools including the Fusion cultivator that attaches to standard power drills to enable garden soil preparation without a gas engine.
• Yardbird Pluckers Poultry processing equipment including the Yardbird chicken plucker (model 44204) and Yardbird restraining cone (model 41148) for small-scale poultry processing on farms and homesteads.
• CAGE Blinds Permanent hub hunting blinds and tower systems including the R30 permanent hub blind and CAGE 2.0 models for hunters seeking permanent concealment setups.
• Nested Tree Stands Hang-on treestand systems with packable Lite Rail technology and climbing aids designed for mobile hunters seeking lightweight setup and transport.
• Yutrax UTV/ATV accessories brand including utility trailers (Trail Warrior X2, X4, High Gear S2, HC1500, HC1750), bi-fold, tri-fold, and arched loading ramps, poly carts, and UTV jump seats for off-road and utility use.
• Territory Tents Camping and outdoor event tents including Jet Set camping tents, privacy shower tents, and screen tents for outdoor activities.
• Whitetail Products Gone Wild Hunting accessories and equipment brand focused on whitetail deer hunting enthusiasts.
• Earth Augers (Original Core Product) Powerhead-driven earth augers for post-hole digging, fence installation, and landscaping, available in 2-person and single-person configurations with bit sizes ranging from 4-inch to 10-inch, including various Earthquake models.
• Ice Augers (Original Core Product) Ice augers for ice fishing in gas, propane, and electric configurations (sold under Eskimo and ION brands) with multiple blade sizes for drilling holes in ice for fishing.
• Bolderton Sub-brand offering budget-friendly hunting stands and blinds including 6x6 ground blinds, 2-man ladder stands, tower pods, and quad pod hunting stands.
• Game Winner Sub-brand of hunting stands and blinds including 1-man and 2-man ladder stands, quad-pod towers, and 6x6 hybrid hunting blinds.
• Badger Earth Tools Sub-brand offering earth auger and cultivator accessories including replacement blades, carbide blades, power drills, and tine assemblies for Earth auger maintenance and upgrades.
• Tazz Outdoor Products Sub-brand of outdoor power equipment including chipper shredders, cultivators, and string mowers powered by Viper engines.
• Parts and Accessories Catalog Comprehensive parts catalog offering replacement components for all Ardisam product lines, with online lookup by model/series number, ordered through the Ardisam website.
• Warranty and Authorized Service Center Network Warranty claims processing and a North American network of hundreds of authorized service centers that provide warranty repairs and technical support for Ardisam products.

Quantifiable outcome

• 65+ years in business since 1960
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CPT Canada Power Technology LtdcoreChannel Partner/ Reseller/ DistributorPrimary Canadian distributor for Ardisam products. Located at 161 Watline Ave, Mississauga, ON L4Z 1P2, Canada. Phone: 800-861-9559.
• St. Andrews Parts & PowerminorChannel Partner/ Reseller/ DistributorCanadian distributor located at 184 St. Andrews Road, St. Andrews, MB R1A 3G2, Canada. Phone: 204-953-0030.
• O.E.M. OutdoorsminorChannel Partner/ Reseller/ DistributorCanadian distributor located at 610 Wakefield Ave, Dalmeny, SK S0K 1E0, Canada. Phone: 306-227-8800.
• Authorized Service CenterscoreImplementation/ SI/ Consulting PartnerNetwork of hundreds of authorized service centers throughout the United States and Canada that provide warranty repairs and technical support for Ardisam products.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Yeti Holdings: Yeti competes with Ardisam in the premium outdoor recreation consumer — particularly in ice fishing, hunting, and outdoor cooking adjacencies — and represents the brand-equity and DTC sophistication benchmark that Ardisam's premium-positioned brands (Eskimo, ION, Gazelle) are measured against.
• Vista Outdoor: Vista Outdoor is a broad outdoor recreation incumbent whose hunting/shooting and outdoor products portfolios overlap with Ardisam's hunting brands (Barronett, Rivers Edge, CAGE), and which brings meaningfully greater scale, retail relationships, and capital flexibility.
• MTD Products (Cub Cadet, Troy-Bilt): MTD's Cub Cadet and Troy-Bilt brands compete head-on with Earthquake in rear tine tillers, cultivators, and string mowers. As one of the largest US outdoor power equipment manufacturers, MTD represents a scale-disadvantaged competitor for Ardisam at the same retail accounts.
• STIHL: STIHL is a broad incumbent in outdoor power equipment, competing with Ardisam's Earthquake line in tillers and augers and offering a much larger, well-capitalized portfolio of handheld and walk-behind outdoor power tools sold through an extensive dealer network.
• Newell Brands (Coleman): Newell's Coleman and Contigo outdoor and recreation brands compete with Ardisam's Gazelle and Territory camping tent lines, with the distribution scale and marketing budget of a major consumer products conglomerate that Ardisam's smaller brand portfolio must compete against at retail.

Direct peers

• GSM Outdoors: GSM Outdoors owns hunting accessory brands including Ameristep ground blinds, Summit treestands, and Stealth Cam — all of which directly compete with Ardisam's Barronett, Rivers Edge, CAGE, and Nested hunting blind and treestand lines.
• Clam Corporation: Clam is the most direct peer to Ardisam's Eskimo and ION ice fishing shelter and auger lines, manufacturing competing pop-up ice fishing shelters, ice augers, and sled-based shelters sold through similar sporting goods and outdoor retail channels.
• Rapala VMC Corporation (Normark Group): Rapala/Normark owns ice fishing brands such as Rapala, StrikeMaster, and Marcum that directly overlap with Ardisam's Eskimo, ION, and Jiffy ice auger and ice fishing electronics portfolio, serving the same ice angler customer base through sporting goods retail.
• DR Power Equipment: DR Power manufactures outdoor power equipment — tillers, power graders, wood chippers, and field and brush mowers — that directly competes with Ardisam's Earthquake brand tillers, cultivators, log splitters, and rough cut mowers in the rural property owner segment.
• Millennium Treestands: Millennium is a direct competitor to Ardisam's Rivers Edge and Nested treestand brands, specializing in lightweight aluminum hang-on and ladder stands sold through the same hunting and outdoor retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/9290516

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ardisam