What Wasserman Group does

Wasserman Group is a privately held Paraguayan industrial conglomerate founded in 2005 and headquartered in Asunción, operating five wholly-owned subsidiaries across distinct verticals. JWF S.A. provides out-of-home (OOH) and digital out-of-home (DOOH) advertising, anchored by a USD 1,000,000, 190 m2 Piccadilly-Circus-style LED screen in Asunción and a Broadsign-managed network of billboards and indoor LED screens enhanced by AdMobilize computer-vision audience measurement. INTELLIGENT E.A.S. operates a 100% hydroelectric-powered technology campus positioning Paraguay's energy surplus for AI and high-performance compute workloads, while also developing methane-to-electricity projects from oil fields and landfills. POP Performance S.A. delivers trade marketing and point-of-sale/experiential solutions for retail brands, LOGITEX S.A. runs on-demand digital textile printing (including Paraguay's only Kornit machine) for fashion, corporate, and industrial applications, and VIALTECH S.A. executes earthworks, demolition, and road construction with Hyundai equipment.

The group's revenue model blends five distinct streams: advertising media sales (OOH/DOOH), managed services in renewable energy, professional services for trade marketing, transaction-based textile printing, and professional services for road construction. Pricing is uniformly B2B and quote-based with multi-year contracts, and go-to-market is direct enterprise sales within Paraguay only. Customer concentration is split across enterprise advertisers (named logos include Coca-Cola, Samsung, Huawei, Land Rover, Volvo), energy investors and operators, retail/FMCG brands needing trade marketing, textile buyers, and public/private infrastructure clients.

Wasserman Group is family-controlled, with Ing. Jorge Wasserman as Chairman and Arq. Isaac Wasserman in the leadership team, and no disclosed external institutional investors. The group holds ISO 9001 and ISO 14001 certifications and relies on a curated stack of global technology partners (Broadsign, AdMobilize, Kornit, HP, Esko, Absen, Agfa, Novastar, Hyundai) rather than primarily in-house R&D. AI/ML capability is consumed via partners rather than developed internally, and overall the group is a Paraguayan industrial operator leveraging third-party technology rather than a software or AI-native business.

Name

Wasserman Group

Legal name

Wasserman Group

Website

https://wgroup.com.py

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Wasserman Group is a family-controlled Paraguayan industrial conglomerate operating five subsidiaries across OOH/DOOH advertising, hydroelectric-powered renewable energy and data center services, trade marketing, digital textile printing, and road construction, serving enterprise clients in Paraguay through direct B2B sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. OOH/DOOH Advertising: Out-of-home and digital out-of-home advertising services including billboard placement, digital screen advertising, and campaign management for brands.
2. Renewable Energy Solutions: Connecting companies and investors with conditions for sustainable project development, including methane conversion to electricity and data center energy services.
3. Trade Marketing: Visual and experiential solutions for retail environments including stands, gondolas, displays, and point-of-sale materials to enhance brand visibility and sales.
4. Digital Textile Printing: On-demand digital textile printing services for fashion, corporate branding, interior design, and industrial applications using sustainable technology.
5. Road Construction and Earthworks: Soil movement, demolition, and infrastructure construction services with rental of cutting-edge machinery and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Wasserman Group is a Paraguayan industrial conglomerate operating five wholly-owned subsidiaries: JWF S.A. provides out-of-home and digital out-of-home advertising with iconic LED screens and audience measurement; INTELLIGENT E.A.S. delivers renewable energy and data center solutions powered by 100% hydroelectric and methane-to-electricity conversion; POP Performance S.A. offers trade marketing and point-of-sale visual solutions; LOGITEX S.A. provides on-demand digital textile printing using Kornit technology; and VIALTECH S.A. executes road construction, earthworks, and demolition with Hyundai equipment rentals.

Product overview

Wasserman Group is a diversified industrial conglomerate operating five distinct divisions: JWF S.A. (outdoor and digital advertising with iconic LED screens), INTELLIGENT E.A.S. (sustainable energy and data center services), POP Performance S.A. (trade marketing and point-of-sale solutions), LOGITEX S.A. (digital textile printing), and VIALTECH S.A. (road infrastructure and construction). The group provides industrial solutions leveraging Big Data analytics, renewable energy, and advanced technologies across advertising, energy, retail, textile, and construction sectors.

