Cialona Expo

What Cialona Expo does

Cialona Expo B.V. is a privately held, family-owned Dutch exhibition stand construction company headquartered in Helmond, Netherlands, with a regional hub in Barcelona, Spain. The company was founded in 1956 and operates with a headcount in the 11-50 range, designing and building custom and modular exhibition stands for enterprises exhibiting at major European and North American trade shows.

The core offering is a full-service, turnkey delivery model spanning 3D stand design (with virtual walkthrough visualization), in-house custom fabrication at the company's own atelier, on-site assembly, and post-event disassembly plus secure storage of stand components for reuse. Cialona complements its physical services with the Client Portal, a 24/7 digital platform for project tracking, document approval, and file management. Since 2015 the company has operated as an Aluvision Ambassador for modular, reusable stand systems, anchoring a sustainability and cost-efficiency pitch to clients with multi-show programs.

Revenue is generated through project-based professional services engagements, with pricing customized by stand size, design complexity, and event count. Customers are enterprise B2B exhibitors such as Mastercard (Money20/20), IBM (Mobile World Congress), Quooker (EuroCucina), Holmatro (Interschutz), and Belden (ISE). Cialona reaches prospects through a portfolio-driven website, social channels (LinkedIn, Instagram, Pinterest), and execution capacity outside the Netherlands delivered via memberships in IFES and EDPA, which provide vetted local partners in Germany, Belgium, Spain, Italy, and the United States.

Name

Cialona Expo

Legal name

Cialona Expo B.V.

Website

https://cialona.nl

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Cialona Expo is a Dutch family-owned full-service exhibition stand builder (founded 1956) that designs, fabricates, and installs custom and modular stands for enterprise B2B clients across Europe and the United States, with a 24/7 Client Portal for project tracking.

Ownership category

akta.pro rank

Product category

Exhibition Stand Construction Services

NAICS

Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industries

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Show Services & Drayage Coordination (Material Handling, I&D Supervision) (THAHAHAE), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Exhibition stand construction
• Custom stand design
• Modular stand systems
• Trade show booth services
• Exhibition project management

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Stand Construction Services: Full-service exhibition stand design, production, and realization for trade shows and events. Project-based revenue model encompassing consultation, 3D design, custom fabrication in-house, on-site assembly, and post-event storage services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cialona Expo specializes in the design and construction of exhibition stands for trade shows, handling the complete lifecycle from creative stand design and 3D visualization, through in-house production in its own atelier, to on-site realization, disassembly, and storage. It also provides the Cialona Client Portal, a 24/7 digital platform that enables clients to track project progress, approve documents, and manage files in real time.

Product overview

Cialona Expo is a full-service exhibition stand building company offering a comprehensive suite of services for trade show participation. The core offering consists of custom and modular exhibition stand design, production in their in-house atelier, on-site realization with experienced builders, and post-event disassembly with storage for reuse. Supporting the physical stand services is the Cialona Client Portal, a digital platform for real-time project tracking and document management. The company operates internationally across Europe and beyond, leveraging partnerships through IFES and EDPA networks. All expertise is kept in-house, enabling short communication lines and efficient collaboration from initial briefing through design, production, realization, and storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Stand Design Custom 3D design of exhibition stands that bring brand concepts to life with realistic virtual walkthrough capabilities before construction. Designed for B2B companies participating in trade shows and exhibitions.
• Custom Stand Construction (Maatwerk) Fully customized exhibition stands tailored to brand identity, message, and target audience, featuring strategic layouts, premium materials, and thoughtful lighting for B2B exhibitors.
• Modular Stand Construction Reusable and flexible exhibition stand systems using Aluvision modular components, allowing adaptation for different booth sizes and configurations while maintaining brand consistency for repeated trade show participation.
• On-site Stand Realization Experienced stand building team handles smooth installation and delivery of stands at venue locations worldwide for B2B clients exhibiting at trade shows.
• Disassembly and Storage Post-event dismantling, transportation, inspection, and secure storage of stand components for future reuse to reduce costs and environmental impact for repeat trade show exhibitors.
• International Stand Building Exhibition stand construction services across Europe and beyond, with local partner networks through IFES and EDPA memberships to serve enterprise B2B clients at international trade shows.
• Cialona Client Portal 24/7 online platform providing real-time project progress tracking, document approval, file management, and deadline visibility for exhibition stand projects, for B2B clients managing trade show participation.

Quantifiable outcome

• Stand components stored for future reuse, reducing costs and environmental impact
• +1 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AluvisioncoreTechnology or Integration · 1 January 2015As Aluvision Ambassador since 2015, Cialona uses Aluvision's innovative modular stand building systems. This partnership enables sustainable, reusable exhibition stand solutions while maintaining high quality and maximum visual impact for international exhibition experiences.
• IFES (International Federation of Exhibition and Event Services)coreOthersInternational network enabling Cialona to guarantee the same high standard of stand building worldwide, combining local expertise with years of experience for consistent execution across continents.
• EDPA (Exhibit Designers and Producers Association)coreOthersInternational association with thousands of professionals in over 18 countries, serving as the network for leaders in the customer experience industry. Membership provides access to latest developments in experiential design and production, educational opportunities, and networking events including EDPA Access Congress.
• CLC VectaminorOthersNetwork member organization for exhibition and event services professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Gielissen Exhibitions Services: Dutch-based, family-owned full-service exhibition stand designer and builder with similar end-to-end capabilities (design, production, on-site build, storage). Closest direct comparable given shared Dutch heritage, comparable size, and overlapping service portfolio.
• Czarnowski Display Service: Major US-headquartered full-service exhibit and event marketing company offering custom exhibit design, fabrication, and on-site services for enterprise trade show programs. Highly comparable in service mix but materially larger scale and North American tilt.
• Expomobilia: Swiss full-service exhibition stand builder serving premium brands with custom design, fabrication, and global execution. Comparable premium positioning, multi-country execution, and similar end-to-end service model centered on high-end enterprise clients.
• Lang + Hartmann: German full-service exhibition stand builder offering custom and modular stand construction, on-site assembly, and storage. Comparable mid-sized DACH-region competitor with similar service mix and enterprise client focus.
• Cramer Messe-Service: German full-service exhibition stand construction firm with design, in-house production, and on-site build capabilities. Comparable service offering and target market (DACH trade show exhibitors), with similar boutique-to-mid scale.
• WASSERMANN Group: German exhibition stand builder and event agency offering trade show stand design and construction alongside event marketing. Comparable enterprise focus with broader marketing services overlay.

Emerging players

• beMatrix: Belgian modular aluminum stand system manufacturer, also a direct competitor to Aluvision in the modular build ecosystem. Cialona uses modular competitor systems (Aluvision) and storage for reuse, making beMatrix a technology/timing peer at the system level rather than full-service competitor.
• Nimble Studio: UK-headquartered boutique exhibition stand design and build firm focused on custom modular and sustainable stands. Comparable boutique scale with a stronger modular/sustainability angle that overlaps with Cialona's Aluvision-based offering.

Broad incumbents

• Informa Markets: Global trade show organizer and event services operator running major industry exhibitions where Cialona delivers stands (e.g., Money20/20, ISE). Adjacent incumbent in the MICE value chain with broader event organization rather than stand building.
• GL Events: Large French-headquartered MICE services group with exhibition stand design and build operations alongside venue management and event organization. Broader incumbent with overlap in exhibition stand services as part of a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cialona-expo-interiors
• Instagraminstagram.com/cialonanl
• Pinterestnl.pinterest.com/cialonaconcepts
• Xx.com/cialonaexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cialona Expo