PARTY

What PARTY does

PARTY Inc. is a Tokyo-based creative technology studio founded in 2011 by Hiroki Nakamura, a former Dentsu creative director with 25 years of advertising experience. The company operates four integrated service lines — BRAND EXPERIENCE (corporate and product branding), SPATIAL EXPERIENCE (concept and design of technology-integrated spaces), SERVICE EXPERIENCE (UI/UX and on-screen/XR/physical product development), and ARTS & ENTERTAINMENT EXPERIENCE (installations, video, live staging, and sci-fi prototyping) — and serves a horizontal mix of large Japanese and multinational enterprises including P&G, Shueisha, Kirin, Starbucks, Nestle, the Pokemon Company, Honda, DENSO, KDDI/LAWSON, Mori Building, Chugai Pharmaceutical, the National Police Agency, and Narita International Airport.

Underlying these services is a creative-technology stack that combines XR (AR/VR), spatial computing, computer vision, AI, projection mapping, and digital signage. PARTY has productized portions of this stack into original IP, including VARP (a virtual park platform for co-experiencing live performances), OMOTE 3D SHASHIN KAN (a 3D photo studio built with Rhizomatiks), META AWICH (AI-driven digital-human production), the Pokemon Dynamax Camera (AI sky-detection AR), TEHAI (an AI suspect-forecasting system for the National Police Agency), and WATARIDORI BOOKS (an NFT bookstore with generative storyline evolution).

The business model is project-based professional services, supplemented by equity upside from a seed-stage venture capital vehicle. The studio generates revenue through direct enterprise commissions for branding, spatial design, digital experiences, and entertainment productions, with pricing negotiated per engagement and not publicly disclosed. In March 2025, PARTY launched PARTY STARTUP STUDIO FUND (PARTY 1号投資事業有限責任組合), a seed-stage LPS of approximately 1 billion yen that invests 20-50 million yen per company across 28 disclosed portfolio companies spanning art platforms, media, pet tech, ad tech, fintech, femtech, AI music, and digital creative production. Go-to-market is enterprise field sales anchored by the founder's Dentsu network, with distribution supported by a core partnership with Dentsu itself and co-development partners including Nikken Sekkei, MUJI (Ryohin Keikaku), and Rhizomatiks.

Name

PARTY

Legal name

PARTY Inc.

Website

https://prty.jp

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

PARTY Inc. is a Tokyo-based creative technology studio founded in 2011 that designs branded, spatial, and entertainment experiences for large Japanese and multinational enterprises, and operates a seed-stage venture fund backing 28 startups across AI, media, fintech, and creative technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Project Engagements: Project-based creative services including branding campaigns, spatial design, digital experience development, AR/VR installations, film production, and event experiences for enterprise clients. Revenue generated through direct client commissions and production contracts.
2. Venture Capital and Investment (PARTY STARTUP STUDIO FUND): Seed-stage venture capital fund managing approximately 1 billion yen, investing 20-50 million yen per company in startups. Generates returns through equity stakes and portfolio company support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PARTY Inc. is a Tokyo-based creative technology studio that designs and produces immersive brand experiences, spatial installations, XR/AR/AI-driven services, and entertainment properties for major Japanese and international enterprises across four service categories: BRAND EXPERIENCE, SPATIAL EXPERIENCE, SERVICE EXPERIENCE, and ARTS & ENTERTAINMENT EXPERIENCE. In parallel, the studio develops and operates original IP such as the VARP virtual park platform, OMOTE 3D SHASHIN KAN, and Pokémon Dynamax Camera, and runs the PARTY STARTUP STUDIO FUND seed venture vehicle.

Product overview

PARTY is a Japanese creative technology company that creates future experiences through the power of narrative and technology. The company operates four core service divisions: BRAND EXPERIENCE (branding and creative development), SPATIAL EXPERIENCE (space design and technology integration), SERVICE EXPERIENCE (UI/UX design and development), and ARTS & ENTERTAINMENT EXPERIENCE (art installations, video production, live staging). Beyond client services, PARTY has developed original products including VARP (virtual park metaverse platform), WATARIDORI BOOKS (NFT bookstore), OMOTE 3D SHASHIN KAN (3D photo studio), Stadium Experiment (spectator sports digitization), and TEHAI (AI suspect forecasting). The company also runs PARTY STARTUP STUDIO FUND, a seed-stage venture capital focused on startups combining creativity with marketing and technology.

Differentiator

Problem solved

Functional benefit

Brands

• PARTY STARTUP STUDIO FUND: Seed-focused venture capital fund created by PARTY Inc. that invests in startups while providing marketing, PR, and experience design support.