Differentiator

Problem solved

Functional benefit

Brands

• JWF: Outdoor advertising (OOH) and digital outdoor advertising (DOOH) solutions
• INTELLIGENT EAS
• POP Performance
• LOGITEX
• VIALTECH

Products and services

• JWF S.A. OOH and DOOH Advertising Outdoor advertising (OOH) and digital outdoor advertising (DOOH) services for enterprise consumer brands in Paraguay, offering strategic billboard placement, iconic LED screens, and data-driven campaign optimization using Broadsign CMS and AdMobilize audience measurement technology.
• INTELLIGENT E.A.S. Renewable Energy and Data Center Services Technology campus and sustainable energy solutions including methane-to-electricity conversion from oil fields and landfills, and 100% hydroelectric-powered data center operations with dynamic load balancing that reduces demand during peak consumption or integrates with renewable energy sources.
• POP Performance S.A. Trade Marketing and Point-of-Sale Solutions Trade marketing services providing innovative point-of-sale visual and experiential solutions including stands, gondolas, displays, and other POS materials to enhance brand visibility, optimize purchasing processes, and build customer loyalty in retail environments.
• LOGITEX S.A. Digital Textile Printing Digital textile printing services for fashion brands, corporate branding, interior design, and industrial clients, using the only Kornit on-demand sustainable printing technology in Paraguay to enable high-quality personalized textile production without waste.
• VIALTECH S.A. Road Construction and Earthworks Road infrastructure services including earth movement, demolition, and construction project execution, with rental of latest-technology Hyundai heavy equipment for efficient and quality project delivery.

Quantifiable outcome

• Unique regional positioning with only Piccadilly Circus-style screen in Paraguay and the region
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• AdMobilizecoreTechnology or Integration · 9 January 2025AdMobilize provides artificial vision technology for precise audience and traffic measurement for JWF Group's DOOH campaigns, delivering real-time data on public interaction with digital advertisements.
• KornitcoreTechnology or Integration · 2 May 2024Kornit supplies on-demand sustainable fashion production technology to Logitex, enabling high-quality personalized textile printing without waste, eliminating excess inventory and reducing environmental impact.
• BroadsigncoreTechnology or Integration · 23 August 2016Broadsign provides digital signage CMS platform for JWF Group's network of 9 digital billboards and indoor LED screens in retail, restaurants, malls, airports and bus stations. Enables automated content scheduling, complex campaign management, and performance reporting.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Andrade Gutierrez: Large Latin American infrastructure and construction conglomerate with operations across energy, transportation, and industrial projects. Comparable to Wasserman Group's VIALTECH division and the broader multi-vertical industrial model, but at significantly greater scale.
• Equinix: Global data center and interconnection operator. Most directly comparable to INTELLIGENT E.A.S. for the data center operations, with Wasserman positioning around renewable energy and AI workloads as a regional, hydro-powered alternative.
• Digital Realty: Large global colocation and data center provider. Comparable to INTELLIGENT E.A.S. for the data center campus offering, particularly the focus on enterprise AI and high-performance compute workloads.
• Ferrostaal: Diversified industrial solutions group with activities across infrastructure, energy, and industrial services. Comparable to Wasserman Group as a multi-sector industrial conglomerate serving complex B2B clients, though Ferrostaal operates at much larger scale.

Direct peers

• Lamar Advertising: Major U.S.-headquartered OOH/DOOH operator with broad billboard and digital signage portfolios. Comparable to JWF in the operating model of monetizing premium outdoor advertising inventory with data-driven campaign optimization.
• Outfront Media: U.S. outdoor advertising company focused on billboards, transit, and digital displays. Closely mirrors JWF's mix of static and digital OOH assets and the enterprise brand customer profile (Coca-Cola, automotive, technology advertisers).
• Clear Channel Outdoor: Operates one of the largest OOH and DOOH networks worldwide, including premium digital billboards. Directly comparable to JWF's billboard and digital signage inventory in terms of advertiser relationships and audience measurement capabilities.
• JCDecaux: Global leader in out-of-home and digital out-of-home advertising, with iconic urban screens analogous to JWF S.A.'s Piccadilly-style LED display in Asunción. JCDecaux is the most direct international benchmark for Wasserman Group's premium DOOH business.

Others

• Kornit Digital: Global leader in on-demand digital textile printing technology and the supplier of the only Kornit machine in Paraguay operated by LOGITEX S.A. Comparable as a technology enabler for Wasserman's sustainable textile offering, not a direct competitor.
• Broadsign: Provider of the CMS platform that powers JWF S.A.'s DOOH network. Comparable as the underlying software infrastructure for Wasserman's digital advertising operations, not a competing media owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wasserman-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wasserman Group