What Workinman Interactive LLC does

Workinman Interactive LLC is a Rochester, New York-based game development studio operating as a privately held LLC. The company provides cross-platform game design and development services to entertainment IP holders (Disney, Nickelodeon, Sesame Workshop, Mattel/Fisher Price, Universal Studios/NBC, Amazon), cultural institutions (Strong National Museum of Play, ECHO Leahy Center, Minnesota Children's Museum), educational organizations (NASA, Amplify), government clients (North Carolina Zoo, Mohican State Park), and corporate event producers (Cisco Live). Its core technology stack is anchored on Unity Engine, HTML5, and React, with a single-source development approach that allows publishing to desktop, mobile (iOS/Android), consoles (Nintendo Switch, PlayStation, Xbox), VR/AR (Meta Quest, Apple Vision Pro, PlayStation VR), web (Roblox Studio, Facebook Instant Games), and kiosk platforms from one codebase. The firm complements software work with proprietary tools including a Bluetooth API for connected-toy integrations, a cloud-based hardware simulator for IoT UX testing, and a cross-promotion cloud platform.

Name

Workinman Interactive LLC

Legal name

Workinman Interactive LLC

Website

https://workinman.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Workinman Interactive is a Rochester, NY-based cross-platform game development studio providing design, development, art, monetization, gamification, VR/AR, localization, interactive exhibits, and connected-toy app services to entertainment IP holders, museums, educational institutions, and government clients, with proprietary products SketchTank and Noovie Trivia.

Ownership category

akta.pro rank

Product category

Video Game Development Services

NAICS

Graphic Design Services (541430), Industrial Design Services (541420)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)

akta.pro secondary industries

Game Engines (General-Purpose & Real-Time 3D) (MPAFAFAA), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Game UI/UX, Scripting & Visual Authoring Tools (MPAFAFAK)

Keywords

• Custom game development
• Interactive exhibit design
• Connected toy apps
• Educational game development
• VR AR development

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Game Development Services: Project-based custom game development for entertainment brands, museums, educational institutions, and trade show clients. Services include design, development, art production, localization, and post-launch support. Revenue generated through development contracts with major IP holders and institutions.
2. Product Sales - SketchTank: Sale of pre-configured Virtual Coloring Aquarium exhibit kits (SketchTank) at $14,990. One-time product purchase including hardware (MiniPC, scanner, monitor), software, coloring page PDFs, documentation and support.
3. Monetization Consulting Services: Strategic monetization planning and implementation for games and apps, including in-game economies, advertisement integration (AdMob, Unity Ads, AppLovin, etc.), and content strategies to maximize revenue for clients
4. Custom Exhibit Development: Design and development of custom interactive exhibits for museums, visitor centers, and trade show booths, including hardware integration and software

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Workinman Interactive LLC is a Rochester, NY-based game development studio providing custom cross-platform game design and development services for entertainment brands, IP holders, museums, educational institutions, and consumer product manufacturers. The studio delivers single-source development using Unity Engine, HTML5, and React to publish to mobile, desktop, console, VR/AR, and web platforms, alongside proprietary products such as the SketchTank Virtual Coloring Aquarium exhibit kit and the Noovie Trivia mobile app.

Product overview

Workinman Interactive LLC is a New York-based game development studio with over 15 years of experience providing comprehensive game design and development services. The company operates as a services firm offering game development, monetization, art production, gamification, educational games, interactive exhibits, localization, VR/AR development, and connected toy app services. Their proprietary products include SketchTank: Virtual Coloring Aquarium (a customizable exhibit kit) and Noovie Trivia (a movie trivia mobile app). Services are delivered across multiple platforms using Unity Engine, HTML5, and React, with publishing capabilities to mobile, desktop, console, VR/AR, and web platforms. The company also provides rapid prototyping and cloud-based hardware simulation services for connected IoT products.

Differentiator

Problem solved

Functional benefit

Brands

• Sketch Tank: Virtual Coloring Aquarium exhibit kit - a product allowing guests to color drawings that come to life digitally in an aquarium or other themed environment.
• Noovie Trivia

Products and services

• Game Design & Development Services Full-service custom game development across mobile, desktop, console, and web platforms. Includes game design, development, art production, localization, and post-launch support delivered as project-based engagements for enterprise clients such as Disney, Nickelodeon, and Sesame Workshop.
• Game & App Monetization Services Strategic monetization planning and implementation including in-game economies, targeted advertisements, subscription models, and cross-promotion systems, integrating with platforms such as AdMob, Unity Ads, Facebook Audience Network, MoPub, AppLovin, Media.net, and Ironsource.
• Game Art & Media Production Services Professional 2D/3D art services including character design, animation, concept art, storyboards, vector and voxel art, and visual effects, supporting IP-accurate character production for major entertainment brands.
• Gamification Expertise Services Adding game elements to non-gaming applications and enhancing existing games with player progression systems, unlockables, risk-reward mechanics, and analytics for training and engagement use cases.
• Educational Games & eLearning Development Design and development of educational games and online courses with gamification, adaptive scaffolding, accessibility features, multilingual content in 30+ languages, and SCORM/xAPI LMS integration for K-12, higher education, and corporate training.
• Interactive Exhibits & Attractions Development Software and hardware-integrated development for museum exhibits and attractions including touch-screen games, augmented reality, RFID/NFC systems, projection mapping, LED shows, and real-time analytics.
• Game Localization Services Full-service video game translation and localization into 18+ languages including internationalization, linguistic testing, and worldwide publishing support.
• VR/AR Development Services Virtual and augmented reality game and experience development using Unity Engine, publishing to Meta Quest, PlayStation VR, Apple Vision Pro, SteamVR, WebXR, Vuzix Smart Glasses, ARCore, ARKit, and Magic Leap.
• Connected Toys & Smart Device App Development Design and development of companion apps for connected products including toys, fitness equipment, and appliances, using Unity Engine and proprietary Bluetooth APIs for cross-platform hardware connectivity.
• Smart Device Prototyping & Hardware Simulators Rapid hardware prototyping for connected and standalone smart devices in as little as two weeks, plus a cloud-based IoT hardware simulator supporting multiple simultaneous users for UX testing.
• SketchTank: Virtual Coloring Aquarium Ready-to-ship exhibit kit that scans hand-colored drawings and animates them within a projected digital scene. Includes MiniPC with pre-installed software, document scanner, monitor, coloring pages, and documentation; sold to museums and visitor centers.
• Noovie Trivia Movie trivia mobile application featuring Name That Movie, Motion Picks, and Shuffle game modes with multiplayer, daily quizzes, leaderboards, and weekly prize contests, designed for pre-show theater and at-home play on iOS and Android.

