DR Power Equipment
DR Power Equipment is a US-based manufacturer of commercial-grade outdoor power equipment, including rototillers, stump grinders, and pressure washers, serving professional landscapers, avid gardeners, the rental sector, and homeowners as a subsidiary of Generac Holdings.
- Company typePrivate
- Founded1985
- HeadquartersSouth Burlington, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What DR Power Equipment does
DR Power Equipment, founded in 1985 and headquartered in South Burlington, Vermont, is a US-based manufacturer of commercial-grade outdoor power equipment. The company operates as a wholly-owned subsidiary of Generac Holdings Inc. (NYSE: GNRC) and employs between 101 and 250 people. Its product portfolio spans rototillers, stump grinders, and electric start pressure washers, with the new XD Series (XD20 Rototiller and XD17 Stump Grinder, launched April 2026) representing its flagship commercial-grade lineup. DR Power's core technology centers on high-torque Honda commercial-grade engines (270cc delivering 14.4-19.5 ft-lbs of torque) combined with proprietary mechanical features such as simultaneous dual rotation tines, supported by a 2-year commercial machine and 3-year commercial engine warranty structure.
The company serves four primary customer segments: professional landscapers, avid gardeners, the rental equipment sector, and homeowners. Its horizontal segmentation approach and commercial-grade positioning differentiate it from consumer-tier outdoor equipment competitors. Revenue is generated through hardware sales via standard retail and distribution channels, leveraging Generac's national distribution network. A strategic Honda engine supply partnership anchors the XD Series product line and underpins the company's commercial-grade performance claims.
DR Power Equipment's recent strategic activity has centered on commercial upmarket expansion via the XD Series launch and an explicit move into the rental equipment channel. The company has simultaneously navigated a defensive product safety event: an expanded recall of electric start pressure washers (16,260 additional units in May 2026, on top of 53,000 units previously recalled in April 2022) due to electronic start/stop malfunction posing a carbon monoxide hazard. The combination of offensive product expansion and defensive recall management defines the current operational posture of the business.
DR Power Equipment firmographics
Firmographics- Name
- DR Power Equipment
- Legal name
- DR Power Equipment
- Website
- https://drpowerinternational.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DR Power Equipment is a US-based manufacturer of commercial-grade outdoor power equipment, including rototillers, stump grinders, and pressure washers, serving professional landscapers, avid gardeners, the rental sector, and homeowners as a subsidiary of Generac Holdings.
- Ownership category
- akta.pro rank
DR Power Equipment industry classification
Industry- Product category
- Outdoor Power Equipment
- NAICS
- Battery Manufacturing (33591)
- SIC
- Construction Machinery & Equip (3531), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
Keywords
Where DR Power Equipment is headquartered
LocationHeadquarters
- HQ city
- South Burlington
- HQ country
- United States
- HQ region
- North America
Markets served
DR Power Equipment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Power Equipment Sales: Revenue generated from the sale of outdoor power equipment including pressure washers, rototillers, stump grinders, and related commercial-grade machinery to professional and consumer markets.
Distribution channels1 record
Marketing channels1 record
DR Power Equipment product offering
Product offeringCore offering
DR Power Equipment manufactures and sells commercial-grade outdoor power equipment for residential, professional, and rental use. Its product lineup centers on the XD Series, including the XD20 Rototiller and XD17 Stump Grinder powered by Honda commercial-grade engines, alongside electric start pressure washers and related outdoor power machinery.
Product overview
DR Power Equipment, a subsidiary of Generac Holdings Inc., manufactures a portfolio of commercial-grade outdoor power equipment. The product lineup includes the XD Series commercial machines (such as the XD20 Rototiller and XD17 Stump Grinder featuring Honda commercial-grade engines with dual warranties), electric start pressure washers, and other outdoor power equipment. The company serves professional landscapers, property maintenance professionals, avid gardeners, and the rental equipment sector with products backed by commercial warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- XD20 Rototiller Commercial-grade rototiller with a 270cc Honda commercial-grade engine producing 14.4 ft-lbs of torque and simultaneous dual rotation across 14 steel bolo tines. Designed for professional landscapers, avid gardeners, and the rental equipment sector for soil cultivation and property preparation.
- XD17 Stump Grinder Commercial-grade stump grinder delivering 19.5 ft-lbs of torque to a 17-inch grinding wheel. Designed for professional landscapers, property maintenance professionals, and the rental equipment sector for stump removal and land clearing.