Products and services

• BRAND EXPERIENCE Overall branding service for companies, products, and services, spanning strategy formulation, promotion planning, and creative development, delivered to enterprise clients.
• SPATIAL EXPERIENCE Concepting, design, and development of spaces and experiences that integrate the latest technologies and narratives, for venues such as airports, stations, retail flagships, and public infrastructure.
• SERVICE EXPERIENCE Concepting, UI/UX design, and development for services that move people and contribute to business outcomes across on-screen, XR, and physical domains.
• ARTS & ENTERTAINMENT EXPERIENCE Art installations leveraging cutting-edge technology, video production, live staging, TV program planning and production, and sci-fi prototyping in collaboration with sci-fi authors.
• VARP Virtual park system that realizes shared entertainment experiences in virtual spaces, enabling co-experience of performances and events across real and virtual environments; PARTY's original metaverse entertainment platform.
• OMOTE 3D SHASHIN KAN World's first 3D photo studio that preserves memories in three dimensions rather than two, using advanced scanning and rendering technology developed with technical collaborator Rhizomatiks.
• WATARIDORI BOOKS NFT-based bookstore where a reader sells a book and the storyline evolves with the next reader, combining blockchain technology with generative storytelling.
• ArtSticker (The Chain Museum) Art communication platform that centralizes people's experiences with art, also operating a gallery business and spatial production services; PARTY is also an investor via PARTY STARTUP STUDIO FUND.
• TEHAI AI application that forecasts the current appearance of wanted suspects based on their past photographs, combining facial recognition and aged-image generation; delivered to the National Police Agency.
• Stadium Experiment Digital experience enhancement for stadiums that visualizes fan support and digitally transforms spectator sports.
• META AWICH (Digital Human) Live-performance production technology that creates high-quality digital humans in a short period using AI and 3DCG, used to enable virtual artists such as AWICH.
• Pokémon Dynamax Camera AI-driven camera service that uses computer vision and AR to automatically detect areas in the sky and make giant Pokémon appear in user photos, built for the Pokémon Company.
• Valentine Post Communication platform for virtual chocolate exchanges, built for Nestlé's Valentine campaign.
• PARTY STARTUP STUDIO FUND Seed-focused venture capital fund created by PARTY Inc. that invests in startups (20–50 million yen per company) while providing marketing, PR, creative, and UI/UX development support; operated as a wholly-owned subsidiary vehicle.

Quantifiable outcome

• 300+ domestic and international advertising and creative awards
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• インキュベイトファンドcoreStrategic or Co-development Partner · 1 March 2025Partnership with Incuvest Fund for zero-to-one business creation support, combining their startup creation expertise with PARTY's creative and marketing capabilities.
• Nikken SekkeicoreStrategic or Co-development PartnerArchitecture firm partner for Terminal 3 airport experience design at Narita International Airport, collaborating on spatial and visual identity design.
• Ryohin Keikaku (MUJI)coreStrategic or Co-development PartnerPartner in Terminal 3 airport experience design, bringing retail and lifestyle brand expertise to the project.
• RhizomatikscoreTechnology or IntegrationTechnical collaborator on OMOTE 3D SHASHIN KAN project, providing advanced 3D scanning and rendering technology expertise.
• DentsucoreChannel Partner/ Reseller/ DistributorMajor advertising agency network with deep historical ties. PARTY founder previously worked at Dentsu, and many projects involve Dentsu creative teams as collaborators or clients.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rhizomatiks: Tokyo-based technology-driven creative studio founded by Daito Manabe; explicit technology collaborator with PARTY on the OMOTE 3D SHASHIN KAN project. Both firms integrate creative direction with XR, AI, and live performance technology for major Japanese brands.
• TeamLab: Japan-headquartered interdisciplinary art collective that creates large-scale immersive digital installations using projection, sensors, and real-time rendering. Directly comparable to PARTY's spatial/arts & entertainment experience division and its pursuit of original IP experiences.
• WOW Inc. Tokyo-based design and innovation studio working across branding, spatial design, and digital experiences for enterprise clients. Comparable scope to PARTY's brand and service experience practice with similar Japanese agency roots.
• Moment Factory: Montreal-based studio specializing in immersive multimedia environments combining projection mapping, lighting, sound, and interactive technology. Closest international analog to PARTY's spatial/arts & entertainment experience work for major brands.
• Unit9: London-based experiential production company building interactive installations, AR/VR experiences, and digital products for global brands. Comparable in combining creative technology with enterprise client engagements.

Broad incumbents

• Dentsu Creative: Global creative network that is PARTY's deepest channel partner and former employer of its founder. Competes for the same enterprise creative budgets but operates at vastly larger scale across media, data, and production.
• Hakuhodo: Japan's second-largest advertising agency network, offering integrated creative, digital, and media services to enterprise clients. Competes for many of the same Japanese brand experience budgets that PARTY serves.

Emerging players

• North Kingdom: Swedish interactive studio known for immersive digital experiences and award-winning branded work. Comparable in size and creative-tech positioning, though operating with a European client base.
• B-Reel: Independent creative company producing digital experiences, branded content, and interactive products for global brands. Similar creative-tech orientation and project-based engagement model to PARTY.
• Daito Manabe / Rhizomatiks-related spinoffs (ELEVENPLAY context): Adjacent creative-tech collectives in Tokyo that, like PARTY, blend choreography, AI, and XR for enterprise and entertainment clients. Included as ecosystem peers that compete for the same Japanese creative-tech talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/prty_tokyo
• Facebookfacebook.com/prty.tokyo
• Instagraminstagram.com/prty_tokyo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PARTY