Quantifiable outcome

• Disney Junior Summer Arcade exceeded 100 million plays
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• DisneyflagshipStrategic or Co-development PartnerLong-standing partnership for game development on Disney Junior properties. Created Disney Junior Summer Arcade (100M+ plays), Lion Guard mini-games, and other Disney-branded interactive experiences.
• NickelodeonflagshipStrategic or Co-development PartnerGame development partner for SpongeBob and related Nickelodeon properties. Developed SpongeBob's Game Frenzy, Fisher Price Smart Cycle SpongeBob game, and Lion Guard series.
• Sesame WorkshopcoreStrategic or Co-development PartnerCollaborated with Sesame Workshop to illustrate sets and props based on actual Sesame Street show locations. Created Inside, Outside with Bert & Ernie and Sesame Street Nature Explorers games.
• Cisco (Cisco Live)coreStrategic or Co-development PartnerCreated venue-wide digital scavenger hunt for Cisco Live 2017 with geolocation check-ins and beacons turning the event into a friendly competition for 28,000+ IT professionals.
• NBC / Universal StudiosflagshipStrategic or Co-development PartnerTasked by NBC/Universal to create engaging game kiosks for Jimmy Fallon's Race Through New York ride waiting area at Universal Studios Orlando.
• Strong National Museum of PlayflagshipStrategic or Co-development PartnerCreated three interactive exhibits for the museum's 90,000-square-foot Level Up expansion wing dedicated to video games: City Sim: Building Designer, Beat the Boss, and Quick Cook.
• MattelcoreStrategic or Co-development PartnerPartner with Mattel for Fisher Price and Little Tikes connected toy development. Created Smart Cycle SDK, companion apps, and multiple Little Tikes smart playsets.
• Carestream HealthminorStrategic or Co-development PartnerBuilt VR X-ray system tour for trade show demonstrations to simulate flagship model end-to-end for sales and training purposes.
• Atari / FoodgoodcoreStrategic or Co-development PartnerDeveloped Foodgood's Food Truck Frenzy mobile game for Atari, featuring competitive multiplayer with deep progression system themed around food truck entrepreneurship.
• NASAcoreStrategic or Co-development PartnerDeveloped games and experiences for NASA focused on STEM education and space exploration themes.
• ECHO Leahy Center for Lake ChamplaincoreStrategic or Co-development PartnerCreated multiple digital exhibits including Champ: America's Lake Monster exhibit with custom kiosk games and digital aquarium experience.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Virtuos: Major outsourced game art production and co-development studio with studios worldwide, serving AAA and major IP holders. Direct comparable on the art production and co-development side of Workinman's service offering, but at substantially larger scale.
• Keywords Studios: Largest global outsourced game services firm offering art production, game development, QA, localization, and player support across all major platforms. Comparable to Workinman in service breadth (art, dev, localization) but operates at vastly greater scale with 10,000+ employees across multiple continents.
• PTW (Pole To Win): Global gaming services company providing game development, QA, localization, and audio production. Overlaps with Workinman across multiple service lines including game development and art/audio production for major entertainment IPs.

Direct peers

• Schell Games: Independent game studio specializing in educational and entertainment games, virtual reality experiences, and location-based entertainment. Closely comparable across multiple Workinman verticals including VR/AR, education, and themed entertainment work.
• Filament Games: Educational game development studio creating learning games for K-12, higher education, and corporate training. Direct comparable on the educational game development and gamification axis, with similar boutique size and institutional client focus.
• Ideum: Designs and builds interactive exhibits, multitouch tables, and immersive installations for museums and public spaces. Direct comparable on the interactive museum/cultural institution exhibit development side of Workinman's business.
• Float4: Montreal-based studio creating interactive digital experiences and installations for museums, brand activations, and public spaces. Comparable on custom exhibit and attraction development for institutional clients.
• Stimulant: Interaction design and digital experience studio building interactive installations, exhibits, and web experiences for museums, brands, and cultural institutions. Comparable on custom interactive exhibit development.

Emerging players

• Boneloaf: Small independent game studio focused on co-op and multiplayer experiences. Comparable to Workinman in scale and indie spirit, though focused on original IP rather than work-for-hire development for major brands.
• Happy Numbers: Ed-tech platform offering gamified K-5 math learning. Adjacent comparable on the educational gamification side of Workinman's work with Amplify, NASA, and Sesame Workshop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/workinmangaming
• Facebookfacebook.com/workinmangaming
• LinkedInlinkedin.com/company/workinman-interactive-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workinman Interactive LLC