- Electric Start Pressure Washer Electric start pressure washer for property maintenance and cleaning applications. Marketed to homeowners, professionals, and rental operators; subject to an expanded product recall in 2026 due to a malfunction in the electronic start/stop button.
Companies that use DR Power Equipment
Customer profileSegments4 records
Ideal customer profiles3 records
DR Power Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DR Power Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HondacoreHonda supplies commercial-grade engines for DR Power Equipment's XD Series products, including the 270cc Honda engine powering the XD20 Rototiller. This is a critical technology partnership ensuring professional-grade performance across the commercial equipment lineup.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
DR Power Equipment competitors and assessment
Company assessmentBroad incumbents
- John Deere: John Deere is a major incumbent in lawn, garden, and property maintenance equipment with a strong commercial-landscaping dealer network. While broader in scope and primarily known for ride-on mowers and tractors, it competes with DR Power in professional landscaping and large-property equipment segments.
- Generac Holdings: Generac Holdings (NYSE: GNRC) is DR Power's parent company and a broader power equipment incumbent spanning residential, commercial, and industrial generators and power products. As the parent, it controls strategic direction, capital allocation, and distribution leverage for DR Power.
Direct peers
- Stihl: Stihl manufactures a broad line of professional-grade outdoor power equipment, including trimmers, chainsaws, and tillers. Its professional landscaping dealer network and reputation for commercial durability closely mirror DR Power's XD Series positioning.
- Briggs & Stratton: Briggs & Stratton manufactures small engines and outdoor power equipment, supplying both OEM and aftermarket channels. It competes with DR Power in engine-powered equipment and is a major supplier-adjacent peer in the commercial outdoor equipment value chain.
- Husqvarna Group: Husqvarna is a leading global manufacturer of outdoor power products including chainsaws, trimmers, tillers, and stump grinders. It is the most direct competitor to DR Power across both professional landscaping and residential customer segments with overlapping product categories.
- Kärcher: Kärcher is a global leader in cleaning equipment, including consumer and commercial pressure washers. It is a direct competitor to DR Power's electric-start pressure washer line and shares the same residential and professional customer base.
- Echo Incorporated: Echo manufactures handheld and professional-grade outdoor power equipment, including trimmers, blowers, and tillers. Its professional-landscaper focus and engine-powered product line overlap directly with DR Power's commercial XD Series.
- Toro Company: Toro produces outdoor power equipment for both residential and professional markets, including tillers, stump grinders, and pressure washers. It competes head-to-head with DR Power across most of its core product categories and customer segments.
- Cub Cadet: Cub Cadet manufactures outdoor power equipment for residential and light-commercial users, including tillers, pressure washers, and property maintenance tools. It targets the same avid gardener and rental-adjacent customers as DR Power.
- Ariens Company: Ariens produces outdoor power equipment for residential and commercial users, including tillers, stump grinders, and pressure washers. Its product portfolio and target segments are highly aligned with DR Power's commercial and consumer offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
DR Power Equipment social profiles
Digital presenceDR Power Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
DR Power Equipment leadership team
Management profileNumber of profiles
DR Power Equipment funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DR Power Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DR Power Equipment
What does DR Power Equipment do?
DR Power Equipment manufactures and sells commercial-grade outdoor power equipment for residential, professional, and rental use. Its product lineup centers on the XD Series, including the XD20 Rototiller and XD17 Stump Grinder powered by Honda commercial-grade engines, alongside electric start pressure washers and related outdoor power machinery.
Is DR Power Equipment a public or private company?
DR Power Equipment is a private company. It is classified as corporate owned and is currently operating.
When was DR Power Equipment founded?
DR Power Equipment was founded in 1985. It employs 101 to 250 people.
Where is DR Power Equipment based?
DR Power Equipment is headquartered in South Burlington, United States, in the North America region.
How does DR Power Equipment make money?
One revenue line is on record: power Equipment Sales.
Who are DR Power Equipment's main competitors?
Broad incumbents on record are John Deere and Generac Holdings. Direct peers are Stihl, Briggs & Stratton, Husqvarna Group, Kärcher, Echo Incorporated, Toro Company, Cub Cadet and Ariens Company.
Does DR Power Equipment have an API?
No public API is recorded for DR Power Equipment.
What industry is DR Power Equipment in?
DR Power Equipment's product category is Outdoor Power Equipment. Its primary akta.pro industry code is IMACANAL, Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters). Its NAICS code is 33591 and its SIC code is 3531.